Brand Guidelines - Energy

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Brand Guidelines

Introduction :: 2IntroductionThe new Joint Genome Institute logo takes an evolutionary step into the future, while staying true to the strengthof its past. It possesses smooth, flowing lines that pay tribute to the helical sculpture that is the centerpiece ofthe institute. Energy and movement spiral at its core, with colors that portray life, water, earth and sun.Please review these usage guidelines to help protect the JGI brand, and always use the identity with great care.joint genome institute brand guidelines

Table of Contents 3Table of ContentsBrand Guidelines1Introduction2Table of Contents3Logo4Logo / Elements5Logo Variation / Acceptable / Horizontal6Logo Variation / Acceptable / Stacked7Logo Variation / Acceptable / Indicia8Logo Variation / Acceptable / Icons9Logo / Unacceptable10Logo / Clear Space11Logo / Berkeley Lab Branded12ColorUsing oft PowerPoint / Presentations18Microsoft PowerPoint / Presentations19Microsoft PowerPoint / Horizontal Posters20Microsoft PowerPoint / Vertical Posters21Microsoft PowerPoint / Specifications22Microsoft Word / Memos and Letterhead23Microsoft Word / Specifications24Business Card / Specifications25Contact26joint genome institute brand guidelines

Logo

Logo 5Logo / ElementsThe JGI Logo is the combination of four separate elements: The initialism and the icon (which constitute theindicia), next to the logotype and the DOE tag. The full-color logo shown below is the primary and preferredvisual E tagjoint genome institute brand guidelines

Logo 6Logo Variation / Acceptable / HorizontalHorizontal CMYKPreferred / Use this preferred logo whenever possibleHorizontal 1-Color GrayscaleHorizontal 1-Color BlackHorizontal 1-Color White(for use on dark backgrounds)joint genome institute brand guidelines

Logo 7Logo Variation / Acceptable / StackedStacked CMYK with and without DOE tagStacked 1-Color Black with and without DOE tagStacked 1-Color Grayscale with and without DOE tagStacked 1-Color White with and without DOE tag(for use on dark backgrounds)joint genome institute brand guidelines

Logo 8Logo Variation / Acceptable / Indicia1-Color Black1-Color White(for use on dark backgrounds)joint genome institute brand guidelines

Logo 9Logo Variation / Acceptable / IconsCMYK1-Color Black1-Color Grayscale1-Color White(for use on darkbackgrounds)joint genome institute brand guidelines

Logo 10Logo / UnacceptableDO NOT resize the iconDO NOT reposition the iconDO NOT replace colorsDO NOT use the logo against a backgroundwith insufficient contrast or conflicting colorjoint genome institute brand guidelines

Logo 11Logo / Clear SpaceThe JGI LOGO requires a safe area of approximately one full-letter height around all text edges, on allfour sides. This safe area protects the logo from clutter, impingement and brand confusion when usedin conjunction with other graphic elements.Full letter height safe areaFull letter height safe areaFull letter heightjoint genome institute brand guidelines

Logo 12Logo / Berkeley Lab BrandedWhen the JGI LOGO and Berkeley Lab logo are used together, the Lab logo is placed first. Lab logo heightequals the height of the icon. Clearance equals the width of the italic letter “I ”.Full letter height safe areaLetter “I” safe areaHeight of iconFull letter height safe areaLetter “I” safe areaHeight of iconjoint genome institute brand guidelines

Color

Color 14Using ColorAn official color palette was developed to represent our brand. The colors chosen reflect the dynamism andexcitement of the JGI brand. In order to maintain consistency, it’s important to use only the approved colorsas outlined below.CMYK70 / 63 / 62 / 58CMYK62 / 55 / 54 / 28CMYK46 / 38 / 38 / 2CMYK0 / 65 / 100 / 15CMYK50 / 20 / 5 / 25CMYK46 / 8 / 100 / 0CMYK0 / 30 / 80 / 0RGB52 / 52/ 52RGB90 /90 / 90RGB145 / 144 / 144RGB211 / 105 / 27RGB100 / 140 / 170RGB153 / 189 / 60RGB253 / 186 / 99bd3CHEXfdba4dPMSBlackPMSCool Gray 11CPMSCool Gray 8CPMS173CPMS652CPMS397CPMS143CFor PowerPoint use darker blue and green.CMYK58 / 17 / 0 / 46CMYK45 / 0 / 80 / 35RGB59 / 110 / 143RGB96 / 154 / 62HEX185582HEX609a3ePMS5405CPMS7490Cjoint genome institute brand guidelines

