A Vision To Lead - Xerox

2y ago
9 Views
2 Downloads
1.85 MB
8 Pages
Last View : 12d ago
Last Download : 2m ago
Upload by : Dani Mulvey
Transcription

A Vision to LeadXMPie was founded in 2000 by veterans of Scitex and EFI , who prior to startingXMPie, made major contributions to the innovative analog and digital printingsolutions those companies created. They founded XMPie with a vision tointegrate the world of print and electronic media and make it easier forcustomers to create and produce personalized communications.Today, as a growing software business unit of Xerox Corporation,XMPie has taken another major step to integrate the worldof publishing and marketing, providing more valueadded services to print providers and theircustomers, and better measurement and ROIreporting capabilities to marketing executives.The market for high-value, personalized marketingservices, including individualized communicationsmanagement across multichannel campaignsusing print, Web, email, mobile, video and othernew media, is large and fast growing. XMPieis leading the way with a commitment toproduct innovation, performance and service.XMPie brings complete, measurable, dynamicpublishing solutions to print service providers,creative professionals, small-to-medium-sizedbusinesses (SMBs) and enterprise-class organizations.

IndividualizedCommunications DeliversVariable data printing (VDP), Web-to-print, integrated cross-media publishing, andother marketing-focused services that use relevant, personalized communications andresponse-based campaign optimization, are dominating the agendas of marketingprofessionals and their service providers.You may already be immersed in this vast sea of individualized communications. Or, youmay be evaluating the fastest and most successful strategies for entering this new oceanof opportunities. Wherever you are, XMPie is your trusted, proven solution.XMPie’s unique, modular and scalable product line allows you to enter the world of VDPwith an easy-to-learn desktop product, which leverages the Adobe Creative Suite platform, for meeting many of today’s one-to-one printing requirements. When you wantto move into high-value cross-media campaigns, and online stores and marketing portalsfor driving personalized communications, XMPie provides a full range of extendable,server-based solutions.Using Adobe Creative Suite, you can create powerful designs with unlimitedvariability, personalized images and graphics, and data-driven charts andgraphs. Then using those elements, you can deploy highly-effective cross-mediacampaigns with Personalized URLs (PURLs), personalized emails and mobilecommunications - all driven from a single database, with one set of businessrules. When you use XMPie, all the campaign planning, creative designs and systeminvestments can be leveraged as your offerings expand and your business grows. Bestof all, every action and event is tracked and measured, and can be refined for optimalcampaign ROI.Regardless of where you are today – or where you need to go – XMPie has the productsand solutions that can take you there, drive your business, and ensure consistent revenue,growth and profit.Bring relevancy toYour Marketing. Leverage data to tailor messages toeach recipient. Foster loyal relationships with relevant,personal communications. Customize graphics to attract attention.Deliver Measurable results. Create campaigns with built-in responsetracking tools. Adjust messaging, offers and mediabased on results. Provide reports that justify and drivemarketing investments.ICgeme ntCampaign CollaborationXMPie Circle XMPie PersonalEffect AnalyticsCampaignCollaborationCross-Media HubDigital StoryboardPerformance Monitoring / KPIsonsManaIndividualized CommunicationsManagementIntegrated 1:1 MultichannelDialoguesmunicat i1:1 Cross-MediaI ndividualDDE S IGNNi zedComGIICCLLOOG1:1Cross-MediaADOR ADORTECHNOLOGYTMTECHNOL OGYAANA LY T IICCSSADDAATTAXMPie uDirect XMPie PersonalEffect TransMediaXMPie PersonalEffect PrintVariable Data Print1:1 Digital Media- Web- Email- Video- Mobile Create one-to-one campaigns that spanprint, email, Web, video and mobile. Reach customers at the right time, in themanner in which they choose. Use variable messages, images, graphicsand video to cut through the clutter andhold your target’s attention. Create on-demand, self-service portalsfor delivering print and emedia.MICMExpand Your reach.W2PMarketingPortalsFoundation PlatformADOR TechnologyLogic and Data EngineDatabase TechnologiesPerformance ScalabilityServer Clusters, Fault ToleranceWeb-to-Print PortalsXMPie PersonalEffect StoreFlowTMMarketing On DemandB2B / B2C Document CatalogsUser Submitted DocumentsHybrid/Composite Documents

