Transform Your Data Center With An IBM Cloud

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Richard ThomasIBM Cloud Portfolio Manager02 Aug 2010Transform Your Data Center with an IBMCloud 2009 IBM Corporation

AgendaCloud DefinedMarket InsightsIBM’s Cloud PortfolioWhere to Get StartedDevelopment & TestDesktop urce: If applicable, describe source origin2 2009 IBM Corporation

By 2011, the world will be 10 times more instrumented then it was in2006. Internet connected devices will leap from 500M to 1 020010xgrowth infive yearsRFID,Digital TV,MP3 players,Digital cameras,Camera phones, VoIP,Medical imaging, Laptops,smart meters, multi-player games,Satellite images, GPS, ATMs, Scanners,Sensors, Digital radio, DLP theaters, Telematics,Peer-to-peer, Email, Instant messaging, Videoconferencing,CAD/CAM, Toys, Industrial machines, Security systems, Appliances0Approximately 70% of the digital universe is created by individuals, but enterprises areresponsible for 85% of the security, privacy, reliability, and compliance.3 2009 IBM Corporation

Operations have industrialized to become smarterTelcos automate trafficthrough switches to assureservice and lower cost.Manufacturers use roboticsto improve quality andlower cost.Banks use automated tellermachines to improve serviceand lower cost.4 2009 IBM Corporation

IT also needs to become smarter about delivering “services” The growing complexity of IT systems and soon a trillionconnected things demand that sprawling processesbecome standardized services that are efficient, secureand easy to access. A Service Management System will provide visibility,control and automation across IT and businessservices to ensure consistent delivery. “Cloud Computing” describes a new consumption anddelivery model for IT services5 2009 IBM Corporation

Cloud computing definedA user experience and a business model Standardized offerings Rapidly provisioned Flexibly pricedAn infrastructure management andservices delivery method Virtualized resources Managed as a single large resource Delivering services with elastic scalingSimilar to Banking ATMs and RetailPoint of Sale, Cloud is Driven by: Self-Service Economies of Scale Technology Advancement66Cloud Computing - Strategic ViewIBM ConfidentialBankingITRetail 2009 IBM Corporation

Four major categories of cloud computing services exist.ExamplesIBM / IndustryIndustry-Specific ProcessesBusiness TravelEmployee Benefits ManagementProcurementBusiness Process-as-a-ServiceFinancialsCRMIndustry RMiddlewareWeb 2.0 RuntimeService Mgmt & SecurityDatabasesJava RuntimeDevelopment ToolingPlatform-as-a-ServiceServersStorageData Center FabricShared, Virtualized Dynamic ProvisioningNetworkingInfrastructure-as-a-Service7 2009 IBM Corporation

Multiple deployment models are Data CenterEnterpriseData Center3rd esUsersUsersrd party3rdhostedand&hostedoperated 2009 IBM Corporation

AgendaCloud DefinedMarket InsightsIBM’s Cloud PortfolioWhere to Get StartedDevelopment & TestDesktop urce: If applicable, describe source origin9 2009 IBM Corporation

Market Insights:Cost savings and faster time to value are the leading reasons whycompanies consider cloud.Lower IT Operatingand Capital CostsCapex to OpexStandardizationenabled byintegrated servicemanagementCost Savings Innovation Value CreationRemoving ITcomplexity from endusers10Fast access tocurrent technologyand powerfulcomputingSource: IBM Market Insights, Cloud Computing Research, July 2009. n 362–1,029, depending on the workload.Fine grained ITservices with rapidprovisioning 2009 IBM Corporation

Market Insights:Universal interest exists, across all industries and geographies.Cost takeout is cited asthe top valueconsiderationCost savings is the key driver of publiccloud adoption with clients seeking a20 - 30% improvement in order to adoptSecurity and control aretop concernsOver two-thirds say security is the topinhibitor to their use of public cloudsWorkloads and patternsare emergingIndustries with thegreatest cost pressureslead adoptionAlmost all workloads require connectionto other IT servicesCollaboration and analytics meta-patternsare occurringOver 50% of clients in Retail,Manufacturing, Utilities, Governmenthave cloud projects budgeted orin processSource: IBM Market Intelligence11Source: IBM Market Insights, Cloud Computing Research, July 2009. n 362–1,029, depending on the workload. 2009 IBM Corporation

