PRODUCT DESIGN SPRINT - Storage.googleapis

PRODUCT DESIGN SPRINT3 Day Structure

Overview ScheduleDay 1Day 2Day rototypeValidate

Day 1 Schedule09:30Welcome & IntroductionsOverview of the ProcessSprint ChallengeIce breaker10:00Understand: Lightning Talks11:30“How Might We’s” and Affinity mapping12:0013:0014:00User Journey MapsDefine Success and Set Goals14:3014:4015:10Bootup Note takingSketching - Crazy 8’sCrazy 8’s Presenting & VotingSolution Sketch17:00End of Day share outLunch

IntroductionsWho is joining us this week

What is a Design Sprint?A design sprint is a framework for answering critical businessquestions through design, prototyping, and testing ideas withusers.

Framework to support divergentand convergent thinkingUNDERSTANDSKETCHDECIDEPROTOTYPEVALIDATE

Icebreaker“Whatchamadrawits”

Let’s Dive inWhy are we here today?

Sprint ChallengeYour Challenge Here[Goal] [User Type] [Platform] [Timeframe]Deliverables: Your Deliverables here

UnderstandLet’s explore the problem space.

How Might WeAs you listen to the upcoming Lightning Talks, capture yourideas on post it notesTo do that we use a note taking method called How MightWe’s.How: assumes opportunities exist.Might: says we don’t have to find somethingWe: is all about doing this together

Writing “How Might We”Write with a thick dark sharpie.Be succinct.One idea per sticky note.Not too broad, and not too narrow.If you don’t write it down it can’t be voted on.Too broadToo narrow

Lightning TalksExisting Product ExperienceUser ResearchCompetitor AuditVUI Best PracticesExamples of great Voice Activated Products10 min. each

The following slides are example questions to consider tohelp fully explore and articulate the problem space. Yoursprint may not cover all of these, please consider them aguide as you schedule your lightning talks

Project Vision / Business GoalsQuestions for the Stakeholder: Where do you want the product to be nextyear? Where do you want it to be in 5 years? What are the primary challenges you need toovercome? What keeps you up at night?What is the business opportunity: Increased revenue? Increased user engagement time or depth? Improved loyalty and return use? Differentiation from competitors? Improved product or service quality? Reaching a new user group or market? Other opportunities described bystakeholders?

Voice of the userWho are your users? Do they have different behaviors? Do you describe them with personas? Orpatterns? Are there multiple journeys through theproduct?What is the end-to-end user experience? How do users arrive or begin? What are the entry points? What is the ideal or target path or flow? What are the key moments or touchpointsalong the way? Is this a single or multi-session experience? How does the experience end? What are the exit points? How do we reach or serve users after theyhave finished?

Existing Product Audit/Design EvolutionWhat does the product look like today? How has it evolved over time? What have we tried that has worked? What have we tried that has not worked?(Include screenshots)

Competitor AuditWhat do we already know about our competitors? Has there been any market research? What is the competitive landscape? What are the recent trends in this space? Which similar, related, or relevant productsshould we look at? What other industries, verticals, or productscould we learn from? What are the strengths and weaknesses ofour competitors? Can we do a SWOT analysis? (Strengths,Weaknesses, Opportunities, Threats)(Include screenshots)

Technology: Considerations & OpportunitiesHow will the solution be built? Data sources? Devices? Is the solution likely to be web-based? mobile?embedded? Where will data and information come from? Will user data be used for personalization? How will privacy be addressed? How will accessibility be addressed? What devices are likely to be used for the solution? What product areas are involved and need to becoordinated?

LUNCH!(we’ll meet back at in an hour)

Specific User JourneyStart with the first step in their experience,then add each step until they havecompleted their task.Include descriptions for each step, identifyand highlight pain points as you go.Searching for an ApartmentStep 1:Somethingtriggers the needto moveNew JobLife changeRaised rentStep 2:Research,decide oncriteriaSquare footagePriceCommuteSchoolsStep 3:ScheduleviewingsCoordinatetimes,Step 4:Secure a newplace

How Might WeYou should have a stack of HMW post-its,if you don’t please take a few minutes tocollect your thoughts write them down.5 min. for each person

Affinity MappingStart grouping ideas into categories.Don’t worry if the categories aren’timmediately apparent. Look foroverlaps or duplicates to get started.Revise or change the categories tocreate the most useful mapping.10 min.

