Communications Job Family: Communications .

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Cornell University Staff Compensation ProgramGeneric Job Profile SummariesCompensation Services353 Pine Tree Road, East Hill Plaza, Ithaca, NY 14850(607) 254-8355 compensation@cornell.edu www.hr.cornell.eduCommunications Job Family: Communications Specialist ProgressionThese generic job title summaries are intended to indicate the kinds of tasks and levels of work complexity that will be required of positions classified to any of these titles and are not intended to be construed as declaring thespecific duties and responsibilities of any particular position. The use of particular expressions or illustrations describing functions within a specific job title does not exclude other duties of a similar kind and/or level of complexity.Positions are classified to a particular job title based upon the predominant level of expected work complexity. A position that is classified into this title and band must meet the Cornell requirements for exemption under theFLSA.GENERIC JOB PROFILE SUMMARIESCommunications Specialist IIINDIVIDUAL CONTRIBUTORCommunications Specialist IIIINDIVIDUAL CONTRIBUTORCommunications Manager IMANAGEMENTCommunications Manager IIMANAGEMENTCollaborate with others to develop internal andexternal communication goals using various methodsof print and/or electronic media.Design communication strategies to connect themission, goals, priorities and accomplishments to bothinternal and external audiences using various methodsof print and/or electronic media.Design and implement communication strategies toconnect the mission, goals, priorities andaccomplishments to both internal and externalaudiences using various methods of print and/orelectronic media; plan strategic marketingcommunications.Design and implement communication strategies toconnect the mission, goals, priorities andaccomplishments to both internal and externalaudiences using various methods of print and/orelectronic media; plan and direct strategic marketingcommunications.Maintain effective communication efforts withdepartments to reinforce and enhance brandawareness.Implement planning, execution and maintenance ofeffective communication efforts with departments toreinforce and enhance brand awareness.Oversee strategic planning, execution andmaintenance of effective communication efforts withdepartments to reinforce and enhance brandawareness.Direct, design and implement strategic planning,execution and maintenance of effectivecommunication efforts with key leadership to reinforceand enhance brand awareness.Assist in developing a brand awareness that is inalignment with the college/unit and University’sstrategic vision and mission.Develop a brand awareness that is in alignment withthe college/unit and University’s strategic vision andmission.Develop and implement a brand awareness that is inalignment with the college/unit and University’sstrategic vision and mission.Develop and implement a brand awareness that is inalignment with the college/unit and University’sstrategic vision and mission.Foster on-going relationships with faculty,administrators, staff and students to keep current onkey issues, current projects and accomplishments;consult with clients concerning program specifications.Foster on-going relationships with faculty,administrators, staff and students to keep current onkey issues, current projects and accomplishments;consult with clients to evaluate program specifications.Foster on-going relationships with faculty,administrators, staff and students to keep current onkey issues, current projects and accomplishments;consult with clients to develop, implement andevaluate strategies.Foster on-going relationships with faculty,administrators, staff and students to keep current onkey issues, current projects and accomplishments;counsel clients on effective use of communications;develop and implement strategies.Generic Job Title Summaries: Communications Specialist ProgressionUpdated 5/11Page 1 6

