How To Set Up Your Sales Funnel - Weebly

How To Set Up Your Sales FunnelThe page that you were sent to should look something like this. Click each 'Visit the site'link to join.Step 2: Build Your Lead Capture PageWe are going to start with a Lead Capture page rather than a splash page because wewant to capture a prospect's email right from day one.When covering these points there is an important note to consider:These are definitive instructions for an exact way any 'newbie' can implement this in afairly short time.You DON'T have to use these programs if you already have equivalent accountselesewhere: Just apply the principles.How To Set Up Your Sales Funnel8Tog Marketing 2013

How To Set Up Your Sales FunnelSo, if you are a 'seasoned pro' you're probably not going to need the help of this book,however, you may still find all this very interesting!You are going to need to get an account with a website builder/hosting program. We usethis program because it's free, very intuitive and frankly, just good.Once you have your account you can get straight in there to start building a website.There is loads you can do with Weebly websites, but here I am just concerned withshowing you how to create an effective squeeze page.A Lead capture page (squeeze page) is just a simple page with your autoresponder formincluded. A splash page is one that leaves out the form and usually then connects directlyto a pge containing it. This of course is also possible to add using this method.Once you've done one, you will easily see how you can quickly multiply your efforts.Once you have your account confirmed you need to fearlessly dive straight in and startbuilding your first site. Don't be put off by the ease and speed by which Weebly takes youfrom one step to the next.Click on the Build my site link when you come to the window below. If you somehowmiss it or don't see it, there should be a My sites tab in your menu, underneath there is anorange Add site button.Now, you need to create the basic one page site. There are just one or two things we needto think about right away.How To Set Up Your Sales Funnel9Tog Marketing 2013

How To Set Up Your Sales FunnelClick on Add site and you will be shown the window below.You will be prompted to choose a theme for your site. It doesn't really matter at this stagewhat you choose, for this example I have chosen the first default theme shown.At any point in the future by clicking Design tab and then Change Theme you will be ableto change the basic layout theme at the click of a button without disturbing any of yourother settings. The important thing for a squeeze page is to choose something fairly plain.How To Set Up Your Sales Funnel10Tog Marketing 2013

How To Set Up Your Sales FunnelYou are going to need a name for your site. this will be what shows in the browser whenpeople visit so pick something relevant. You probably should use the same or somethingclose to the affiliate name you chose for your My795Biz or 5 Dollar Wonder if you havejoined. If you have another umbrella business name then use that as long as it is topical tothe Business we are building here.Examples could be: Your name, your name plus a description, eg. 'johnsmithBizinBox', ora descriptive catchy relevant title such as 'instantsiteprofits' etc. Or, just do something a bitrelated such as using the '795' prefix with your name, such as I have done in the followingexample.I have used a fictional name followed by 795 in this example.Pick 'Business' as a site category from the drop down menu.For the sub category select 'Online store' or 'other' then click ContinueYou now have the choice for your domain name:If you already have a name for your site with another hosting company click the bottomoption shown below. You can also register a new name of your choice with Weebly buttheir domain prices are not the cheapest. So, Ideally you need to check the top boxUse a subdomain of Weebly.com.NOTE: many people advise against this feeling it portrays an 'unprofessional' image. I sayit doesn't greatly affect your credibility at all to start out this way. The core of our addresswill be: '.weebly.com/ ' You put your unique name before and page extension after.How To Set Up Your Sales Funnel11Tog Marketing 2013

How To Set Up Your Sales FunnelThere is one formatting restriction . . you can only insert the one word and it must bealpha/numerical with no spaces. This CAN be changed later.When you've done this you will be taken straight to the home page default setting.Your site name plus a few other details will appear as shown below.The first thing to do is scroll over the site text header and click to turn text off.How To Set Up Your Sales Funnel12Tog Marketing 2013

How To Set Up Your Sales FunnelThen scroll to the right hand top corner of the header image and click the icon. from thedrop down, select no header You can do this at any time from the admin panel but it'seasier to do it now from here.Your page will now look similar to above. To remove the social icon interface you'll needto scroll over the icons to display the editing box. You can turn off the button displays fromthe pop up window that appears.(I advise removing these for now, you can add them back at a later date when you knowwhat you are doing but right now they may just cause an unnecessary distraction for yourpospects.)You are now ready to start dropping content to your page but before you do it's worthgetting familiar with your editing panel.How To Set Up Your Sales Funnel13Tog Marketing 2013

How To Set Up Your Sales FunnelThere are two menus that work together to cover everything as shown hereClicking on the Build tab displays the icons shown in the left hand bar. They are selfexplanatory, - nothing has been missed out. You can drag 'n' drop any icon where you willthen be able to add the relevant content.The icons at the top merely jump to the section, ie; structure, media, commerce etc.The Design tab displays the options for changing the theme, colours, master font etc.The Pages tab takes you to the overview edit of your site's page structure. This isHow To Set Up Your Sales Funnel14Tog Marketing 2013