Typography

Typography 16TypographyThere are two approved font families in the JGI typography system: Myriad Pro and Trade Gothic Condensed.These two font families were chosen to complement the identity and help convey the character of the brand.It’s important to use them as outlined to maintain consistency within layouts.Myriad Prolightlight italicregularitalicsemiboldsemibold italicboldbold italicblackblack italicArialregularitalicboldbold italicABCDEFGHIJKLMNOPQRSTUVWXYZTrade Gothic Condensedno. 18ABCDEFGHIJKLMNno. 18 obliquebold no. 20OPQRSTUVWXYZbold no. 20 rstuvwxyz1234567891012345678910For Microsoft PowerPoint and tuvwxyz12345678910joint genome institute brand guidelines

Templates

Templates 18Microsoft PowerPoint / PresentationsJGI Template. Size 10"x7.5". Arial, 32 pt. Bold,White, ShadowClick to edit Master text styles– Second level Third level- Fourth level Fifth levelArial, 20 pt.White, Shadow10/10/13JGI Template.pptx: Title PageArial, 18 pt.Gray, R90/G90/B90with Orange BulletsArial, 8 pt.Black, R52/G52/B52 JGI Template Pages2JGI Template.pptx: Blue Content Page Click to edit Master text styles– Second level Third level- Fourth level Fifth levelClick to edit Master text styles– Second level Third level- Fourth level Fifth levelStacked 1-Color White with and without DOE tag(for use on dark backgrounds)10/10/13JGI Template PagesJGI Template.pptx: Orange Content Page310/10/13JGI Template Pages4JGI Template.pptx: Green Content Pagejoint genome institute brand guidelines

Templates 19Microsoft PowerPoint / PresentationsJGI Science Template. Size 10"x7.5".JGI/Berkeley Lab Template. Size 10"x7.5".Arial, 32 pt. Bold,White, ShadowArial, 20 pt.White, ShadowJGI Science Template.pptx: Title PageArial, 18 pt.Gray, R90/G90/B90with Orange BulletsArial, 8 pt.Black, R52/G52/B52 JGI LBNL Template.pptx: Title Page Click to edit Master text styles– Second level Third level- Fourth level Fifth level10/10/13JGI Science TemplateJGI Science Template.pptx: Content Page2Click to edit Master text styles– Second level Third level- Fourth level Fifth level10/10/13JGI LBNL Template2JGI LBNL Template.pptx: Content Pagejoint genome institute brand guidelines

Templates 20Microsoft PowerPoint / Horizontal PostersJGI Horizontal Poster Templates: Sizes 42"x36" and 48"x36".Arial, 88 pt. Bold, WhiteArial, 72 pt. WhiteArial, 54 pt. WhiteArial, 32 pt. Bold, WhiteClick here to add the poster titleClick here to add authorsClick here to add authorsINTRODUCTION, ABSTRACTType in or paste your text hereMATERIALS & METHODSRESULTSCONCLUSIONSClick here to add the poster titleType in or paste your text hereType in or paste your text hereType in or paste your text hereClick here to add authorsArial, 24 pt. BlackR52/G52/B52Click here to add authorsINTRODUCTION, ABSTRACTType in or paste your text hereMATERIALS & METHODSCONCLUSIONSClick here to add the poster titleType in or paste your text hereType in or paste your text hereClick here to add authorsOBJECTIVESClick here to add authorsREFERENCESType in or paste your text hereType in or paste your text hereINTRODUCTION, ABSTRACTType in or paste your text hereMATERIALS & METHODSCONCLUSIONSClick here to add the poster titleType in or paste your text hereType in or paste your text hereClick here to add authorsClick here to add authorsINTRODUCTION, ABSTRACTType in or paste your text hereMATERIALS & METHODSType in or paste your text hereREFERENCESType in or paste your text hereREFERENCESOBJECTIVESType in or paste your text hereType in or paste your text hereOBJECTIVESACKNOWLEDGEMENTS or CONTACTREFERENCESType in or paste your text hereType in or paste your text hereRESULTSType in or paste yourtext hereType in or paste your text hereArial, 24 pt. Bold, WhiteOBJECTIVESACKNOWLEDGEMENTS or CONTACTThe work conducted by the U.S. Department of Energy Joint Genome Institute is supported by the Office of Science of the U.S. Department of Energy under Contract No. DE-AC02-05CH11231.Type in or paste your text hereType in or paste your text hereRESULTSType in or paste your text hereRESULTSType in or paste your text here4 Column LayoutACKNOWLEDGEMENTSThe work conducted by the U.S. Department of Energy Joint Genome Institute is supported by the Office of Science of the U.S. Department of Energy under Contract No. DE-AC02-05CH11231.Type in or paste your text hereCONCLUSIONS3 Column LayoutType in or paste your text hereThe work conducted by the U.S. Department of Energy Joint Genome Institute is supported by the Office of Science of the U.S. Department of Energy under Contract No. DE-AC02-05CH11231.ACKNOWLEDGEMENTS or CONTACTWide Center LayoutType in or paste your text hereThe work conducted by the U.S. Department of Energy Joint Genome Institute is supported by the Office of Science of the U.S. Department of Energy under Contract No. DE-AC02-05CH11231.Right Highlight LayoutAll poster layouts have 1" border clearance for framing.Size 42"x36" prints on standard plotter printer paper.joint genome institute brand guidelines

