Design Thinking: A Global Perspective - Systematic Innovation

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DesignThinking:A GlobalPerspectiveDarrell Mann 2014, DLMann, all rights reserved

Design Thinking – 1987-style 2014, DLMann, all rights reserved

Design Thinking – TodayDesignThinkingTrend: 2014, DLMann, all rights reserved

Design Thinking – Relative Perspective IIDEO 2014, DLMann, all rights reserved

DesignThinking –Literature 2014, DLMann, all rights reservedReviewsPopularity

How is Six SigmaDifferent fromTQM? 2014, DLMann, all rights reservedThe consultingbills are higher.

Design Thinking – Relative Perspective IIDeBono 2014, DLMann, all rights reserved

Design Thinking – Timeline 1120 books 100 this year 60 patents400BC1972 2014, DLMann, all rights reserved197819911994

Design Thinking – Impact? 98% of innovationattempts end in failureMarketDemandCo-ordination 98% of declared“design thinking”innovation attemptsend in failure BUT . 2014, DLMann, all rights reservedMeans ofProductionMore IdealProduct/ServiceRoute toMarket

ICMM Level 1Innovation CapabilityMaturityModel:An Introduction“Business”“Tech/Ops”Darrell Mann“EfficiencyEngine” 2014, DLMann, all rights reserved

ICMM Level 2Innovation CapabilityMaturityModel:An Introduction“Business”“Tech/Ops”Learning &InnovationDarrell Mann“Efficiency Engine” 2014, DLMann, all rights reserved

“EfficiencyEngine”Everything’s workingFeels goodClear rulesClear e lable“MBA” world 2014, DLMann, all rights reservedLearning&InnovationNothing seems to workUncomfortable/horribleConfusionFind ‘new rules’Challenge assumptionsDiverge-Converge2Knowledge has to be found(‘Exploration’)CreativityNot manage-able‘Out of control’“design thinking” world

PMFMEABuzanGACTCATWOEPaYernsQFDKepner- DiagramsUSP 2014, DLMann, all rights chiSplitHalfSunTzuMeans- ‐EndAnalysis5SBiasesBio- g

Design Thinking – GSTRATEGISINGInnovation CapabilityMaturityModel:An IntroductionDarrell Mann 2014, DLMann, all rights reservedICMM5VENTURING

Design Thinking – Provocation 1“Design Thinking” is an absolutelynecessary 21st Century business skill“Design Thinking” is not for designers(they do it already!)“Design Thinking” is formanagers and business leaders 2014, DLMann, all rights reserved

Design Thinking – Provocation 2“Design Thinking”we are here 2014, DLMann, all rights reservedPeakofInflatedExpecta1ons.the job is to get here

Design Thinking – Provocation 1 “Design Thinking” is an absolutely necessary 21st Century business skill “Design Thinking” is not for designers (they do it already!) “Design Thinking” is for managers and business leaders

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