ADRIAN COLLEGE BRAND GUIDELINES

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ADRIAN COLLEGEBRANDGUIDELINESA COHESIVE GUIDE TO THEADRIAN COLLEGE IDENTITYadrian.edu

Table of ContentsLogos. 4Colors. 18Typography. 20Co-Branding. 22Correspondence. 23Print Design. 25Photography. 28Ribbons of Excellence. 30Social Media. 323

LOGOSPRIMARY LOGOAs the primary identity of Adrian College, this graphic should appear within all marketingmaterials for the College. It is available in two formats: horizontal and vertical. The logomay be displayed in black, white or Adrian College gold. This graphic should appear in itsentirety as shown. The logos should not be recreated, altered or modified in any way.4

ADRIAN COLLEGEADRIAN COLLEGEADRIAN COLLEGEADRIAN GECOLLEGE5

The Seal of Adrian CollegeThe Adrian College Seal is a standalone mark for use on official college documents includingdiplomas, formal invitations, formal publications and communications. The historic sealhas strategic use on marketing materials. It is recommended for use as a graphic element tosupport the primary logo. It may also be used as a watermark.6

Seal Placed with Script FontThe seal is used with Edwardian Script. This version should beconsidered for all formal publications and communications.7

Logo Placed on ImageryThe primary logo of Adrian College can be used as a layer over an image, maintaining that itis still legible. Color should be determined based upon readability and the flow of the design.ADRIAN COLLEGEADRIANCOLLEGE8

Seal Placed on ImageryThe seal can be used over top of an image, maintaining its legibility. The seal size andposition should be clean and appear in any of the approved primary colors. Color shouldbe determined by legibility and the flow of the design or composition.9

Other Uses for the SealADRIAN COLLEGE110 South Madison Street,Adrian, MI 492211.800.877.2246adrian.eduCorner SealFor promotional materials, the sealcan also be used as a corner element.It should be placed in the lower rightor upper right corners of the layout toensure recognition. Recommendedwatermark transparency for thisdesign is 30%.10ADRIAN COLLEGEDepartment of Chemistry

Logo Clear SpaceWhen using the horizontal or vertical versions of the primary logo or seal, it should bekept clear of competing text, images and other graphic elements. To accomplish this,there should be at least a 0.25” of space around the graphic.25”.25”ADRIAN COLLEGE.25”.25”ADRIAN COLLEGEADRIANCOLLEGE11

Athletic LogoAdrian College Athletics may still use the primary logo on marketing materials andpublications. In addition, Athletics also maintains appropriate use for the ‘BulldogLeaning on the A.’ The ‘A’ should not be replaced and no other alterations arepermitted without written consent.111211

Additional LogosSupporting brand identities include the ‘AC’ logo, the ‘Bulldog Silhouette,’ the ‘Paw Print,’the ‘Bulldog Head’ and ‘We Are Adrian College’ block lettering. These graphic elementsshould be used in conjunction with the primary logo and should adhere to the guidelines.13

14Bulldog SilhouetteBulldog Word SilhouetteBulldog HeadPaw Print

‘We Are Adrian College’ Block LetteringThis brand element should be used in official admissions or recruitment materialswhen appropriate. It should not replace the official logo or seal of the College.15

Characteristics of a BulldogThe characteristics of a Bulldog include:Drive, Confidence, Loyalty, Spirit, Faith,Heart, Integrity, Commitment, Initiative,Moxie, Dedication and Inspiration. Theseare the primary words included in graphicelements and supporting materials forthe ‘We Are’ campaign. Each word shouldremain in its corresponding font.16

Paw Print BackgroundThe Paw Print pattern is commonly used for marketing and recruitment materials.It should be designed with 30% to 60% transparency.White Paw Prints 40%Yellow BackgroundYellow Paw Prints 60%White BackgroundBlack Paw Prints 40%Yellow BackgroundWhite Paw Prints 40%Black BackgroundYellow Paw Prints 50%Black BackgroundBlack Paw Prints 60%White Background17

ColorsThe official colors of Adrian College are black and gold. Designers should be cognisant ofhow the color swatches will reproduce on various media.Primary ColorsBlackPMS 123 C (Coated)C 0M 24Y 94K 0Gold Seal MetallicPMS 121 U (Uncoated)C 0M 11Y 69K 0Please note that the CMYK builds above are those noted in a PMSbridge book for the corresponding PMS color.18PMS 8640 CC 35M 46Y93K13

