JavaOne Logo Guidelines - Oracle

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JavaOne Logo Guidelines

JAVAONE LOGO GUIDELINESTABLE OF CONTENTS3 Introduction4 Official Color Palette5 Official Typefaces6 Clear Space7 Minimum Size8 Color and Background Usage9 Unacceptable UsageCopyright 2014, Oracle and/or its affiliates. All rights reserved. Oracle and Java areregistered trademarks of Oracle and/or its affiliates. Other names may be trademarksof their respective owners. 2992832

JAVAONE LOGO GUIDELINESJavaOne LogoIntroductionJavaOne is the world’s premier learning event for Javadevelopers and partners.JavaOne provides more educational and networkingopportunities than any other conference dedicated toJava development and technology users and customers.The following guidelines provide details about how to usethe event logo in its approved brand graphic form. It isimportant that you adhere to these guidelines at all times.3

JAVAONE LOGO GUIDELINESJavaOne LogoOfficial Color Palette*Java OrangeJava x:130C0C, 36M, 100Y, 0K255R, 165G, 24BFFA518Java Orange (Uncoated)Pantone: 7549UProcess: 0C, 36M, 100Y, 0K* Note: Use only for uncoated papers. All otherapplications should use the coated color values.4*5415C45C, 10M, 0Y, 40K83R, 130G, 161B5382A1Java Blue (Uncoated)Pantone: 5425UProcess: 45C, 10M, 0Y, 40KColor is one of the most effective elements for ensuringa clear and consistent presentation of the logo andis essential to maintaining a strong worldwide brand.JavaOne’s official color palette consists of Java Orangeand Java Blue. Consistent use of the official color paletteis essential.The logo must never be reproduced in any colors other thanthose specified in this guide.

JAVAONE LOGO GUIDELINESJavaOne LogoOfficial TypefacesUnivers 45 LightUnivers 45 Light ObliqueThe JavaOne logo is typeset using a specialty font.If typography is needed to support the logo, please usethe Oracle corporate typefaces.Univers 55 RomanUnivers 55 ObliqueThe Java brand identity features the Univers typeface family.This typeface visually reinforces the brand relationshipwith Oracle and, when used consistently, helps unify andstrengthen Oracle communications.Univers 65 BoldUnivers 65 Bold ObliqueArial Regular** F or use in Microsoft Word and Microsoft PowerPoint applications.5Note that for Microsoft Word and Microsoft PowerPointapplications, Oracle recommends using Arial in placeof Univers.

JAVAONE LOGO GUIDELINESJavaOne LogoClear SpaceThe logo should be given optimal staging in layouts.Minimum clear space has been established as equal to theheight of the v in Java (see diagram at left). Never use lessthan the minimum clear space. Clear space is always relativeto the size of the logo.XClear space [x] is equal tothe height of the v in Java.XXXClear space [x] is equal tothe height of the v in Java.XX6

JAVAONE LOGO GUIDELINESJavaOne LogoMinimum SizeThe logo should always be large enough to ensure legibility.There is a print (printed materials) and a pixel (onscreen)minimum-size requirement, to ensure that the logo is alwaysprominent and readable at reduced sizes.25.4 mm / 1 in. (print)17.3 mm / 0.68 in. (print)72 pixels (onscreen)49 pixels (onscreen)Logos are not shown in actual size.7

JAVAONE LOGO GUIDELINESJavaOne LogoColor and Background UsageThe logo is available as a color graphic, using Java Orange andJava Blue. The use of the logo in Java Orange and Java Blueon a white back ground is preferred. Please refer to page 4 forcolor specifics.The logo is also available in white for use on a Java Blue,Java Orange, or black background, and in black for use on awhite background. Always ensure the logo is legible.Two-Color Logo (White Background)Java Blue Background8Black (One Color on White Background)Java Orange BackgroundBlack BackgroundNote: The blue, orange, and black displayed on this page arefor staging purposes only, to illustrate how the JavaOne logoappears when placed on those backgrounds, and are not partof the logo.

JAVAONE LOGO GUIDELINESJavaOne LogoUnacceptable Usage9Do not change the color of the logo.Do not use the old logo.Do not create a one-color logowith other Java or Oracle colors.Do not make a patternout of the logo.Do not allow colors to vibrate.Do not stretch the logo.Do not place the logo on four-colorphotography that impacts legibility.Do not add drop shadows tothe logo.Do not place the logoon a red background.Do not create a red logo.Design and usage standards ensure that the Java logo brandidentity is instantly recognizable however and wherever it isused. You must follow brand guidelines carefully and avoidunauthorized variations such as those displayed here.

JAVAON LOGO GUIDELINES JavaOne Logo Introduction JavaOne is the world’s premier learning event for Java . *For use in Microsoft Word and Microsoft PowerPoint applications. 6 JAVAON LOO UL JavaOne Logo Clear Space The

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