5 Google My Business Basics That Get You Found

5 Google MyBusiness Basicsthat Get YouFound

5 Google My Business Basics that Get You FoundGoogle My Business & How to Get Found12345Claiming & Verifying Your PageOptimizing On-Page ContentCreating Consistent CitationsUsing Stunning PhotosIntegrating a Review Strategy@reachlocal #5in15

5 Google My Business Basics that Get You FoundWhat is Google My Business?A business-facing dashboardA one-stop-shop for yourbusiness listing info across GoogleEnables you to manage yourinfo on Google search, Googlemaps, and Google @reachlocal #5in15

5 Google My Business Basics that Get You FoundWhy is Google My Business Important?Business SnapshotGives searchers a snapshot of your businessSEO BoostHelps maintain consistent NAP (name,address, phone number), which helps withSEOBetter Conversion75% of shoppers are more likely to visit abusiness’ website after finding helpful info insearch results (Google, 2016)@reachlocal #5in15

5 Google My Business Basics that Get You Found1Claiming & Verifying Your BusinessSet UpGo to business.google.com, search for yourbusiness to add in your business informationClaimVerify that you’re certified to manage your listingEligible BusinessesGoogle allows eligible businesses to set up theirinformation through Google My Business. Eligiblebusinesses are those that make in-person contactwith customers during its stated business hours@reachlocal #5in15

5 Google My Business Basics that Get You Found1Claiming & Verifying Your BusinessVerifyHave Google call or email your verification codeWhy Verify? Publish changes to your business informationacross Google search, Google maps, andGoogle Increase your chances of appearing insearch resultsHave the ability to control and update yourbusiness informationRespond to reviews as needed@reachlocal #5in15

5 Google My Business Basics that Get You Found2Creating Consistent CitationsWhat Are Citations?Any mention of your business across the WebWhy Is it Important? Consistent NAP is a ranking factorCreates a user-friendly experienceConsistent: Business nameAddressPhone numberHours of operation@reachlocal #5in15

5 Google My Business Basics that Get You Found3Optimizing On-Page ContentWhat is On-Page Content?The information you can add to your Google MyBusiness listingHow Do I Optimize? CategoryIntroductionAccurate informationSelecting Categories Prepopulated categoriesMake sure they pertain to your business@reachlocal #5in15

5 Google My Business Basics that Get You Found3Optimizing On-Page ContentUse an IntroductionA short description about your businessAdd Your WebsiteGoogle uses information from your website to helpimprove search resultsUse Complete & Accurate InfoFully completing your Google My Businessinformation can help optimize your page@reachlocal #5in15

5 Google My Business Basics that Get You Found4Using Stunning PhotosWhy Photos?Profile PictureProvides searchers with a completesnapshot of your business.Identity Photos LogoProfile PictureCover PhotoKeep in Mind: Logo & Profile Picture:250x250 pxCover Photo: 2120x1192 px@reachlocal #5in15LogoCover Photo

5 Google My Business Basics that Get You Found4Using Stunning PhotosUse Multiple Photo Types1.2.3.4.Interior PhotosExterior PhotosPhotos at WorkTeam Photos@reachlocal #5in15

5 Google My Business Basics that Get You Found5Reviews & Your Page97% of consumers say they readonline reviews about local businesses(BIA Kelsey, 2015)90% of consumers say positive reviewshave influenced their purchasing decisions(Marketing Land, 2013)89% of consumers say, if asked, theywould leave a review for a businessafter a positive experience (Yodle, 2015)@reachlocal #5in15

5 Google My Business Basics that Get You Found5Responding to ReviewsHow to RespondStop1. Log into to your Google My Business portal2. Click “REVIEWS” on your dashboard3. Find the review you want to respond to4. Click “View and reply”Read the review, stop to process what youread, and try to identify the main complaint.DropDraft a response, and drop any hint ofdefensiveness. Keep your response positive,helpful, and sincere.RollTry to roll the conversation offline by leavinga phone number of email address where theviewer can contact you for a resolution.@reachlocal #5in15

5 Google My Business Basics that Get You Found5Getting New ReviewsAdd a link on your websiteCreate in-store signageAsk after a positive experienceAsk loyal customers througha newsletter@reachlocal #5in15

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5 Google My Business Basics that Get You FoundGoogle’s 3-Pack@reachlocal #5in15

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5 Google MyBusiness Basicsthat Get YouFound

5 Google My Business Basics that Get You Found 1 Claiming & Verifying Your Business Set Up Go to business.google.com, search for your business to add in your business information Claim Verify that you’re certified to manage your listing Eligible Businesses Google allows eligible businesses to set up their information through Google My Business.