Partner Branding Guidelines - Salesforce
Partner BrandingGuidelinesPreviously: Partner Branding and Logo Usage GuidelinesRevised February 2018
WelcomeThese Partner Branding Guidelinesare designed for Salesforce’s partnerecosystem and event sponsors. Theysupplement the Legal Policies.Please distribute these to yourmarketing managers, productmangers, product marketers, andgraphic designers to ensure yourmarketing materials are in line withSalesforce branding policies.If you have any questionsnot covered in theseguidelines, please contacttrademarks@salesforce.com.Through these guidelines, weempower our partners and eventsponsors to:- Reference Salesforce brandseffectively and correctly.- Create clear and effectivemarketing materials.Remember: You, and only you —and not Salesforce — are legallyresponsible for your materials andany claims you make.
Creating successtogetherAs a Salesforce partner or eventsponsor, you need to comply withour Salesforce Partner BrandingGuidelines and all applicableintellectual property laws in your useof brands, logos, domain names,and creative assets. The SalesforcePartner Branding Guidelines aresubject to change. Partners areresponsible for ensuring all brandingand related marketing materials,press releases, and online assetsand communications (“BrandingMaterial”) are consistent withcurrent Legal Policies. Salesforcemay require partners and/orsponsors to change and/or removeany Branding Material it deemsto violates the Partner BrandingGuidelines. While we do not like to,we have forced partners or eventsponsors to change corporate and/or product name(s), domain names,social media assets, signage, printedpromotional materials, partnerwebsite copy or logos, productdescriptions, demos, booth design,messaging, and other materials.Costs for rebranding or newmaterial to comply with Salesforcebranding guidelines shall be the soleresponsibility of the partner and/or sponsor. Failure to change and/or remove Branding Material whendirected by Salesforce may affectyour standing as a partner or resultin ejection from an event withoutany refund.
Creating strengthtogetherAll Salesforce brands and BrandingMaterial, including trademarks, logos,designs, websites, social mediaassets, videos, marketing collateral,white papers, etc., are importantassets of the company and areprotected by various intellectualproperty laws in the U.S. andworldwide.Salesforce protects its ownintellectual property and it respectsthe intellectual property rightsof others. Salesforce expects itspartners to do the same.In the past, some partners havehad to change or abandon brandsor Branding Material becausethey conflicted with Salesforce’sintellectual property rights, provisionsof agreements with Salesforce, and/or the rights of others.These guidelines have beendeveloped to assist partners in: (1)building their own strong brands andmaterials, and (2) avoiding costlyrebranding and/or infringementissues.Salesforce strongly encourages allpartners to carefully review thisdocument and the terms andconditions of their agreements withSalesforce prior to developing brandsor Branding Material, including thosefor online use and use at events.
Contents1.0 Branding2.0 Logos Design3.0 Marketing1.1 Trademark Copyright1.2 Referring to Salesforce1.3 Naming Brand Assets1.4 Keeping Brands Distinct1.5 Products “for Salesforce”1.6 Use of “Force”1.7 Use of “Cloud”2.1 Salesforce Logos2.2 Logo Creation2.3 Event Logos3.1 Claims Rankings3.2 Accolades Awards3.3 AppExchange Tiles Listings3.4 Mentioning Salesforce Customers3.5 AppExchange Naming3.6 Salesforce Brands in Text3.7 Trademark Designations3.8 Trademark Legal Lines4.0 Digital Marketing5.0 Special Events6.0 Appendices4.1 Salesforce Creative Assets4.2 Social Media4.3 Domain Names Keywords5.1 Dreamforce 5.2 Other Events6.1 A: Partner Logos6.2 B: Brand Quick Reference Guide6.3 C: FAQ
1.0 BrandingEnsuring thatyour brands aredistinct fromSalesforce brands1.1 Trademark Copyright1.2 Referring to Salesforce1.3 Naming Brand Assets1.4 Keeping Your Brands Distinct1.5 Products “for Salesforce”1.6 Use of “Force”1.7 Use of “Cloud”
1.1 Trademark CopyrightSalesforce Partner Branding GuidelinesWhat are trademarks?What are copyrights?A trademark is typically a word,phrase, name, symbol, or device(or a combination of those things)that identifies the productsor services of a company anddistinguishes them from theproducts and services of othercompanies. A trademark assuresconsumers of consistent quality withrespect to those goods or services,and aids in their promotion.Copyrights are exclusive rights tooriginal works, including certainoriginal written material, pictorial,photographic and graphical work,audio-visual work, and certaincomputer programs and code. Theowner of a copyright has the right toexclude all others from reproducing,displaying, distributing, creatingderivative works, performing, orotherwise using the original work.Copyrights owned by Salesforceinclude its logos, website designsand content, videos and otherpromotional materials, and itsproprietary code. With very limitedexceptions, partners may notuse any copyright asset ownedby Salesforce without writtenauthorization.
