Rani Channamma University, Belagavi
Rani Channamma University, BelagaviP.G. Department of Studies inJournalism and Mass CommunicationRevised Syllabus forChoice Based Credit System (CBCS)2020-211 Page
M.A. in Journalism and Mass Communication syllabus and course content undersemester schemeSCHEDULE OF PAPERS, PAPER TITLE, CREDIT HOURS & MARKSDISTRIBUTIONFirst SemesterPaperCode1.11.21.31.41.51.6A1.6BTitle of the paperIntroduction toCommunicationDevelopment of MassMediaIntroduction toCinemaReportingEditingReporting (Practical)Editing andTranslation (Practical)Hour DurationInternalTheory / Total Creditsperof Exam assessment Practical MarksweekMarks43 Hours2080100443 Hours2080100443 Hours2080100444223 Hours3 Hours2 Hours2 Hours20201515808035351001005050442260024Second SemesterPaperCode2.12.22.32.42.52.6 A2.6 BTitle of the paperAdvertisingPublic RelationsRadio ProgrammeProductionPhoto JournalismIntroduction to printmedia (OEC)Ad copy writing andpractice (Practical)Radio programming(Practical)2 PageHourperweek444DurationInternalTheory /of Exam assessment PracticalMarks3 Hours20803 Hours20803 Hours2080Total CreditsMarks100100100444443 Hours3 Hours202080801001004422 Hours153550222 Hours153550260024
Third SemesteraperCode3.13.23.33.43.53.6 A3.6 BTitle of the paperTelevision ProgrammeProductionCommunicationResearch / MediaResearch MethodsIntroduction to DigitalMedia / New MediaMedia ManagementIntroduction ElectronicMedia (OEC)TelevisionProgramming(Practical)Magazine productionHour DurationInternalTheory / Total Creditsperof Exam assessment Practical MarksweekMarks43 Hours2080100443 Hours2080100443 Hours20801004443 Hours3 Hours202080801001004422 Hours153550222 Hours153550600224Fourth SemesterPaperCode4.14.24.34.44.54.6 A4.6 BTitle of the paperWeb JournalismDevelopmentCommunicationMedia Law and EthicsInternationalCommunicationDissertationWeb media (Practical)Photo Journalism(Practical)Hour DurationInternalTheory / Total Creditsperof Exam assessment Practical MarksweekMarks43 Hours2070100443 Hours20701004444223 Hours3 Hours20207070100100442 Hours2 Hours20 (Viva)1515803535100505042260024All semester total marks 2400All Semester Total Credits 963 Page
FIRST SEMESTER1.1 – INTRODUCTION TO COMMUNICATIONLearning objectives: To make the students understand the communication basics. To make the students understand various theories and models of communication. To tutor the students about effective speaking, listening and writing skills forcommunication in personal, public, and media areas.Unit – ICommunication: Meaning, Definitions, Nature and Scope ofCommunication, development of communication.Unit – IITypes of Communication, Inter and IntrapersonalCommunication, Verbal and Non-Verbal communication, Group andMass Communication,Unit – IIITheories of Communication, Normative theories of media, Fourtheories of the press: Authoritarian, Libertarian, Social responsibilityand Soviet media theory Cultural theories of media, Diffusion ofinnovation theory, Democratic Participatory theory.Unit – IVModels of Communication: Aristotle, Shannon and Weaver, HUBmodel, David Berlo, Harold Lasswell, Charles Osgood, WilburSchramm, Melvin DeFleur, George Gerbner, Theodore NewCombs.Unit – VProcess of Communication, Barriers of Communication, Functions ofCommunication.Suggested reading:1. Dennis M'cquail- Mass Communication Theory: An Introduction.2. Melvin Defluer& S.B.Rokeach -Theories of Mass Communications.3. Keval J. Kumar – Mass Communication in India.4. Robert Hilliard -Radio Broadcasting5. B.N.Ahuja -Audio Visual Journalism6. P.C.Chatterjee -Broadcasting in India7. K.M.Shreevastava- Radio and TV Journalism8. Gerald Millerson -Video Camera Techniques9. Sudeepa Banerjee, (2014). Internet as a Media, New Delhi; Jain Publishing.10. H.Zettel -TV Production Handbook11. Gerald Millerson -Techniques of TV Production12. Adrian McEwen & Hakim Cassimally – Designing Internet of thinks4 Page
