2020 INDIAN CLOUD VIDEO ENABLING TECHNOLOGY

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2020 INDIAN CLOUD VIDEOENABLING TECHNOLOGY LEADERSHIP AWARD

Strategic ImperativesFrost & Sullivan identifies three key strategic imperatives that impact the cloud computing industry: newbusiness models, competitive intensity, and disruptive technologies. Every company that is competing inthe cloud computing space is obligated to address these imperatives proactively; failing to do so willalmost certainly lead to stagnation or decline. Successful companies overcome the challenges posed bythese imperatives and leverage them to drive innovation and growth. Frost & Sullivan’s recognition ofZoom Video Communications, Inc. is a reflection of how well it is performing against the backdrop ofthese imperatives.Best Practices Criteria for World-Class PerformanceFrost & Sullivan applies a rigorous analytical process to evaluate multiple nominees for each awardcategory before determining the final award recipient. The process involves a detailed evaluation of bestpractices criteria across two dimensions for each nominated companies. Zoom Video Communications,Inc. excels in many of the criteria in the India unified communications (cloud video) space. Frost & Sullivan 2020The Growth Pipeline Company

Innovatively Designed Collaborative Platform with Support for Several Integrations Results inCommercialization SuccessMany Indian enterprises have realized the need for robust unified communications andcollaboration services for increased customer reach and ceaseless internal communicationsover the past decade. With the COVID-19 pandemic, remote communications have graduallybecome the new normal, further enhancing the growth potential of unified and collaborativeapplications over the cloud. Many traditional Indian companies still use legacy hardware andsoftware, resulting in poor inter-departmental collaborations and communications. San Jose,California-headquartered Zoom Video Communications, Inc. (Zoom) maximizes user experiencethrough its cloud-based peer-to-peer unified communications platform by providing a seamlessand uninterrupted video-telephony over a gamut“Zoom’s innovative and high-quality audioof systems and devices. Zoom started itsand video technologies, combined with aoperations in India in 2019, and the companysimplistic UI design, have made it awitnessed tremendous adoption rates across theprominent leader in the unifiedcountry over a short period.communications space. With robustsecurity features and support for multipleintegrations, Zoom provides impeccablecollaborative experience.”- Rabin Dhakal, Best Practices ResearchAnalystMost competing video conferencing applications’user interfaces (UI) are complicated and difficult tomanage, making the user experience difficult anddissatisfying. Zoom differentiates itself with a cleanand innovative UI design and unmissable buttonlayouts that elevate the overall experience, even for technology laggards. Zoom also offershigh-quality audio and video capabilities even at low bandwidths and processing speeds,allowing a unique and consistent enterprise experience. Attracting customers through a Frost & Sullivan 2020The Growth Pipeline Company

simplistic design and supreme usability, the company has eased the work-from-home setting,thereby proliferating during the COVID-19 lockdown.Zoom has developed a variety of innovative teleconferencing solutions for meetings, chats,rooms, workspaces, phone systems, and webinars across various industries and sectors such aseducation, finance, government, and healthcare. COVID-19 had a tremendous impact on theeducation sector, especially in India’s remote villages, where the schools are under-resourcedand teachers are under-trained. Zoom collaborates with organizations such as Teach for India tooffer a seamless virtual classroom experience to the students. The Zoom application providesremarkable clarity and quality for virtual classrooms, even for low-end devices, making itperfectly suitable for students living in remote Indian villages. Currently, Zoom serves morethan 2,400 schools in India, removing the 40-minute meeting time limit for free accounts forschools affected by COVID-19.Furthermore, Zoom’s solutions boost productivity, enhance communications, and improveresource utilization across various industries through: High-definition Video and Audio: Zoom offers outstanding video and audio clarityacross multiple devices and systems.Robust Security and Compliance: Zoom’s multi-layer security comes with a 256-bitadvanced encryption standard encryption while being compliant with the HealthInsurance Portability and Accountability Act and Personal Information Protection andElectronics Documents Act.Multiple Integrations: Zoom supports integrations across several platforms such asSmarsh, Salesforce, and Epic Systems, and learning management systems such asMoodle, Canvas, Sakai, Desire2Learn, and Blackboard. For instance, Zoom’s PayPalintegration for Zoom Webinars allows attendees to pay via PayPal or credit card.Seamless Recording and Transcription: Zoom offers local and cloud recording featuresand performs highly accurate transcription based on the call.Enhanced Collaboration: Zoom offers one-click content sharing, with real-timeannotations for unified collaborations among colleagues, students, and customers.Zoom’s superior innovation in the voice over internet protocol (VoIP) technology is one of theprominent reasons for its extraordinary success, allowing it to become a household name inseveral countries in the world. Traditional VoIP suffers from low bandwidth and high packetloss. Zoom leverages best-in-class audio processing and software architecture to minimizelatency and noise cancellations even in low-bandwidth environments. Frost & Sullivan applaudsZoom for its incredible innovation in the unified communications space through its top-notchcollaborative platform that allows seamless interactions and communications over the cloud. Frost & Sullivan 2020The Growth Pipeline Company

