GrowthZone – Sales Funnel Initial Setup
OverviewOverview of Sales Funnel ModuleInitial Setup Sales SourcesSales StagesSales Opportunity Status ReasonsAuto-RemindersTime-line ItemsSetting up your Sales Proposal Template2
OverviewThe GrowthZone Sales Funnel management tool empowersyou to monetize and track sales opportunities such asmemberships, sponsorships, and subscriptions; track byprogress, probability, sales stage, and lead source.3
Sales Funnel Value Enables tracking of successes and setbacks at any pointProvides an understanding of the conversion rate at every stageOffers an analysis of final sales dataImproves forecasting accuracyAllows for effective decision-making regarding cashflow, budgeting, etc.Helps estimate customer acquisition costsIdentifies the most profitable customer acquisition methodsResults in higher profit margins44
OverviewAll the data related to your sales opportunities is tracked in the database, andyou will easily be able to report on that information for better planning andforecasting5
OverviewFor Example: By tracking estimated close dates and recurring revenue, yougenerate the Sales Funnel report, by month, and use the data for budgetingand forecasting6
What information do you wish to track Sales Source: How did you learn of this opportunity, what avenues are working best foryou? Email Campaign, Cold Call, Trade Show?Sales Category: Organize your sales opportunities. For Example: New Membership,Membership Upgrade, etc.Sales Stages: Allows you to track where you are at (or should be!) in your sales effortsRecurring Revenue/One-time revenue: What is expected revenue if you make the sale?Disposition: What is the likelihood of making the sale?Salesperson: Which of you sales personnel are excelling and which may need assistanceAdditional Custom Fields?7
What information do you wish to track 8
Sales SourcesCONFIDENTIAL PROJECT CHROME9
Sales StagesSales stages allow you to identify the level of engagement a prospect has hadwith your sales teamYou may define sales stages that match your business processes. Examples ofstage may include hot, warm, cold and so on. You may customize these tomeet your needsLearn More! Setup Sales Stages10
Sales Opportunity Status ReasonsSales Opportunity Status Reasons allow you to identify why anopportunity may be stuck in a particular statusFor Example, you may have a status called on-hold, and provide areason such as “Expense” that tells you the cost of the sale may be toomuchLearn More! Setup Sales Opportunity Status Reasons11
Sales DispositionAn effective disposition process either reaches the prospect for qualifying,disqualifies them as an inappropriate prospect, or hands them back tomarketing for ongoing nurturing until they’re both qualified and ready to buyFor Example, an opportunity may just not be ready to sign on, so you maychoose to “dispose” of it by catgorizing it as “nurture” or the opportunity isultimately not a good fit so you may wish to categorize it as “Non Member Opp”Learn More! Setup Sales Disposition12
Sales Opportunity - Custom FieldsIn addition to the standard Sales Funnel field, you can track as muchadditional information as needed through custom fieldsFor Example, tracking the industry to which your prospects (andmembers) belong can be useful data in how to focus your memberrecruitment effortsLearn More! Setup Custom Fields13
Tracking Sales Activity – Timeline ItemsAnother thing you will be able to track for each of your opportunitiesis what activities have been performed towards this opportunity14
Tracking Sales Activity – Timeline ItemsFor each opportunity you can maintain a timeline of activities you have performedThis provides visibility into where you are at with an opportunity, but also importantly, aswhat point you were able to achieve sales and the length of time it took to achieve it15
Time-line ItemsIf you have clear expectations of the various activities that must beperformed towards each opportunity, you can pre-emptively createthose timeline items, or they may be created “on the fly” as neededTimeline items may include when this first became an opportunity, whena personal visit has been made or event when you sent the proposalLearn More! Setup Timeline Items16
Stay in touch with your opportunities!On average it takes 8 touches to getthrough and generate a conversion.And you will want to ensure that yoursales team is reaching out frequently17
Sales Opportunity Auto-RemindersUsing the Auto-reminder functionality, rules may be setup tonotify staff of opportunities to which there has been nocommunication in a certain number of daysLearn More! Setup Auto-Reminders18
Create a Sales Proposal TemplateYour sales proposal outlines products and/or services to a prospective member.In your proposal you should re-enforce that the buyer has made the right decisionand detail the benefits of their purchase. While you may have already clinched thesale, a well written sales proposal shows your commitment and professionalismLearn More! Create Sales Proposal Template19
Questions?
Overview of Sales Funnel Module Sales Sources Sales Stages Sales Opportunity Status Reasons Auto-Reminders Time-line Items Initial Setup Setting up your Sales Proposal Template. 3 Overview The GrowthZone Sales Funnel management tool empowers you to monetize and track sales opportunities such as
Funnel Audit Worksheet. The salesperson and sales manager remotely call in and go through the Funnel Audit. The Worksheet leads the manager and rep on a structured conversation about funnel health and where and why the funnel has changed (or not). The Audits take 60-75 minutes. A key part of the Funnel Audit is the 30 day funnel plan.
1.The sales funnel The starting point for the bottom-up approach is the concept of the sales funnel. The sales funnel is a method of measuring and categorizing your sales opportunities in a way that allows you to build a revenue model. The stages of the sales funnel The sales funnel is your mirror image of the customer’s buying process. From the
The sales funnel exists almost exclusively within the “purchase” stage of the content marketing funnel with a little bit of spill over in either direction. Funnel stages for sales are as follows: Top of Funnel Sales Mid-Funnel Bottom of Funnel Closing the Deal In this chapter, we’ll address what
WARNING: Below you will see My Sales Funnel Overview Diagram. Complete 1 Funnel at a time, when you are driving traffic and you have that specific funnel converting into sales and profit start implementing another funnel! Do not try and set up all the funnels at once! You can start with any funnel you like but my advice is to start with either
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of just a marketing and sales funnel component. However, APIs as a product where customers and partners include developers have what is called the developer funnel or integration funnel. The developer funnel is after the marketing funnel and before the sales funnel and has three core stages: 1. Pre-integration Stage 2. Sandbox Stage 3 .
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Adventure tourism is a rapidly expanding sector of the tourism industry internationally. New Zealand is internationally recognised as a country where adventure tourism and adventure sports are undertaken by a large proportion of the resident and visitor population. While the risks associated with adventure tourism and adventure sport activity are increasingly highlighted in media reports of .