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GraphicStandardsandStyle GuideCUYAHOGA COMMUNITY COLLEGE (TRI-C )FEBRUARY 2021COLLEGE GRAPHICSTANDARDSWEBSITE KEY ELEMENTSSTYLE GUIDECOLLEGESTYLE GUIDE

Where futures begin.Cuyahoga Community College (Tri-C ) boasts one of the strongest brands among our nation’s1,100 community colleges. Each year, community awareness surveys reveal a level ofbrand recognition in Northeast Ohio that any commercial enterprise would envy.Tri-C Teal, the Community Circle logo and our slogan, “Where futures begin,” resonatethroughout the region. And now, we have an exciting addition to our brand identity with the2019 rollout of our new athletic team name, Triceratops, and our mascot, Stomp.The new name and mascot will further increase the profile of what is already a nationallyrecognized community college brand, serving as a model for other institutions that wish toexpand their community connections.Ultimately, however, the Tri-C brand is more than just a logo, color, catchphrase or mascot.Our brand is reinforced every day — not only in the media, but on our campuses, and in ourclassrooms and neighborhoods as well.Each of us shapes the Tri-C brand through our actions and interactions. It is vital thatwe reinforce that brand by speaking with one voice and presenting a coherent visualrepresentation of our mission and purpose.Our Integrated Communications department bears the responsibility for managing thisdiverse and powerful brand. They coordinate our advertising, design, interactive platforms,internal communications, media relations, publications and other communication efforts.As part of that responsibility, the department has produced this updated Graphic Standardsand Style Guide to provide a framework for the Tri-C brand and the communication of thatbrand in both visual and written forms.Thank you for your commitment to reinforcing the Tri-C brand. I trust that this manual will bea valuable resource as you work with our Integrated Communications department to continuetelling the College’s story.Alex Johnson, Ph.D.PresidentCuyahoga Community College

TABLE OF CONTENTS Table of ContentsCOLLEGE GRAPHIC STANDARDSCollege Logo. 2College Tagline. 4College Seal. 5Mascot Logo. 6Fonts. 8Color Palette. 10Photography. 11Advertisements. 12Stationery. 16Multimedia Campaigns/Promotional Items. 17Printing Process. 18WEBSITE KEY ELEMENTS STYLE GUIDESite Structure .Typography .Web Color Palette .Images and Features .20212223COLLEGE STYLE GUIDECuyahoga Community College and Tri-C. 30Campuses. 30College Sites. 31Buildings and Rooms. 31Departments and Offices. 32Programs and Courses. 33Student ID Number (S-Number) . 33Academic Degrees and Vocational Certificates. 33Faculty and Staff Titles and Names. 34Email Addresses . 34College and Campus President Titles and Names. 35Board of Trustees Titles and Names. 35Foundation. 35Courtesy Titles. 35College Addresses. 36Phone Numbers. 37Days of the Week. 37Months and Years. 37Time of Day. 38Media Titles. 38URLs. 38Common College Words. 39Some General Comments About Style and Usage. 39Web Policies and Guidelines. 40Web Writing Guidelines. 404CUYAHOGA COMMUNITY COLLEGE GRAPHIC STANDARDS AND STYLE GUIDE

PURPOSE OF THIS GUIDEPurpose of this GuideQUESTION ABOUT DESIGN?Eric WheelerDirector, Creative Serviceseric.wheeler@tri-c.eduQUESTION ABOUT WORDS?Beth CieslikEditorial/SEO Specialistbeth.cieslik@tri-c.eduQUESTION ABOUT THE WEB?Lisa DobranskyDirector, Strategic Communicationslisa.dobransky@tri-c.eduThe Cuyahoga Community College Graphic Standards and Style Guideoffers Tri-C employees guidelines for advertisements, pamphlets, writtendocuments, course descriptions, catalogs and more. Its goal is to let theCollege speak with one voice, thereby strengthening the Tri-C brand. Italso aims to avoid common mistakes that may dilute the effectiveness ofany Tri-C communication, whether digital or print. It is important that Tri-Cpublications communicate information clearly, concisely and intelligently.The graphic standards portion of the guide aims to give printedand digital materials an appearance that is easily and immediatelyrecognizable as belonging to the College. The graphic standards applyexplicitly to graphic elements.The style guide portion aims to standardize some commonly confusedwriting conventions, allow printed materials to be clear and concise andallow the College to speak with one voice. Where the graphic standardsapply to visual elements, the style guide applies to copy.As a rule, Tri-C uses the Associated Press Stylebook and Briefing onMedia Law as its style guide. Contact Integrated Communications at216-987-4538 with questions about AP style.For spelling, style and usage questions not covered by this guide orthe AP Stylebook, consult Webster’s New World College Dictionary.CUYAHOGA COMMUNITY COLLEGE GRAPHIC STANDARDS AND STYLE GUIDE1