Communications Specialist IIINDIVIDUAL CONTRIBUTORCommunications Specialist IIIINDIVIDUAL CONTRIBUTORCommunications Manager IMANAGEMENTCommunications Manager IIMANAGEMENTMeet and collaborate with clients to develop solutionsto meet communication needs.Act as internal expert to departments in mattersrelated to communications and public relations; meetand collaborate with clients to independently assesssolutions to meet communication needs.Act as internal expert and consultant to departments inmatters related to communications and publicrelations; develop and implement solutions to meetclient communication needs.Act as internal expert and consultant to leadership inmatters related to communications and publicrelations.May draft press releases from primary and secondarysources; plan for interview locations and pressconferences.Draft press releases from primary and secondarysources and propose story ideas to the media; plan forinterview locations and press conferences.Develop press releases from primary and secondarysources and propose story ideas to the media;develops new approaches to increase and enhancecoverage; plan for interview locations and pressconferences.Engage members of the internal and externalcommunities to help bring the brand to life.Determine the authentic and sustainable brand,including the promise, vision, and position; engagemembers of the internal and external communities tohelp bring the brand to life.Determine and develop the authentic and sustainablebrand, including the promise, vision, and position;engage and lead members of the internal and externalcommunities to help bring the brand to life.Integrate the brand promise, vision, and position intoall forms of marketing and communications.Integrate the brand promise, vision, and position intoall forms of marketing and communications.Oversee and ensure the integration of the brandpromise, vision, and position into all forms ofmarketing and communications.Oversee and ensure the integration of the brandpromise, vision, and position into all forms ofmarketing and communications.Prepare project and department operating budgets.Assist in developing department operating and projectbudgets.Develop department operating and project budgets.Develop department operating and project budgets.Assist with developing and formalizing projectrequirements/scope; assign resources and set projectdeadlines.Develop and formalize project requirements/scope;assign resources and set project deadlines;conceptualize project specifications.Develop and manage project scope including review ofcost estimates and specifications for both short andlong term projects; may work with leadership on scopedevelopment, tracking deliverables/approval, andcommunicating status; identify unique requirements ofeach project and ensure needs are met.Partner with leadership in strategic development,direction and implementation of strategic priorities;identify unique requirements for major projects andensure needs are met from multiple areas of theuniversity; Develop project management systems andmanage expectations from multiple high-levelstakeholders.Supervise and train staff during project preparation.Supervise and train staff.Provide management and supervision of staffGeneric Job Title Summaries: Communications Specialist ProgressionUpdated 5/11Page 2 6

Communications Specialist IIINDIVIDUAL CONTRIBUTORCommunications Specialist IIIINDIVIDUAL CONTRIBUTORCommunications Manager IMANAGEMENTCommunications Manager IIMANAGEMENTImplement and promote the University’s visualguidelines to maintain integrity of Cornell Universitybranding; stay abreast of the latest design trends andtechnology and experiment with how to integratethem into the organization’s brand.Implement and promote the University’s visualguidelines to maintain integrity of Cornell Universitybranding; stay abreast of the latest design trends andtechnology and experiment with how to integratethem into the organization’s brand.Develop, implement and promote the University’svisual guidelines to maintain integrity of CornellUniversity branding; stay abreast of the latest designtrends and technology and experiment with how tointegrate them into the organization’s brand.Develop, promote and integrate the University’s visualguidelines to maintain integrity of Cornell Universitybranding.Organize, create, and produce cost effectivepublications, presentations for printed and onlinematerials within a budget, timeline and other potentialconstraints of the client.Conceptualize, organize, create, and produce costeffective publications, presentations and online andprinted materials within a budget, timeline and otherpotential constraints of the client.Conceptualize, create, and produce cost effectivepublications, materials; Develop budget, timeline andscope.Conceptualize, develop and direct cost effectivepublications, materials; Develop budget, timeline andscope.Develop, produce, and direct videotape and radioprograms; determine and arrange for appropriatedesign, lighting, audio support, film production, andrecording conditions.Research the feasibility and potential effectiveness ofproposed marketing and public relations projects;direct the distribution of marketing materials.Provide technical assistance to faculty, staff, andstudents on photographic and video- related problems.Research and analyze the feasibility and potentialeffectiveness of proposed marketing and publicrelations projects; may develop marketing andadvertising programs.Research and make recommendations concerning theacquisition of new production equipment.Act as department consultant for publication'smarketing and advertising; plan and develop marketingand advertising programs.Consult with key leadership to develop publication'smarketing and advertising; plan and develop marketingand advertising programs.Implement new technologies.Write, design and edit direct mail pieces, onlinepublications and newsletters.Edit broadcasts, educational programs, brochures,monographs, working papers, and/or lectures.Prepare articles for publication and materials fordepartment presentations.Develop and coordinate the production anddissemination of information for the purpose ofinforming through print and multimedia.Develop and coordinate the production anddissemination of information for the purpose ofinforming through radio, television, print, and/ormultimedia.Produce audio/visual productions for the purpose ofinforming audiences.Research and compile data for the purpose ofanalyzing issues, audiences and competitor trends aspart of situational analyses.Research and analyze issues, audiences and competitortrends as part of situational analyses.Research and analyze issues, audiences and competitortrends as part of situational analyses.Research and analyze issues, audiences and competitortrends as part of situational analyses.May act as liaison between Cornell University and localgovernment and community organizations.Act as liaison between Cornell University and localgovernment and community organizations.Generic Job Title Summaries: Communications Specialist ProgressionUpdated 5/11Page 3 6