Templates 21Microsoft PowerPoint / Vertical PostersJGI Vertical Poster Templates: Sizes 36"x42" and 36"x48".Arial, 88 pt. Bold, WhiteArial, 72 pt. WhiteArial, 54 pt. WhiteArial, 32 pt. Bold, WhiteClick here to add the poster titleClick here to add authorsClick here to add authorsINTRODUCTIONType in or paste your text hereMATERIALS AND METHODSType in or paste your text hereArial, 24 pt. BlackR52/G52/B52Click here to add the poster titleRESULTSType in or paste your text hereCONCLUSIONSClick here to add authorsType in or paste your text hereClick here to add authorsINTRODUCTIONType in or paste your text hereMATERIALS AND METHODSCONCLUSIONSClick here to add the poster titleType in or paste your text hereType in or paste your text hereClick here to add authorsClick here to add authors(click to edit) INTRODUCTIONType in or paste your text hereOBJECTIVESClick here to add the poster titleClick CONCLUSIONShere to add authorsMATERIALS AND METHODSType in or paste your text hereType in or paste your text hereClick here to add authorsREFERENCESType in or paste your text hereType in or paste your text here(click to edit) INTRODUCTIONType in or paste your text hereMATERIALS AND METHODSType in or paste your text hereREFERENCESType in or paste your text hereREFERENCESOBJECTIVESType in or paste your text hereType in or paste your text hereOBJECTIVESREFERENCESType in or paste your text hereType in or paste your text hereRESULTSType in or paste your text hereOBJECTIVESACKNOWLEDGEMENTSType in or paste your text hereRESULTSType in or paste your text hereType in or paste your text hereACKNOWLEDGEMENTSRESULTSType in or paste your text hereType in or paste your text hereArial, 24 pt. Bold, WhiteThe work conducted by the U.S. Department of Energy Joint Genome Institute is supported by the Office of Science of the U.S. Department of Energy under Contract No. DE-AC02-05CH11231.4 Column LayoutACKNOWLEDGEMENTSType in or paste your text hereThe work conducted by the U.S. Department of Energy Joint Genome Institute is supported by the Office of Science of the U.S. Department of Energy under Contract No. DE-AC02-05CH11231.CONCLUSIONSType in or paste your text here3 Column LayoutThe work conducted by the U.S. Department of Energy Joint Genome Institute is supported by the Office of Science of the U.S. Department of Energy under Contract No. DE-AC02-05CH11231.ACKNOWLEDGEMENTSType in or paste your text hereWide Center LayoutThe work conducted by the U.S. Department of Energy Joint Genome Institute is supported by the Office of Science of the U.S. Department of Energy under Contract No. DE-AC02-05CH11231.Right Highlight LayoutAll poster layouts have 1" border clearance for framingSize 42"x36" prints on standard plotter printer paperjoint genome institute brand guidelines