COLLEGE GRAPHIC STANDARDS College LogoThe Cuyahoga Community College logo was carefully designedto reflect the College’s educational philosophy and mission.The design, which includes the Community Circle symbol, impliesthe open, countywide impact of College services with pathsleading to and from its educational delivery sites. The design isa representation of our dynamic and changing institution.Purpose and UseThe logo is the most important symbol of the College. TheCollege logo is to be used on every printed piece produced forthe College. In addition, the logo is to appear on the Collegehomepage and all other pages of the website.Symbol and Logotype RelationshipRegistration MarkLogotypeCommunity CircleThe logo consists of the register (or registration) mark, type,Community Circle and colorblock, which are not to be separated.The size and placement of the type and Community Circle inrelation to the rectangle should never be altered.The U.S. Patent and Trademark Office approved the applicationsfor the registration of the College logo. The symbol shouldbe used in connection with each use of the College logo. If youfind that non-College persons are using the College logo withoutpermission from the College, you should immediately report thisinformation to the Integrated Communications department. TheCollege is required to monitor the use of its mark. Failure to doso can weaken the mark’s protection.The Community CircleThe Community Circle was adopted by the College in 1976.A series of eight dots and eight C-figures arranged in a circle,it serves as a visual representation of the College as acommunity entity, with multiple locations providing accessto education for many people.Please note that the Community Circle is considered an elementof the Tri-C logo, and not a logo itself. As such, it should alwaysappear as a part of the Tri-C logo. Exceptions to this rule mustbe initiated or approved by Integrated Communications.XClear Space for LogoXXX2All logo placements must maintain a clear space on all four sidesequivalent to 25% of the width of the logo.The logo should not be altered with a stroke or box, or be placedin a location where other graphic elements alter its appearance.CUYAHOGA COMMUNITY COLLEGE GRAPHIC STANDARDS AND STYLE GUIDE

COLLEGE GRAPHIC STANDARDSCollege LogoMinimum Size for LogoThe minimum size the logo can be printed is 0.75” wide.If the logo does not fit in the space available, do not usethe logo. Instead, use the complete College name:Cuyahoga Community College.0.75”Logo ColorThe logo must be printed in PMS 321 on all color pieces,or black on black ink-only pieces.Pantone Matching System (PMS): 321RGB equivalent: R:0 G:137 B:152PMS 321BlackCMYK equivalent: C:100 M:22 Y:41 K:2Web-safe hexadecimal: #009999ReproductionIn the majority of cases, the College logo should not be usedin reverse. You must receive permission from IntegratedCommunications to use the College logo in reverse format.The logo should always be reproduced clearly and legibly.Improper UseDo not alter the shape of the logo box, add a rule line aroundit or reproduce it in any colors other than teal, black or white.Do not create department or organization logos that conflictor overshadow the Tri-C logo.Certain College entities have graphic identities that incorporatethe Tri-C brand. Any such graphics used for departmentinitiatives, identification, etc. must be developed with orapproved by Integrated Communications.SStudentDepartmentYOUR CAMPUSCUYAHOGA COMMUNITY COLLEGE GRAPHIC STANDARDS AND STYLE GUIDE3

COLLEGE GRAPHIC STANDARDS College TaglinePurpose and UseThe College tagline is a phrase that identifies Tri-C to the public.The tagline parallels the College mission statement, inspiring theindividual with a promise of hope.The official tagline of the College is: Where futures beginSMThe font is ITC Franklin Gothic Std Medium.The entire tagline must be the same font size and weight.The color should be black or PMS 321.The word “Where” should always be capitalized; “futures” and“begin” should be lowercase.The tagline should never be followed by punctuation.A service mark (SM) should follow the tagline. The service markshould also be ITC Franklin Gothic Std Medium. The service markshould always be capitalized and superscript (SM).Example:Where futures beginSMImproper Use:Where Futures Begin.SMWHERE FUTURES BEGINsmWhere Futures Begin SMThe College tagline should always be used with the College logo.The logo, however, may be used without the tagline.In some instances, “Tri-C” with the tagline is acceptable.Tri-C Where futures beginSMThe tagline may only be used in a sentence if it follows“Cuyahoga Community College” or “Tri-C.”Examples:Cuyahoga Community College is where futures begin.Tri-C is where futures begin.Do not use approximations of the tagline.Improper Use:The campuses of Tri-C are where your future begins.Your future can begin at the beautiful Eastern Campus.To begin your future, attend Tri-C.4CUYAHOGA COMMUNITY COLLEGE GRAPHIC STANDARDS AND STYLE GUIDE

