NAMIBIA SENIOR SECONDARY CERTIFICATE BUSINESS STUDIES .

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Centre NumberCandidate NumberCandidate NameNAMIBIA SENIOR SECONDARY CERTIFICATEBUSINESS STUDIES ORDINARY LEVEL4346/2PAPER 22 hoursMarks 1002013Additional Materials:Non-programmable calculatorRulerLEVINSTRUCTIONS AND INFORMATION TO CANDIDATES Candidates answer on the Question Paper in the spaces provided.Write your Centre Number, Candidate Number and Name in the spaces at the top of thispage and on all separate answer sheets used.Write in dark blue or black pen.For Examiner’s UseYou may use a soft pencil for any rough work, diagrams or graphs.ELYRANDo not use correction fluid.Do not write in the margin For Examiner’s Use.1 Answer all questions.3 The number of marks is given in brackets [ ] at the end of eachquestion or part question.IDR4567TotalMarkerCheckerThis document consists of 15 printed pages and 1 blank page.110175O2Republic of NamibiaMINISTRY OF EDUCATION MoE/DNEA4346/2/13723074[Turn over

2Sasa (Pty) LtdSasa (Pty) Ltd is a producer of clothing based in the North West. Thefirm was privatised in late 2009, having been a public sector organisationbefore. The firm has tended to produce relatively small batches of clothes,allowing it to change quickly in response to market trends.However, the managing director is eager to expand quickly. Hecommunicates with his staff and seeks their inputs and suggestions.Even though the company is still quite young its managers are hungry forgrowth and believe the way to do this is to attack the mass market. Untilnow its clothes designs have been ever changing, aimed at a youngermarket and sold under the “Energise” brand. The brand loyalty of theircustomers helps them in a decision to expand the business.However, they rely on desk research, and don’t conduct any primaryresearch before they take a decision.The company thinks it is possible to take its brand to a wider audienceand produce on a much larger scale. In 2012 Sasa (Pty) Ltd signed ajoint venture agreement with another business. They signed contractsfor the supply of school clothing with a large number of schools. It isconsidering a significant expansion of its production capabilities in 2013.However, the project will only be successful if the equipment is used almostcontinuously, and they do not make frequent design changes. They willmake less use of labour and become more capital intensive. The processof changing over to the new production equipment will be expensive andmay involve other problems.According to the agreement, both firms will contribute to the building ofthe factory. They must decide on a site where they can locate the factory,but must also adhere to government laws. However, they only take intoconsideration the private costs and private benefits of the expansion andignore the external costs.As the business changed to being a private company, and as it expandedand joined the joint venture, the management produced a new, revisedorganisational structure and chart.4346/2/13723074

31ForExaminer’sUse(a) Define productivity.[2](b) Under what circumstances can improvements in the level of mechanisationand the modernising of plant and equipment be(i) a benefit for the workforce?.[4](ii) a problem for the workforce?.4346/2/13723074[4][Turn over

4ForExaminer’sUse(c) Evaluate the importance of the production of quality products to thebusiness.[5][15]4346/2/13723074

52ForExaminer’sUse(a) List three ways to measure the size of Sasa (Pty) Ltd.1 .2 .3 .[3](b) The government intervened in the production and locations decision of Sasa(Pty) Ltd. What could be the drawbacks to Sasa (Pty) Ltd?.4346/2/13723074[5][Turn over

6ForExaminer’sUse(c) Consider the problems that Sasa (Pty) Ltd’s smaller rivals may experiencewhen they try to operate, expand and compete with Sasa (Pty) Ltd.[7][15]4346/2/13723074

73ForExaminer’sUse(a) Define the term brand loyalty.[2](b) Understanding the product life cycle is important for Sasa (Pty) Ltdto determine its price and promotion. Suggest a pricing strategy andpromotion method that could be used in the introduction/launch stageand why.[5](c) Describe one function that packaging performs for Sasa (Pty) Ltd.4346/2/13723074[4][Turn over

8ForExaminer’sUse(d) Identify and explain two weaknesses of secondary research for Sasa(Pty) Ltd.1 .2 .[4][15]4346/2/13723074

94ForExaminer’sUse(a) In the context of Sasa (Pty) Ltd, distinguish between nationalisation andprivatisation.[4](b) Discuss the impact of privatisation on the consumers and the government.4346/2/13723074[6][Turn over

10ForExaminer’sUse(c) Compare the aims and objectives of Sasa (Pty) Ltd with the aims of a similarbusiness in the public sector.[5][15]4346/2/13723074

115ForExaminer’sUse(a) Outline two opportunities and two risks for Sasa (Pty) Ltd in engaging in ajoint venture.Opportunities1 .2 .Risks1 .2 .[4](b) Describe the need for Sasa (Pty) Ltd having an organisational structure forexpansion and how might this affect them positively.

NAMIBIA SENIOR SECONDARY CERTIFICATE BUSINESS STUDIES ORDINARY LEVEL 4346/2 PAPER 2 2 hours Marks 100 2013 Additional Materials: Non-programmable calculator Ruler This document consists of 15 printed pages and 1 blank page. Republic of Namibia . 12 For Examiner s Use 4346/2/13

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