MKTG 435 International Marketing Course Syllabus Spring .

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International Marketing (MKTG 435) – Spring 2013MKTG 435 – International MarketingCourse Syllabus Spring 2013Instructor:Tyson AngPhone: (618)453-7778Email: lakeland@siu.eduOffice:Rehn Hall 235 AOffice Hours:Monday, Wednesday, and Friday 12:00 pm – 12:50 pmAdditional hours available by appointmentClass Web Page:https://online.siu.eduAll announcements, assignment instructions, course materialsand grades will be posted on Desire2Learn.Required Text:Cateora, P., Gilly, M. & Graham, J. (2011). InternationalMarketing, 15th edition. ISBN # 9780073529943Available at SIU Campus Bookstore or onlineSpecific Prerequisite CourseMKTG 304 (Marketing Management) with a grade of C or better.Restrictions: College of Business majors or minors, junior standing or higher; ordepartmental approval requiredCourse Description:This course will equip students with the tools and terminology to explore andunderstand marketing practices in a global environment. Putting yourself as aninternational marketing manager, you will learn the scope and challenge ofinternational marketing, the dynamic environment of international trade, the culture,political, legal, and business systems of global markets, the global marketopportunities and finally, the ways to develop global marketing strategies. Studentswill also learn to develop a formal analytic framework of decision-making based onrecent developments in the field of International Marketing through the groupproject and case studies. This course is designed to provide students with the latestunderstanding of global issues, disciplines, competitions and the necessary skills inmaking strategic decisions based on a global perspective.1

International Marketing (MKTG 435) – Spring 2013Course Objectives: To acquire the basic knowledge, concepts, tools, and internationalterminology necessary to understand international problems and issues To understand how companies adjust their international strategies based onthe global environmental changes (e.g., globalization) To build skills and respect toward the understanding of cultures of nations bycritically analyzing the social, political, legal, and economic forces that affectthe business performance of international marketing To develop managerial reading skills with a goal of acquiring the ability tounderstand and synthesize readings and business cases presented in a class To build communication and teamwork skills through the group project To familiarize students with extant “tools” of international marketing beyondthe textbook such as the Internet, government databases, etc.Tasks and Grading - MKTG 435 Spring 2013:1. Exams (50% of total grade)There will be four in-class exams given during the semester and one final exam. Theformat will be multiple choice questions.2. Class Participation and Pop Quizzes (10% of total grade)Your class participation score is based on my judgment of your attendance andpreparation before class. Each student is expected to be prepared and ready toanswer my questions for EVERY class by reading chapter(s), news article, and othermaterials assigned. Comprising your participation score will be your performance onunannounced quizzes, various assignments and contribution to class discussions.3. Team Country Analysis Plan (30% of total grade)This will consist of 2 parts – 15% grade Cultural & Economic Analysis15% grade Market Audit & Marketing Plano Please refer to the Team Country Analysis handout for acomprehensive description of this assignment4. Cases (10% of total grade)You will need to submit a written analysis for TWO of the following THREE cases. Youcan download the cases through D2L:o EuroDisneyo McDonaldo Iberia Airlines2

International Marketing (MKTG 435) – Spring 2013Total Point SchedulePOINTS1. In Class Exams – 5 total5002. Class Participation and Pop Quizzes1003. Team Country Analysis Plan3004. Executive Summary (2 Cases)100Total points1000GradingHere is the grade breakdown:90% - 100% A80% - 89% B70% - 79% C60% - 69% D 60% FPolicies and RulesExams:There will be five non-cumulative exams during the semester, based on the readings, lectureand discussions in class, and assignments. Questions will focus on your understanding ofInternational marketing concepts and your ability to apply these concepts to real-worldproblems.Exams must be taken during their scheduled class period. If you must miss an exam for adocumented, university-approved reason, contact me before the day of the exam to makeother arrangements. Only documented university-approved absences will be accepted – ifyou miss an exam for any other reason, no “make-ups” will be allowed and you will receive agrade of “0” for the exam.If you are late for an exam, one of the two situations will occur:(1) After the first student has submitted his/her exam: receive a grade of “0” for that exam;(2) Before the first student’s submission: can still take that exam but NO extra time.Note: Examples of valid university-approved absences include: (1) participation in anapproved, official SIU activity (e.g. athletics, debate, AMA conference, etc); (2) confinedunder doctor’s orders; (3) granted leave of absence from SIU for reasonable cause by anacademic dean. All approved absences require proper documentation, including absencesfor medical reasons. All absences must be approved by the instructor prior to the classsession that will be missed, except for medical emergencies (however, note that medicalemergencies still require documentation.)3

