BUSINESS BUSINESS ANALYTICS (BA) REFERS TO THE

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BUSINESSANALYTICSBUSINESS ANALYTICS (BA) REFERS TO THESKILLS, TECHNOLOGIES, PRACTICES THAT ARE APPLIED ON PASTDATA AND/OR PROCESSES TO DERIVE INSIGHTS THAT CAN BEUSED FOR FUTURE BUSINESS PLANNING.Additional certification fromNSE AcademyAMONG TOP 10 ANALYTICS INSTITUTES IN INDIA2018 BY ANALYTICS INDIA MAGAZINEwww.proschoolonline.com

MAJOR IALANALYTICSCredit Scoring, Risk based pricing, FraudDetection and Prediction, RecoveryManagement, Loss Forecasting,Risk Profiling, Portfolio Stress Testing.RETAILCustomer Analytics, MerchandizingAnalytics, Store Operations, InventoryAnalytics, Market Spend OptimisationWEBANALYTICSClick Analytics, Customer Life cycleAnalytics, Social Media Analytics,Sentiment Analytics, Online TrafficAnalytics, Conversion Analytics.MARKETINGSegmentation, Marketing MixOptimization, Competitor Analysis,Channel Analysis, Sales PerformanceAnalysis, Campaign Analysis, SalesPipeline Reporting.CUSTOMERANALYTICSLoyalty Analytics, Customer Life TimeValue, Propensity Analytics, ChurnAnalytics, Customer Segmentation,Cross- Sell or Up sell Models.HUMANRESOURCESRecruitment Analytics, CompensationAnalytics, Talent Analytics, TrainingAnalytics, Retention Analytics,Workforce Analytics.

MCKINSEYA N D C O M PA N YB O S T O N C O N S U LT I N G G R O U PM O R G A N S TA N L E YMICROSOFTCAREER PATH OF ABUSINESS ANALYSTEntry LevelBusiness AnalystINR 5,00,000Mid-ManagementData ScientistINR 14,00,000LeadershipSenior / Lead Data ScientistINR 25,00,000CITIBANKICICI BANKAIRTELVODAFONEWA L M A R ICSPROFESSIONALS

Certification from IMS Proschool and NSDC - an initiative of Ministryof Skill Development, Govt. of India. Our course will help you turn data into insights and henceimplementable action with the help of techniques from statisticsand data mining. A three-month hands-on course revolving around data sets and casestudies. Get an understanding of Big Data, Hadoop, Web Analytics andMobile BI. A Comprehensive Program which involves tools, techniques andapplication. Our techniques (Regressions, Time Series, Classification,Clustering) cover 90% of the techniques used within the industry.Our tools (Python, R, Tableau and SQL cover 83% of the tools usedwithin the industry.Our Applications (Finance, Retail and Telecom) cover more than75% of the domains that use Business Analytics.

COURSE CONTENTStatistical Techniques - Different types of data,Frequency Distributions, Measures of central tendency anddispersion, Skewness and Kurtosis, Basic Probability,Conditional Probability, Normal Distribution, Central LimitTheorem, Sampling Methods, P-value, Types of errors, Powerof the test, Point and interval estimation, Hypothesis Testing.Python - Introduction to Python, Software InstallationPython, Anaconda, Basic Python, Variables, VariablesAssignment, Strings, List, List as Stack, Dictionary, Tuples,Sets,Frozen Sets, Operators, Conditional Statements, Loops,Functions and Methods, Libraries in Python - Pandas, ScikitLearn, Numpy, MatplotLib. Reading and Writing files,Case Studies in Python - Clustering, Decision Trees, LinearRegression, Logistic Regression.Regression - Simple and Multiple Linear Regression - Covariance and Correlation, R2 and Adjusted R2, ANOVA, Interpretation of coefficients, Dummy Variables, Residual Analysis,Outliers, Regression model building, Heteroscedasticity, Serialcorrelation, Multicollinearity Logistic Regression:Assumptions, Logistic Function, Chi-Square, ClassificationTable, Interpreting Coefficients, Dependent VariablePrediction, Hosmer Lemeshow test, Kolmogorov Smirnovstatistic and chart.Forecasting (Time Series) - Principles of forecasting, Time Series,Causal Models, Types of forecasting methods and their characteristics,Moving Average, Exponential Smoothing, Trend, Seasonality, Cyclicity,Holt Winter’s forecasting method.Data Mining Techniques Classification - Basic concepts, Decision Tree Induction, BayesClassification Methods, Model Evaluation & Selection,Clustering - Partitioning Methods, Hierarchical Methods,Density-Based Methods, Grid-Based Methods, Evaluation ofClustering, Kmeans method.SQL - Terminologies – Records, Fields, Tables, Introduction to database, Introduction to SQL, SQL Syntax, SQL data Types, SQL Operators,Table creation in SQL- Create, Insert, Drop, Delete, and Update, Tableaccess & Manipulation, Select with Where Clause (In between, logical,operators, wild cards, order, group by), Concepts of Join – Inner, OuterTableau - Extracting data into Tableau, Data Preparation, Dimensions,Transformation of variables, Creating Views, Working with charts,Exporting visualizationsExcel Proficiency - Formatting of Excel Sheets, Use of ExcelFormula Function , Advanced Modeling Techniques, Data Filter and Sort,Charts and Graphs, Table formula and Scenario building, look ups, pivottables. (This module will be available online)

