THE CENTER FOR CORPORATE AND . - Furman University
THE CENTER FOR CORPORATE AND PROFESSIONAL DEVELOPMENTCenter for Corporate & Professional DevelopmentFurman University864.294.3136www.furman.edu/cpd1
Dear business leader,Furman University’s Center for Corporate and Professional Development was established in 2003 in direct responseto the business community’s expressed need for liberal arts-based executive education. At Furman, we believe that aliberal arts education is the knowledge matrix of the global competitive environment. With its cultivation of scientific,social and cultural literacy, it prepares the learner for an increasingly diverse and complex business world. A liberal artsexecutive education mirrors the world in which we live and shapes the leaders we require.The mission of the Center for Corporate and Professional Development is to anticipate and respond to the everchanging needs of organizations by providing quality instructional programs tailored to meet particular needs.We offer a wide range of customized training options in the areas of executive leadership and team development,“Leadership and learning are indispensable to each other.”project management, finance and accounting, corporate sustainability, and other facets of business development andhuman performance improvement.J O H N F. K E N N E D YWith superb professors, the Center for Corporate and Professional Development is eager to assist your organization inmeeting its educational needs.Using the latest instructional systems design technology, our educators, drawn from the Furman faculty and recruitedfrom leading companies, link learning to real-world problems facing your organization. Our goal is to assist you in helping your company achieve a competitive advantage in the marketplace by offering customized educational solutionsthat enhance individual competence for success in the workplace.The Center’s corporate education programs are customized to each client organization, which guarantees that you’llachieve the impacts you desire. Our client list includes organizations such as Alfmeier, BlueCross Blue Shield of SouthCarolina, Lockheed Martin, General Electric, O’Neal, Goodwill Industries, RBC Insurance Services, TetraData, GreenvilleCounty Rape Crisis and Child Abuse Center, Michelin, Kolbenschmidt Pierburg, and many others.I hope that you enjoy reviewing our latest catalog of executive education programs from the Center for Corporate andProfessional Development. For more detailed information about the Center, please contact me directly at 864.294.3136or by e-mail at brad.bechtold@furman.edu . Visit us online at http://www.furman.edu/cpd .Sincerely,Brad BechtoldDirector, Continuing Education2Center for Corporate & Professional DevelopmentFurman University864.294.3136www.furman.edu/cpdCenter for Corporate & Professional DevelopmentFurman University864.294.3136www.furman.edu/cpd3
clientsADVANCED TECHNOLOGY SERVICESJHM HOTELSALFMEIERKEMETBANK OF AMERICAKOLBENSCHMIDT PIERBURGBAUSCH AND LOMBLOCKHEED MARTINBCBS OF SOUTH CAROLINAMICHELINCAROLINA FIRSTNELSON MULLINSCITY OF GREENVILLEO’NEAL ENGINEERINGTHE CLIFFS COMMUNITIESPIEDMONT NATURAL GASCMP UNITED BUSINESS MEDIARBC INSURANCE SERVICESDRAEXLMAIERROBERT BOSCHDUKE ENERGYSCHNEIDER ELECTRICELI LILLYSHAREFABRI-KALSPARTANBURG COMMUNITY COLLEGEFLUORTETRA DATAGENERAL ELECTRICTIC PROPERTIESGOODWILL INDUSTRIESTIMKENGREENVILLE COUNTY REDEVELOPMENT AUTHORITYUNIVERSITY CENTER OF GREENVILLEGREENVILLE COUNTY RAPE CRISISUPWARDAND CHILD ABUSE CENTERWAFFLE HOUSEHITACHIWORLD ACCEPTANCE CORPORATIONINSTITUTE OF MANAGEMENT ACCOUNTANTSYWCA EMPOWERMENT CENTERINTERCOM COMMUNICATIONSINTERIM HEALTHCARE4Center for Corporate & Professional DevelopmentFurman University864.294.3136www.furman.edu/cpdCenter for Corporate & Professional DevelopmentFurman University864.294.3136www.furman.edu/cpd5
PerformanceConsulting ServicesWould your senior management team benefit from a strategic planning retreat? Does your organizationneed a succession plan? Are you having difficulty recruiting and retaining high quality employees?Would you like to more fully understand what your customers expect? If you answered “yes” to anyof these questions, Furman University’s Center for Corporate and Professional Development is poisedto assist you. The division provides a host of performance consulting resources with expertise in manyareas of organizational development.Our performance consultants have “real world” business and industry experience with proven trackrecords of success to support your organization and tailor programs in the following areas:STRATEGIC PLANNINGSUCCESSION PLANNINGDIVERSITY STRATEGIESCAREER DEVELOPMENTEXECUTIVE COACHINGJOB ANALYSISTRAINING NEEDS ASSESSMENTEXPERIENTIAL TEAM TRAININGCHANGE MANAGEMENTCORPORATE RETREATSLEADERSHIP DEVELOPMENTHUMAN RESOURCE AUDITEMPLOYEE RECRUITMENT AND RETENTIONINDIVIDUAL AND TEAM ASSESSMENTSSATISFACTION SURVEYSCOMPENSATION EVALUATION AND REDESIGNPROJECT MANAGEMENTCORPORATE SUSTAINABILITY6Center for Corporate & Professional DevelopmentFurman University864.294.3136www.furman.edu/cpdCenter for Corporate & Professional DevelopmentFurman University864.294.3136www.furman.edu/cpd7