Market Insights:Some workloads are ready for cloud stomizedComplexProcesses &TransactionsRegulationSensitive12Readyfor CloudInfrastructureStorageIsolatedWorkloadsNot yetVirtualized3rd Party SWMay not yetbe readyfor ngWorkplace, Desktop& DevicesBusinessProcessesDevelopment& TestInfrastructureCompute 2009 IBM Corporation

AgendaCloud DefinedMarket InsightsIBM’s Cloud PortfolioWhere to Get StartedDevelopment & TestDesktop urce: If applicable, describe source origin13 2009 IBM Corporation

IBM’s cloud portfolio addresses the 6 strategic plays anddifferentiates IBM’s offerings.Four categories of offerings across IBM’s brands: IBM Smart Business On the IBM Cloud (Public Cloud Services) IBM Smart Business Cloud (Private Cloud Services) IBM Business and Technology Consulting Services IBM Software and Hardware TechnologiesIBM DifferentiatorsWorkload optimizationRapid return-on-investment and productivity gainDeployment choicesPublic, private, hybrid models fit client IT needsIntegrated service managementLowers operational costs, drives efficiency, enhances security14 2009 IBM Corporation

IBM Cloud Portfolio – Commercial ClientsPublic and Private Cloud ServicesWorkloadDeploymentDevelopment &TestInfrastructureCompute &PlatformSmart Business Smart Business Smarton the IBM Cloud Development Businessand Test on the Compute onStandardizedIBM Cloudthe IBM Cloudservices on theIBM nformationProtectionServicesDesktop &DevicesAnalytics CollaborationSmartBusinessDesktop onthe ing(GERS)Tivoli LiveIBM Software on the IBM CloudWebSphere Application Server,WebSphere sMash, WebSphere Portal,DB2, Informix Dynamic Server, LotusDomino, Lotus Web Content MgmtSmart Business Smart Business Cast IronCloud DevelopmentPrivate cloud and Test Cloudservices built and/ormanaged by IBM15SmartBusinessEnd UserSupportSmartSmartBusinessBusinessStorage Cloud DesktopCloudSmartAnalyticsCloud 2009 IBM Corporation

IBM Cloud PortfolioBusiness and Technology Consulting Services for Cloud ComputingPlanBuild Strategy and ChangeServices for Cloud Adoption* Strategy and ChangeServices for Cloud Providers* Cloud Rapid AssessmentTool (no charge – online) Cloud Exploration Workshop(no charge) Infrastructure Strategy andDesign Services for CloudComputing Testing Services for Cloud* Implementation Services forCloud Computing Security ConsultingServices in Support ofCloud Computing Express Managed e-MailSecurity and ExpressManaged Web SecurityDeliver Resiliency Validation forCloud Computing Virtualization SecuritySolutions (from IBM InternetSecurity Systems) Software Support Services– Enhanced TechnicalSupport Managed Support Services– Managed TechnicalSupport Software Support Services Resiliency ConsultingServices Data Center and FacilitiesStrategy Services Data Center Family Solutions – Design Services Hardware MaintenanceServices Information ProtectionServices Networking Strategy andOptimization16* GBS Services 2009 IBM Corporation

IBM Cloud PortfolioSoftware and Hardware Technologies for Cloud ComputingBusiness e WebSphere Application Server HypervisorEdition WebSphere Cloudburst Appliance CastIron Appliance DB2 Informix Enterprise Server System Z Solution Edition for CloudComputingAnalytics Cognos 8 Business IntelligenceService Management & Security Tivoli Service Automation Manager Virtual Server Security for VMWare Rational Quality Manager Rational AppScanDevelopment Tooling Rational Software Delivery Services Rational Asset Manager Rational System Architect Rational Requirements Composer Rational Project ConductorPlatform-as-a-ServiceServer & Storage Systems System x with new ex5 technology Power Systems with POWER7 System z Scale out NAS Storage SystemsWorkload Optimized Systems IBM Cloudburst Smart Analytics System Information ArchiveInfrastructure-as-a-Service17 2009 IBM Corporation