International Marketing (MKTG 435) – Spring 2013Academic Dishonesty:Students found guilty of committing acts of academic dishonesty shall receive at least agrade of “F” in the course. See the COBA publication "Policies and Procedures for Acts ofAcademic Dishonesty" for details.The bottom line is that academic dishonesty is unfair to other students, lowers standardswithin COBA, and will not be tolerated in this class.[NOTE: Falsifying the data collected for the class project is an act of academic dishonesty.]Peer Evaluation InstrumentsA peer evaluation copy is included at the last page of the syllabus. During the semester, youhave to submit your evaluation twice (Monday - 3/4 & 4/29)Email Accounts and D2LEvery student is expected to have access to SIU email account and D2L that is checked dailyfor messages and announcements. All class communications will be transmitted by theinstructor via either D2L or webmail account. All emails that are sent to the instructor onSaturday and Sunday will be returned on the coming Monday.Classroom Policies:I expect students to treat this course like a job: Be professional in your speech, your writings(including email), and your behavior; be on time; and be prepared.Prior to ClassThe format of this class necessitates participation and preparedness on the part of thestudent. You must read all materials before the class to which they are assigned.During ClassTo ensure that everyone has an equal opportunity to benefit from class, students shouldobserve common courtesy and respect the rights of others. Some professional courtesyrules that should be observed in the classroom are:1) Turn off all cell phones and personal electronic equipment out of respect for theprofessor and other students.2) Please refrain from talking in class unless you are addressing the professor or the wholeclass.3) Do not surf the Internet, use instant messaging, or text message anyone during class.Deviations from student expectations will affect your class participation grade.4) You would use the bathroom before the class.5) You would avoid being late, walking out in the middle of the class for any reason, or4

International Marketing (MKTG 435) – Spring 2013leaving early.6) You would avoid whispering and laughing with the person sitting next to you. You wouldlisten attentively, take notes, and manage your face and posture to convey interest andcompetence.If it appears to me that you are particularly unprepared for class or not abiding by theseexpectations, I reserve the right to ask you to leave the room. Continued enrollment in thiscourse indicates agreement with these policies.Late Assignments/ CasesAll of the assignments are due at the beginning of class on the listed due date. Lateassignments will not be accepted and must be sent via email to the instructor before thestart of class if you cannot attend for a valid reason. If assignments are delayed due to anillness or an emergency situation, the individual involved must contact the instructorBEFORE the assignment is due to explain the position. A medical certificate or othersupporting evidence will be required, although if necessary these may follow after the duedate.Other Important InformationFlexibility:A tentative schedule for the entire semester is included in this syllabus. Although muchthough and planning was put into the course schedule included in the syllabus, the scheduleis tentative and subject to change as necessary to adapt to the specific needs of the class.Occasional departures from the schedule, such as additional readings, assignments, andactivities, may be announced in class during the semester. Such announcements will takepriority over the printed schedule. Therefore, it is each student’s responsibility to be in class,on time, and paying attention in order to keep up-to-date with whatever changes are made inthe schedule.Academic Honest Policy:All university, college, and departmental policies on academic honesty will be strictlyenforced. The consequence of academic dishonesty is failure in the course and referral ofthe case to the Dean of the college for additional disciplinary action. Please see the Collegeof Business’ academic dishonesty policy cuments/dishonesty-StudentHandbook2011-12.pdf5

International Marketing (MKTG 435) – Spring 2013“Extra Credit”:Note that I do NOT offer “extra credit” to individual students to make up for poor gradeperformance. There may be opportunities during the semester that will be offered to allstudents equally to participate in activities that would provide the potential to earn extrapoints, but these are not guaranteed – they will only become available as an opportunityarises.Emergency ProceduresSouthern Illinois University Carbondale is committed to providing a safe and healthyenvironment for study and work. Because some health and safety circumstances arebeyond our control, we ask that you become familiar with the SIUC Emergency ResponsePlan and Building Emergency Response Team (BERT) program. Emergency responseinformation is available on posters in buildings on campus, available on the BERT’s websiteat www.bert.siu.edu, Department of Public Safety’s website www.dps.siu.edu (disaster dropdown) and in the Emergency Response Guidelines pamphlet. Know how to respond to eachtype of emergency.Instructors will provide guidance and direction to students in the classroom in the event ofan emergency affecting your location. It is important that you follow these instructions andstay with your instructor during an evacuation or sheltering emergency. The BuildingEmergency Response Team will provide assistance to your instructor in evacuating thebuilding or sheltering within the facility.**This syllabus is tentative (it can be altered at the discretion of the instructor)**6

International Marketing (MKTG 435) – Spring 2013MKTG 435 – International Marketing - Spring 2013Schedule of TopicsWeek/Date:Chapters/Supplementary Readings;In-Class Activities;Assignment DeadlinesTopicsWeek 1M - 1/14SyllabusW - 1/16The Scope and Challenge of InternationalMarketingChapter 1 & Photo takingF - 1/18The Scope and Challenge of InternationalMarketingChapter 1Week 2M - 1/21Martin Luther King Jr.'s Birthday HolidayW - 1/23The Dynamic Environment of InternationalTradeChapter 2F - 1/25The Dynamic Environment of InternationalTrade & Cultural Dynamics in AssessingGlobal MarketChapter 2 & Chapter 4Cultural Dynamics in Assessing GlobalMarketChapter 4Week 3M - 1/28W - 1/30F - 2/1Country Team Analysis (Group Project)Culture, Management Style, and BusinessSystemsChapter 5Culture, Management Style, and BusinessSystemsChapter 5Week 4M - 2/47

