2021 THE CHECK POINT BRAND BOOK - Check Point Software

2 0 21T HE CHECK P OIN T BR A ND BOOK

LogoThe Check Point logo represents our company brand,and should appear on every communication. Thisincludes solution briefs, whitepapers, PowerPointpresentations, invitations, advertisements, onlinewebinars and event signage, both virtual and onsite.Ideally, the Check Point logo is placed on a backgroundthat provides maximum clarity and visibility.Use the logo with black text when it is placed on white or alight-color background.4Use the logo with white text when it is placed on black ora medium-to-dark color background.An alternative to the four-color Check Point logo are theblack-and-white line art versions seen here. These shouldbe used for print when Pantone colors or four-color processis not an option, and for digital purposes when the full colorCheck Point logo does not stand out strongly enough.CHECK POINTBRAND GUIDELINE2

Logo (continued)Our audiences recognize Check Point by our colors aswell as the design of our logo. This is why all of ourcommunications must use a consistent color palette.Never change the color of the corporate logo.Logo Color PaletteRedPantone 200WhitePinkPantone 701BluePantone 072YellowProcess Yellow CThe color of the logotype should only be black or white.Always use the approved Pantone (“PMS”) color or theequivalent Pantone CMYK or RGB mix to reproduce colorsin the logo icon.The chart on the right lists the formulas for the RGBcolors for on-screen usage, Hex for web, and the Pantoneand process (CMYK) colors for print usage.BlackPANTONE Pantone 072CMYKRGBHex100 880528631481C3F94Pantone 2000100 6312211 1869D31245Pantone 701045200246 162168F6A2A8Process Yellow C001000255 2420FFF200Process Black0001000000000255FFFFFFOpaque white*00255 255CHECK POINTBRAND GUIDELINE3

Logo (continued)The size of the Check Point Software logo, when used incommunications and signage, depends on many variablessuch as environment, emphasis, audience, etc.Always consider the logo as an integral part of the design,rather than as an element to be added after the designis complete. If there is a question, make the logo largerrather than smaller.With visibility and clarity as objectives in the use of thecorporate logo, a minimum acceptable size has beenestablished to ensure readability.LogoAlways give the Check Point logo enough clear space togarner “presence” on the page. A proper amount of clearspace ensures that the logo will not be crowded by otherelements and can be identified immediately.Minimum Logo SizeThe minimum size for the horizontal format logo is 1.33 inches wide.1.33"Size proportion for co-brandingWhen appearing in conjunction with other company logos in an equalrelationship, the Check Point corporate logo should be at least the samesize and in an equally prominent position in the layout.Clear Space GuidelinesMandatory clear space around corporate logo.Full logo icon heightFull logo icon heightIllustrations, photography or type should not enter theclear space area around the logo.Full logo icon heightFull logo icon heightCHECK POINTBRAND GUIDELINE4

Logo (continued)These graphic standards have been created to protect ourbrand and our trademarks. They help define both authorizedand unauthorized uses of the corporate logo.Graphic treatments such as blurs and speed lines dilutethe Check Point brand and lessen the value of our logo as arecognizable visual identity.Using digital artwork downloaded from CP Image lay/EMPINFOCTR/Corporate Identity%3A Image and Photo porateLogos) is the best way to ensureproper use of the Check Point logo.When you use the logo in a layout, do not alter theproportions, colors or angles; such deviations weaken ourbrand and negatively impact our identity.Unacceptable Uses of the Corporate LogoDo not enclose the logo ina box or any other shape.Do not alter or substitute anycolors of the corporate logo.Do not use typefaces other than theapproved standard for the logotype.Do not place the logo on a busy backgroundor any solid background that does not providestrong contrast with the logo colors.Do not replace the graphical elementswithin the screen with other graphics.Do not alter the proportions of the logotypeor the graphic symbol in any way.Do not transpose the logotype andthe graphic symbol in any way.Do not color the one color logo withother colors. It can only be used inwhite or black.CHECK POINTBRAND GUIDELINE5

ColorsColor plays a vital role in the Check Point brand,and when used properly provides dynamic visualexpression. The brand colors appear on a variety ofmaterials and communications and should be usedconsistently and appropriately.Primary ColorsThe primary color is Pink and is often accompanied by boysenberryand dark gray.Primary Brand Color 2The secondary palette is to be used sparingly with the purpose toadd visual differentiation within infographics, charts, and digitalmaterials. The use of secondary colors should always be lessprominent than the use of the primary colors, using less than20% overall.Primary Brand Color 1ColorPantone spot color equivalents are provided for use in specialapplications where a solid ink color is desirable or required forreproduction purposes.Written communications, e.g. letters or any internal/externalforms, should use black text exclusively.Primary Brand Color 3PANTONE PANTONE CoatedUncoated214CCMYK214U12 100 360228C228U36 100 42Cool Gray 11CCool Gray 11U6659CMRGBHex214 26105d61a6918146 2886911b5655367777794d4c4fYKRGBHexAccent Colors(Use no more than 20% in layout)ColorPANTONE PANTONE CoatedUncoated485C485U099 1000237 3336ed2124Note: The colors shown on this page havenot been evaluated by PANTONE, Inc. foraccuracy and may not match the PANTONE color standards. For accurate reproduction,refer to the current edition of the PANTONE Color Bridge Guide.165C165U074 1000242 10334f26722123C123U226 1000254 19215fec00f2766C2766U100 93312931921e295c2985C2985U53200101 200 24265c8f2The colors on this printed page should not beused for color matching purposes. Always usethe formulas provided in the chart above.PANTONE and Color Bridge are registeredtrademarks of PA382C382U3401000181 211b5d3344152CHECK POINTBRAND GUIDELINE6