1.2 Referring to SalesforceSalesforce Partner Branding GuidelinesWhat is the correct way to refer to Salesforce?Context is key.When referring toSalesforce, the context ofthe reference determinesthe correct com, inc.Use this when referring to Salesforce as an entityin a legal line (for legal documents, etc.).“Salesforce.com, inc., is a Delaware corporation.”SalesforceUse this when referring to Salesforce as anentity in prose.“We’ve partnered with Salesforce for thepast four years.”Salesforce Use this when referring to Salesforce as a brand.The word “Salesforce” must be followed by thesymbol and a generic noun.“Since deploying Salesforce solutions, we’veincreased revenue by 50%.”
1.3 Naming Brand AssetsSalesforce Partner Branding GuidelinesWhat are acceptable company and product names?Do:Don’t:Make your brands,names, domains, andsocial media assetsdistinct from those thatbelong to Salesforce.Use any Salesforcebrands or namesin your company orproduct names, taglines,social media handles,advertising keywords,or any other brandingor source-identifyingmaterials.Alpha, Inc.Alpha Salesforce, Inc.Cloud Alpha SolutionsAlpha Sales CloudAlphaConnect.comAlpha Salesforce1 Connect
1.4 Keeping Brand DistinctSalesforce Partner Branding GuidelinesHow is distinction maintained between brands?Do:Don’t:Create company andproduct names that aredistinct from Salesforce’sto eliminate brandconfusion.Modify, imitate, orabbreviate any Salesforcebrands or namesanywhere. This includesmisspellings, phoneticor foreign equivalents,rhyming words,stylizations, logos, orother variations.Sales4ce.comSFDCSurvice Cloudalpha
1.5 Products “for Salesforce”Salesforce Partner Branding GuidelinesHow do you indicate that your product is “for Salesforce”?Do:Don’t:Indicate in your marketingmaterials that yourofferings integrate withSalesforce by using smallertext in a plain font.Include “for Salesforce”in your company name,product name, logo,or tagline.Emphasize your brand, notSalesforce brands.Use the phrase “forSalesforce ,” or the like, butonly do so referentially.AlphaFor Salesforce Alpha MailBuilt on the Salesforce platform Alpha for SalesforceAlpha Mail Integration forUse Salesforce logosor design elementsalongside, or the samesize as, your brand toindicate your offering is“for Salesforce.”
1.6 Use of “Force”Salesforce Partner Branding GuidelinesCan the word “force” be used in naming?Don’t:Use “force” in yourcompany, service, orproduct names.AlphaForceAlpha Call Center ForceAlpha Force CPQ
1.7 Use of “Cloud”Salesforce Partner Branding GuidelinesCan the word “cloud” be used in naming?Do:Don’t:Use brands in a “CloudXXX” format, provided thecombination is not likelyto create confusion aboutSalesforce involvement.Use any brand thatresembles the Salesforcecloud brand family.Cloud AlphaAlpha CloudCloud Alpha ComputingAlpha Sales CloudUse brands in an “XXXCloud” format — evenif the XXX portion istrademarked — unless theXXX portion is alreadywell-known.
2.0 Logos DesignUtilizing the Salesforcebrand assets correctlyin your marketingcommunications2.1 Salesforce Logos2.2 Logo Creation2.3 Event Logos
2.1 Salesforce LogosSalesforce Partner Branding GuidelinesWhich Salesforce logos should be used?Do:Don’t:Use partner-approvedbadges that accuratelyidentify programs yourcompany is currentlyenrolled in.*Use any of Salesforce’scurrent or discontinuedlogos without permission.* Partner-approved logos are availableon the Partner Community.
2.2 Logo CreationSalesforce Partner Branding GuidelinesHow do you keep your logos distinct from Salesforce brands?Do:Don’t:Create your own, unique,non-Salesforce companylogos that only promoteyour brand and productsindependent of yourcompany’s relationshipwith Salesforce.Use logos or designs thatincorporate Salesforcedesign elements, such asthe Salesforce cloud orstylized “f.”Use Salesforce brandsor product names in anylogos created by yourcompany.alphaInsert your companyname or product intoan existing Salesforcelogo or cloud.AlphaCreate your ownSalesforce logosor designs.SalesforceSalesforceCreate logos or marksconfusingly similar toSalesforce’s.