1.2 - DEVELOPMENT OF MASS MEDIALearning objectives: To make students understand various mass media. To prepare the students to understand the historical development of mass media.Unit-IHistory of Printing technology, Origin, Growth and Development ofpress in India, Early newspapers in India, Publications of JamesAugustus Hicky, James Silk Buckingham, Raja Ram Mohan Roy,Balgangadhar Tilk, Javaharlal Neharu and Mahatma Gandhi.Unit-IIHistory of Language Journalism, Growth and development of KannadaPress , Contribution of Christian missionaries to Kannada .Sharma,D.V.Gundappa and B.N.Gupta.Unit - IIIPress and Indian freedom movement, Growth of press after Indianfreedom struggle, Growth and Development of Magazine Journalismin India, types of magazines, Magazine boom in India, contemporaryKannada and English Magazines.Unit-IVOrigin and growth of world cinema, Development of Indian cinema,Development of Kannada cinema. The origin and growth of Radio,Radio in India, Radio in Karnataka.Unit-VDevelopment of online Journalism: Media Convergence, Major onlinepublications, Creation of online newspaper editions, shifting trends inmedia and entertainment industries.Suggested reading:1. Indian Journalism - Nadig Krishnamurthy2. Vrutttapatrike - D. V. Gundappa3. Mass Communication in India - Keval J. Kumar4. Journalism in India - R. Parthasarathy5. Indian Journalism - R.Natarajan6. Multimedia Journalism - Dr.R.C.Ramanujam7. Mass Media : Origin And Development N. Basu, N. Prabhakar8. Mass Media Communication Paperback B.K. Ahuja9. Online journalism ethics : Traditions and Transitions Friend, Cecilia10. Walter Lippmann : A Critical Introduction to Media and CommunicationTheory by Sue Curry Jansen.5 Page
1.3 INTRODUCTION TO CINEMALearning Objectives: To prepare Students to analyze and appreciate good cinema. To make them understand the relationship of film with other mass media.Unit-IIntroduction to Cinema- Development of Cinema - Current status ofIndian Cinema.Unit - IIMajor genres of cinema, documentary, social crusades, animation film,feature film, popular films, cinema and society.Unit- IIIMajor filmmakers: Vittorio De Sica, Jean-Luc Godard, IngmarBergman, Alfred Hitchcock, Orson Wells, Akira Kurosawa, MajidMajidi, Satyajit Ray, Sham Benegal, Girish Kasaravalli.Unit - IVFilm Criticism in India, promoting film culture in India- FTII, NFAI,NFDC Films Division, Directorate of Film Festivals, Film festival ,filmawards, Film society movement, film appreciation.Unit-VCensorship: Certification of films in India; Film journalism in IndiaImpact of globalization on Indian cinema- Entry of MNC’s in filmproduction. Impact of Cinema on Society.Suggested reading:1. Indian Film – Erik Barnoud and S. Krishnaswamy2. Movies As mass Communication - Crarty Jowelt, James M Linton3. The Asian Film Industry- John A Lent4.The Essential Mystery: Major Film-Makers of Indian Art Cinema - John W. Hood5. Through the Western Lens- Ananda Mitra6. The Politics of Indian Conventional Cinema- Fareed Kazmi7. The Ideology of the Hindi Film- M. Madhava Prasad8. Audio Visual Journalism- B.N.Ahuja.9. J.B.R.Johnson – Understanding the Film10. Satyajit Ray – Our Films and Their Films11. Andrew, Dudley, J. (1976).The major film theories: An introduction.12. Arnheim, Rudolf. (1992). Film as art. Calcutta: Rupa13. Dasgupta, Chidananda. (2001) The Cinema of Satyajit Ray (2nd ed).14. Mast, Gerald, Cohen, Marshall & Braudy, Leo. (Eds). (1992). Film theory andcriticism (4th ed).6 Page
