MORECAMBE FC ACADEMY
MORECAMBE FC ACADEMYACADEMY PERFORMANCE PLAN2019-20
MORECAMBE FCACADEMY PERFORMANCE PLAN2019-20CONTENTSSectionSubjectPage/sMORECAMBE FC MISSION STATEMENT411.11.21.31.41.51.6VISION, LEADERSHIP & FINANCECulture, Values, Vision & StrategyAcademy Performance PlanStaffing – LeadershipAcademy Management TeamTechnical 92.102.112.12FOOTBALLFootball & Playing PhilosophyCoaching PhilosophyPre-Academy Coaching CurriculumMorecambe FC – Foundation Phase (Shrimps DNA)Youth Development Phase – Coaching CurriculumProfessional Development Phase – Coaching CurriculumSession PlanningGame Time, Planning & EvaluationPerformance AnalysisCoaching Time / Access To CoachingCoach Competency FrameworkContinuing Professional 53.6EDUCATIONEducation & WelfareEducationLife SkillsWelfare at Morecambe FCApprentice PlayersSchoolboy Programme83838587878844.14.24.3ELITE PERFORMANCESports Science & Medicine PlanPhysiotherapy/Sports Therapy & Medical SciencesStrength & Conditioning89919255.15.25.3OPERATIONSMorecambe FC Recruitment StrategyTalent IdentificationMorecambe FC Academy Recruitment Target Areas for Specific AgePhasesRecruitment GoalsStrategy for Dealing with Agents5.45.69393979877
MORECAMBE FCACADEMY PERFORMANCE PLAN2019-2066.16.2RELATIONSHIPS WITH FOOTBALL AGENCIES / EXTERNALPARTNERSLoan StrategyFA Youth Coach Developers10010077.17.27.37.47.57.6THE PLAYERMulti-Disciplinary EnvironmentMulti-Disciplinary ReviewsDepartmental Targets/PlansIndividual Learning PlansIndividual Training SessionsParent / Player Meetings10110710811211311388.1ADMINISTRATION & GENERALAdministration & General113
MORECAMBE FCACADEMY PERFORMANCE PLAN2019-20MORECAMBE FOOTBALL CLUBACADEMY MISSION STATEMENTMorecambe FC’s ambition is to create a competitive EFL Club which is at the heart of itscommunity; offers value for money; provides a professional service at all levels of the businessand engages customers, the community and the local authorities to bring success to the townas a whole.Morecambe FC is immensely proud to be seen as part of the local community and recognisesthat it can play a part in improving the lives of people associated with the Club and of the widercommunity through continuing support of local schools as well as local & nationalvoluntary/charitable organisations.The Club also recognises that it has a responsibility to help protect the environment in whichwe all live and work. The Club is therefore committed to exploring ways that it can reduce anyenvironmental impact that its operations may have.Morecambe FC is actively committed to upholding the EFL and its own standards, values andexpectations in relation to Equality. The club has an Equality Policy which can be viewed atwww.morecambefc.com.As a professional Football Club, Morecambe FC is committed to embracing the Equality Act2010 and the confrontation and elimination of discrimination whether by reasons of age,gender, gender reassignment, sexual orientation, marital status or civil partnership, nationality,ethnicity (race), religion or belief, ability or disability, pregnancy/maternity and to encourageequal opportunities.The Club has a zero tolerance approach to all forms of discrimination or harassment, whetherphysical or verbal, and will work to ensure that such behaviour is met with the appropriatedisciplinary action.The Club supports the Football Association and the EFL in their commitment to develop aprogramme of ongoing training and awareness raising events and activities in order to promotethe eradication of discrimination.Morecambe FC’s Academy will: Develop a recruitment programme that will attract the best young players bydemonstrating a commitment to quality and a caring environment. Actively promote inclusion from parents/guardians/carers. By regular informing themof developments and creating an environment that they feel confident enough to bepart of the player’s journey at Morecambe. Invest in staff that are involved in the Youth Programme, including coaches, medical,sports science and scouts, by support and identifying training needs and professionaldevelopment. Promote a philosophy that strives for excellence in everything we do both on and offthe pitch, thus becoming a standard for best practice. [in the football community]Page 4
MORECAMBE FCACADEMY PERFORMANCE PLAN2019-20 Encourage and achieve a style of play that embodies the game of football in terms oftechnical, tactical, mental, physical excellence with passion and commitment, to winwith style. Ensure players are educated and supported in all aspects of the game, includingfitness and conditioning medical, diet and nutrition, thus producing athletes that willcope and thrive with the demands of today’s modern game. Regularly evaluate our practice in all areas, being honest enough to recognise areasof improvement and being skilful enough to implement an appropriate strategy. Regularly inform players of their development progress both technically and physicallyas well as pro-social development. Creating an environment of trust to ensure that theplayer is confident enough to take full part in their future development. Always focus on the ultimate objective to ensure that the players in our care reachtheir ‘’full potential’’.Page 5