AgendaCloud DefinedMarket InsightsIBM’s Cloud PortfolioWhere to Get StartedPrivate cloudsDevelopment & TestDesktop urce: If applicable, describe source origin18 2009 IBM Corporation

IBM CloudBurstA Breakthrough in Service Delivery for Data Center Workloads with afully configured pre-integrated system For IT executives seeking a breakthrough in: Delivery of service Reduction in cost Transformation of the data center into aDynamic Infrastructure A complete system that integrates the servicemanagement software system with servers,storage, and Quickstart services, andfinancing to quickly enable a private ionsServiceDeliveryServiceActivation “Fit for purpose” based on the architecturesrequired by specific workloadsHardware Software ServicesStarts at 200k19 2009 IBM Corporation

WebSphere Clouds: 2 products1) WebSphere CloudBurst Appliance (hardware)2) WAS HV (Virtual Imagesoftware)2) CloudBurstdispenses WebSphereApplication ServerHypervisor EditionServers into a set ofother nnection function1) User requestsWebSphereApplication ServerHypervisor EditionEnvironment to bedispensedOperating System3) User can access WebSphereApplication Server Hypervisor EditionServers (Virtual Image)20IHSThe WebSphereCloudBurst appliancedispenses these virtualimages into a private cloud 2009 IBM Corporation

IBM Smart Business Development and Test CloudA secure, private cloud environment clients can use to testapplications before sending them to production Creates a more efficient test environment thatimproves productivity and reduces costs Includes an operating system, middleware, storage,network and virtual images, along with pre-integratedset of services, from planning through implementation Clients can leverage their existing systems or IBM’snew CloudBurstDevelopment andTest Environmentsin the Cloud21Customer Benefits: Reduce IT labor cost by 50% - reduce labor forconfiguration, operations,management and monitoringof the test environment 75% Capital utlizationimprovement; Significantlicense cost reduction Reduce Test Provisioningcycle times from weeks tominutes Reduce risk and improveQuality- eliminate 30% of alldefects that come from faultyconfigurations. 2009 IBM Corporation

Smart Business Development and Test on the IBM CloudWhat is the service? A dynamic virtual development and test infrastructureservice, designed for the enterprise, on the IBM CloudWhat is the client buying? Choice of virtual server configurations Option to add persistent storage charged per usage Network bandwidth charged per usage Choice of pre-configured software images–Rational Application Lifecycle Management software–Lotus, WebSphere, DB2 and Informix stacksWhat payment options are available? Pay-as-you-go option (per VM hour charge) Shared Reserved option–6 bundles (small, medium, large for 6 or 12 months)Usage-based, simple pricingwith no hidden chargesFor pricing, see:Smart Business Development and Test onibm.com22–Reserved capacity plus discounted usage rateWhat support is available? Web-based forum for users to submit requests Premium support 24X7 *- 22 - 2009 IBMCorporation* AvailabilitydateTBA

IBM Smart Business Desktop CloudCharacterized by thin clients, with higher levels of security and resilience,improved backup and recovery and reduced cost and complexity associatedwith managing the desktop/laptop environmentIntegrating hardware, software and servicesin an innovative solution Allows clients to create a private cloud that enables internetbased PCs and other devices to access applications and datathrough a centrally managed computing environment Maintains highest levels of quality and security in accessingcritical information remotely, from any device, anywhere Helps clients quickly scale their IT infrastructures to addressbusiness demands, while reducing cost and complexityCustomer Benefits Reduce deskside supportcosts by 85-90% Reduce help desk calls by20-40% Reduce OS and applicationupdate costs Easily ensure desktopsecurity and resiliency Use up to 73% less powerover traditional fat clientdeployments Helps clients use up to 73 percent less power than traditionaldesktops and laptopsAvailable as two different offerings: Implementation only services Implementation and Managed services23 2009 IBM Corporation