uDirect ClassicPersonalEffect eMediaCloudDynamic Print and PersonalizationEnter the world of variable data printwith dynamic messages and graphicsusing uDirect Classic. This easy-to-usedesktop software lets you link to simpledata sources, such as Microsoft Excelspreadsheets, and take any static element inInDesign - text, images and graphics - andmake it variable.On-ramp to the world of cross-mediauImage Image and Graphic PersonalizationuDirect StudioAdding Personalized Images andChartsuDirect Studio enables creation of richer,more powerful, variable data applications.Use XMPie’s exclusive uImage for advancedvariable data image and graphicspersonalization, and uChart for design-rich,data-driven graphs and charts.Use XMPie uImage to create impressivevariable data-driven documents withstunning, personalized images andillustrations. Designers working with AdobePhotoshop and Illustrator can producepowerful, visually-rich, personalized imageand graphic templates and effortlesslymerge them into XMPie print or electronicdocuments.uDirect VideoA New Dimension in 1:1 MarketingWith uDirect Video, uniquely incorporatedynamic content into cinematic-qualitymovies, and link to them from otherpersonalized media, such as email andWeb pages. The solution leverages theindustry-leading video production software,Adobe After Effects , so the After Effectsprofessional can efficiently create andgenerate personalized videos with motionpicture visual effects.PersonalEffect eMedia Cloud is a cloudbased solution that adds email andpersonal URL touch points to your printcampaigns, while enabling tracking andanalytics of the campaign’s key performance indicators. An excellent entry-levelsolution for cross-media, PersonalEffecteMedia Cloud uniquely integrates theXMPie uDirect desktop print componenttogether with cloud-based services foronline media personalization.

PersonalEffect Turn-Key SystemsPersonalEffect AnalyticsPackaged Solutions with Rich FunctionalityCampaign Tracking andMeasurementPersonalEffect turn-key systems provide powerful, out-of-the-box, single server solutions.Choose Print for professional-grade VDP applications, StoreFlow for delivering best-in-classWeb-to-Print storefronts and TransMedia for creating and delivering cross-media campaignsthat span print, email and web. Whatever your requirements may be, PersonalEffect systemsprovide modular and robust solutions that can easily be extended and configured to fit yourgrowing needs as your business develops and flourishes.XMPie Enterprise PlatformsHigh-End Platforms for Demanding RequirementsFunctionality / PerformanceXMPie Enterprise Platforms are robust, top-of-the-line, fault-tolerant solutions that deliverthe full power of XMPie PersonalEffect technologies to service providers with high-volume,one-to-one requirements or organizations that serve the demanding needs of enterpriseclients. Choose a base platform for Enterprise Print or Enterprise Cross-Media and build up to acompletely configurable solution that will answer your critical requirements for Web-to-Print,integrated media, API-customization, redundancy, speed and creativity. The sky’s the limitwith XMPie Enterprise Platforms!PlatformsTurn-Key SystemsCloud ServicesCreative ToolsCreative VDPPersonalized ImagingPersonalized ChartingPersonalized VideoPURLs and email(cloud-based)Cloud Hub forData and RulesDesktop/ServerWorkflow for Print,Online Media,and IntegratedMultichannelWeb-2-PrintRich enServer cluster platformEnterprise-class,ConfigurableIntegrated MultichannelWeb-2-PrintCustom Solutions usingAPIsScalable PerformanceFault TolerantPriceFor tracking and analytics, the integratedPersonalEffect Analytics module is acomplete toolset that allows variables,recipient responses, and events to berecorded across all touch points in eachmedia. This recorded data is accessiblethrough the uProduce MarketingConsole dashboard, where reports canbe built and run to determine campaignperformance – helping you delivermaximum ROI for your customers.

The digital storyboard for your1:1 multichannel campaignsXMPie Circle Visualize, Plan, Collaborate and MeasureXMPie Circle is a Software as a Service (SaaS) solution for planning, collaborating and monitoring multichannel, individualizedcommunications campaigns. With Circle, marketing teams, agencies and clients can conceptualize, sketch, plan, build andreview 1:1 multichannel dialogues. Using the highly-visual campaign flow diagramming tools and intuitive user interfaceof Circle, all the potential stakeholders of a marketing campaign can now accurately preview the various touch points of acampaign for a given recipient member. Best of all, Circle enables progress monitoring that can be viewed directly from theCircle campaign flow. By enabling PersonalEffectAnalytics to track a campaign, Key PerformanceIndicators and other metrics for each touch point areautomatically tracked and the resulting reports areimmediately available to all stakeholders through theCircle interface.Create Conversations That ClickMarketing is changing. In today’s world, both B2B and B2Cmarketers – and the service providers that support them – mustbe able to establish ongoing communications across printand new media with consistent messages that are relevant toeach recipient. Campaigns must become continuously-refinedconversations, not one-way broadcasts. That takes integration.To be effective, each touch point needs to be viewed not as anisolated event, but part of a strategic, integrated communicationsplan. Given that, the challenge lies not in whether to adoptvariable cross-media as a strategy, but in how to implement itcost-effectively and in a way that allows you to expand your reach,bring relevancy to marketing, and deliver increased results.By bridging the gap between digital print and online media, XMPieis revolutionizing the way marketers create, implement, measureand refine one-to-one campaigns. XMPie’s exclusive technologymakes it possible to track an entire cross-media campaign from asingle database. With each contact – across print, email, Web andother new media – information is collected and instantly updated.This powerful capability provides new opportunities to continue thedialogue and provide meaningful follow-up within moments of acustomer or prospect interaction. Updates made in a Web form canbe used to drive dynamic Web content, prompt a phone call from acustomer service representative, or be immediately available for thenext wave of a print campaign.