MORECAMBE FCACADEMY PERFORMANCE PLAN2019-20SECTION 1VISION, LEADERSHIP & FINANCE1.1CULTURE, VALUES, VISION & STRATEGYCultureMorecambe is a seaside resort town and civil parish within the City of Lancaster inLancashire, England. As of 2011 the town had a resident population of 34,768. Morecambeand the nearby village of Heysham have a combined population of 51,400.The town grew from a small fishing village, Poulton-le-Sands. In 1846 the MorecambeHarbour and Railway Company was formed to build a harbour and railway on MorecambeBay, close to the fishing village of Poulton-le-Sands, linked to Skipton, Keighley and Bradfordin the West Riding of Yorkshire.A settlement began to grow around the harbour and railway to service the port and as aseaside resort. The settlement expanded to absorb Poulton-le-Sands and the nearbyvillages of Bare and Torrisholme. The settlement began to be referred to as “Morecambe”,possibly after the harbour and railway. In 1889 the new name was officially adopted.In the late nineteenth and early twentieth centuries Morecambe developed into a popularseaside resort. By 2011 the town’s population stood at 34,768CommerceMorecambe is primarily a seaside town with a large proportion of the local economy basedon tourism and leisure. It is located close to the Lake District National Park approximatelyone hour’s drive away. Morecambe’s manufacturing and industrial businesses are largelylocated in the White Lund Industrial Estate. The town’s main shopping area stretches fromthe Central Drive Retail Park to the Arndale Centre and incorporates two markets.EducationMorecambe is served by a number of primary, secondary and higher educationalestablishments. Morecambe High School is a specialist Mathematics and Computing collegeand Heysham High School, is a specialist Sports College. Lancaster & Morecambe Collegeis a further education establishment also partnered with Morecambe FC academy providingtraining and Matchday facilities.ArtMorecambe was the birthplace of the artist William Woodhouse, (1857-1939), who lived allhis life in the town and is buried with his wife and daughter at St. Peter’s Church in the villageof Heysham.Morecambe hosts a number of large public festivals throughout the year. The town has twolarge live music venues, The Platform and More Music. The Platform is a convertedPage 6
MORECAMBE FCACADEMY PERFORMANCE PLAN2019-20Victorian style building which was formerly the town’s railway station. It also house theMorecambe Tourist Information Centre.Morecambe Football ClubMorecambe Football Club has a long history having been established in 1920. Between1920 and 2007 Morecambe FC played as a “non-league” club. In 2007 Morecambe FC beatExeter City FC 2-1 in the Nationwide Conference Play-Off Final at Wembley Stadium andgained Football League status.Morecambe FC has its own defined culture developed with the community spirit of the“underdog” constantly punching above its weight with a fighting spirit and willingness toovercome adversity. This willingness to succeed is embedded in the Town and Club’sheritage, a heritage that the Club and its supporters are justifiably proud of. Morecambe FCrecognises that this alone is not enough and that it must look to evolve and improve in orderto fulfil the Club’s, the supporters and the town’s hopes and aspirations.Morecambe Football Club is fortunate that within its catchment area, (which stretches fromMerseyside, Greater Manchester and also to the Scottish borders), footballing resources areplentiful and continue to provide good footballing, coaching and ancillary staff.ValuesMorecambe FC Values:A Commitment to Practice - (Practice makes permanent)A Commitment to Excellence - (Aiming to be the best)A Commitment to Winning - (Promoting a Win Mentality)Winning FootballMorecambe Football Club is committed to adopting a playing style, strategy and system thatgives each individual player the opportunity to succeed at every stage of the developmentalprocess and programme.Ultimately, at first team level, the aim is to succeed in winning football matches and tomaintain Football League status. A commitment to the Club values throughout the AcademyProgramme will ensure players are prepared for the transition through the various stages andphases of the Programme.Each developmental phase has a set of criteria that coaches and players will follow in orderto allow players to make appropriate progress and transition. Coaching sessions will beadapted for each phase of development.Assessment will be completed on the ‘4 Corners of Football Performance’ principle.- Technical- Tactical- Physical- Psychological/SocialPage 7
