Business Analytics Framework

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SAS Business AnalyticsFrameworkAndré LafrenièreTuesday, May 12, 2009Copyright 2009, SAS Institute Inc. All rights reserved.

Glb l ChllGlobalChallengeCopyright 2009, SAS Institute Inc. All rights reserved.

Copyright 2009, SAS Institute Inc. All rights reserved.

Copyright 2009, SAS Institute Inc. All rights reserved.

SAS Data IntegrationACCESSVALIDATEENHANCEDISTRIBUTEExploit Data AssetsEnsure Quality of DataClean, Augment andValidate DataPersist TrustworthyDataLeverage EnterpriseApplicationsMonitor and MaintainData QualityCombine and AnalyzeDataSynchronize MultipleSystemsSecurity, Privacy andComplianceReusable BusinessRulesAssimilate New DataTypesLeverage and ShareDataCOLLABORATECENTRALIZE and MANAGECopyright 2009, SAS Institute Inc. All rights reserved.

SAS Data IntegrationEnterprise ConnectivityData QualityETL (Extract, Transform, Load)Metadata ManagementData Migration & SynchronizationData FederationMaster Data ManagementCopyright 2009, SAS Institute Inc. All rights reserved.

Copyright 2009, SAS Institute Inc. All rights reserved.

DiscoveryQuestioning the Business“What happened?”“Where exactly is the problem?”“What if these trends continue?”“How many,y, how often,, where?”“What’s the best that can happen?”“Wh t will“Whatill hhappen next?”t?”“What actions are needed?”“Why is this happening?”Copyright 2009, SAS Institute Inc. All rights reserved.

DiscoveryReactive Decision Making“What happened?”“Where exactly is the problem?”“What if these trends continue?”“How many,y, how often,, where?”“What’s the best that can happen?”“Wh t will“Whatill hhappen next?”t?”“What actions are needed?”“Why is this happening?”Copyright 2009, SAS Institute Inc. All rights reserved.

DiscoveryProactive Decision Making“What happened?”“Where exactly is the problem?”“What if these trends continue?”“How many,y, how often,, where?”“What’s the best that can happen?”“Wh t will“Whatill hhappen next?”t?”“What actions are needed?”“Why is this happening?”Copyright 2009, SAS Institute Inc. All rights reserved.

SAS AnalyticsOBSERVE, DEFINEand MEASURETEST and LEARNINFORM and ACTExplore DataExperimentDeploy ResultsIdentify MetricsDevelop ModelCollaborate, Communicate,EmbedFormulate ProblemValidate ModelMonitor PerformanceVISUALIZEOPTIMIZE and MANAGECopyright 2009, SAS Institute Inc. All rights reserved.

SAS AnalyticsData VisualizationStatisticsData MiningForecasting & EconometricsQuality ImprovementOperations ResearchText AnalyticsModel Management and DeploymentCopyright 2009, SAS Institute Inc. All rights reserved.

Copyright 2009, SAS Institute Inc. All rights reserved.

SAS ReportingMEASUREMONITORANALYZEACTDefine MetricsAlertInteractDistributeEstablishstab s Parametersa a ete sFocusocus oon Keyey IssuesssuesExplorep o e / Investigateest gateCommunicateIdentify ThresholdsAccessUnderstandRelationshipsDeploy, Reallocate,RealignCOLLABORATEALIGN and MANAGECopyright 2009, SAS Institute Inc. All rights reserved.

SAS ReportingRtiDashboardsBusiness VisualizationWeb-based Reporting & AuthoringMicrosoft Office IntegrationQuery & AnalysisGuided AnalysisIntegrated AnalyticsCopyright 2009, SAS Institute Inc. All rights reserved.

Copyright 2009, SAS Institute Inc. All rights reserved.

Copyright 2009, SAS Institute Inc. All rights reserved.

SAS for BankingRiskCustomersFirmwide RiskCustomer Experience AnalyticsCredit Risk/Counterparty RiskCustomer Profitability & Relationship PricingMarket RiskAcquisition OnAcquisition,On-BoardingBoarding & RetentionAsset/Liability ManagementCross-Sell & Up-SellOperational RiskCollections OptimizationFraud/Financial CrimesMarketing OptimizationFinanceOperationsRegulatory CompliancePerformance Measurement & ReportingCapital Allocation & ManagementWorkforce Planning & ManagementLegal/Financial Consolidation & ReportingIT Performance ManagementCost & Profitability ManagementSustainability/Green InitiativesCopyright 2009, SAS Institute Inc. All rights reserved.

Credit Risk/Counterparty RiskCopyright 2009, SAS Institute Inc. All rights reserved.

Credit Risk/Counterparty RiskRegulatory ComplianceCopyright 2009, SAS Institute Inc. All rights reserved.Customer Profitability & Relationship PricingPerformance Measurement & Reporting

Copyright 2009, SAS Institute Inc. All rights reserved.

Customer Experience Analytics Market Risk Credit Risk/Counterparty Risk Firmwide Risk Collections Optimization Cross-Sell & Up-Sell Acquisition, On-Operational Risk Asset/Liability Management Fraud/Financial Crimes Marketing Optimization .

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