COLLEGE GRAPHIC STANDARDSCollege TaglineThe tagline may be used below the logo or to the right side ofthe logo.In some circumstances, the tagline may appear on three lines.In these instances the tagline should be stacked flush left.A clear space between the logo and tagline should be equivalentto 25% of the width of the logo.Example:XFlush withtop of “Cuyahoga”XXFlush with bottomof Community CircleFor more specific guidelines about tagline placement, contactIntegrated Communications at 216-987-3517.College SealPurpose and UseThe Cuyahoga Community College seal symbolizes the benefit ofeducation that Tri-C brings to Northeast Ohio. Created in 1964,this seal contains artistic references to the Ohio seal — namely,the mountains and the sheaves of wheat which form the bottomof the seal. The future of education is referenced by technologyin the images of the satellite and the atom. The founders ofthe College wanted to graphically show that Tri-C would preparestudents for jobs and careers of the future. Capping theseimages is the Cleveland skyline.The College seal is to be used only on official College documentssuch as transcripts, diplomas and commencement materials.Questions regarding the College seal should be directed toIntegrated Communications.CUYAHOGA COMMUNITY COLLEGE GRAPHIC STANDARDS AND STYLE GUIDE5

COLLEGE GRAPHIC STANDARDS Mascot LogoPurpose and UseThe Tri-C Triceratops logo not only represents the institution’sathletics program, it also serves as the unifying brand for theCollege community. The logo is permissible for academic,extracurricular and athletic usage but must accompany theCollege logo on academic communications.Logo VersionsPrimary LogoThe primary logo features the Triceratops illustration, “Tri-C”and Triceratops text. The most commonly used mascot logo,it incorporates the school name as well as the essentialgraphic elements.Head LogoThe head logo is ideal for use in small spaces. To use thehead logo by itself, its affiliation with the College must beobvious in context.Body LogoThe body logo can be accompanied by supporting text otherthan the “Tri-C” and “Triceratops” text above. However, in allcases, its affiliation with the College must be obvious in context.Secondary LogoThe secondary logo is ideal when the “Triceratops” referencesupersedes Tri-C and when space is limited, such as onathletic uniforms.Stacked WordmarkThe stacked wordmark, also available as a single line, can beused when the dinosaur graphic is unneccesary or when spacedoes not permit its use, such as on a pen or pencil.Sports-Specific WordmarkThe sports-specific wordmark serves a a quick identifier for theCollege’s athletic teams and should be used in areas where thesports-specific versions of the primary logo are undesirable orunsuitable, such as a tag on a hat.6CUYAHOGA COMMUNITY COLLEGE GRAPHIC STANDARDS AND STYLE GUIDE

COLLEGE GRAPHIC STANDARDSMascot LogoPrincipal TypographyMascot Style GuideA mascot style guide is available upon request and can beused as a quick reference to all Triceratops logo and typefacevariations.TriceratopsCRETACEOUS BOLDCustom font, not available in keyable formatThe name of Tri-C’s athletic teams and the College’s mascot.Tri-C Triceratops is the full athletic team name for the College,similar in use to “Cleveland Cavaliers.”TopsTops, the abbreviated version of Triceratops, is easy to sayand takes up less space. Tri-C Tops is the shortened version ofthe athletic team name, similar in use to “Cleveland Cavs.”CRETACEOUS CONDENSEDStompCustom font, not available in keyable formatStomp is the name of our costumed mascot, but it can alsorefer to the Triceratops in our logo. Stomp, the costumedmascot, is gender neutral and referred to as “they/them.”Secondary TypographyImproper Logo Usage ExamplesSTAINLESSAvailable in the following: Stainless Stainless Compressed Stainless Condensed Stainless ExtendedDo not create additional outlines.Do not stretch, condense orotherwise change proportions.Do not add, delete or otherwisechange any elements.Do not use any unofficial orunauthorized colors.All of the above available in the followingweights/styles: Light Bold Light Italic Bold Italic Regular Black Regular Italic Black ItalicCUYAHOGA COMMUNITY COLLEGE GRAPHIC STANDARDS AND STYLE GUIDE7