1.4 REPORTINGLearning objectives: To make students understand concept of news and news values. To prepare the students to write news stories. To prepare the students to collect and report the various news.Unit-INews- concept- definitions- news values, elements of news, lead- typesof leads- body and conclusion, Organization of reporting section in anewspaper- Qualifications, Duties and responsibilities of a reporter andchief reporter- News sources.Unit-IIReporting Crime, Accidents, Disaster, Riots, Political reporting,Election, Legislature, Local bodies, judiciary, Weather, Pressconferences, Speeches, Science & Technology, Health, Agriculture,Commerce, Environmental issues and Sports.Unit- IIIInvestigative journalism, Challenges investigative journalism, Differentstages of investigative reporting, Sources, Ethical considerations,Corporate and political corruption, Scoops, Exclusives and Specializedreporting.Unit- IVInterview techniques- Types of interviews- On the spot interview,Planned interview, In-depth interviewing, Interviewing on phonePreparations for conducting interviews.Unit - VNews Interpretation, Writing backgrounds- Sources of backgroundinformation, Published and online sources- Researching and accessingonline sources, Ethics in reporting.Suggested reading:1. Handbook of Reporting and Editing - Ravindran2. Here is The News! Reporting for the Media - R Parthasarath3. News Reporting and Editing - KM. Srivatsava4. News Writing and Reporting for Today’s Media - Itule and Anderson5. Reporting (Kannada) - Padmaraj Dandavathi6. Journalism Made Simple - David Wainwright7. Professional Journalism- M. V. Kamath8. Basic News Writing- Melvin Mencher9. Effective Feature Writing- C.A.Sheenfield10. Article Writing- Nelson R.P11. Features with Flair - Brian Nicholls7 Page
1.5 EDITINGLearning objectives : To make students understand the editorial of news paper and how it works. To teach the page making and page designing and photo editing techniques.Unit-IEditorial department organization - Staffing pattern in big, medium andsmall publications - Need for editing, Principles ofEditing, Role andFunctions of the Editor, Chief Sub-Editor, Sub - Editors, News Editorsand Staff.Unit-IIEditing process: Checking facts, Correcting language, Rewriting newsstories, Condensing stories, Preventing slanting of news, Editingagency copies, Correspondent's copies, Rewriting handouts andMoffusil copies.Unit-IIIHeadlines- types of headlines, Functions of headline, Caption writing,Current trends in headline writing in both English and Kannadapress, Photo editing techniques.Unit-IVTranslation, Translation techniques, Editorial writing, Types ofeditorials, Columns and Op-ed pages, Software's used for page design,Photoshop, Coral draw, In design.Unit-VPrinciples of newspaper design, Page organization; Basic elements:Typography (Fonts, Size, Leading, Kerning), Use of colour, Column andgrid structure, White space, Contrast, Style sheet, Page layouts, Kindsof layouts.Suggested reading:1. The Art of Editing - Baskett and Sissors2. Editing and Design - Harold vans3. Editorial Writing - L.M.Spencer4. Outlines of Editing - Joseph5. Desk Journalism- C.G.Manjula6. Aaron Goold - The Video Editing Handbook.7. Greg Keast – The Art of The Cut: Editing Concepts Every Filmmaker Should Know8. Christopher J. Bowen – Grammar of the Edit.9. Wallace Jackson – Digital Video Editing Fundamentals10.Patrick McGrath and Robert M. Goodman - Editing Digital Video : The CompleteCreative and Technical Guide8 Page
1.6 (A) Reporting (Practical)1) Identify different types of reports2) Write Different types news (Minimum 5 news items)3) Feature writing4) Column writing5) Article writing6) Film review7) Writing press conference8) Rewriting press note9) Report writing on interview10) News writing for radio11) News writing for television12) News writing for online mediaRecord Book :9 PageAll students should prepare and maintain a practical recordbook containing all above items under the supervision of incharge faculty member.Submit the record book duly signed by the in charge teacherand Chairman of the department on the day of practicalexamination.