MORECAMBE FCACADEMY PERFORMANCE PLAN2019-20The Club has a number of core values that cascade down from the Chairman, The Board ofDirectors, and the Management Team to all players, staff and supporters. The Club alwaysendeavours to ensure that its values are upheld and that it is always striving to increase andadd to those core values.HonestyThe Club in all its dealings, not only internally but externally, tries to demonstrate completehonesty and openness and to show the Club, Board, Management, Staff and Supporters tobe upright, fair, truthful and sincere.IntegrityThe Club prides itself on the integrity it shows in all its dealings. It adheres to, and expectsall those involved in club activities/business to show the very highest moral and ethicalprinciples, and to make decisions for the Club’s benefit, which are unimpaired by influencefrom elsewhere.RealismWhilst Morecambe FC constantly wants to progress and to achieve greater things, we alwayshave to be aware that we have to be realistic in our approach to many aspects of FootballClub business.Morecambe FC will ensure that it’s aims are realistic and achievable. Whilst progress is theyard stick by which we want to be measured, Morecambe FC will must not allow that desirefor progress to undermine the wellbeing of the football club.TeamworkIt is our aim to unite all people involved in the Football Club to work together for one commonaim, and to the benefit of Morecambe Football Club.RespectRespect is an overused word that a great many pay lip-service to. However it is a word and avalue that we strongly believe in at Morecambe Football Club. At Morecambe FC we willalways demonstrate:- Respect for Officials- Respect for each other- Respect for your opponents- Respect for ourselvesEnjoymentAt Morecambe FC we recognise that if we all pull together and work conscientiously todevelop, improve and do our very best in our own individual roles within the Club we willhave a much better chance of winning and or succeeding both on and off the field of play.Page 8
MORECAMBE FCACADEMY PERFORMANCE PLAN2019-20If along the way we succeed in working hard and winning, the journey will be much moreenjoyable for having had that experience.SportsmanshipAt Morecambe FC we believe that sportsmanship is at the heart of all we do at all levels andboth on and off the pitch. It is expected that all involved with Morecambe FC - Chairman,Directors, Management, Players, Staff and Supporters – demonstrate sportsmanship. Webelieve that the good name of Morecambe FC must always be at the forefront of ourthoughts and actions.Morecambe FC Academy PlayersGuidelines / Expectations / StandardsAppearanceCorrect kit provided by Club.Clean boots / Trainers.Smart / conservative appearance, no earrings, etc.No caps / hats / chewing gum while attending training / games.Leadership / Role ModelProfessional approach / polite / respectful / focussed.Recognition of the Code of Conduct.: be prepared to do more than the minimum required.Show enthusiasm and passion for training and the game.Punctuality.Planning & PreparationThink ahead to what is needed for training and games, kit, have you eaten properly,hydration,Journey (road works etc).Ensure diaries, ILP cards are completed after sessions and updated weekly.Team PlayerReliable.Hard working.Trustworthy.Enthusiastic.Honest / Sharing ideas – Mentor team mates / younger players.No blame culture, take responsibility for YOU.A Forward Thinking ApproachOpen to trialists, making them feel welcome.Embracing sessions, changes, the game.Push boundaries, be open to try different positions, systems, tactics, styles of play.Page 9
MORECAMBE FCACADEMY PERFORMANCE PLAN2019-20Accept feedback from coaches, team mates.Strive to improve, daily, weekly, monthly, annually.Morecambe FC Academy StaffGuidelines / Expectations / StandardsAppearanceCorrect kit provided by Club.Clean boots / Trainers.Smart / conservative appearance e.g. hair suitable for coaching, earrings, etc.No caps / hats / chewing gum while coaching and taking games.Leadership / Role Model.Professional approachRecognition of the Code of Conduct: be prepared to do more than the minimum required.Show enthusiasm and passion for the game.Punctuality.Planning & PreparationPlanned sessions with Aims & Objectives.Sessions set up at least 20 minutes before start, if possible to do so. (e.g. inflated balls,clean bibs, etc.)Good time management skills.Communication SkillsBe open and approachable.Be honest and direct with players.Positive body language.Ability to deal with different people and personalities.Verbal language / tone.Give clear and honest feedback when required. Reports on time.Knowledge & UnderstandingTechnical & Tactical aspects of the game.How to teach technique.How to deliver the Club’s philosophy.How to coach in the game.Awareness of other support and importance of other areas /departments.Know your player & his family background.Team PlayerReliable.Hard working.P a g e 10