2.3 Event LogosSalesforce Partner Branding GuidelinesHow should your presence at Salesforce events be branded?Do:Don’t:Use the event promotionmaterials that includethe event logos providedto you through thepromotional kit availableat the Exhibitor ResourceCenter.Create your own eventlogos using Salesforceevent names.DREAMFORCEUse Salesforce-hostedevent logos (for example,the Dreamforce logo)on your event boothsor collateral withoutpermission.
3.0 Marketing MaterialsReferencing claims,awards, and Salesforcebrands correctly in yourmarketing materials3.1 Claims Rankings3.2 Accolades Awards3.3 AppExchange Tiles Listings3.4 Mentioning Salesforce Customers3.5 AppExchange Naming3.6 Salesforce Brands in Text3.7 Trademark Designations3.8 Trademark Legal Line
3.1 Claims RankingsSalesforce Partner Branding GuidelinesHow should claims and rankings be cited?Do:Don’t:Ensure all claims aretrue, specific, timely,and verifiable.Make vague,unsubstantiated, oruntimely claims.Cite claims based onaccurate and truthfulthird-party findings.Use claims regardingrating, ranking, orperformance onAppExchange.Mention that yourofferings are availableon the AppExchangeif applicable.“ Alpha is the market leader incall center apps.”— Business App Magazine, 2016Alpha: The Best CPQ Solution“ Highest-Rated E-signatureApp on AppExchange”“Alpha App is awesome.”— Salesforce CEO, 2015“Best App of 2011.”— Business App Magazine, 2011Make claims that referto or quote statementsmade by Salesforce orSalesforce executives.
3.2 Accolades AwardsSalesforce Partner Branding GuidelinesHow should accolades and awards be cited?Do:Don’t:Claim awards received inthe past two years only.Claim awards from morethan two years ago.Cite awards given by thirdparties only.List awards without citinga source.Use legitimate awardgraphics and logosprovided by an awardingentity.*Create or use graphics orlogos that may falsely givethe impression of winningan award.“Voted the #1 Field ServiceApp by Business App Magazinereaders”— Business App Magazine, 2015* You are solely responsible for the accuracy ofall statements and claims in your materials,and for obtaining permission to use them.“The #1 CPQ App”— Business App Magazine, 2011“#1 Solution in Industry”
3.3 AppExchange Tiles ListingsSalesforce Partner Branding GuidelinesHow should claims be added to AppExchange tiles?Do:Don’t:Use substantiatedproof points on yourAppExchange tile andin your listing.Make unsubstantiated,false, or misleading claimson your AppExchange tileor in your listing.Use quotes fromcustomers, awards,or designations fromrecognized authorities orexperts in the relevantfield, or projectable surveyresults that follow thesePartner Branding Policies.Make claims based onAppExchange rankings,which can change atany time.
3.4 Mentioning Salesforce CustomersSalesforce Partner Branding GuidelinesHow can Salesforce and customers be referenced?Do:Don’t:Get permission fromcustomers or third partiesbefore using their logos,names, or quotes.List customer or thirdparty logos, names, orquotes without writtenpermission.Use pictures of Salesforceexecutives withoutpermission.With permissionWithout permissionList Salesforce as acustomer withoutwritten permission fromSalesforce.Please contacttrademarks@salesforce.comto request permission.
3.5 AppExchange NamingSalesforce Partner Branding GuidelinesHow should AppExchange listings be named?Do:Don’t:Use your AppExchangeapp tile to explain whatyour app does.Create your own ormodify AppExchangecorner sashes on yourAppExchange app tile, orput a Salesforce designelement (for example,cloud design) on yourapp tile.- Incorporate your own branding into yourAppExchange listing name.- Reference your app’s interoperability withSalesforce in a referential manner only.- List your connector tool using only theapproved naming convention.- Make your listing name a descriptionof your app’s functionality or just adescriptive phrase.- Make Salesforce brands the mostprominent portion of your listing name.- Use other third-party brands withoutauthorization or in violation of theirbrand use guidelines.Examples:Examples:- Alpha Text Messaging App- Email Inbox Dashboard- Alpha Text Messaging App for Salesforce- Salesforce Maps- Alpha Connector between Beta and Salesforce- Beta Email Inbox Wizard by Alpha
3.6 Salesforce Brands in TextSalesforce Partner Branding GuidelinesHow should you use Salesforce brands in text?Do:Don’t:Use a generic nounfollowing a reference to aSalesforce brand in text(for example, platform,offering, technology, etc.).Use Salesforce marks asnouns or verbs.Use abbreviations in placeof Salesforce’s full brandnames.Leverage AppExchangeand Force.com solutions.Leverage AppExchangeand Force.com .Download the Salesforce1Mobile App.Download the SF1 mobile app.