TypographyPrinted and online communications are an essentialelement of the brand. Typography plays a significantrole in projecting Check Point’s visual style. DIN Pro is theprimary typeface of the brand design system.Flush left typography is preferred. For headlines useupper case. For titles and headings, upper and lower caseare preferable to sentence case. Body text and headlinesshould never be centered or set flush right, except in somedigital instances where center justified text is permissible.For designed general communications, use DIN Pro Light. DIN Pro Regularand Bold may be used for display situations or text emphasis.Arial is a Windows and Macintosh system typeface. Arial should be used forPowerPoint and written communications only or whenever the use of DINPro is not feasible.DIN Pro tuvwxyz0123456789DIN Pro rstuvwxyz0123456789DIN Pro uvwxyz0123456789Arial qrstuvwxyz0123456789CHECK POINTBRAND GUIDELINE7

PhotographyPhotography can be a powerful asset in promoting thebrand as well as Check Point’s specific security features.Subject matter should focus on everyday situations withcontemporary people, and color schemes should taketheir visual cues from the photos themselves.CHECK POINTBRAND GUIDELINE8

PhotographyCHECK POINTBRAND GUIDELINE9

Design Extension: Staged ExamplesThese examples demonstrate how the Check Point design system maytranslate to multiple applications.123OFFICIM QUI AUT A NIA ET45SECUREYOUREVERYTHINGtmNote: The examples and colorsshown on this page are intendedfor illustrative purposes only. Alwaysuse the approved colors on page 4.123Brochure coverBrochure spreadPowerPoint presentation slide45Video stillWebsite content pageCHECK POINTBRAND GUIDELINE10

Design Extension: Staged ExamplesThese examples demonstrate how the Check Point design system maytranslate to multiple applications.67SECURE YOUR EVERYTHING8Note: The examples and colorsshown on this page are intendedfor illustrative purposes only. Alwaysuse the approved colors on page 4.tm9678White PaperVideo stillPowerPoint presentation slide9Brochure spreadCHECK POINTBRAND GUIDELINE11

Design Extension: Staged ExamplesThese examples demonstrate how the Check Point designsystem may translate to multiple applications.Customized Design for Special EventCHECK POINTBRAND GUIDELINE12

Design Extension: Staged ExamplesThese examples demonstrate how the Check Point design system maytranslate to multiple applications.Events / Field MarketingSECURE YOUR EVERYTHINGtmSECURE YOUR EVERYTHINGtmSECURE YOUR EVERYTHINGtmCHECK POINTBRAND GUIDELINE13

Design Extension: Staged ExamplesThese examples demonstrate how the Check Point design system maytranslate to multiple applications.Digital AssetsCHECK POINTBRAND GUIDELINE14

Check Point Product Category IconsCheck Point has taken over 80 products and technologies and organized them into three main pillars:Harmony, CloudGuard, and Quantum, with Infinity-Vision as their foundation.The development of the three pillars is guided by these core principles: Prevention-first approach Gold standard management Consolidation solutionWithin Infinity Vision and 3-Pillar Product Icons are various Check Point products.(See page 19 for icon variations under respective categories.)Quantum protects enterprisenetworks from the most sophisticatedcyber-attacks with the highestcaliber of security, real-timeprevention and the world’s highestperforming security gateways.CloudGuard secures the Cloud with aunified cloud native security platform,automating security posture at scale,preventing advanced threats andproviding visibility and control overany workload across any cloud.Harmony protects remote users’ devicesand access. Wherever they connect from,whatever they connect to, and howeverthey connect, their devices, privacy andorganizational data must be secureand protected from any cyber threat.Infinity-Vision achieves gold standard unified security managementand 100% breach prevention. Manages a customer’s entiresecurity estate with a unified policy, from a single point. Exposes,investigates and shuts down attacks faster, with 99.9% precision.Includes SOC and XDR capabilities used by Check Point Research.CHECK POINTBRAND GUIDELINE15

Infinity Vision and 3-Pillar IconLock-up FormatThe format of the text and icon lock-upsis restricted to the following format:1. Horizontal forma: including icon withH1 only and icon with H1 and H22. Vertical/Stacked format: including iconwith H1 only and iocn with H1 and H21. Horizontal format:Icon name and product category text are placed on theright side of the graphic symbol, left aligned2. Vertical/Stacked format:Icon name and product category text are placedunder the graphic symbol, center alignedCHECK POINTBRAND GUIDELINE16

Icon Lock-up Format(Continued)When you use the icons ina layout, do not alter theproportions, colors or angles.Unacceptable Uses of Check Point Product iconsQuantumSECURE THE NETWORKDo not use typefaces other than theapproved standard for the icon lockup.Do not alter or substitute anycolors of the icons, or text.Do not alter the proportions of the graphicsymbol or text in any way.Do not place the icons on a busy backgroundCHECK POINTBRAND GUIDELINE17

Font and Text StyleH1:Din Pro Condensed MediumTracking: 26ptDin Pro Condensed MediumH2:Din Pro CondensedTracking: 25ptIcon Graphic Symboland Text ColorDin Pro CondensedIcon TitleYK11 100 360Quantum07399Cloud6839InfinityHarmonyon light backgroundHarmonyon dark backgroundH2 TextColorCMRGBHex214 26105D61A690242 10336F267220085 137 1995589C770 100 112111 341306F2282485900142 116 1808E74B469636258513333335151CHECK POINTBRAND GUIDELINE18