Marketing Upper Division Electives Panel
MarketingUpper Division Electives PanelConsumerPowerParticipants:Professor Lars PernerProfessor Dennis SchorrProfessor Therese WilburTiffany MikailEd Melchior
Questions We Will Answer Marketing Career Paths & Responsibilities Successful Marketing Student Profiles Marketing Electives/Career Path and Priorities Practicums & New Courses Graduating with Marketing Honors Consumer Behavior Minor Presentation Posted on Marshall’s AcademicAdvising Page, Choosing Upper Division Electives
U.S. Job OutlookMedian annual wage was 124,850 in May 2015.
Marketing Career PathsJob ResponsibilitiesJob Titles:Intern, Coordinator,Assistant Manager, SpecialistMarketing/Brand ManagerManaging the 4P’s for a Assistant Marketing/Brandbrand or companyManagerAdvertising & PromotionProducing & Executing Account Executive or Managerall types of MarketingDigital, Social Media, SEO, orcampaignsContent Marketing, EventsConsumer Insights/BehaviorDeveloping, executingand analyzingconsumer researchConsumer/Marketing Insights orResearch, AnalystSales & RetailManagementManaging the sale ofproducts to specificchannelsSales, Account ManagerManagement DevelopmentTraineeNew Product Development Developing andor Licensinglaunching new(licensed) productsProduct/Licensing Manager orDeveloperProfessorResearch, Publishing,TeachingAssistant Professor, LecturerEntrepreneursEverything!You Decide!
Marketing Career PathsEmployersExamplesMarketing/Brand ManagerAny Industry or CompanyProcter & Gamble, Unilever,Nestle, Coca-Cola, PepsiCo, RedBull, General Mills, Disney,NBCUniversal, L’Oreal, Sketchers(Originally ConsumerPackaged Goods: CPG)Advertising & PromotionAgencies or In-house,Digital & Social MediaRPA, CAA, Saatchi & Saatchi, DavisElen, 72 & sunny, Razorfish,Facebook, Snap ChatConsumer Insights/ BehaviorResearch or AdvertisingFirms & Agencies,In-houseNielsen, Lieberman, Disney,Belkin, Mars, MediaCom, LunchBox, IPG Media BrandsSales & Retail ManagementCPG, Retailers, B:BMondelez, Gallo, Nestle, Johnson& Johnson, Altria, Macy’s, VISANew Product Development orLicensingProduct Development:Any Industry or CompanyLicensing:Entertainment, Toys,Technology Firms, CPGFashion, etc.Disney, ABC, NBC, Universal,Warner Bros., Sony, Paramount,Dream Works, The HonestCompany, Mars, Netflix,HomeGoods, Bebe, JCrewProfessorAny Higher EducationInstitution GloballyUSC and not EntrepreneursYourself
Alumna: Tiffany MikailSenior Brand Marketing ManagerMay 2015Marshall School Of Business, Business Administration MajorRoski School Of Art & Design, Communication Design MinorPost Graduation Roles:SLS Beverly Hills - Marketing Manager (2015-2016)sbe - Senior Brand Marketing Manager (2016 - Current)Prior Marketing Internships:SLS Beverly Hills - Marketing & PR InternSLS Beverly Hills - Marketing & PR CoordinatorThe Workshop Collective - Marketing & PR Coordinator
Alumna: Tiffany MikailSenior Brand Marketing ManagerElectives I Took:MKT 405: Advertising & Promotion ManagementMKT 406: Practicum in Advertising & Promotion DesignMKT 445: New Product Development & BrandingMKT 446: Practicum in New Product Development (x2!)JOUR 343: Advertising Design & ProductionAdvice: Take a class that is a practicum
Graduating Senior: Ed MelchiorBusiness Administration , May 2017Global Communication MinorMarketing Experience:360i, NY, Account Management & Creative Intern, Summer 2016Trojan Marketing Group, President & Founder,Oct. 2015 -presentSituation Interactive, NY, Project Management & BusinessDevelopment Intern, Summer 2015
Graduating Senior: Ed MelchiorBusiness Administration , May 2017Global Communication MinorElectives I Took:MKT 405: Advertising & Promotion ManagementMKT 406: Practicum in Advertising & Promotion DesignMKT 445: New Product Development & BrandingMKT 446: Practicum in New Product DevelopmentAdvice: Apply the skills your learn in your electives
Electives vs. BUAD 307Electives are different that BUAD 307 Focus on depthBUAD 307 is a foundational BUAD requirement Focuses on breadth Pre-requisite for nearly all MKT courses Only the Practicums have 1 additional pre-requisite
Marketing Elective Career haviorProfessional Sales& Retail ManagementAdvertising&PromotionNew ProductDevelopment