client testimonialWhen I first came to Goodwill Industries, I began measuring successwith different numbers. Here, success is measured in the number ofpeople served; the number of individuals who transition from disabilityto self-sufficiency; the number of months or years rehabilitated workersretain their positions; and, finally, the economic impact these numberscontentshave on the community.While certainly not a for-profit company, Goodwill is still a businessin the truest sense of the word and must operate as such. So, when wedeveloped our five-year strategic plan, its design was based on traditionalbusiness models.Program & Course DescriptionsI was seeking to develop a professional staff, and while exploring myoptions for training, I was introduced to Furman’s Center for CorporateCommunication Skills . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10and Professional Development. They worked with Goodwill to under-Financial Concepts and Accounting. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14stand its objectives, performed a needs assessment, and then tailored train-Human Resource Management. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16ing programs that met Goodwill’s specific professional needs.Leadership Development. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Now, only three years into our five-year plan, we are considerably aheadof schedule. Furman’s corporate and professional development programLiberal Arts Leadership. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25becomes what you want it to be and need it to be. As we complete eachNon-Profit Development. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28tier of professional development, we work together to reassess and thenPerformance and Change Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30create additional programs to move us to the next level. That gives mePostgraduate Diploma in Corporate Sustainability. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34ownership in the training we create; and, I don’t have to waste resourceson unnecessary components that are so often a part of “off-the-shelf”Problem Solving and Decision Making. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36professional development packages.Project Management. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38Would I recommend Furman’s Center for Corporate and ProfessionalSales and Marketing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40Development? I think I just did!System Analysis and Knowledge Management. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44RONNIE BROWNDirector of Human ResourcesGoodwill Industries of Upstate and Midlands South CarolinaTeam Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46Center for Corporate & Professional Development Faculty and Staff . . . . . . . . . . . . . . . . . . . . 498Center for Corporate & Professional DevelopmentFurman University864.294.3136www.furman.edu/cpdCenter for Corporate & Professional DevelopmentFurman University864.294.3136www.furman.edu/cpd9
Communication SkillsInformation Sorting Styles for ImprovingProblem Solving and CommunicationsConstructive Argument and DebateDays: (half to full)Sean Patrick O’Rourke, Ph.D.Days: (1)Scott Simmerman, Ph.D.Each of us has preferences in how we think and handle information.These differences often lead to conflict or ineffective implementation.Use a simple model of “how people think” to improve communications and problem solving. Then, learn how to apply this same modelwith the work groups in your organization. This is NOT a programusing one of the complicated psychological instruments. InformationSorting Styles frames up thinking into a dozen easily understoodpatterns that clarify differences and suggest specific frameworksfor implementing improvement in the workplace.CommunicationSkillsWriting in the WorkplaceDays: (half to full)Sean Patrick O’Rourke, Ph.D.Communication in ControversyThis module is designed to supplement Sean O’Rourke’s courses onoral communication. In keeping with his general approach, this courseassumes that effective communication is an art of making appropriaterhetorical choices, and that one of the most important choices onemakes is selecting the most fitting mode of communication, oral orwritten, for a given message. Participants are taught that writtencommunication in the workplace should complement, supplement,and reinforce oral communication. They learn the criteria of effectivewritten communication, the writer’s seven deadly sins, and the elementsof informative and persuasive writing. Using these concepts, studentscompose and revise a policy memo, a statement of objectives, a missionstatement, and/or a draft proposal. The goals of this module are topromote clear and cogent writing, to deepen executives’ understanding of the place of written communication in professional life, and tofoster the effective interaction of written and oral communication.Policy PersuasionDays: (half to full)Sean Patrick O’Rourke, Ph.D.This is an advanced course in which participants