1.6 (B) - Editing and Translation Exercise (Practical)1) Editorial department set up (Big, medium and small newspapers. Presentwith diagram)2) Editing practice (Agency copy editing)3) Editing press note (Five items)4) Re writing (Re write 5 different news stories of different newspapers)5) Write editing symbols with its meaning6) Prepare different page layouts7) Translation (5 items Kannada to other language)8) Translate (5 English to other languages)Record Book :10 P a g eAll students should prepare and maintain a practical recordbook containing all above items under the supervision of incharge faculty member.Submit the record book duly signed by the in charge teacherand Chairman of the department on the day of practicalexamination.
SECOND SEMESTER2.1 ADVERTISINGLearning Objectives : To make the student to understand the link between market and advertising. To equip the student to have practical knowledge on create advertisements fordifferent media.Unit-IAdvertising: Meaning, Definitions, Nature and scope of advertising,Evolutions of advertising, functions of advertising, Role of advertisingin modern society, Socio and economic effects of advertising.Unit-IIAdvertising agencies:-types of advertising agencies, Structure of adagencies, Functions of Ad agencies, Classification of advertising,Consumer advertising, Business advertising, Trade advertising,Industrial, Local, Regional, National and Sponsorships.Unit-IIITypes of advertising :, Newspaper Ad, Magazine Ad, Radiocommercials, Television advertising, Outdoor advertising- Posters,Spectaculars and Transit media, Direct mail and New Media. Socialservice advertisements, Public service advertisement.Unit-IVWriting advertisement- copy for Print media, Radio and TelevisionVisualization- Layout, Illustration, Color, Elements of advertisementcopy, Headline, Sub-headline, Taglines, Text, Slogan, Logo, andTrademark.Unit-VMarketing communication, Consumer analysis, Market research,Media planning and scheduling, Marketing mix, Brand Building,Brand Loyalty, ASCI, Ethics in advertising, Strategies for globalmarketing, Web advertising.Suggested reading:1) Advertising Procedure - Otto Kleppner2) Advertising Principles and Practices - Sethia&Chunawala3) Advertising - Ahuja & Chandra4) Ogilvy on advertising - David Ogilvy.5) Foundation of Advertising Theory and Practice - Meena Pondey6) Advertising Promotion and New Media - Marla R Staffer7) Advertising Management - B'ir Singh8) J.R.Adams – Media Planning9) Jeweler Jerome – Creative Strategy in Advertising10) Frank Jefkins – Advertising Made Simple11 P a g e
2.2 – PUBLIC RELATIONSLearning Objective : To prepare students to understand the importance of public relation. Enhancing the student’s skills in building relationship with concern bodies.Unit – IPublic Relations: Meaning, Definition , Nature and Scope of PublicRelations, Differences between publicity, propaganda and PR,Evolution of PR, Evolution of PR in India, Relevance of PR indeveloping society.Unit - IIPublic Relations Process: FactEvaluation, Organizationalcommunication, Tools of PR,Exhibitions, New media, PRcrisis management.Unit - IIIPR for External & Internal Publics, Community relations, Consumerrelations, PR for marketing, Employee relations, PR in public & Privatesector, PR in banking sector, PR for multinationals, PR strategies, PRwriting; Press release, Press conference and success stories.Unit – IVPR in Government: PR in Central Government, State Government,Local bodies, PR in Tourism Professional organizations of PR: PRSI. PRconsultancy.Unit – VPR in the era of globalization, Corporate image building, CorporateSocial