Marketing Elective Course Offerings by Career TracksBrand & Marketing Management MKT 445: New Product Development and Branding MKT 440: Marketing Analysis and Strategy MKT 465: Global Marketing ManagementAdvertising & Promotion MKT 405: Advertising and Promotion Management MKT 406: Practicum in Advertising and Promotion Design MKT 425: Marketing in a Digital World MKT 499: Social Networks & Data AnalyticsConsumer Insights/Behavior MKT 402: Research Skills for Marketing Insights MKT 450: Consumer Insights/ Behavior and Marketing
Marketing Elective Course Offerings by Career TracksProfessional Sales & Retail Management MKT 410: Professional Selling MKT 415: Sales Force Management MKT 430: Retail ManagementNew Product Development or Licensing MKT 445: New Product Development and Branding MKT 446L: Practicum in New Product Development MKT 499: Creating & Marketing BlockbustersProfessorMKT 402: Research Skills for Marketing InsightsMKT 450: Consumer Insights/ Behavior and MarketingBUAD 493/494: Honors Research Seminar in Marketing
Career Preparation Minimum 2 MKT Electives Define your Target Market: Industry/Function1. Gain Resume Builder Experience at USC: TMG: Trojan Marketing Group AIMC: Association of Innovative Marketing Consulting2. Obtain External Internships
Marketing ClubsTrojan Marketing Group (TMG) USC/Marshall Student OrgOperates as pro bono Ad AgencyReal ClientsDevelops and EXECUTES campaignApplication and Selection ProcessAssociation of Innovative Marketing Consulting (AIMC) Marshall Student OrgOperates as pro bono Marketing Consulting FirmReal ClientsResearch and Application and Selection ProcessDevelops Marketing Recommendations
Choosing a MKT ElectiveCareer PathFoundationalElectiveAdditional Elective Choices(and/or)Brand/MKT ManagementMKT 445 or 440MKT 465Advertising & Promotion CourseFor B:B MKT 410Global MKT ManagementMKT 465MKT Management CoursesAdvertising & Promotion CourseAdvertising & PromotionMKT 405Digital Marketing CoursePracticum MKT 406Consumer Insights CourseConsumer Insights/BehaviorMKT 450 or 402Advertising & Promotion CourseMKT Management CourseFoundational Course KeyMKT 402Research Skills for Marketing InsightsMKT 440Marketing Analysis & StrategyMKT 445New Product Development & BrandingMKT 465Global Marketing ManagementMKT 405Advertising & Promotion ManagementMKT 450Consumer Behavior & Marketing
Practicum in Advertising & Promotion ManagementSpring OnlyMKT 405: Advertising & Promotion is Pre-reqExperiential LearningClass forms an Ad AgencyResearch and Develop Ad Campaign and Pitch for a clientCompete regionally (and nationally) in NSAC:National Student Advertising Competition
Choosing a MKT ElectiveCareer PathFoundationalElective (pick 1)Additional Elective Choices(and/or)Sales & Retail ManagementMKT 410MKT 440MKT 415, MKT 430Consumer Insights CourseNew Product Development & MKT 445LicensingPracticum MKT 446, MKT 440Consumer Insights CourseAdvertising & Promotion CourseProfessorMKT 450 and 402BUAD 493/494 (by invitation)EntrepreneurVaries by interestVaries by interestFoundational Course KeyMKT 402Research Skills for Marketing InsightsMKT 410Professional SalesMKT 440Marketing Analysis & StrategyMKT 445New Product Development & BrandingMKT 450Consumer Behavior & Marketing
Practicum in New Product Development & BrandingSpring OnlyMKT 445: Branding & New Product Development is Pre-reqExperiential LearningInter-disciplinary Teams:Work with Viterbi Engineers and Roski DesignersConcept to 3D Prototypes
Graduating with MKT Honors:BUAD 393/394 Honors Research Seminar Earn a degree distinctionInvitation in Fall of Junior year based on GPAStarts Spring of Junior year – Senior year2 unit classWork with Top 10 Marketing Research FacultyResearch and Develop your Marketing ThesisCriterion: Marshall or Leventhal student U3 standing, or above Anticipated graduation date between Dec-18 and Aug-19 Overall USC GPA of 3.3 or greater Marshall GPA of 3.5 or greater
Graduating with MKT Honors:BUAD 393/394 Honors Research SeminarDevelop your own, academic research project from theinitial idea to a completed research paper Attend research talks with Marketing faculty, Ph.D.’s Meet a world-class scholar and work on a 1 on 1 basis Learn about the academic research process and career path Graduate with honors
MKT 499’s: New Course OfferingsNew Product Development MKT 499: Creating & Marketing Blockbusters Explain the business of creating and managing massiveentertainment franchises in both a domestic and globalmarketplace
