REQUEST FOR PROPOSALS Graphic Design And Marketing .

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REQUEST FOR PROPOSALSGraphic Design and Marketing ServicesRFP # 18/19 CIRM 144July 2, 2018The California Institute for Regenerative Medicine (CIRM) seeks an outstanding firmspecializing in graphic design and marketing. Full details are provided in thisRequest for Proposals.If you have questions about the process for submitting a proposal, contact:Sheila TennysonProcurement & Contracts Officer(510) 340-9103stennyson@cirm.ca.govIf you have questions about the scope of services to be addressed in the proposal,contact:Kevin McCormackSenior Director of Public Communications(415) 396-9813kmccormack@cirm.ca.govDeadline for Response: All required documents (including CD and hard copy withoriginal signature) must be received at CIRM no later than 4:00 pm Pacific Time onJuly 16, 2018.1999 Harrison St. Suite 1650 Oakland,, CA 94612 Phone: (510) 340-9101 Fax: (510) 340-9103Web Address: www.cirm.ca.gov E-Mail: info@cirm.ca.gov

1. IntroductionThe California Institute for Regenerative Medicine (CIRM) was established in early2005 following the passage of Proposition 71, the California Stem Cell Research andCures Initiative. The statewide ballot measure, which provided 3 billion in fundingfor stem cell research at California universities and research institutions, wasapproved by California voters on November 2, 2004, and called for theestablishment of a new state agency to make grants and provide loans for stem cellresearch, research facilities and other vital research opportunities.At CIRM, we never forget that we were created by the people of California toaccelerate stem cell treatments to patients with unmet medical needs, and act with asense of urgency to succeed in that mission.To meet this challenge, our team of highly trained and experienced professionalsactively partners with both academia and industry in a hands-on, entrepreneurialenvironment to fast track the development of today’s most promising stem celltechnologies.With 3 billion in funding and approximately 300 active stem cell programs in ourportfolio, CIRM is the world’s largest institution dedicated to helping people bybringing the future of cellular medicine closer to reality.For more information go to www.cirm.ca.govScope of Services RequiredCIRM seeks to contract with a graphic design firm that can design and produce avariety of marketing materials including on and offline graphics, presentations andsocial media outreach. For convenience, the consultant(s) selected to provide theseservices will be referred to herein as “the Firm”.In order to develop a standardized look for CIRM 2.0, CIRM hired a consultant in thefall of 2014. That consultant completed the new logo and branding included in theCIRM 2.0 Program Announcements as well as on the CIRM website (seehttps://www.cirm.ca.gov/about-cirm). As a result, the Firm selected will beprovided with the new CIRM logo and will build upon that campaign.The Firm will be expected to provide CIRM with the services described below: Production/Creation of Marketing MaterialsAnnual Report DesignSocial Media ConceptsCreative Development-2-

The Firm that is selected must be technically and professionally capable ofproviding the services in all creative areas described in the Scope of Services andmeet the Minimum Qualifications for Proposers in Section 3.2. The Firm must befree from actual conflicts of interest not only at the time of selection, but alsothroughout the term of the contract.2. Cost Proposal- Anticipated FundingIt is estimated that the initial funding for the contract will be approximately 160,000 per year for the first year of the contract. There is the potential for two(2) years of contract extensions at CIRM’s election and available budget.3. Qualifications Required for Services as RequestedAs evidenced by the nature of the tasks listed above, CIRM expects to have a closeworking relationship with the Firm and requires that the Firm demonstrate a highdegree of experience, training and proficiency in the

Graphic Design and Marketing Services RFP # 18/19 CIRM 144 July 2, 2018 The California Institute for Regenerative Medicine (CIRM) seeks an outstanding firm specializing in graphic design and marketing. Full details are provided in this Request for Proposals. If you have questions about the pr

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