Ensuring your successin the business of one-to-oneMaximize Your XMPie CapabilitiesXMPie’s Customer Information Portal includes a portfolio of trainingmaterials, webinars, sample applications, and other marketing supportmaterials to help customers fully leverage their capabilities in variabledata print, personalized Web-to-print and cross-media marketing.XMPie Marketplace Gets You Ready to GoThe XMPie Marketplace website offers customers attractivelypriced, “ready-to-go” uImage templates for Adobe Photoshop andincludes all required XMPie print and Web assets, for developmentof attention-getting, sales-generating communications. Bestof all, the images and graphics are royalty-free andcan be used how you like, as often as you like. Visit the XMPie Marketplaceat http://www.xmpie.com/marketplace.A Community of UsersAs an XMPie customer, you’ll havethe opportunity to participate in the XMPie Users Group, an assembly ofusers that meets and openly shares knowledge, experiences, improvementsand tips for developing successful variable data campaigns. Throughinteractive forums, an online library, an annual users conference, andother programs and activities, you’ll have access to the most up-to-dateinformation about best practices, products, services and technologies.Find out more about the XMPie Users Group at be.com/xmpiewww.twitter.com/xmpieblog.xmpie.comTo learn more about the full line of XMPie products, or to downloada free trial of uDirect, visit www.xmpie.com or call (212) 479-5166.Email: marketing@xmpie.com

www.xerox.comwww.xmpie.com 2013 XMPie , A Xerox Company. All rights reserved. XMPie, the XMPIE logo, ADOR, PersonalEffect, uChart, uDirect, uImage, uPlan, uProduce, uStore, Circle, and the slogan “one to one in one” aretrademarks or registered trademarks of XMPie, and may not be used without permission. All other names are property of their respective owners.LTR EN 6-Jan-13XMPBR-01UE

Photoshop and Illustrator can produce powerful, visually-rich, personalized image and graphic templates and effortlessly merge them into XMPie print or electronic documents. uDirect Video A New Dimension in 1:1 Marketing With uDirect Video, uniquely incorporate dynamic content i

Related Documents:

Xerox VersaLink B405 38.51.71 1.57.13 Xerox VersaLink C400 67.51.71 1.57.12 Xerox VersaLink C405 68.51.71 1.57.13 Xerox VersaLink B600/B610 32.51.71 1.57.12 Xerox VersaLink B605/B615 33.51.81 1.57.13 Xerox VersaLink C500/C600 61.51.71 1.57.12 Xerox VersaLink C505/C605 62.51.81 1.57.13 WorkCentre 6515

5890 / 5890i, Xerox WorkCentre 5945 / 5945i / 5955 / 5955i, Xerox WorkCentre 6655 / 6655i, Xerox WorkCentre 7220 / 7220i / 7225 / 7225i, Xerox WorkCentre 7830 / 7830i / 7835 / 7835i / 7845 / 7845i / 7855 / 7855i / EC7836 / EC7856, Xerox WorkCentre 7970 / 7970i 2016 Xerox ConnectKey Technology Purpose and Audience

Xerox Phaser 6600 and Xerox WorkCentre 6605 Detailed Specifications 3 Xerox Mobile Express Driver Makes it easy for mobile users to find, use and manage Xerox and non-Xerox devices in every new location. Plug into a new network, and Xerox Mobile Express Driver automatically discovers available

Xerox Phaser 1235 . IBM InfoPrint 1145L MFP : Xerox Phaser 2135DT . IBM InfoPrint Color 8 : Xerox Phaser 3400 . IBM LaserPrinter 4039 : Xerox Phaser 3450 . IBM Network Printer 12 : Xerox Phaser 3500 . IBN Network Printer 17 : Xerox Phaser 4500DX . Konica KL-3015 : Xerox Phaser 5400 . Kyocera FS-C50 16N :

2019 Xerox Corporation. Todos los derechos reservados. Xerox , Xerox con la marca figurativa , AltaLink , FreeFlow , SMARTsend , Scan to PC Desktop , MeterAssistant , SuppliesAssistant , Xerox Secure Access Uni- fied ID System , Xerox Extensible Interface Platform , Global Print Driver y Mobile Express Driver son marcas comerciales de Xero

Xerox Variable Data Intelligent PostScript Printware (VIPP) is a proprietary page description language developed by Xerox. To print documents in Xerox VIPP format, use a third-party application that is compatible with Xerox VIPP format. Send the Xerox VIPP job or download the Xerox

* Apple AirPrint and Xerox Print Service Plug-in for Android are standard/free of charge protocols for Apple iOS, Android and Xerox ConnectKey -enabled devices. Xerox Mobile Print is an add-on software product that allows users to print to Xerox or non-Xerox print devices. Capture It A scan gets initiated from your

A: Xerox printers and multifunction devices can be remotely connected to Xerox using two main technologies: Device Direct and Xerox Device Agent/Manager (XDA, XDM). Device Direct is a standard feature on most of Xerox newest products — no additional software is required. All you need is a connection for your Xerox product to the external