MORECAMBE FCACADEMY PERFORMANCE PLAN2019-20Trustworthy.Enthusiastic.Honest / Sharing ideas – Mentor younger coaches.A Forward Thinking ApproachOpen to trialists.Embracing the game: research / Study the game.Experiment & Push boundaries.Accept feedback.Desire to maintain professional development.Strive to improve, daily, weekly, monthly, annuallyStaff ValuesThe core values of Morecambe Football Club are those values we hold which form thefoundation on which we perform work and conduct ourselves. All staff are consideredvaluable to the promotion of Morecambe Football Club and are integral to successfullyachieving the Club’s targets and goals and providing an operation that is delivered botheffectively and efficiently. The Staff will provide a hands-on approach, leading the Clubsresources through both practical and theoretical experiences.All Staff will:- Demonstrate a professional approach and carry out their roles and responsibilities to thebest of their ability on a consistent basis.- Respect the Staff Values and command respect through demonstrating a committed andmotivated approach, working diligently with honesty and integrity and being passionateabout the position they hold within the Club.- Be loyal and trustworthy using their discretion to maintain confidentiality and protectingsensitive information.- Act as Role Models for their position and roles within the Staff Team- Promote team work and ensure all staff are incorporated into the day to day programme- Provide a committed and enthusiastic work ethic to meet the demands of the programmeMorecambe FC VisionIt is the Board of Directors intention and determination to maintain a professional football clubin the Lancashire coastal town of Morecambe, with our status as a member club of theEnglish Football League.In order to make a valued contribution to the trade and commerce of the town the playingphilosophy will be to play open and attractive football; thereby attracting and encouragingspectators to attend matches at Globe Arena.As a ‘small’ club with a ‘small’ fan-base, the financial planning will need to be effective andeconomically viable in order to sustain the infrastructure of a professional football club thatwill compete on level terms in the Football League.P a g e 11
MORECAMBE FCACADEMY PERFORMANCE PLAN2019-20The overall long-term vision of Morecambe Football Club is to continue building a localfootball club that is both successful and sustainable on and of the football pitch. On theplaying side the club has and will continue to invest in the recruitment and development ofplayers. The club will continue to aim for a mix of experienced professionals, the recruitmentof players from non-league football, so giving them a chance to progress within theprofessional ranks, and as many players as possible from within the ranks of our ownAcademy set up.The club has a strong history of developing players from within the youth structure. We feelthat as a relatively small club we are ideally suited to developing talent as we do not have the“clutter” of the larger clubs, and the opportunities and chances for players to develop aremore readily available, and players can in fact be fast tracked to the 1st team squad.Primarily the two main points with regard to outcomes of the football Vision are:- Producing young players to progress to play in the 1st team.- Producing young players to play in the 1st team, who then progress to a higher level andgain the Football Club transfer revenue to reinvest in strengthening the structure of theClubWith a new ground, and investment developing the youth structure and also the trainingfacilities, the club are showing to the local people that the club is moving forward in not onlydeveloping the team for today, but also working towards developing the clubs players of thefuture. It is the aim that we carry on producing good players, good people and importantlywinners.FacilitiesMorecambe Football Club will continue to develop its vision for the future in order to maintainand sustain its status as a full-time professional Football League Club with its pursuance ofattaining its own training complex. The complex will provide the Club with facilities that willenable it to develop all levels of player, including Professional, Academy, Disability, andFutsal (MFC Community Trust).Short Term: 12 Months (2019-20)- To build on our academy Category 3 status.- Develop and improve the current training facilities at Lancaster and Morecambe College inorder to provide suitable playing surfaces to enable both the first team and the academyplayers to train and meet the requirements and demands of player development at this levelof football.- The provision of a medical facility in order to provide immediate injury assessment wouldbe a further enhancement.- Continued development of the Academy Programme, including Coaching, Fitness andConditioning and Player Profiling across all the age groups.- Develop further the Player Recruitment Department and network of r
2 FOOTBALL 2.1 Football & Playing Philosophy 23 2.2 Coaching Philosophy 27 2.3 Pre-Academy Coaching Curriculum 30 2.4 Morecambe FC – Foundation Phase (Shrimps DNA) 34 2.5 Youth Development Phase – Coaching Curriculum 40 2.6 Professional Development Phase – Coaching Curriculum 59 2.7 Session Planning 72
19 Trevor Morgan Keswick Archers 65 68 133 20 Barry Dodwell Eccles Archery Club 63 69 132 21 Ken McNaught Targetting Archery 61 70 131 22 Nye O'Neil Morecambe Bay Archers 44 86 130 23 Roger Hanson Stourbridge Company of Archers 78 48 126 24 Bob Wilde Assheton Bowmen 52 73 125 25 Svetozar Panov Croesoswallt Archers 56 67 123 .
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