COLLEGE GRAPHIC STANDARDS FontsThe College has chosen two primary font families — ITC FranklinGothic Std and Utopia — which should be used for all Collegepublications. Both offer a range of weights and styles, of whichonly a few are shown on the next two pages. Use your discretionwhen selecting a font, and keep in mind that clear and legiblecommunication is always the primary goal. On a Windowssystem, Franklin Gothic and Cambria are acceptable alternatives.Only limited use of our specialty fonts — Blackjack and BickhamScript Pro — is acceptable.ITC Franklin Gothic StdITC Franklin Gothic Std uvwxyz1234567890.,:;?!@# % &*()[]{}”ITC Franklin Gothic Std Book stuvwxyz1234567890.,:;?!@# % &*()[]{}”ITC Franklin Gothic Std stuvwxyz1234567890.,:;?!@# % &*()[]{}”ITC Franklin Gothic Std Medium stuvwxyz1234567890.,:;?!@# % &*()[]{}”ITC Franklin Gothic Std uvwxyz1234567890.,:;?!@# % &*()[]{}”ITC Franklin Gothic Std Demi stuvwxyz1234567890.,:;?!@# % &*()[]{}”ITC Franklin Gothic Std tuvwxyz1234567890.,:;?!@# % &*()[]{}”ITC Franklin Gothic Std Heavy stuvwxyz1234567890.,:;?!@# % &*()[]{}”ITC Franklin Gothic Std condensed and compressed fonts also available.8CUYAHOGA COMMUNITY COLLEGE GRAPHIC STANDARDS AND STYLE GUIDE

COLLEGE GRAPHIC STANDARDSUtopiaUtopia rstuvwxyz1234567890.,:;?!@# % &*()[]{}”Utopia stuvwxyz1234567890.,:;?!@# % &*()[]{}”Utopia qrstuvwxyz1234567890.,:;?!@# % &*()[]{}”Utopia Semibold stuvwxyz1234567890.,:;?!@# % &*()[]{}”Utopia uvwxyz1234567890.,:;?!@# % &*()[]{}”Utopia Bold stuvwxyz1234567890.,:;?!@# % efghijklmnopqrstuvwxyz1234567890.,:;?! % &*()”Blackjack RegularBickham Script ProBickham Script Pro RegularA BC DE F G H I J KLMN OP QR S T U V W X Y Zabcdefghijklmnopqrstuvwxyz1234567890.,:;?! % &*()”Bickham Script semibold and bold fonts also available.CUYAHOGA COMMUNITY COLLEGE GRAPHIC STANDARDS AND STYLE GUIDE9

COLLEGE GRAPHIC STANDARDS Color PaletteIntegrated Communications has developed a color palette thatprovides maximum flexibility while adhering to a professionalbrand standard for the College. These colors can also be used atlower intensities, or “screens,” to provide additional options forgraphic communication.Primary Color PaletteSecondary Color PaletteThe primary color palette is suitable for allTri-C designs.The secondary color palette is suitable for enhancingselect Tri-C designs. It must be used in conjunctionwith our 321 teal.PMS 321BlackCool Gray 11PMS 3025PMS 390CMYKC96 M3 Y35 K12RGBR0 G140 B149CMYKC0 M0 Y0 K100RGBR44 G42 B41CMYKC44 M34 Y22 K77RGBR83 G86 B90CMYKC100 M27 Y10 K56RGBR0 G79 B113CMYKC27 M0 Y100 K3RGBR181 G189 B0Tertiary Color PaletteIntended for Integrated Communications design use to enhance or differentiate a design.Improper use of this palette may contradict the Tri-C brand. Please consult with thedepartment before utilizing these colors or to request their use.PMS 512PMS 174PMS 1795PMS 158PMS 7405PMS 319PMS 7529CMYKC53 M99 Y3 K18RGBR131 G49 B119CMYKC8 M86 Y100 K36RGBR150 G56 B33CMYKC0 M96 Y93 K2RGBR210 G38 B48CMYKC0 M62 Y95 K0RGBR232 G119 B34CMYKC0 M11 Y97 K2RGBR242 G205 B0CMYKC59 M0 Y22 K0RGBR45 G204 B211CMYKC9 M15 Y20 K9RGBR183 G169 B154Web PaletteThere is a palette that exists for exclusive use on the Tri-C website. Please see page 22 ofthis guide for a listing of those colors.10CUYAHOGA COMMUNITY COLLEGE GRAPHIC STANDARDS AND STYLE GUIDE