Secondary/Highlight ColorsThese colors should bethe first accent colorsconsidered for marketingmaterials secondary to theprimary colors.PMS 7472 UC 49M 0Y24K0PMS Warm Gray 2 UC4M3Y6K9PMS Warm Gray 7 UC11M15Y18K37PMS 381 UC25M0Y83K0PMS 171 UC0M 51Y52K0Additional Accent ColorsThese colors should besecondary accent colorsin support of the first setof highlight colors.PMS 321 UC100M1Y40K719

TypographyPRINT USEAdrian College’s official typefaces are Avenir and Chronicle. It is recommended touse Avenir font for headlines. For body text: 11 pt. Chronicle Roman with 13 pt. leading;10 pt with 12 pt. leading is acceptable. Fonts should never appear smaller than 6.5 pt.Other approved and commonly used stylized and decorative fonts can be selected forthe headline or support type.Arial and Georgia are approved alternatives for electronic communication.Fonts are available by contacting the Office of Public Relations.20

Official TypefacesOfficial FontAvenir LightAvenir BookAvenir RomanAvenir HeavyAvenir BlackText FontAvenir LightAvenir BookAvenir HeavyAvenir BlackChronicle ChronicleChronicle ChronicleChronicle ChronicleHeadline/Banner/Decorative FontsGreat VibesLavanderiaMission ScriptAbrahamUniversTommaso21

Co-BrandingDEPARTMENTAL LOGOSDepartments within the College should not create their own logo; this deters from theconsistency and cohesive appearance of the overall brand. Recommended use for Institutesand academic departments should appear with the primary logo as shown below.Horizontal Co-BrandingADRIAN COLLEGEInstitute for EducationADRIAN COLLEGEInstitute for EducationVertical Co-BrandingADRIAN COLLEGEInstitute for EducationADRIAN COLLEGEInstitute for Education22

CorrespondenceDIGITAL EMAIL SIGNATURERecommended emailsignature layout shouldinclude: name, title,department, mailingaddress, office phonenumber and either a linkto the Adrian Collegehomepage or yourindividual department,institute or departmentweb page.Sender NameTitleDepartment Adrian College(10 pt Arial Bold, color: black)(9 pt Arial, color: black)(9 pt Arial, color: black110 S. Madison St.Adrian, MI 49221Office: 517.264.XXXFax: 517.XXX.XXXXadrian.eduExamples of optional elementsCell phone: XXX.XXX.XXXX ( 9pt Arial, color: black)College-related award or social media23

Print Return Address:When developing envelopes, information should includethe official seal, department name and mailing address.Two color printing optionADRIAN COLLEGEOffice of the President110 S. Madison St.Adrian, MI 49221(10 pt Avenir Black, ALL CAPS, color: black)(9 pt Chronicle Italic, color: black, leading 11 pt)(9 pt Chronicle Roman, color: black, leading 11 pt)One color printing optionADRIAN COLLEGEOffice of the President110 S. Madison St.Adrian, MI 4922124(10 pt Avenir Black, ALL CAPS, color: black)(9 pt Chronicle Italic, color: black, leading 11 pt)(9 pt Chronicle Roman, color: black, leading 11 pt)

Print DesignAdrian College maintains a contemporary, modern feel to its promotional and print design.External publications consist of clean lines and strict grid layout. Examples of the existingAdrian College brand in print are outlined below.Publication DesignA GUIDE TOADRIAN COLLEGEcontactthe alumni magazine ofadrian collegesummer 2013CA M P U S, C U LT U R E A N D G R O U N D SAdrian CollegeWhat willthey thinkof next?i n c u b at i n g i n n o vat i o n n u r t u r i n g n e w v e n t u r e sta k i n g t h e r e i n s n e w e q u e s t r i a n p r o g r a m sb r i t i s h i n va s i o n b u l l d o g s at t h e l n Y d p25

