LOGO GUIDELINES - UEFA

LOGO GUIDELINES

CONTENTS1. BRAND INSPIRATION3. USAGE PRINCIPLES2. OFFICIAL MARKS2.1 THE LOGO73.1 USAGE PRINCIPLES19OFFICIAL MARKS93.2 LEGAL NOTICE20PORTRAIT FULL COLOUR VERSION 103.3 CLEAR AREA21PORTRAIT VERSIONS OVERVIEW113.4 UNAUTHORIZED USAGE22LANDSCAPE FULL COLOUR VERSION13LANDSCAPE VERSIONS OVERVIEW142.2 LOGOTYPEVERSIONS OVERVIEW162.3 WORD MARKVERSIONS OVERVIEW17

1. BRAND INSPIRATION

A SPECIAL EDITIONIn 2020 UEFA will celebrate the 60th anniversary of its UEFA EuropeanFootball Championship .To celebrate this milestone, the tournament will be played across all cornersof Europe, from north to south and from east to west. The UEFA EURO 2020 tournament will be closer to fans than ever before, inviting everyoneto take part in the celebration.The festivity of the tournament spreads across the continentwhere 13 host cities are all connected in one event.In the summer of 2020 all football fans will be unitedin the celebration of the best of European culture and football.ST. USSELSMUNICHBUDAPESTBILBAOBUCHARESTROMEBAKU

BRAND INSPIRATIONConnection and unity form the inspirationfor the UEFA EURO 2020 brand.The universal symbol for connectionand at the heart of the brand is the bridge.Bridges can become iconic landmarks that forman important part of the identity of a city.The UEFA EURO 2020 brand connects the bridgesof all 13 host cities through football while celebratingtheir cultural diversity.FOOTBALLBRIDGING EUROPE5

2.1 THE LOGO2.2 LOGOTYPE2.3 WORD MARK2. OFFICIAL MARKS

2.1 THE LOGOLOGO GUIDELINESThe bridge forms the basis of the UEFA EURO 2020 Logo.It supports the Henri Delaunay Cup that is at the centre,surrounded by celebrating fans.The Henri Delaunay CupThe prestigiousprize for the winners.The FansThe BridgeAll who are taking part inthe event: together withplayers, volunteers andmany more.The symbol of connectionand unity.7

2.1 THE LOGOLOGO GUIDELINESThe logo consists of four elements:SymbolUEFA archLegal notice, “TM”Event name and yearThe UEFA EURO 2020 Logo should alwaysbe reproduced in its complete form, withno modifications to any of the elementsor to the spacing between them.SymbolLegal noticeUEFA archEvent name and year8

2.1 THE LOGOLOGO GUIDELINESOFFICIAL MARKS1. The UEFA EURO 2020 Logo2. The Logotype3. The Word Mark9

2.1 THE LOGOLOGO GUIDELINESPORTRAIT FULL COLOUR VERSIONThe portrait competion logo is the preferred version. It is available for dark and light backgrounds.LIGHT BACKGROUNDDARK BACKGROUND10

2.1 THE LOGOLOGO GUIDELINESPORTRAIT LOGO VERSIONS OVERVIEWThe portrait version in full colour is the preferred version of the official logo.Flat colour versions have been designed for situations where the full colour logo cannot be used.LIGHT BACKGROUNDFULL COLOUR7 COLOUR5 COLOURPantone 3135cPantone 3135cPantone 427cPantone 427cPantone 368cPantone 368cPantone 152cPantone 152cPantone 130cPantone 3115cFLAT 1 COLOURBLACKPantone 3135cPantone 2573cPantone 3115c11

2.1 THE LOGOLOGO GUIDELINESPORTRAIT LOGO VERSIONS OVERVIEWThe portrait version in full colour is the preferred version of the official logo.Flat colour versions have been designed for situations where the full colour logo cannot be used.DARK BACKGROUNDFULL COLOUR7 COLOUR5 COLOURPantone 3135cPantone 3135cPantone 427cPantone 427cPantone 368cPantone 368cPantone 152cPantone 152cPantone 130cPantone 3115cFLAT 1 COLOURWHITEPantone 3115cPantone 2573cPantone 3115c12

2.1 THE LOGOLOGO GUIDELINESLANDSCAPE FULL COLOUR VERSIONLIGHT BACKGROUNDDARK BACKGROUND13

2.1 THE LOGOLOGO GUIDELINESLANDSCAPE LOGO VERSIONS OVERVIEWFlat colour versions have been designed for situations where the full colour logo cannot be used.LIGHT BACKGROUNDFULL COLOUR7 COLOUR5 COLOURPantone 3135cPantone 3135cPantone 427cPantone 427cPantone 368cPantone 368cPantone 152cPantone 152cPantone 130cPantone 3115cFLAT 1 COLOURBLACKPantone 3135cPantone 2573cPantone 3115c14

2.1 THE LOGOLOGO GUIDELINESLANDSCAPE LOGO VERSIONS OVERVIEWFlat colour versions have been designed for situations where the full colour logo cannot be used.DARK BACKGROUNDFULL COLOUR7 COLOUR5 COLOURPantone 3135cPantone 3135cPantone 427cPantone 427cPantone 368cPantone 368cPantone 152cPantone 152cPantone 130cPantone 3115cFLAT 1 COLOURWHITEPantone 3115cPantone 2573cPantone 3115c15