Responsibility (CSR).Present status PR education and training inIndia, Professional code of conduct & ethics.finding, Planning, Implementation andcommunication patterns,CrisisOral, Print, Electronics, Photographs ,events, Strategic communication, crisis,Suggested reading:1) Balan K. R – Lectures on applied Public relations2) Dennes L. Wilcox, Phiolip H. Ault & Warren K Agee – Public RelationsStrtegies and Tactics3) Mehta D. S – Handbook of Public Relations in India4) Scott M Cutlip, Alian H Centre & Glen M Broom – Effective Public Relations5) Philip Lesley’s – Public Relations Handbook6) Kaul J.M – Public Relations in India7) Frank Jefkins – Planned Public Relations8) Sam Black I The Role of Public Relations in Managements9) Gary. L Kreps - Organizational communication10) J.R. Adams - Media Planning11) Hynes and Hynes - Managerial communication- strategies and Applications12 P a g e
2.3 RADIO PROGRAMME PRODUCTIONLearning objectives: To make students understand the radio as mass media and various radio programformats and reach of radio. To prepare students make radio program production.Unit-IIntroduction to radio: Organizational structure of radio, Radio as amedium of mass communication, Characteristic of radio, PrasarBharati Act.Unit – IIPrivatisation radio Private FM, Community radio, code of ethics forbroadcasting, Interactive radio, Phone-in-programmes, Radioprogramme Marketing, Voice modulation and pronunciation.Unit - IIITypes of radio programmes: Music based programmes, Radio ltureprogrammes, Announcements, Weather forecasting, Drama, Talk,Discussion, Special Audience programmes,Unit - IVWriting for radio: News writing, Structuring radio-copy, Editingagency copy for radio, Reporter's copy, Documentary script writing,Writing for radio feature, Compiling radio news programmes.Unit - VStructure and operation of broadcast studio, Basics of Sound, Acoustic,Frequency, Mono/Stereo, Microphone: Types, Characteristics andfunctions, Sound pik up patterns: Omi- Directional, Bi-Directional,Uni-Directional, Sound recording and editing. Sound editingsoftware’s.Suggested reading:1) Broadcasting Journalism Techniques of radio and Television news- AndrewBoyd, Focal press, New Dehli, 2001.2) Basic Audio-Visual Media, Shipra Kundra, Anmol Publication.3) On AIR- Method meaning of Radio, Martin Shingler and Chindy Wieringa,Arold publications, New York 1998.4) Writing and Producing Radio Dramas- Erta D. Fossard5) Broadcasting in India – Chattarji.P.C.6) D.K.Choler – Broadcast Journalism7) Mehara Masani – Broadcasting and People8) B.N.Ahuja – Audio Visual Journalism9) Kelav J. Kumar – Mass Communication in India10) David Dary – Radio News Handbook11) P.C.Chatterjee – Broadcasting in India13 P a g e
Learning Objective:2.4 - PHOTO JOURNALISM To expose students to world of photograph and its technical aspects. To prepare students to gets hands on practical aspects of modern cameras.Unit -IPhotography: meaning, nature and scope. Evolution of photography,Basics of Camera: Aperture, Shutter speed, Focal length, Depth of field,Camera operations, Types of Camera- Box camera, SLR, TLR, Polaroid,Pinhole, Types of Lenses and their functions, use of filters.Unit -IIDigital photography: evolution of digital photography, advantages anddisadvantages, Differences between traditional and digitalphotography, Types of digital camera, Ethics in the era of digitalphotography.Unit: -IIIUnderstanding lighting-indoor and outdoor, exposing and focusing,Types of lighting- natural and artificial lights, controlling lights,exposure meters, flashes, Techniques of composing picture-technicaland aesthetic