AmericanJobCenter Graphic Style Guide For Partners
graphic style guide for partners,VETERANS, EMPLOYMENT AND TRAINING SERVICEVETERANS EMPLOYMENT AND TRAINING SERVICEUNITED STATES DEPARTMENT OF LABORUNITED STATES DEPARTMENT OF LABOR
DISPLAY FONTS & COLORSCAMPAIGN FONTSFrutiger wXxYyZzFrutiger wXxYyZzLOGO TYPE TREATMENTGenericcaliforniaState-specificState name typed in Frutiger Black inlower case initial caps; state name only;state name justified rightCAMPAIGN COLORSPMS 661PMS 1797100C 88M 9Y 0K14C 100M 92Y 4K47R 66G 142B173R 37G 49B#2f428e#ad2531American Job Center style guide 10/12 p. 1
LOGOCAMPAIGN LOGOFull color logo:For use on white backgrounds onlyMINIMUM SIZE REQUIREMENTSKnock-out logo:For use on solid campaign color backgrounds(see page 3). Knock out always to be at 100%.Logo never appears transparent.LOGO CLEARSPACE2” (print)144px (digital)The logo requires one “o” shape ofclearspace on all sides2” (print)144px (digital)Recommended minimum sizeAmerican Job Center style guide 10/12 p. 2
FILES AVAILABLE FOR DOWNLOADIMAGEFORMAT / DIMENSIONSPRINT COLLATERAL LOGOPRINT FILES.eps / .jpg / .png / .tifcolor & b&w / for web & printInstructions for making your ownAmerican Job Center Network Poster1.Download preferred template (.docx, .pdf or .psd file)2.Insert your agency’s/association’s/organization’s logo3.Print on 8.5” x 11” paperYOURLOGO— OR —Download American Job Center in your preferred file format (.tif, .jpg or eps)and recreate the poster above in the software program of your choice.How & where to use theAmerican Job Center logo.ai & .eps files (vector files): For large scale print projects (banners, signage)PRINTED POSTER(scalable to size).docx / .jpg / .pdf / .psdajc-only / partner / instruction sheet.jpg files: For in-house publications (Word docs, PowerPoint presentations).png files: For Web use only.tif files: For professionally printed publications (brochures, fact sheets)WEB BANNERSWEB FILES468 x 60 / 728 x 90horizontal & stackedWEB BUTTONS120 x 60 / 120 x 90 / 125 x 125stackedAmerican Job Center style guide 10/12 p. 3
FILES AVAILABLE FOR DOWNLOADIMAGEFORMAT / DIMENSIONSPRINT COLLATERAL LOGOPRINT FILES.eps / .jpg / .png / .tifcolor & b&w / for web & printInstructions for making your ownAmerican Job Center Network Poster1.Download preferred template (.docx, .pdf or .psd file)2.Insert your agency’s/association’s/organization’s logo3.Print on 8.5” x 11” paperYOURLOGO— OR —Download American Job Center in your preferred file format (.tif, .jpg or eps)and recreate the poster above in the software program of your choice.How & where to use theAmerican Job Center logo.ai & .eps files (vector files): For large scale print projects (banners, signage)PRINTED POSTER(scalable to size).docx / .jpg / .pdf / .psdajc-only / partner / instruction sheet.jpg files: For in-house publications (Word docs, PowerPoint presentations).png files: For Web use only.tif files: For professionally printed publications (brochures, fact sheets)WEB BANNERSWEB FILES468 x 60 / 728 x 90horizontal & stackedWEB BUTTONS120 x 60 / 120 x 90 / 125 x 125stackedAmerican Job Center style guide 10/12 p. 4
WEB SITE BANNER GUIDANCEYOUR SITEresourceslearn morecontactwatchclickclickclickLorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam gravida, elit non rutrum sodales, quamodio posuere dui, facilisis fermentum odio ipsum non elit. Donec lobortis neque ac massa auctoreleifend. Aenean luctus tortor eget ligula hendrerit tincidunt. Quisque purus eros, dictum non venenatisin, ullamcorper sit amet lectus. Pellentesque faucibus fermentum consectetur. Cras consectetur temporest, ultricies fermentum massa dignissim quis. Sed luctus ante ut eros commodo elementum.Nunc lacinia imperdiet nibh porttitor molestie. Aenean vel turpis nibh, eget rhoncus leo. Nunc egestas,lorem id ullamcorper interdum, augue mauris imperdiet magna, mollis vestibulum lectus felis et orci.Morbi sit amet tortor nulla. Quisque non nulla ut nulla commodo cursus nec non diam. MaecenasLorem ipsumdolor sit ametconsectetur adipiscing elit. Nullam gravida, elit non rutrum sodales, quam odio posuere dui, facilisis fermentum odio ipsumnon elit. Donec lobortis neque ac massaauctor eleifend. Aenean luctus tortor egetligula hendrerit tincidunt. Quisque puruseros, dictum non venenatis in, ullamcor-WEB BANNER/BUTTON POSITIONING OPTIONS144px minimum dimensiontopsidebottomAmerican Job Center style guide 10/12 p. 5
LOGO Full color logo: For use on white backgrounds only CAMPAIGN LOGO Knock-out logo: For use on solid campaign color backgrounds (see page 3). Knock out always to be at 100%. Logo never appears transparent. Recommended minimum size MINIMUM SIZE REQUIREMENTS The logo requires one “o” shape of clearspace on all sides LOGO CLEARSPACE
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