How To Set Up Your Sales Funnelexplained in more detail on the next page.The Settings tab allows you to enter or alter master information.Now click on the Pages tab along the top menu bar to get to the main pages editing panel.This next screen shot example below shows the pages I built in one of my test sites.NOTE: It is best to create a new page other than the home page so you can use the sitefor other projects you may want to sell under the same brand name:Eg. The full URL for an example page would be:www.yoursitename.weebly.com/yourpagenameHow To Set Up Your Sales Funnel15Tog Marketing 2013

How To Set Up Your Sales FunnelNow you need to do the following:1. Click on Add page and give it an extension name,2. Click on the content area box third along that shows no header space3. Check the Hide page in navigation menu box, this ensures the page is not directed tofrom other parts of the site. If you get to putting a lot of products together you may, or maynot want this to be the case. It can be unchecked at any time.4. When you are done click Save & Edit.You are now ready to put the pieces of your page together.All you need to do now is add the content.For a basic Squeeze or 'Lead Capture' page that is going to be a header, basic text andimages and, most importantly, your auto responder form. There are several ways you canadd content to your page, you can be creative but for now I advise following the templatebelow as closely as you can.This is an exact easy way you can build a page.Take note of how the prototype example shown below has been made up.How To Set Up Your Sales Funnel16Tog Marketing 2013

How To Set Up Your Sales FunnelNow, to build this page you need to drag and drop the various widgets in to place beforeadding content. The graphic below shows how this is done.BUT, there is something else you need to understand. We want to divide our page intosections so that we can put different components into different areas of the page withoutthe spacing looking silly! (something that you can't get right with many website builders!)Weebly makes this easy!If you look at our page it is basically two rows of three columns. I can't show you the exactscreenshot of how this looks because as soon as you move the cursor the blueplaceholder images disappear. This is how this page actually divides into sections.How To Set Up Your Sales Funnel17Tog Marketing 2013

How To Set Up Your Sales FunnelWhat you need to do is drag the Columns widget to your page first.Set it for 3 columns and then you drag into those columns the widgets for whatever yourequire.Here is the same image again indicating which widgets I used to form this pageAll the images can be dragged and dropped into place or you can upload in theconventional way. You should have received a resource file with this ebook but the imagesare also available from the resource page at:How To Set Up Your Sales Funnelwww.my795biz.com/resources18Tog Marketing 2013

How To Set Up Your Sales FunnelClick anywhere inside the area and you are given the option to drag and drop an image orupload from your computer. Do either / or, and the image will appear on your pageYou will have realised that you cannot add the html to the 'Embed code' widget at thisstage because you haven't yet created your autoresponder form! Adding a contact form iscovered in the next section. Don't wory, you can add it then.You should at this point now publish your site to save the page (don't worry if you think itmay need more editing.) you will always be given the option to now buy your domain namewithout the 'Weebly' branding. You could do this at any point if you wish but as mentionedpreviously it's really not necessary at this stage.Your page is now live.If you wanted to make this into a splash page you would simply link the page to anotherpage that contained your autoresponder form.If you want to link an image to make it clickable it's also quite easy:How To Set Up Your Sales Funnel19Tog Marketing 2013

How To Set Up Your Sales FunnelIn this example I have built another page using my '795' header bannerClick on the image to reveal the floating image edit window.Click the Link button and enter your target url in the pop up window, check box and save.How To Set Up Your Sales Funnel20Tog Marketing 2013

How To Set Up Your Sales FunnelWidgets:You build your page using these widgets as explained but always rememberformatting is going to be important.Here is a close shot of the widget panelIn this following example I have dragged the Columns widget over first and set for twocolumns.You can the drag a Text widget and an Embed code widget to add text and yourautoresponder form code to produce an image similar to the example belowHow To Set Up Your Sales Funnel21Tog Marketing 2013

How To Set Up Your Sales FunnelThe example above is a specific lead capture page for My795Biz, for my SimpleMarketing Biz front end I built another lead capture page that contains a differentautoresponder form with different follow up emails. As you grow it's up to you how youconfigure this.Another alternative is to use your BABO programs page and promote your SimpleMarketing Lead Capture and another opportunity – such as My795Biz! This way you arebound to get a prospect interested in at least one opportunity and you can promote bothfrom one page.There are lots of ways to do this but stick to getting the one page up and running then youcan tweakand test with other pages.When somone signs up they are taken to your SimpleMarketing intro page which is astraightforward replicated page except again, YOU are going to build this into YOUR site.We cover this in step 4.Step 3.Create Your Subscription Form and add Follow upYou should easily be able to see now how you can build a variety of simple pages usingWeebly, but of course to add your Autoresponder lead capture form and turn your pageinto a list building squeeze page you are going to need to be able to place the html codefor the form on your page. If this is alien to you don't worry, Weebly makes it easy!Once you have created your Autoresponder form you should also add some follow upmessages.I am going to be quite blunt here, - This is the longest part, - we've tried to make this easybut there's no substitute for just getting to grips with a marketing tool you are going to beusing a lot.How To Set Up Your Sales Funnel22Tog Marketing 2013