COLLEGE GRAPHIC STANDARDSPhotographyThe College secures professional photographers to documentsignificant College events. If you have an event that you feelneeds photography, consult your campus manager or fill out aphotography request form. Any photograph that includes studentsor minors may require a valid photography release. Consult thethe Integrated Communications department for details.Both of these forms are available athttps://portal.tri-c.edu/forms/marketing.htm.You may not photograph any person under the age of 18 withoutwritten consent from their parent or legal guardian.Print publication – 300 dpiIf you take your own digital photos, keep in mind that images tobe used for print purposes must be shot at a minimum resolutionof 300 dpi. Images shot for use on a web page or a PowerPointpresentation should be at a resolution of 72 dpi.Print publication: 300 dpiWeb or PowerPoint: 72 dpiPrinting an image at 72 dpi creates a blurred or pixelated picture.However, on a computer screen, this same image will notlook pixelated.Web or PowerPoint – 72 dpiTHISMEANS THATDots Per Inch (dpi):A measure of resolution usedfor printed text or images.The more dots per inch,the higher the resolution.CUYAHOGA COMMUNITY COLLEGE GRAPHIC STANDARDS AND STYLE GUIDE11

COLLEGE GRAPHIC STANDARDS AdvertisementsIn order to maintain consistency, Integrated Communicationshas developed a series of advertising formats that can beselected to convey specific College messages, announcements,congratulations and other information. When requesting thecreation of an ad, please choose one of the following fiveoptions. Each of the following styles can be modified for variousdimensions and content.The first ad in each style represents the maximum amount ofcontent the ad can accommodate at 8 x10 inches. The other adsdepict a sampling of alternate color schemes. Be mindful thatcontent for smaller ad dimensions should be reduced tomaintain legibility.Each ad style was designed to be effective and self-sufficient.Mixing styles is prohibited, as it results in a disjointedpresentation. Some legacy ad formats are in use and mayreoccur under special circumstances; however, the five newstyles should be the first choice going forward.With acampus soclose, I stillhave time formy family.Using myeducation tostart a careerhas alwaysbeen my goal.Cuyahoga Community College (Tri-C ) offers an affordable choice for higher education.In fact, you can save thousands by earning an associate degree at Tri-C before transferringto a four-year university to complete your bachelor’s.Cuyahoga Community College helps put your dreamswithin reach. Tri-C offers affordable tuition, flexiblecourse schedules, convenient campus locations and ahigh-quality education. Whether you want to pursue aCuyahoga Community College (Tri-C ) offers an affordable choice for higher education.In fact, you can save thousands by earning an associate degree at Tri-C before transferringto a four-year university to complete your bachelor’s.Cuyahoga Community College helps put your dreamswithin reach. Tri-C offers affordable tuition, flexiblecourse schedules, convenient campus locations and ahigh-quality education. Whether you want to pursue atrade through the College’s workforce division or earnan academic degree to transfer to a four-year institution,Tri-C has a program to fit your needs. There is a reasonthat Tri-C is still the place where futures begin.trade through the College’s workforce division or earnan academic degree to transfer to a four-year institution,Tri-C has a program to fit your needs. There is a reasonthat Tri-C is still the place where futures begin.tri-c.eduCampus Name Street Address City, Ohio Zip Code216-987-600000-000tri-c.eduCampus Name Street Address City, Ohio Zip Code216-987-600000-000STYLE AAll-purpose ad for sharing general informationThis style mirrors the look of the Tri-C website and is idealfor content that is supported by detailed information on thesite. The horizontal color bar can utilize any color from thepalette, while the faded band at the middle can be color ora graphic texture.12CUYAHOGA COMMUNITY COLLEGE GRAPHIC STANDARDS AND STYLE GUIDE

COLLEGE GRAPHIC STANDARDSWherefutures beginWherefutures beginSMSMLearn what you needEarn what you deserveLearn what you needSave more than you thinkEarn what you deservewww.tri-c.edu/startnow 216-987-6000Save more than you think00-000www.tri-c.edu/startnow 216-987-600000-000STYLE BPreferred ad for general promotion of the College“Where futures begin” is the standard College message,ideal for use as a general promotional ad. This formatshould be free of photography or other graphic elementsother than the Community Circle.CUYAHOGA COMMUNITY COLLEGE (TRI-C )CUYAHOGA COMMUNITY COLLEGE (TRI-C )APPLAUDSAPPLAUDSDR. ALEXJOHNSONDR. ALEXJOHNSONCONGRATULATIONSon your recognition as recipient ofthe American Association of Community CollegesCentral Regional Chief Executive Officer Award.CONGRATULATIONSon your recognition as recipient ofthe American Association of Community CollegesCentral Regional Chief Executive Officer 600000-000STYLE CAd style for congratulatory or recognition messageThis style is intended for sponsorship or congratulatorymessages used in program books, magazines ornewspapers. Photographs are not preferred, but canbe accommodated by this ad format.CUYAHOGA COMMUNITY COLLEGE GRAPHIC STANDARDS AND STYLE GUIDE13