skilled in publiccommunication learn the more refined art of persuading others onmatters of policy. Participants are given a framework for policy analysis(including basic assumptions governing policy change and debateabout policy adoption), study the stock issues common to all policyquestions, learn what constitutes good reasons for adopting orrejecting a policy proposal, consider the role of ethics and emotion inpolicy argumentation, and undergo strenuous practice in policy persuasion and debate (including making one’s case for change, defendingthe current policy, asking and answering questions, and practicingrefutation). This course is especially important for participants whoengage regularly in public hearings, internal committee meetingswhere policy is set, and/or public debates over company/agency policy,and whose work involves policy assessment at any level.10Center for Corporate & Professional DevelopmentFurman University864.294.3136www.furman.edu/cpdCenter for Corporate & Professional DevelopmentIn a pluralistic society, government agencies, small businesses, publicinterest groups, and corporations must be prepared to respondconstructively and creatively to the controversies in which they findthemselves. This course provides participants an introduction not onlyto the art of argument and debate, but also to strategies andframeworks with which they can strive to keep the debate fromdeteriorating into name-calling, shouting matches, diatribes, or eristic(argument for argument’s sake). Participants will study the rudimentsof argumentation and debate theory, practice constructive argument,learn appropriate responses to destructive argument, and practicedebate under the instructor’s guidance.Days: (half to full)Sean Patrick O’Rourke, Ph.D.This course is designed to introduce participants to the challengesof communicating ethically and effectively in the midst of often highlyvolatile conflict and controversy. Participants are exposed to theoriesof controversy and conflict management, provided with frameworksfor analysis of communication situations, and guided through theirpractice of communication in controversy. The goal of the programis to increase participants’ appreciation and understanding of thedynamics of public controversy and to empower them to communicateeffectively and ethically within those dynamics.Thinking on Your FeetDays: (half to full)Sean Patrick O’Rourke, Ph.D.This course is for the speaker who welcomes the very importantchallenge of learning how to think and speak clearly, cogently, andcreatively in the most demanding situations. More than a skill, thinkingand speaking on one’s feet is an art that requires people to understandand rapidly assess their rhetorical situation, their own abilities andpositions on the question(s) presented, and their options for response.If you have often found yourself thinking, long after the moment haspassed, of all the things you should have said (but didn’t!), this courseis for you. You will learn several ways to analyze and assess thesituation and your audience, an inventory for rapid appraisal of yourposition(s), and methods for determining your response. In addition,you will have the opportunity to practice “thinking on your feet”under the guidance of expert tutors.Furman University864.294.3136www.furman.edu/cpd11
Communication SkillsCommunication EthicsDays: (half to full)Sean Patrick O’Rourke, Ph.D.This course examines the ethical issues raised by the use of persuasionin contemporary society. Our concerns will include the range ofethical responsibility in human communication, the origins of ethicalstandards, the problems inherent in the art of ethical criticism, andthe strengths and weaknesses of the various perspectives on communication ethics. The goals of the course are to alert you to the moraldimensions of human discourse, to stimulate your moral imagination,and to explore, in theory and in practice, the questions raised by theapplication of ethical standards to persuasive speech. That being thecase, our time will be divided between reading and discussing theseissues on the one hand and observing and criticizing rhetoricalpractices on the other.Facing the MediaDays: (half to full)Sean Patrick O’Rourke, Ph.D.In today’s media-saturated society, leaders from many walks of life(government, business, education, law, etc.) must learn to face themedia and to do so effectively. This course is designed to helpcontemporary leaders manage media appearances with intelligence,grace, and poise. John Armstrong is the director of the TelevisionStudio and Communication Lab at Furman University. He has workedfor CNN and several network affiliates and regularly teaches courses inBroadcast Journalism and Mass Communication. Sean O’Rourke iscurrently chair of Communication Studies at Furman, where he teachescourses in Public Speaking, Persuasive Speaking, and Argumentationand Debate. He was the director of the Public Speaking Program at theUniversity of Oregon and was also a six-time national champion inintercollegiate public speaking and debate. The course teaches civicleaders how to speak