Templates 22Microsoft PowerPoint / SpecificationsColor, text, information graphics and photography are tools to help make your point, not detract from it.Effects such as 3-D, gradients and unnecessary shadows add clutter, not visual interest. White space servesan important function by creating visual breathing room and focusing the viewer on your content.Arial is a universally-available font. It is used in place of JGI’s official fonts, Myriad Pro and Trade GothicCondensed, in PowerPoint projects.PresentationsPostersOPENING SLIDE TITLE: 32 pt. Bold, White, with Shadow.SLIDE TITLE: 88 pt. Bold, White.OPENING SLIDE SUBTITLE: 20 pt. White, with Shadow.SLIDE SUBTITLE 1: 72 pt. White.SLIDE TITLE: 32 pt. Bold, White with Shadow.SLIDE SUBTITLE 2: 54 pt. White.SUBSUBTITLE: 20 pt. Gray R90 / G90 / B90.HEADINGS: 32 pt. Bold, White.TEXT AND BULLETS: 18 pt. Gray R90 / G90 / B90,with Orange Bullets.TEXT AND BULLETS: 24 pt. Black,with Black Bullets.FOOTER: 8 pt. Black.FOOTER: 24 pt. Bold, White.joint genome institute brand guidelines

Templates 23Microsoft Word / Memos and LetterheadMicrosoft Word Templates. Size 8.5"x11".Phone: 925/ 296-xxxxFax: 925/ 296-xxxxEmail: xxx @lbl.govMEMOTO:Phone: 925/ 296-xxxxFax: 925/ 296-xxxxEmail: xxx @lbl.govFROM:Arial, 10 pt. WhiteDATE: October 1, 2013RE:MEMOTextTO:FROM:DATE: October 9, 2013Arial, 22 pt. Bold, BlueArial, 11 pt.RE:TextArial, 11 pt.2800 Mitchell Drive, Walnut Creek, CA 94598www.jgi.doe.gov2800 Mitchell Drive, Walnut Creek, CA 94598www.jgi.doe.govLines .75 pt. Gray R90 / G90 / B90JGI MemoArial, 10 pt. Bold, BlueJGI/Berkeley Lab Letterhead2800 Mitchell Drive, Walnut Creek, CA 94598www.jgi.doe.govJGI/Berkeley Lab Memojoint genome institute brand guidelines

Templates 24Microsoft Word / SpecificationsArial is a universally-available font. It is used in place of JGI’s official fonts, Myriad Pro and Trade GothicCondensed, in MicroSoft Word memos and letterheads.MemosLetterheadHEADER GRAPHIC: W8" x H1.35".HEADER GRAPHIC: W8" x H1.35".JGI HEADER: 10 pt. White.JGI TEXT: 11 pt. Black.JGI MEMO: 22 pt. Bold, Blue.JGI FOOTER: 10 pt. Bold, Blue R100 / G140 / B170.JGI TEXT: 11 pt. Black.LINES: .75 pt. Gray R90 / G90 / B90.JGI FOOTER: 10 pt. Bold, Blue R100 / G140 / B170.LINES: .75 pt. Gray R90 / G90 / B90.joint genome institute brand guidelines

Templates 25Business Card / SpecificationsAdobe InDesign Template. Size 3.5"x2".Trade Gothic Bold, 10 pt.Trade Gothic Condensed No. 18, 10 pt.JGI LOGO: W2.6492" x H.4471"BERKELEY LAB LOGO: W.5916" x H.4471"TEXT COLOR: Black 80%1 line spaceTrade GothicCondensedNo. 18, 10 pt.1.2 line spacingJGI/Berkeley Lab Business Card — Front.25 .125.125.25.25JGI General Business Card — FrontJGI Business Card — Backjoint genome institute brand guidelines

ContactFor assistance or additional information:David Gilbert, degilbert@lbl.gov

Templates 18 joint genome institute brand guidelines Microsoft PowerPoint / Presentations JGI Template. Size 10"x7.5". JGI_Template.pptx: Title Page JGI_Template.pptx: Orange Content Page JGI_Template.pptx: Green Content Page JGI_Template.pptx: Blue Content Page Stacked 1-Color White with and without DOE tag (for use on dark backgrounds)

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