Flyer/Poster DesignWhen creating a poster or flyer, the style should remain simplistic.The following are examples of preferred design:Adrian CollegelittleBIGTalkSummerpreviewDAYProgram of Eventsamy’s experiences and story oF overcomingchallenges oFFers an inspirational look atliFe and the pursuit oF incredible dreams.amy roloffmarch 12, 20147:00 – 8:00 Pmdawson auditoriumFree and open to the publicabout the author:Amy Roloff wears many titles in her daily roles:business woman, inspirational speaker, TVstar, philanthropist, farm owner, author andmom are just a few. For Amy, the realization ofher passion for people and helping others toreach their potential has molded her into whoshe is today. Her challenges and experiencesas a little person combined with her successfulcareer professionally and personally, haveled her to naturally inspire and touchpeople’s lives.This ConvoCaTion is sponsored By: John Davis MoDern aMerican history Lectureship John h. Dawson, virginia Bates Dawson anDMarsha Dawson neLson FunD eDwarD c. DeMerritt Lectureship charLes anD Lena BeeM giLLiLan Lecture prograM in BusinessaDMinistration eDwarD anD MiLDreD Meese Lectureship For reLigion anD phiLosophy Mary a. Merritt Lectureship in Literature genevieve r. oLiver Lectureship in art MiLDreD sMith Lectureship in the huManities J. MaBeL stephenson MeMoriaL Lectureship26Explore our132 Acre TextbookOffice of Admissions1-800-877-2246 www.adrian.edu

T-Shirt DesignADRIANCOLLEGECOMMUNITYHEARTWE AREBLACKDEDICATIONLOYALTYINITIATIVEHEARTADRIAN AL ARTSMOXIESPIRITINITIATIVEADRIAN COMMITMENTCOMMUNITY INTEGRITYCOLLEGEstaffstaffSPIRIT DRIVELIBERAL ARTS132 ACRE TEXTBOOKDEDICATIONBLACK AND GOLDADRIAN COLLEGE132 ACRE TEXTBOOKINITIATIVEBULLDOGSBLACK AND GOLDWE ARE SPIRITMOXIESPIRITDRIVE LOYALTYEST. 1859 DEDICATIONADRIANEST. NITIATIVELIBERAL ARTSCOMMITMENTBULLDOGSDRIVE1859ASK MEASK MEMOXIEHEARTLOYALTYDRIVE27

PhotographyPhotography requests can be made through the Office of Public Relations or Media ProductionHouse. Photos should portray the Adrian College experience through academic, athletic andcampus life. Use of photography should be limited to appropriate and approved images.CampusImages of campus should havedepth to showcase the beauty of thegrounds and buildings. Photos usingdistinctive angles and dramaticlighting are preferred.28

Student LifeStudents are a key aspect on campusand their daily activities and eventsshould be photographed. It isimportant to portray a modern andpositive attitude as well as the depthof the relationships that students havewith their faculty and peers.AcademicThese shots should be done ininteresting academic environmentsthat will showcase the campus andacademic departments. Capturingthe student and professorrelationship is equally important.29

RIBBONSitytiveaCrrian College C AdaringforHnd Disciplines Devies aelopinitanceibouRhogBingThrougnd rbonsofExcWorld Learninelnlehend tyautaLifet imeThinking Critically Cross30#EC0080umgThe academic community at Adrian College adopted the Ribbons of Excellence to representits standards of academic achievement supporting the College’s mission 00

Ribbon DefinitionCaring for Humanity and the WorldMaking socially responsible decisions; providing service to local and global communities;interacting positively with persons of diverse cultures and backgrounds.Learning Throughout a LifetimeContinuing to ask important questions; pursuing knowledge in each new age;remaining open to new learning experiences.Thinking CriticallyDeveloping critical habits of mind; exploring multiple points of view; raisingthoughtful questions, identifying problems and solutions.Crossing Boundaries and DisciplinesDeveloping literacy in multiple fields; personifying the liberal arts experience;making connections across disciplines.Developing CreativityEngaging in creative arts; developing creative talents and skills; recognizingand employing figurative expression.31

Social MediaListed below are the official Adrian College social media sites. To discuss strategy or appropriateuse of any affiliate social media platform, please contact the Office of Public Relations.32TWITTER@AdrianCollegeVIMEOAdrian CollegeFACEBOOKAdrian CollegeYOUTUBEAdrian College BulldogsINSTAGRAMAdrian CollegeLINKEDINAdrian College

ADRIAN COLLEGEBRAND GUIDELINES 2014For questions regarding appropriate use or additionalguidelines, please contact the Office of Public Relations.

When using the horizontal or vertical versions of the primary logo or seal, it should be kept clear of competing text, images and other graphic elements. To accomplish this, there should be at least a 0.25” of space around the graphic. ADRIAN COLLEGE.25”ADRIAN COLLEGE.25”.25” ADRIAN COLLEGE

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