DANCE RECITAL PROGRAMS - Dance Studio Owner

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DANCERECITALPROGRAMSThree methods for designand creation

In this webinar you will learn: How to create a keepsake style recital program How to sell ads and manage the process Easy design tips for using your dance recitalprogram to boost summer and fall enrollment Paperless and digital methods to going greenwith your recital program Plus new ideas for creating content for yourrecital program that helps engage youraudience and customers

Each studio owner will address The style of the program they createDo-it-yourself or use adesignerCost to produce and howmany are printed on averageProfitable or promotionalpiece or both?Advice & tips if you arelooking to add any of theseideas into your studioThe biggest benefits thestudio of doing the programin this format

Mandy Moore – Keepsake Program Book Make Your Move PerformingArts Studio Opelika, Alabama 20 year studio owner 200 students Competitive dance programs Sister is her business partner& a teacher too National recognition forperformance and judgingexperience, and more!

Keepsake Program Book Printed book Spiral bound 120-130 pages Created by Mandy, usingAdobe In-Design, selftaught Cost to produce: 10- 12per book / 250-275 booksprinted approx: 3,300

How to sell program ads When should you startthe ad sales process? Price range for ads? What should you useto track all of thewishes people write? How early should youdo picture day? Potential profit?

Advice & Tips for Keepsake Program Create a template, save time and use year after yearGood photography is key!Have customers pre-purchasethe programs, keeps thenumbers accurateGive one free copy for everyfull page ad purchasedKeep back issues at studio forpeople to see/viewBest benefit is the money itgenerates for the studioParents appreciate thekeepsake/memory

Morgan & Katherine Roberts – Playbill Format Musical Arts Academyof Music & Dance Exeter & Dover, NH 14 years of studioownership & teaching Both have MastersDegrees in Music Creative performances,out of the boxmarketing Studio Guru Consulting

Playbill format Printed playbill, (8.5 X 5.5) 8-12 pages depending uponformatting The goal is to give a highquality program to matchthe school year experience. Created by Morgan &Catherine using AdobeIn-Design & Photoshop Cost to produce: 2000 qty isapprox. 650. Graphicdesign is around 75 /hr http://studio-guru.com/

Creative ways to engage the audience You have a captiveaudience Give them somethingfun to do Make it so cool theyhave to keep it!

Advice & Tips for Playbill Format Use the captive audienceto send a consistentmessage with highlightingsummer and/or fallprograms Make it special andsomething they will beexcited about Engaging – use a QRcode to populate the pageon your website Biggest benefit ispresenting the school in aprofessional format

Cynthia King – Digital Program Cynthia King DanceStudio Brooklyn, New York 12 year studio owner Vital part of Brooklyn’sdance culture Advocate for animals Creator of vegan balletslippers Long time leader indance

Digital Program Create in PowerPoint Project the slides on thecyc (the scrim/backdrop) inbetween pieces duringeach show. Slides include the title,choreographer, dancernames Slideshow includes demo,ads from friendsbusinesses, PSA’s forcruelty-free living Posters in lobby make astatement, go green!

Create a statement in the lobby In the lobby are large,mounted posters (24” X36”) Set on easels listing allcast, crew,choreographers,composers & housestaff Poster cost: 200. Use a graphic designerfor posters

Advice & Tips for Digital format Be sure that the theater isequipped with the technology (acyc and a projector) Many benefits! You can make last minute changes easily to the show orderThe audience isn’t flipping through aprogram or needing a light to readThe show order is actually a surpriseto the audience, this prevents peoplefrom leaving early!The light from the projection allowsus for transitions without a blackout,audience focuses on readingNo trash left behind, easy clean up!Saves 1500 a year in printing

Additional Content Ideas for ProgramsSummer program write upsCongratulation messagesNew faculty welcomesDance team highlightsFall open house datesNew program offeringsEngage on social media

Thank you! Connect with us on the DanceStudioOwner.com memberdiscussion forum Get to know our Expert Panel l.cfm We will be more than happy to answer any follow upquestions!

In this webinar you will learn: How to create a keepsake style recital program How to sell ads and manage the process Easy design tips for using your dance recital program to boost summer and fall enrollment Paperless and digital methods to going green with your recital program Plus new ideas for creating content for your

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