Top-notch Voice and Audio Capability Provides Superior Value and Enhances CustomerExperienceZoom delivers easy implementation, comprehensive integration, and seamless collaboration toenable a best-in-class customer experience in a single multifaceted software platform. Besidesthe basic free plan, Zoom offers several customizable plans designed for small teams and largeenterprises. By primarily focusing on privacy and customer care, the company builds strongrelationships with customers. Zoom continually explores and implements unique collaborativemeasures for customers, facilitating an uninterrupted customer experience. For instance, Zoomenhanced the University of Washington’s e-learning experience through its integration withKubi, a portable telepresence robot developed for an engaging distance learning environment.The Kubi-Zoom integration allowed the university to streamline online classes as well as othercampus events effortlessly. Zoom’s versatileplatform and simplistic design, coupled with“Zoom’s support for legacy systems allowsaffordable subscription pricing, create superioreasy and seamless implementation andcollaboration. Its versatile softwarevalue and maximizes the collaboration experienceplatform enables robust remoteamong customers.collaboration, thereby enhancing valuepropagation and customer serviceexperience.”- Rabin Dhakal, Best Practices ResearchAnalystUnlike legacy communication solutions, Zoom’scloud-based platform offers high-quality video andvoice experience to provide a comprehensive andcollaborative meeting experience. To enhancebrand experience and brand equity, Zoom leverages its software platform to create a positiveand long-lasting impact among employees, customers, and communities. During the pandemic,the company provided free education services through its application to more than 125,000schools across 25 countries globally. The company also provided training and resources to helpmore than 35,000 educators to teach on Zoom remotely. 1 By enabling millions of users to workand study from home during the COVID-19 lockdown, Zoom has helped reduce approximately45 million metric tons of carbon emissions. 2 Zoom also organizes an annual thematic eventcalled "Zoomtopia," which celebrates global user experiences while showcasing the latestproduct announcements, panel discussions, and several other events.Frost & Sullivan commends Zoom for maximizing customer value by offering seamless unifiedcollaborations capability and comprehensive platform integration ability to deliver a supremecustomer service ommitment-to-a-connected-sustainable-world/Ibid. Frost & Sullivan 2020The Growth Pipeline Company

ConclusionWhile the Indian unified communications market rapidly proliferated in recent years, many traditionalIndian companies still use legacy communication equipment. To that end, those companies suffer poorcross-departmental as well as customer communication. After starting operations in India in 2019, ZoomVideo Communications, Inc. (Zoom) provides seamless unified communication solutions deployableacross multiple devices and legacy hardware systems. Alongside outstanding deployment ability, thecompany boasts exceptional audio and video capability that performs exceptionally, even in lowbandwidth networks and environments. In India, Zoom collaborates with companies and organizationsacross multiple sectors and industries to effectively simulate the natural collaboration experience in aremote setting, enhancing human interaction and improving business outcomes.For its exceptional product deployment ability, supreme innovation capability, and a robust customerfocused strategy, Zoom earns Frost & Sullivan’s 2020 India Enabling Technology Leadership Award forcloud video. Frost & Sullivan 2020The Growth Pipeline Company

What You Need to Know about the Enabling Technology LeadershipRecognitionFrost & Sullivan’s Enabling Technology Leadership Award recognizes the company that applies itstechnology in new ways to improve existing products and services and elevate the customer experience.Best Practices Award AnalysisFor the Enabling Technology Leadership Award, Frost & Sullivan analysts independently evaluated thecriteria listed below.Technology LeverageCustomer ImpactCommitment to Innovation: Continuousemerging technology adoption and creationenables new product development andenhances product performancePrice/Performance Value: Products or servicesprovide the best value for the price comparedto similar market offeringsCommitment to Creativity: Company leveragestechnology advancements to push the limits ofform and function in the pursuit of white spaceinnovationStage Gate Efficiency: Technology adoptionenhances the stage gate process for launchingnew products and solutionsCommercialization Success: Company displays aproven track record of taking new technologiesto market with a high success rateApplication Diversity: Company developsand/or integrates technology that servesmultipleapplicationsandmultipleenvironments Frost & Sullivan 2020Customer Purchase Experience: Quality of thepurchase experience assures customers thatthey are buying the optimal solution foraddressing their unique needs and constraintsCustomer Ownership Experience: Customersproudly own the company’s product or serviceand have a positive experience throughout thelife of the product or serviceCustomer Service Experience: Customer serviceis accessible, fast, stress-free, and high qualityBrand Equity: Customers perceive the brandpositively and exhibit high brand loyaltyThe Growth Pipeline Company

About Frost & SullivanFrost & Sullivan is the Growth Pipeline Company . We power our clients to a future shaped by growth.Our Growth Pipeline as a Service provides the CEO and the CEO's growth team with a continuous andrigorous platform of growth opportunities, ensuring long-term success. To achieve positive outcomes,our team leverages over 60 years of experience, coaching organizations of all types and sizes across 6continents with our proven best practices. To power your Growth Pipeline future, visit Frost & Sullivanat http://www.frost.com.The Growth Pipeline Engine Frost & Sullivan’s proprietary model to systematicallycreate on-going growth opportunities and strategies forour clients is fuelled by the Innovation Generator . Learnmore.Key Impacts:The Innovation Generator Our six analytical perspectives are crucial in capturing thebroadest range of innovative growth opportunities, mostof which occur at the points of these perspectives.Analytical Perspectives: Frost & Sullivan 2020The Growth Pipeline Company

Smarsh, Salesforce, and Epic ystems, and learning management systems such as S Moodle, Canvas, Sakai, Desire2Learn, and Blackboard. For instance, Zoom’s PayPal integration for Zoom Webinars allows attendees to pay via PayPal or credit card. Seamless Recording and Tran

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