2.2 LOGOTYPELOGO GUIDELINESVERSIONS OVERVIEWA logotype has been developed to be used where space/layouts do not allow the use of the logo.LIGHT BACKGROUNDFULL COLOURFLAT 1 COLOURBLACKPantone 3135cDARK BACKGROUNDFULL COLOURFLAT 1 COLOURWHITEPantone 3115c16

2.3 WORD MARKLOGO GUIDELINESVERSIONS OVERVIEWTo complement the official logo and visual identity, a word markhas been developed. This can be used in single flat colour.LIGHT BACKGROUNDFULL COLOURFLAT 1 COLOURFLAT 1 COLOURBLACKPantone 3135cDARK BACKGROUNDFULL COLOURFLAT 1 COLOURWHITEPantone 3115c17

3.1 USAGE PRINCIPLES3.2 LEGAL NOTICE3.3 CLEAR AREA3.4 UNAUTHORIZED USAGE3. USAGE PRINCIPLES

3.1 USAGE PRINCIPLESFOREWORDAll of the graphic materials presented in these guidelines are protected by nationaland international copyright, design and/or trade mark laws and conventions.All reproductions, even partial reproductions, and any use of the Official Markswithout prior written consent of UEFA are strictly prohibited.USE OF THE UEFA EURO 2020 LOGOThese guidelines should always be used by authorised parties who have beengranted the necessary rights by UEFA. They outline the graphic principles, coloursand graphic arrangements of the Official Marks. It is essential to comply with theinstructions contained in these guidelines and to apply them in accordance withthe rights granted to the users in their contract. “The Legal Notice (as shown in 3.2below) must always be used for any of the three versions of the Official Marks andon any medium, whether it is printed or stitched.LOGO GUIDELINESCOPYRIGHT OWNERSHIP UEFA 2016. The content of these guidelines is the property of UEFA. No OfficialMarks may be reproduced or transmitted by any process or means without the priorwritten permission of UEFA. All rights reserved.APPROVAL PROCEDURESAll proposals for the use of Official Marks need to be submitted for approval in orderto maintain consistency and accurate representation.OFFICIAL LOGO SIZES AND IMAGERYThe logos featured in these guidelines are for illustrative purposes only. Pleaseensure that in all your actual applications, the correct size of the Official Marksis always used to ensure proper legibility of the legal notice. All images in theseguidelines are for reference only. Please refer to the artwork files provided forcorrect colour saturation and light gradation.19

3.2 LEGAL NOTICELOGO GUIDELINESThe design of the Official Marks is unique and distinctive and is therefore protected.The symbol on each of the three versions of the Official Marks is an important part of each designand should not be repositioned and/or removed.20

3.3 CLEAR AREAThe width of the “0” in 2020 is the minimum exclusion area that has been created aroundthe UEFA EURO 2020 logo to ensure visibility and distinctiveness.This area should always be kept free of any graphic elements and/or message.The dimensions of the exclusion area applies to the portrait and landscape versionsof the official logo for any kind of background.LOGO GUIDELINESLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diamnonummy nibh euismod tincidunt ut laoreet dolore magna aliquam eratvolutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lab rtis nisl ut aliquip ex ea commo aveo exelcis. Duis autemvel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat,vel illum dolore ovueugiat nulla facilisis. Ramen vero eros et accumsan etiusto odio dignissiv qui blandit praesent luptatum bkeliaril delenit augueduis dolore te feud it nulla facilisi. Lorem ipsum dolo sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreetdolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quisnostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. uisautem vel eum iriure dolor in auris fugaz rim ndreritin vulputate velit esse molestie consequat, vel illum dolore eu feugiat nullafacilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum rilji elenit augue duis dolore te feugait nulla facilisi. Namliber tempor cum soluta nobis eleifend option conaaaaauris nihil imperdietdoming id quod mazim placerat facer possim assum. Lorem ipsum dolor sitamet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minimveniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl utaliquip ex ea commodo consequat. Museum iriure dolor in hendrerit invulputate velit esse molestie consequat, Hael illum dolore eu feugiat nullafacilisis. Lorem ipsum dolor sit amet, consectetuer adipiscinaelit, sed diamnonummy na h euismod tincidunt ut laoreet dolore maia aliquam eratvolutpat. Ut hisi enim ad minim veniam, quis nostrud exe ci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo c sequat. Duis autemvel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat,vel illum dolore eu feugiat nulla facilisis. Ramen vero eros et accumsan et21

3.4 UNAUTHORIZED USAGEDo not move any elements within the symbol or logotype.Avoid complex backgrounds.Do not change the colours.Do not use the logo without the Trademark.LOGO GUIDELINESDo not crop the symbol.Do not flip the logoDo not distort the logo.Do not try to recreate the symbol or the logotype22

LOGO GUIDELINES 12 2.1 THE LOGO The portrait version in full colour is the preferred version of the official logo. Flat colour versions have been designed for situations where the full colour logo