Communications Specialist IIINDIVIDUAL CONTRIBUTORCommunications Specialist IIIINDIVIDUAL CONTRIBUTORCommunications Manager IMANAGEMENTCommunications Manager IIMANAGEMENTDirect the development of innovative newproducts/services that are in line with the brandpromise, vision, and position; measure and trackproduct, program, and service life cycles; evaluate andasses their effectiveness; monitor brand promise,vision, and position to preserve and protect theintegrity of the brand.Generic Job Title Summaries: Communications Specialist ProgressionUpdated 5/11Page 4 6

JOB FACTOR PROFILE TABLEFACTOR PROFILE10154 COMMUNICATIONSSPECIALIST II, BAND E10155 COMMUNICATIONSSPECIALIST III, BAND F10151 COMMUNICATIONSMANAGER I, BAND GBachelor's degree and 2 to 4 years relevantexperience or equivalent combination.Bachelor's degree and 3 to 5 years relevantexperience or equivalent combination.Bachelor's degree and 5 to 7 years relevantexperience or equivalent combination.Bachelor's degree and 7 to 10 yearsrelevant experience or equivalentcombination.Moderate impactModerate impactModerate impactSubstantial impactCONTACTS - INSIDEProvide guidanceCoordinate activitiesProvide guidanceCoordinate activitiesCoordinate major activitiesPersuade others to take particular courseof actionCoordinate major activitiesMay involve sensitive situationsCONTACTS - OUTSIDEProvide/receive guidance, advice orinformation that must be analyzed anddeveloped by the positionDevelop and make presentations andnegotiate with othersDevelop and make presentations andnegotiate with othersDevelop and make presentations andnegotiate with othersLimited contactLimited contactOccasional contact to provide informationand instructionOccasional contact to provide informationand instructionMINIMUM EDUCATION AND EXPERIENCEEQUIVALENCY10152 COMMUNICATIONSMANAGER II, BAND HIMPACTCONTACTS - STUDENTSGeneric Job Title Summaries: Communications Specialist ProgressionUpdated 5/11Page 5 6

FACTOR PROFILE10154 COMMUNICATIONSSPECIALIST II, BAND E10155 COMMUNICATIONSSPECIALIST III, BAND F10151 COMMUNICATIONSMANAGER I, BAND G10152 COMMUNICATIONSMANAGER II, BAND HNone givenNone givenDay-to-day supervision to employeeswithin the deptDay-to-day supervision to employeeswithin the deptOccasionally required to develop new,imaginative or innovative solutions,services, products, process or programs.Work requires sophisticated reasoningskills.Occasionally required to develop new,imaginative or innovative solutions,services, products, process or programs.Work requires sophisticated reasoningskills.Occasionally required to develop new,imaginative or innovative solutions,services, products, process or programs.Work requires sophisticated reasoningskills.Occasionally required to develop new,imaginative or innovative solutions,services, products, process or programs.Work requires sophisticated reasoningskills.LEVEL OF

Communications Job Family: Communications SpecialistProgression These generic job title summaries are intended to indicate the kinds of tasks and levels of work complexity that will be required of positions classified to any of these titles and are not intended to be construed as declaring the

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