IBM Smart Business Storage CloudBusiness Challenge: Storage and Data Optimization Speed deployment of storage applications Allow storage infrastructure to adapt dynamically to businessrequirements Improve cross-company collaboration and file/data sharing whilecontrolling capital expendituresSolution: Scalable and Integrated IBM Storage Cloud Lower the total cost of ownership related to enterprise storage,including: Exceptional scalability in thruput and capacity Dynamic Information Lifecycle Management Multi tier storage support, including tape media Rich set of services including management, hosting andexpert services in data migration & performance tuningWhy IBM? Built on unique models andtechnology originallydeveloped jointly incollaboration between IBM'sown CIO and IBM Research24 Leading global skills andproven storage cloudcomputing environments formission-critical businessapplicationsCustomer Example:A telecommunications firm needed a highlyscalable and cost-effective environment forproviding an innovative new online media andcontent services to their users, allowing themto share photos, video and audio includingunlimited media storage and unlimiteduploads.Start small and grow rapidly - the initial clientsolution consisted of 50 servers, 3TB of SANstorage, networking and 80TB of Scale outFile Services storage. The client expects thededicated storage cloud component to growto in excess of 1 Petabyte within a shortperiod and the number of servers topotentially grow to hundreds. Thistelecommunications firm found that SBSCdedicated storage cloud services offer apredictable cost model for planning andgrowth. 2009 IBM Corporation

LotusLive OfferingsCollaborationWeb ConferencingLotusLive MeetingsLotusLive Engage(Sametime Unyte Meeting)eMailLotusLive Notes(Lotus Notes Hosted Messaging)Full-featured Web conferencingservice includes polling, handraising, record & playback.An integrated suite of Webcollaboration and businessnetworking solutions including:Full-featured, dedicated hostedemail service (rich client andbrowser) Supports G1 languages Supports 27 LanguagesAdd-onsStarting at 6 per user per monthLotusLive EventsOn line Meetings Survey FormsFiles Live ChartsChat service Profiles and ContactsActivitiesStarting at 8 per user per monthLotus Live ConnectionsLotusLive Mobile for BlackberryLotusLive Sametime IMStarting at 9 per user per monthMinimum 1000 authorized usersLotusLive iNotes(Sametime Unyte Events)Internet-based eventcapabilities. Provides tools tocreate & manage webinars.An integrated suite of Webcollaboration and businessnetworking solutions including: Files Chat serviceStarting at 79 per user per monthUnlimited eventsFor pricing, see:Lotus Live on the web25Web-based Email service withpersonal calendar & sharedcontacts. Mobile sync capability. Activities Profiles and ContactsStarting at 6 per user per month*Starting at 3 per user per month**Bundle Connections and iNotes for 7 per user per month 2009 IBM Corporation

Other Cloud sessions this week at SHAREWhat does Cloud have to do with me?Wednesday 3:00 to 4:00, Room 201Optimize Your Heterogeneous SOA InfrastructureThursday 8:00 to 9:00, Room 201Source: If applicable, describe source origin26 2009 IBM Corporation

In Summary Cloud economics and technologies are real––––Clients can achieve significant ROIEnterprises can speed innovationMultiple deployment models will co-existWorkloads will drive adoption IBM’s portfolio supports Cloud requirements––––Smart Business On the IBM Cloud ServicesSmart Business Cloud ServicesBusiness and Technology Consulting ServicesSoftware and Hardware Technologies For most clients, three offerings are priorities– Development & Test Cloud– Desktop virtualization– Collaboration and e-Mail IBM has significant experience and credibility,starting with its own cloud implementation27 2009 IBM Corporation

IBM’s cloud portfolio addresses the 6 strategic plays and differentiates IBM’s offerings. Four categories of offerings across IBM’s brands: IBM Smart Business On the IBM Cloud (Public Cloud Services) IBM Smart Business Cloud (Private Cloud Services)

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