VotingEach team member gets 3 dots. Give thegroup 10 min max. It’s ok to vote on your own.It’s ok to put more than one dot on thesame noteWe’ll pay more attention to notes thathave multiple votes, so thinkstrategicallyWe are not trying to get to onedirection at this point in time10 min.

Set your goals and success metrics Choose a target based on the HMW discussion What user or users will you focus on? What key moments or pain points do you want to sketcharound to have the most impact? Decide on your success metrics What does success look like? How will you measure it? Do you need any new measurement tools?

What is HEART?The 5 categories of HEART. Youmight find it helpful to considerthese five categories of metrics asyou define your goals.H appinessUser attitudes, often collected by a survey.E ngagementFrequency, intensity or depth of interaction.A doptionGaining new users of a product or featureR etentionThe rate at which existing users are returning.T ask CompletionEfficiency, effectiveness and error rate.

Comparable solution ina different problemspaceEach sprinter should look for ideas outside of the currentfield, look at parallel industries for similar problems todraw inspiration.Share out these examples.3 min.

Boot UpTake some time to collect your thoughts: review white boardsreview HMW’sreview goalsWrite a list of ideas that you think are compellingand want to draw out.Today we will take 10 min.10 min.

Crazy 8’sFold your paper into 8 rectangles. Sketch 1 idea in eachrectangle rather than a storyboard.Go for quantity, don’t worry about making thesebeautiful, these are just for yourself.Try to get beyond your initial idea.8 ideas in 8 min8 min.

Share & VoteGive each person 3 minutes to present theirideas. Then provide each person with 3 dotsto vote on the sketches.10 min.

Solution Sketch Each person selects theirbest ideaSketch it out showingmultiple states of the ideasInclude words to create asketch that cancommunicate on its ownAdd a memorable title

Congrats on the first day!How is everyone?

Hello again!Welcome back to Day 2

Day 2 Schedule09:30Open with a Recap of Day 112:00Lunch09:40Solution Sketch sharing and voting13:00Start Prototyping10:20Decide what to Prototype14:00Write scriptsBegin storyboardingAssign tasksAlign mock flows to scripts17:00End of Day Check-in

Review & PresentHang the sketches up as if in a galleryor museum.Then allow each person 3 minutes topresent their solution sketch.3 min. per person

Assumptions & Sprint QuestionsDirections1.2.3.4.List all the assumptions that are underlying your conceptsWhat do you want to learn with the User Test?List the questions that you want to answerPrioritize if the list is long to the top 3 questions

Rumble or all-in-oneIf you have more than one winning solution, involve the whole team in a shortdiscussion about whether to do a Rumble or combine the winners into a singleprototype.It is possible one prototype will encapsulate the best ideas, but if not a Sprint isa great place to test out two competing ideas.

StoryboardCreates a shared understanding of whatyou’re building.Maps out the exact pieces and flow youneed, and everyone will be clear on whatthey will do.You will take what you are going to createand boil it down to 4-5 key moments Start outside of the softwareFocus on emotionsEnough fidelity to start building aprototype

PrototypeYour Sprint is an attempt to identify thesolution to a problem. Your prototype is achance to see how good the ideas from yourDecide phase are.To do this you have to make it real enoughthat you can get a realistic response from apotential user when you’re in the Validatephase.

Assign roles. Who’s doing what?MocksUser FlowsPrototypePresentationName (s)Name (s)StoryboardPrototypeName (s)Name (s)

Congrats on finishing thesecond day!How is everyone?

Hello again!Welcome back to Day 3

Day 3 Schedule09:30Finish Prototypes14:00User Participants Sessions 3 & 4Review14:45DeBrief12:00Lunch15:00User Participants Sessions 5 & 613:00User Participant Sessions 1 & 215:45DeBrief13:45DeBrief16:00Final Share out17:00Congratulations!

Prototype moreToday you should have: Storyboard complete Identified 5 key moments High-fidelity mocks for those moments Partially built quick prototypes

Usability Testing Validate the ideas that you have withthe users that would be most likely touse your solution. Book a conference room or ausability lab in advance45 min. review

Whiteboard note-takingGeneSearch for best flight itineraryCheck airfare capBook flightRachelLizMike

Whiteboard note-takingGeneSearch for best flight itineraryRachelMike - Check airfare capLiz--- Book flight-

Reviews Recap & Sprint Close

Congratulations onthe final day!How is everyone?

A design sprint is a framework for answering critical business questions through design, prototyping, and testing ideas with . draw inspiration. Share out these examples. 10 min. Take some time to collect your thoughts: . Search for best flight itinerary Check airfare cap Book flight