Netflix Group - Personal.psu.edu

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Page 0NETFLIX GROUPGenerating group recommendationsNICHOLAS JAVENSNwj5073@psu.edu

Page 1Table of ContentsOrganic Proposal . 2User Interface Mockup. 3Launch Window . 3Start Linking . 3Link External Account. 4Future Use . 4Group Home Page . 5Email Confirmation Mockup . 6User Interface Notes . 6Cost Benefit Analysis . 7Project Scope Spreadsheet . 9Addressing Peer Review . 10Lessons Learned . 10

Page 2Organic ProposalCustomer Service Representative,I have been a long time subscriber of the Netflix’s streaming service. I have recognizedan opportunity that I believe Netflix could greatly take advantage of. Netflix already has asystem in place to make recommendations for an individual user/account based upon theirratings and past viewed content. There should be a way for users to combine their personalrecommendations with someone else to generate combined recommendations for both ormultiple users. This could make finding a something to watch much easier for friends, family, orcouples.Users could generate combined results from different user profiles on the samesubscription or link with another account by providing an email address. For privacy concerns,to prevent users from combining results without permission, an email or text message would besent to the account holder to confirm the request.No response received

Page 3User Interface MockupLaunchWindowStartLinking

Page 4LinkExternalAccountFutureUse

Page 5Group Home Page

Page 6Email confirmation code mockup Subscriber Name ,We have received your request to generate combined results with linking account email address .To complete the linking process, please enter the following code:BH28ZIf you did not request to link your account, please ignore this email.Thank you,NetflixUser Interface NotesFuture Use: If the user chooses to have accounts linked for future use. It will automatically appear in theselection menu, upon logging into NetflixGroup Home Page: When first linking accounts the “Group List” will initially be empty. It would then be filledmanually by the group. Same as the “My List” feature works on independent user.“Movies in Common” would only show movies that are in present on both account’s “My List”.Group recommendations would be generated by using each members previous watching historyWatch it again would only show movies that both users have watched more than 80% of thecontent

Page 7Cost Benefit AnalysisSalary Worker Assumptions:Weeks worked/year:50Hours worked/week40Salary Worker Assumptions used to estimate hourly wageSalaryApprox. HourlyWageSoftware Engineer 200,000.00 100.00Database Administrator 170,000.00Data Architect 235,000.00Customer Service RepN/AWorkers NeededDaysHours/DayCost2458 72,000.00 85.001508 34,000.00 117.502408 75,200.00 17.004608 32,640.00User Interface Engineer 185,064.00 92.532258 37,012.80Marketing Strategy Manager 200,000.00 100.001308 24,000.00Marketing Research Analyst 210,000.00 105.002308 50,400.00 25.002608 24,000.00Customer Service SupervisorN/AHurdle Rate9%Initial Hardware Cost 300,000.00Initial Software Cost 250,000.00Total Initial CostAnnual Maintenance Cost % of Total InitialCost 550,000.0040%Annual HW Cost as % of Initial HW Cost30%Annual SW Cost as % of Initial SW Cost20%Revenue per Customer Streaming PlanMonthlyQuarterlyAnnually1 Screen: 7.99 31.96 95.882 Screens HD 9.99 39.96 119.884 Screens Ultra HD 11.99 47.96 143.88Year 1Year 2Year 3Year 4Increased 1 Screen Customers2,000180012501000Increased 2 Screen HD Customers1,000900625500500450312250Increased 4 Screens Ultra HD Customers

Page 812345MODEL20162017201820192020Increased 1 Screen Customers20001800125010000Increased 2 Screen HD 500Increased 4 Screens Ultra HD CustomersTotalCosts assumed by the end of initial yearSoftware Engineer Cost 72,000.00 28,800.00 28,800.00 28,800.00 28,800.00Database Administrator Cost 34,000.00 13,600.00 13,600.00 13,600.00 13,600.00Data Architect Cost 75,200.00 30,080.00 30,080.00 30,080.00 30,080.00Customer Service Rep Cost 32,640.00 13,056.00 13,056.00 13,056.00 13,056.00User Interface Engineer Cost 37,012.80 14,805.12 14,805.12 14,805.12 14,805.12Marketing Strategy Manager Cost 24,000.00 9,600.00 9,600.00 9,600.00 9,600.00Marketing Research Analyst 50,400.00 20,160.00 20,160.00 20,160.00 20,160.00Customer Service Supervisor Cost 24,000.00 9,600.00 9,600.00 9,600.00 9,600.00Hardware Cost 300,000.00 90,000.00 90,000.00 90,000.00 90,000.00Software Cost 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00Increased 1 Screen Customers 335,580.00 172,584.00 119,850.00 95,880.00 -Increased 2 Screen HD Customers 419,580.00 119,880.00 74,925.00 59,940.00 -Increased 4 Screens Ultra HD Customers 503,580.00 71,940.00 44,890.56 35,970.00 -Total Costs 899,252.80 279,701.12 279,701.12 279,701.12 279,701.12Total Benefits 1,258,740.00 364,404.00 239,665.56 191,790.00 Net (Not reflecting time value of money) 359,487.20 84,702.88 (40,035.56) (87,911.12) (279,701.12)BenefitsNPV 329,804.77MIRR10% 71,292.72( 30,914.80)( 62,278.45)-( 181,786.54) 36,542.28 126,117.70

Page 9Project Scope Spreadsheet

P a g e 10Addressing Peer ReviewOnly the following 3 comments were made for my project during the peer review stage. How Iaddressed each follows the comment.1. Would it be possible to factor in the genre selection into this too?a. I took this into consideration, but I thought it was a little bit outside of my scope.My scope for this was to create results similarly to how Netflix does it for a singleuser, which is based upon watch history, movie ratings, movies in your list, andmovies you have looked at.2. You could also mail Netflix if you wanted to go with the physical route instead of online.Here is the address Netflix, 100 Winchester Circle, Los Gatos, CA 95032. I looked atmore points of contact, and the link you have chosen seems the correct route.a. I used a Netflix contact form to send this project.3. This comment is in regards to your cost benefit analysis. Netflix is a publicly tradedcompany which means anybody has access to their financial statements. Not sure howin depth you are looking but in terms of finding some relevant numbers, I hope this canlead you down the right path. Here is a link you can use to view their financialstatements of 2013-2015 http://ir.netflix.com/financials.cfm?CategoryID 282a. I looked through the documents provided, but I could not find information that Iwould be able to use on my cost benefit analysis.Lessons Learned1. Try to stay inside of the project scope. I had received a lot of good ideas for this projectwhen it was discussed during class, but trying to find a way to implement most of thembecame overwhelming.2. Bounce ideas off of someone else can help lead to a better idea. My original project ideawas to allow a user to customize the home page. After talking with Professor Millet, wehad come up with the final idea I used here.

Cost Benefit Analysis Salary Worker Assumptions: Weeks worked/year: 50 Hours worked/week 40 Salary Approx. Hourly Wage Workers Needed Days Hours/Day Cost Software Engineer 200,000.00 100.00 2 45 8 72,000.00 Database Administrator 170,000.00 85.00 1 50 8 34,000.00

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