effectively to the media. The course coverscamera savvy, answering questions, and thinking on one’s feet.Participants will spend considerable time speaking in front of thecamera and reviewing their performances.Public Speaking and PresentationsDays: (half to full)Sean Patrick O’Rourke, Ph.D.This course is based on our assumption that organizational health andproductivity is increased as communication is improved. Hence, thiscourse offers participants an introduction to effective communication,exposes them to the “pitfalls” of ineffective communication, providesa “communication inventory” so that participants can assess theircommunication strengths and weaknesses, and furnishes ampleopportunity for guided practice in public speaking and presentations.All practice sessions are critiqued, and suggestions for improvementare offered. The goal of this course is to deepen participants’understanding of public communication and to improve theircommunicative performance.12Center for Corporate & Professional DevelopmentCommunication SkillsGetting Your Message Across: Presentation Skillsfor LeadersDays: (3)Sonny EppesGenuine, compelling and clear communication is a cornerstone ofeffective leadership. This fast-paced workshop builds and improvesupon existing presentation skills of managers and key individualcontributors who need to speak before or facilitate a group.Participating leaders learn and practice new skills including preparingand making presentations, facilitating discussions and leadingmeetings. Practical demonstrations of the various aspects of presentingand facilitating are given as well as individual coaching and reviewingof practice videotapes. (note: maximum group size 8 people)It Takes All Types: Understanding and Using theMyers-Briggs Type Indicator in Your OrganizationDays: (1)John Barker, Ph.D.Understanding yourself and others is the first step to becoming asuccessful manager. This program exposes participants to the basics ofpersonality theory and helps them understand practical application forits use. The Myers-Briggs Type Indicator is taken by two million peopleper year and is considered the world’s most effective and widely usedtool for assessing personality styles and preferences. Used and studiedextensively by the military, the government, educational institutionsand businesses, this exciting tool unfolds for you in this dynamic andinteractive session.Clear Communications for the ProfessionalDays: (1)Betty Parker EllisIf drafting memos, e-mails and business letters is a chore for you,this class will equip you with the right tools for getting the job done.Learn effective business correspondence outlines and formats, andreceive vital tips for better business writing.Days: (1)Betty Parker EllisThis course will examine all the verbal and nonverbal aspects ofinterpersonal communications such as improving listening skills,practicing common courtesies and exhibiting professional behavior.Learn what it takes to be a professional, regardless of one’s position,and discover the power of increased listening skills and the impactof nonverbal communication.Dining with ConfidenceDays: (half with meal)Betty Parker EllisMeeting clients in restaurants, attending business luncheons anddinners, and networking at business socials are an integral part ofthe successful professional’s calendar. Let this course boost yourconfidence as your instructor navigates you through a social hourand a three-course luncheon or four-course dinner with tips onnetworking, making conversation, polishing your table mannersand eating difficult foods.864.294.3136Business Etiquette Basics: From Email Etiquetteto Dining SkillsDays: (1)Betty Parker EllisThis course focuses on giving presentations as well as conductingproductive meetings. Learn to work with guest speakers, handledifficult participants and effectively use visual aids. Gain hands-onexperience in giving a prepared or impromptu presentation. Inaddition, you will learn the mechanics of conducting a smooth-flowingmee
Furman University’s Center for Corporate and Professional Development was established in 2003 in direct response to the business community’s expressed need for liberal arts-based executive education. At Furman, we believe that a liberal arts education is the knowledge matrix of the global competitive environment.
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May 02, 2018 · D. Program Evaluation ͟The organization has provided a description of the framework for how each program will be evaluated. The framework should include all the elements below: ͟The evaluation methods are cost-effective for the organization ͟Quantitative and qualitative data is being collected (at Basics tier, data collection must have begun)
̶The leading indicator of employee engagement is based on the quality of the relationship between employee and supervisor Empower your managers! ̶Help them understand the impact on the organization ̶Share important changes, plan options, tasks, and deadlines ̶Provide key messages and talking points ̶Prepare them to answer employee questions
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