ShouldyoudothisCourse?PGDiplomain DataScience Business Analytics is one of the highly paid jobs in the market today.The global Business Analytics industry is a USD 100 billion market growing at aCAGR of 9%.Huge and Global demand for Business Analytics Professionals.You are a working professional who wants to supplement his / her skill sets by learningadvanced tools and techniques to perhaps make a job-shift.You are a student who wants to start a career in Business Analytics.You want to build a strong foundation to get in to top B-Schools like Praxis, IIM’s, ISB.IMS Proschool also offers an advance comprehensive and yet affordable program in Data Science.The program has an employment-oriented approach and is based on a detailed research of companies’requirements. It prepares Students for roles like Business Analyst, Data Analyst and Data Scientist and isavailable in full time and part time modes.Highlights of the Program Government Approved PG Diploma Practical training and projects Hands-on experience with different algorithms/concepts through case studies 100% placement assistance Flexible learning options

Classroom Business AnalyticsLive Virtual Business AnalyticsOnline Training – Self study 15 Weeks program (weekends)Get trained by Industry expertsWork with at least two datasets per topic besides real –lifecase studiesOnline study materialInnovative hands on LearningMethodologyRegular Assessments Audio – Video enabled“Live & Interactive trainingprogram”Learn from Industry experts.Numerous Data Sets andReal – Life Case StudiesClear your subject doubtsface-to-face with expertsGet recorded sessions forfuture reference.90 hrs training programRegular Assessments Online reading materialPre – Recorded VideoSessions by Industry ExpertsNumerous Data Sets andReal – Life Case Studies50 hrs of a blend of toolsand techniquesQuestion & Answer forumfor solving your doubts4 hrs Live doubt solvingsession.Regular AssessmentsCertification from NSDCAdditional Certifications from NSE AcademyBusiness Analytics Certificationfrom NSE AcademyTrainingPrograms&Certification

AboutUsIMS Proschool is an initiative of IMS learning Resources Pvt. Ltd, an organization engaged in trainingand mentoring students for the last 40 years. IMS Proschool offers certification & training programs inFinancial Modeling, Chartered Financial Analyst, Certified Financial PlannerCM, Chartered Institute ofManagement Accountants, Digital Marketing, Financial Services, and of course, Foundation & BusinessAnalytics.IMS Proschool along with its parent organization has trained more than 3 lakhs candidates for differentcompetitive exams and professional courses.Proschool itself has trained over 20000 professionals from well known organizations like State Bank ofIndia, Bank of India, UTI, Kotak Group, ICICI Group, Sundaram BNP Paribas and Citibank to name a few.Mumbai - Andheri - 9619207323 Mumbai - Thane - 9619207323 Mumbai - Sion - 9619207323 Navi Mumbai - 9967203387 Pune - 9769162050 Bengaluru - MG Road - 9008966113 Bengaluru - Jayanagar - 9008418304 Chennai - 9884909158 Hyderabad - 9701233472 Kochi - 9645629999 Delhi - Nehru Place - 9871878870 Delhi - Preet Vihar - 9773987642 Delhi - Pitampura - 8929762012 Gurgaon - 9971414355 Online - 9892517572www.proschoolonline.com

IMS Proschool is an initiative of IMS learning Resources Pvt. Ltd, an organization engaged in training and mentoring students for the last 40 years. IMS Proschool offers certification & training programs in Financial Modeling, Chartered Financial Analy

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