International Marketing (MKTG 435) – Spring 2013W - 2/6Catch-up and Review for Exam 1F - 2/8Exam 1 – Chapter 1, 2, 4, and 5Week 5M – 2/11The Political Environment: Critical ConcernChapter 6W – 2/13The Political Environment: Critical Concern& The International Legal Environment:Playing by the RulesChapter 6 & Chapter 7F – 2/15The International Legal Environment:Playing by the RulesChapter 7DUE: Written Case 1Week 6M – 2/18Developing Global Vision throughMarketing ResearchChapter 8W – 2/20Developing Global Vision throughMarketing ResearchChapter 8F – 2/22Economic Development and the AmericasChapter 9Economic Development and the AmericasChapter 9Week 7M – 2/25W – 2/27F – 3/1Group Project Q & ACatch-up and Review for Exam 28

International Marketing (MKTG 435) – Spring 2013Week 8Group Presentation (Team 1, 2, and 3) – 15 minutes eachM – 3/4DUE: 1) Culture and Economic Paper Due2) 1st Peer Evaluation SheetW – 3/6Group Presentation (Team 4, 5, and 6) – 15 minutes eachF – 3/8Exam 2 – Chapter 6, 7, 8, and 9Week 9SPRING VACATIONWeek 10M – 3/18Europe, Africa, and the Middle EastChapter 10W- 3/20Europe, Africa, and the Middle East & TheAsia Pacific RegionChapter 10 & Chapter 11Chapter 11F – 3/22The Asia Pacific RegionDUE: Written Case 2Week 11M – 3/25W- 3/27F – 3/29Global Marketing Management: Planningand OrganizationGlobal Marketing Management: Planningand OrganizationChapter 12Chapter 12Catch-up and Review for Exam 3Week 12M – 4/1W – 4/3Exam 3 – Chapter 10, 11, and 12Product and Services for ConsumersChapter 139

International Marketing (MKTG 435) – Spring 2013Product and Services for Consumers &Product and Services for BusinessChapter 13 & Chapter 14M – 4/8Product and Services for BusinessChapter 14W- 4/10International Marketing ChannelsF- 4/12International Marketing ChannelsF – 4/5Week 13Chapter 15 Chapter 15Review for Exam 4Week 14M- 4/15Exam 4 – Chapter 13, 14, and 15W- 4/17Integrated Marketing Communications andInternational AdvertisingChapter 16F- 4/19Integrated Marketing Communications andInternational Advertising & Personal Sellingand Sales ManagementChapter 16 & Chapter 17M- 4/22Personal Selling and Sales ManagementChapter 17W- 4/24Pricing for International MarketsChapter 18F- 4/26Pricing for International MarketsWeek 15 10Chapter 18Group Project Q & A

International Marketing (MKTG 435) – Spring 2013Week 16Group Presentation (Team 1, 2, and 3) – 15 minutes eachM- 4/29DUE: 1) Complete Country Team Analysis Paper Due2) 2nd Peer evaluation sheetW- 5/1Group Presentation (Team 4, 5, and 6) – 15 minutes eachF- 5/3Catch-up and Review for Final ExamTuesday– 5/712:50 – 02:50 p.m.: FINAL EXAM (Quigley Hall 140B)(Chapters 16,17, and 18 - NOT a comprehensive final exam!)11

International Marketing (MKTG 435) – Spring 2013MKTG 435 INTERNATIONAL MARKETINGRATING FORM FOR GROUP MEMBER'S CONTRIBUTION TO THE PROJECTUsing the scale to the right, rate each of your7 - extremely goodteammates on each of the evaluation criteria6 - very goodlisted below. For example, if you believe5 - goodyour teammate has done a "good" job relative4 - somewhat goodto the first criteria, then place a "5" in the3 - neither good nor badblank next to that criteria.2 - somewhat badRate yourself on the right side below1 - bad0 - terribleThe results of this evaluation are confidential. Your teammates will be told their averagescores. They will not be told how any one team member rated them.PERSON PREPARING THIS RATING:PROJECT NAME:Rate yourselfTEAM MEMBERS’ NAMES: FirstLast nameAttendance at group meetingsQuality of contribution to groupdiscussionsAmount of time spent on projectcompared to other membersQuality of contribution to writingfinal reportQuality of initiative whensomething needed to get doneReliability in completing assignedresponsibilitiesContribution to presentationQuality of teamworkContribution to team spiritTOTAL SCORECOMMENTS: (All comments you have about team member's participation will be helpful.Please support all ratings of 4 or below with informative comments on theback.)12

MKTG 304 (Marketing Management) with a grade of C or better. Restrictions: College of Business majors or minors, junior standing or higher; or departmental approval required Course Description: This course will equip students with the tools and terminology to explore and understand marketing practices in a global environment. Putting yourself as an

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