COLLEGE GRAPHIC STANDARDS Advance futuresand transformthe region.Advance futuresand transformthe region.The Cuyahoga Community College ( Tri-C ) Foundation provides resources foradvancing student success. Donors help ensure Tri-C has the resources neededto help every student learn, thrive and succeed.The Cuyahoga Community College ( Tri-C ) Foundation provides resources foradvancing student success. Donors help ensure Tri-C has the resources neededto help every student learn, thrive and succeed. Your gift to the Tri-C Foundation is tax deductible. Our staff is available to assist youas you make your gift. Please call us at 216-987-4868. Thank you for your support!Your gift to the Tri-C Foundation is tax deductible. Our staff is available to assist youas you make your gift. Please call us at 216-987-4868. Thank you for your give216-987-486800-000STYLE DFoundation-specific ad for sharing general informationThis style is for Foundation use only. The color and patternmust remain the same, but the photography can changeto mirror the ad content.CUYAHOGA COMMUNITY COLLEGE (TRI-C ) FOUNDATIONCUYAHOGA COMMUNITY COLLEGE (TRI-C ) FOUNDATIONSALUTESSALUTESOUR LOCALOUR LOCALPARTNERSPARTNERSOur MissionTo provide resources foradvancing student successat Cuyahoga Community Collegeand to transform the lives ofthose Tri-C serves.Our MissionTo provide resources foradvancing student successat Cuyahoga Community Collegeand to transform the lives ofthose Tri-C serves.tri-c.edu/foundation216-987-4868Where futures begintri-c.edu/foundation216-987-4868SM00-000Where futures beginSM00-000STYLE EFoundation-specific ad format for congratulatory orrecognition messageThis style is for Foundation use only and is intended forsponsorship or congratulatory messages used in programbooks, magazines and newspapers. A photograph shouldnot be used in this style.14CUYAHOGA COMMUNITY COLLEGE GRAPHIC STANDARDS AND STYLE GUIDE

COLLEGE GRAPHIC STANDARDSEarn an associate degree at Tri-C before transferringto a four-year university to complete your bachelor’s.Save oncollege tuition.SAVE NOWEarn a collegedegree for less.Earn adegreefor less.Earn an associate degree atCuyahoga Community College(Tri-C ) before transferring toa four-year university tocomplete your bachelor’s.START NOWDIGITAL ADSEarn a collegedegree for less.Earn an associate degree at Tri-C before transferring to a four-yearuniversity to complete your bachelor’s.START NOWDigital ad designs should matchthe print ad formats (Style A shown).Content should be short and to thepoint, ultimately directing the reader tothe website for additional information.Smaller digital ads should forgo the Tri-Clogo for the words “Cuyahoga CommunityCollege.” Call-to-action buttons shouldreflect the content of the digital ad(e.g., Save Now, Start Now).Save on college tuition.CUYAHOGA COMMUNITY COLLEGE GRAPHIC STANDARDS AND STYLE GUIDESAVE NOWCuyahoga Community CollegeSAVE NOW15

COLLEGE GRAPHIC STANDARDS StationeryTri-C stationery is available forcustomizing and printing throughComDoc, our on-site print vendor.Secondary logos such asaffiliations, partnerships, centers ofexcellence, etc. should only appearin the lower left corner of the backof the business card. As we are oneCollege, the Tri-C logo is the onlylogo to be depicted on the front ofany stationery item.NameTitleDepartmentCampusAddressCity, State Zipemail addressoffice 000-000-0000cell 000-000-0000fax 000-000-0000Where futures beginSMSecondary logo(s)DepartmentCampusAddress City, State Zip000-000-0000 FAX 000-000-0000BUSINESS CARDCuyahoga Community College is an affirmative

The graphic standards portion of the guide aims to give printed and digital materials an appearance that is easily and immediately recognizable as belonging to the College. The graphic standards apply explicitly to graphic elements. The style

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