How To Set Up Your Sales FunnelAgain, if you already have tan autoresponder you want to use simply follow the same rulesfor adding your 'form code' using the embed code widget.You get your free autoresponder from Listwire. It is a totally free tool that doesn't havesome of the hang ups other similar free tools sometimes present. It is plenty versatileenough to be able to build and manage quite sizeable lists and deliverability is quitesound.This is what you need to do to use Listwire to build your basic form and follow up.1.Once you have created your account click on the manage autoresponders linktowards the top left of the page. You will have been given a default AR with yourusername. This will show in the drop down menu – top right. This is NOT the one you wantto be using. Click on Click Here to Add New Autoresponder ListHow To Set Up Your Sales Funnel23Tog Marketing 2013

How To Set Up Your Sales Funnel2. You now need to fill in some basic Autoresponder details. Give it a name anddescription relating to your business. Your default autoresponder name will show in thedrop down menu until you have more than just that one created. The example aboveshows one I created for 'My795Biz' Click on Click Here To Create Your Autoresponder.You will be shown this error message asking you to enter a valid postal address.How To Set Up Your Sales Funnel24Tog Marketing 2013

How To Set Up Your Sales FunnelDon't worry about this, just scroll down to the form fields and enter the necessaryinformation. Once done you will get the 'success' thumbs up and can proceed.The only different thing you need to enter here is the confirm redirect URL. This is wheresomeone will be taken as soon as they sign up.IMPORTANT: You haven't actually made the web page for this confirm redirect URL yetbecause you haven't created the page! - that comes in the next step. This doesn't matterbecause you can still enter the page extension you are going to create and then makesure when you make the page you use that exact extension name.Example:You will have picked a name for your Weebly site that might relate to 'Simple Marketing',or in my case 'My795 Biz' as I actually crteated this business first. Or, you might havechosen 'Your own name' as a domain name - (you can't really go wrong with that!)Whatever you chose in the last step will be your raw URL with the Weebly extension builtin.Eg:www.joebloggs.weebly.comAll you do here is enter the page extension which should be just 'simplemarketing' with ngThis page will be unique to you, no one else will share this URLIf you do change your mind or want to use something else you can always alter it later.How To Set Up Your Sales Funnel25Tog Marketing 2013

How To Set Up Your Sales FunnelOnce you have the basic information in place we can continue.(Don't forget to click the update button every time you make a change.)3.Now, click on manage autoresponders, make sure it is showing the A/R you justcreated checked. Click on the prospects tab and then the subscription form sub-tab.You will be shown the option below.Click on Click Here to Add Web FormAdd that same URL we just talked about to the Form Redirect URL field and enter aname for your form as suggested . .(this doesn't matter too much at this stage.)How To Set Up Your Sales Funnel26Tog Marketing 2013

How To Set Up Your Sales FunnelClick Next page or Content to start putting the fields into your form.This is how it will look. You can of course add whatever you want but really, the standard'Name and email' is all you require. You can add a header/footer comment where it saysClick here to alter this text or you can remove the field. I suggest just something like'Please enter your details below' or 'To find out more'. When you're done, save the form.You should get the 'thumbs up' and your form will appear in your completed forms list.To the right of this list are four links: edit getcode preview delete. This is where youmange all the changes from.How To Set Up Your Sales Funnel27Tog Marketing 2013

How To Set Up Your Sales FunnelYou can click on the get code link and you will be shown the raw html code for your form.This is what you will copy and paste to your web page to display the form.Your Autoresponder is now created and ready for content to be added.NOTE: I will show you how to use this code in the final step 'Tying it all together'Add Follow UpListwire makes it quite easy to add your follow up messages. A lot of the mandatoryrequirements have been filled in for you.NOTE: There is some help with this in the 'SMB.resources.files' you got with this guideGo to the top menu bar and click on Messages then Verification message. Read theinstructions on the page before following.Pick a title from the drop down menu, I like ones that use the word 'information' and theprospect's first name which will be added for you automatically. There is no rule about this,choose as you wish.You need to create a short personal message that will introduce yourself and the sytemHow To Set Up Your Sales Funnel28Tog Marketing 2013

How To Set Up Your Sales Funneland lead in to the automatic text shown below.When you are done scroll to the bottom and click Update your Verification Message forthis accountYou now need to add a series of follow up messages that will be sent out automaticallyover a predefined period of time after someone has signed up.NOTE: This is a whole subject by itself and is something you should try and learn how toconstantly add to and improve. To get your Autoresponder started correctly you MUSTgive this Ebook manual out as a free product as soon as the prospect has confirmed.Because this is so important I have provided basic email copy and instructions with the linkincluded. It's important to get this right.How To Set Up Your Sales Funnel29Tog Marketing 2013

How To Set Up Your Sales FunnelTake a look at the screen shot below. This is an e

How To Set Up Your Sales Funnel you know how to transfer the skills and adapt for those programs. Just be sure to stick to the flow of detail. Important Note: 2 This is intended to be a very direct, specific but basic guide to getting a sales funnel set up quickly and effectively. To get more detail and full instructions about using two of the .