aspects.Unit: -IVBranches of photography-nature, architecture, portraiture, landscape,Wild life, Sports, Environment, Aerial, Travel, Industry, Fashion andGlamour, Advertising, Press photography- origin and development ofpress photography.Unit -VConcept of photo journalism, attributes of a good photograph(aesthetic and technical), Photo as a news: attributes of a news photo,use of photos in a newspaper; selection, deciding placement and size.Photo editing: cropping, digital photo editing software’s used forphoto editing, Photoshop. Photo features, Archive photos, Photos fromreaders, Writing photo captions.Suggested reading:1. Hand Book of Journalism- M.S.Sharma.2. Photo Journalism – B.K.Desh Pandey.3. Visual Communication and Photo Journalism – P.K.Chandra.4. Modern Methods of Journalism – R.P.Yadav.5. Visual Communication – Arun Bhatia.6. Practical Photojournalism - Martin Keene Eyes of Time7. Photojournalism in America - Marianne Fulton, Estelle Jussim8. Empty Spaces Photojournalism Through
1. Indian Film – Erik Barnoud and S. Krishnaswamy 2. Movies As mass Communication - Crarty Jowelt, James M Linton 3. The Asian Film Industry- John A Lent
Jain College of MCA and MBA(JCMM), Belagavi started in the year 2011 under the renowned JGI Group, Bangalore. JCMM is affiliated to Rani Channamma University, Belagavi and has been approved by AICTE. MBA at JCMM is unique as it blends various value added programmes along with the Rani Channamma University Curriculum. It is intended
Belagavi. 10/03/19 Guest Lecture and -up for Hostel Staff. Pulse Polio Campaign, . University, Shivamogga. Tree Plantation Drive KAHER, Belagavi. Blood Donation Rally. . JNMC, Belagavi. Eye Donation Rally Rani Channamma circle, Belagavi.
RANI CHANNAMMA UNIVERSITY, BELAGAVI ONLINE ADMISSION AND STUDENT INFORMATION SYSTEM Page 2 of 22 Upon Successful login, Main screen will be displayed as shown below with the college code and the name at the header with the login username. To start with, click on Masters Degree Selection and press tab to display the courses offered
Rani Channamma University, PB NH-4, Belagavi-591156, Karnataka Working Committee Chairman: Prof. J. Manjanna Dept. of Chemistry Rani Channamma University PB NH-4, Belagavi-591156 Ph. No. 91 9916584954 Email: jmanjanna@gmail.com Date: July 16, 2021 CIRCULAR cum Invitation The National Webinar on 'Electroanalytical Techniques for the
Rani Channamma University, Belagavi JUDO Selection Committee for men & women. 2. He was appointed a Judge of Rani Channamma University, Belagavi inter collegiate athletic meet. 3. He attended the UGC sponsored Natonal workshop on sports injuries, treatment modalities and sports massage.
Rani Channamma University, Belagavi-591156 Web Site: www.rcub.ac.in E-mail:rcudba@gmail.com. 2 ORDINANCE GOVERNING THE BBA COURSE 1. Objectives 1.1 BBA is a 3 year. Full time professional degree course spread over 6 semesters. 1.2 It is designed to make it employment oriented terminal course.
University, Vidyasangama, PBNH-4, Belagavi-591156, Karnataka, India Dr.S M Hurakadli Professor and Chairman, Department of Geography, Rani Channamma University, Vidyasangama, PBNH-4, Belagavi-591156, Karnataka, India ABSTRACT The modern period witnessed the increased gender disparity reflected in sex-ratio, literacy and education, .
COLLEGE, BELAGAVI. CTS No: 3929 Opp: Belagavi District Court Belagavi Karnataka 590016 anjumancollegebgm@yahoo.com Dr. H.I.Timmapur 9448634403 -2421932 / 0831 2426166 . Conducted Rani Channamma University JUDO championship (Men & Women) on 12-01-2015. 05 Conducting Extension Programmes through the college NSS Unit.