Consumer Behavior Minor Available to all students 18-20 unitsThe requirements are:1.MKT 450 (Consumer Behavior and Marketing)2.PSYC 100 (Introduction to Psychology)3.3 or more courses chosen from the “menu” Minimum of 20 units taken (including MKT 450 and PSYC100) must be unique to the minor (i.e., not be countabletoward requirements for the major). Minimum of 16 units of all courses taken for the minor are notoffered by the student’s major department
Being Well Rounded Outside Marshall Many types of courses are helpful in seeing the “bigpicture:” Anthropology Social Psychology Geography Regional Studies Philosophy: Ethics, logic It is important to take some courses of personalinterest—implications for business will come up overtime
Choosing a MKT Elective SummaryCareer PathsFoundationalElectiveAdditional Elective Choices(and/or)Brand/MKT ManagerMKT 445 or 440MKT 465, for B:B MKT 410Advertising & Promotion CourseGlobal MKT ManagerMKT 465MKT Management CourseAdvertising & Promotion CourseAdvertising & PromotionMKT 405Digital Marketing CoursePracticum MKT 406Consumer Insights CourseConsumer Insights/BehaviorMKT 450 or 402MKT Management CourseAdvertising & Promotion CourseProfessional SalesMKT 410MKT 415, MKT 430New Product Development & MKT 445LicensingPracticum MKT 446, MKT 440Consumer Insights CourseAdvertising & Promotion CourseProfessorMKT 450 and 402 BUAD 493/494 (by invitation)EntrepreneurVariesVaries
Marketing Elective Course Offerings by Career Tracks Brand & Marketing Management MKT 445: New Product Development and Branding MKT 440: Marketing Analysis and Strategy MKT 465: Global Marketing Management Advertising & Promotion MKT 405: Advertising and Promotion Management MKT 406: Practicum in Advertising a
The Electrical Engineering major requires 3 hours of math electives from list and 7 hours of free electives. Only free electives may be taken under the P/F grading option. Students are encouraged to use free electives to provide
Hush Panel 28 Hush Panel 32 Hush Panel 33 Hush Panel 37 Hush Panel 48 Hush Panel 52 Hush Ply 28 Hush Ply 32 When installing Hush Cem Panel 28 or Hush Cem Panel 32 the tongue and groove joints are to be glued using Hush Cem Panel Adhesive. All joints to be glued, on all sides of the panel to give the best bond. Adhesive not to be spared .
2016 NHDOT Division 600 Construction Manual Link to: Division 100 Division 200 Division 300 Division 400 Division 500 Division 600 Division 700 Division 800 Division 900 Master Table of Contents 600-6 The following table list design requirements for 3750-D RCP pipe. Design Requirements For Reinforced Concrete Pipe (3) .
2016 NHDOT Division 400 Construction Manual Link to: Division 100 Division 200 Division 300 Division 400 Division 500 Division 600 Division 700 Division 800 Division 900 Master Table of Contents 400-6 The State's Asphalt Plant Inspector should visit the commercial plant operation or portable plant as soon as it is set up and ready to operate .
2016 NHDOT Division 100 Construction Manual Link to: Division 100 Division 200 Division 300 Division 400 Division 500 Division 600 Division 700 Division 800 Division 900 Master Table of Contents 100-7 101.5 - INTRA- DEPARTMENTAL RELATIONS Harmonious working relations among all employees are essential to the efficient operation of the .
2016 NHDOT Division 700 Construction Manual Link to: Division 100 Division 200 Division 300 Division 400 Division 500 Division 600 Division 700 Division 800 Division 900 Master Table of Contents 700-5 Therefore, the inspector is obligated to know the following: Which materials must be sampled
2016 NHDOT Division 800 Construction Manual Link to: Division 100 Division 200 Division 300 Division 400 Division 500 Division 600 Division 700 Division 800 Division 900 Master Table of Contents 800-2 Speak with the right -of-way agent responsible for agreements made for the project.
paper (if used) should be placed inside the front cover of the answer book. Rough work should be scored through. All questions should be attempted. Candidates should note that Question 10 contains a choice. Question 1 is on Pages 10, 11 and 12. Question 2 is on Page 13. Pages 12 and 13 are fold-out pages. NATIONAL QUALIFICATIONS 2014 FRIDAY, 16 MAY 1.00 PM – 3.30 PM [X274/13/02] Page two .
