THIS PDF IS A SAMPLE OF THE 2016 TREND REPORT
THIS PDF IS A SAMPLE OF THE2016 TRENDREPORT
2016 TREND REPORTComprehensive and instantly actionable 100 page reportfeaturing the most powerful innovation opportunities for2016 and beyond. Highlights include: All the key consumer trends set to define the future of business& consumerism – and your customers’ expectations – in 2016. Comprehensive Trend Framework provides an overview of theconsumer arena and structures your innovation tracking. Hundreds of actionable innovation examples to showcase howtrends are playing out in the real world & inspire you. Packed full of key stats to support each trend. Visual trend timelines to illustrate the evolution of consumertrends and expectations over time. Every new trend unpacked using our CONSUMER TRENDCANVAS tool to kickstart your team innovation meetings.For more information, please goto trendwatching.com/premiumAnd if you have any questions,please contact Sofie Hunt, ourClient Services Director.
THE TREND FRAMEWORKThe report is structured around the 16mega-trends that form TrendWatching’sTrend Framework.These mega-trends are the slow-movingcurrents that, taken together, provide anoverview of the entire consumer arena.Inside the report, each mega-trendchapter picks out a new trend thatoffers a potent new innovationopportunity for 2016.In addition, the Framework is aninvaluable tool to structure your owntrend spotting and innovation thinking.
Check out some pages from the actual report below,including featured trends and examples!
2016 TREND REPORTTABLE OFCONTENTS
2016 TREND REPORTTABLE OFCONTENTS
2016 TREND REPORTMEGA-TRENDUpdate on the direction of travelfor each of our 16 mega-trendsin 2016.
2016 TREND REPORTMEGA-TRENDUpdate on the direction of travelfor each of our 16 mega-trendsin 2016.
2016 TREND REPORTMEGA-TRENDTIMELINENew featured trends put incontext by evolution visuals.
2016 TREND REPORTMEGA-TRENDTIMELINENew featured trends put incontext by evolution visuals.
2016 TREND REPORTTRENDS &EXAMPLESNew featured trends andexamples highlight keyinnovation opportunities.
2016 TREND REPORTTRENDS &EXAMPLESNew featured trends andexamples highlight keyinnovation opportunities.
2016 TREND REPORTMEGA-TRENDUpdate on the direction of travelfor each of our 16 mega-trendsin 2016.
2016 TREND REPORTMEGA-TRENDUpdate on the direction of travelfor each of our 16 mega-trendsin 2016.
2016 TREND REPORTMEGA-TRENDTIMELINENew featured trends put incontext by evolution visuals.
2016 TREND REPORTSIGNS OFTHE TIMESKey statistics to evidencetrends and support yourpresentations.
2016 TREND REPORTTRENDS &EXAMPLESNew featured trends andexamples highlight keyinnovation opportunities.
2016 TREND REPORTTRENDS &EXAMPLESNew featured trends andexamples highlight keyinnovation opportunities.
A HEADSTART ONTHE CONSUMER TREND CANVAS!The CONSUMER TREND CANVAS(CTC) is a simple tool for turningtrends into ideas for new products,services, campaigns, and more.Alongside this year’s Trend Report,you’ll find a standalone PDF andfully interactive PPT in which we’veunpacked all 16 of the featuredtrends using the CTC. That’s a deepanalysis of the trend done – leavingyou free to focus on how yourorganization can apply the trend.
2016 TREND REPORTTRENDSUNPACKEDPerfect to kickstart a powerful2016 team innovation orstrategy meeting.
2016 TREND REPORTPPT VERSIONFull, beautifully-designedPPT version makes the reportinstantly presentable.
2016 TREND REPORTEXCECUTIVESUMMARYPOSTERKeep the trends in easy view –and make a powerful statementof your commitment to a trenddriven culture.
2016 TREND REPORTTESTIMONIALSDon’t just take our word for it!“My innovation encyclopedia!”Sharmila MartisHead of Knowledge ManagementStandard Chartered“ A different and refreshing perspective onour consumers and the world we live in.”Gavin EmsdenConsumer Insight, Dolce GustoNestlé“Makes my life so much easier!”Elena M. GarveyStrategy DirectorAmerican Express“One of my favourite research tools &“TrendWatching’s annual Trend Report“The Trend Report? I actually loved it!easily the best Trend Report I’ve seen!is more than a wrap-up – it’s colourful,Packed full of inspiring, easily digestibleEntertaining and invaluable in providingvisual, inspiring and provoking!”examples of innovations from manyinsights into consumer behaviour andproduct development!”Justin StoneResearch DirectorBauer MediaJens BodeGlobal Strategic ManagementHenkeldifferent sectors. Just what our businessneeds for inspiration / innovation. “Toby ReevesResearch ManagerMTV Europe
Like what you seeand want more?Get the full 2016 Trend Report in all formats(PDF, PPT, Deluxe Print edition) plus accessto all the content, tools & expert supportyou need at every stage of your innovationjourney with our Premium Service.TREND FRAMEWORKINNOVATIONS DATABASEINDUSTRY UPDATES2016 TREND REPORTMONTHLY SNAPSHOTSAPPLY TOOLKITFind out more here: http://trendwatching.com/premium/content/
PREMIUM SERVICE1200 world-leading brands and agencies in60 countries already have access.
.What are youwaiting for?Access to our Premium Service costs afraction of what you might pay expensiveconsultants, at an all-inclusive price of just.US 499 / 409 / 329per month (billed annually)ORDER NOWThis includes access to all ourcontent and tools until November2016. No other costs involved.For more information, please goto trendwatching.com/premium.If you have any questions, pleasecontact Sofie Hunt, our ClientServices Director.
The report is structured around the 16 mega-trends that form TrendWatching’s Trend Framework. These mega-trends are the slow-moving currents that, taken together, provide an overview of the entire consumer arena. Inside the report, each mega-trend chapter picks out a new trend that offers a potent new innovation opportunity for 2016.
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