3.7 Trademark DesignationsSalesforce Partner Branding GuidelinesWhen should you use trademark symbols in connection with Salesforce trademarks?Do:Don’t:Use a or symbol next tothe first or most prominentuse of any Salesforcebrands in all of yourmaterial.*Forget to properly identifyand label Salesforcebrands and productnames with trademarkdesignations.Refer to Appendix B for theQuick Reference Guide onproper use of and/or foreach Salesforce brand.* In promotional materials intended for a U.S.audience only, the symbol is used withmarks that are registered with the U.S. Patentand Trademark Office; for all other marks,the symbol should be used. Do not use anysymbols on promotional materials intendedfor non-U.S. audiences.Service Cloud offeringService CloudSalesforce1 offeringSalesforce1
3.8 Trademark Legal LinesSalesforce Partner Branding GuidelinesHow do you append your use of Salesforce trademarks?Do:Don’t:Use a legal line explainingthat any Salesforce brandsyou reference are ownedby Salesforce.Use Salesforcetrademarks on anywebsite, publication,or other promotionalmaterial without a legalline that properly identifiesSalesforce brands asbelonging to Salesforce.Use an easily readablefont and location for thelegal line.Use a legal line on anytype of promotionalmaterial referencingSalesforce brands,including webpages,videos, and printedmaterial.When referencingSalesforce’s legal name(salesforce.com, inc.)please use initial caponly at the beginningof a sentence.“ Salesforce, Sales Cloud, and others aretrademarks of salesforce.com, inc., andare used here with permission.”“Salesforce, Sales Cloud, and others are trademarks of salesforce.com, inc., and are used here with permission.”Make the legal line sosmall that it cannot beread or seen easily.Use any incorrect variants(for example, “Salesforce,Inc.” or “Salesforce.com,Inc.”).
4.0 Digital MarketingCommunicating theSalesforce brands, claims,and awards correctlyin your digitalmarketing materials4.1 Salesforce Creative Assets4.2 Social Media4.3 Domain Names Keywords
4.1 Salesforce Creative AssetsSalesforce Partner Branding GuidelinesHow should Salesforce’s creative assets be used and referenced?Do:Don’t:Create your own originalvideos and presentationsfor online and in-personuse.Embed or copy Salesforcevideos, images, audioclips, or other creativecontent.Link to Salesforce’s videosand other creative assets.Use clips or images fromSalesforce videos in yourown videos or marketingmaterials withoutwritten permissionfrom Salesforce legaldepartment. Otherwise,you may be liable foryour use of that video tomultiple parties.Link to Salesforce YouTube videoCopy Salesforce custom content.
4.2 Social MediaSalesforce Partner Branding GuidelinesHow should names be created for social media?Do:Don’t:Create social mediahandles, tags, or the likethat properly identifyyour company and itsbrands only.Create social mediahandles, tags, or the likethat include Salesforcebrands, abbreviations ofthose brands, or anythingconfusingly similar.Visit our Social Mediafor Partners webpagefor more on socialmedia posts.@alphacompanymarketing@alphacompany SFDC#alphacompany#alphacompanydreamforce
4.3 Domain Names KeywordsSalesforce Partner Branding GuidelinesHow should domain names and keywords be handled?Do:Don’t:Create domain namesthat properly identifyyour company and itsbrands only.Create domain namesthat include Salesforcebrands or abbreviations ofthose brands, or anythingconfusingly similar toSalesforce brands.Use advertising keywordsand ad copy that areassociated with andpromote your companyor mUse advertisingkeywords or ad copy thatincorporate Salesforcebrand names withoutSalesforce’s writtenpermission.
5.0 Special EventsCreating a presence atDreamforce and otherSalesforce events5.1 Dreamforce5.2 Other Events
5.1 DreamforceWhat is the process for exhibiting at Dreamforce?The Exhibitor Resource Center (ERC) is our online toolkitthat assists partners in preparing their Dreamforcepresence.Certain deliverables are subject to review and approval;details and deadlines can be found on the ERC.Marketing materials not subject to approval must still bein compliance with the Partner Branding Policies and willbe confiscated on-site if they are not.Your booth graphics must be approved by Salesforce’spartner branding team before the event. Submit yourgraphics early to help avoid expensive, last-minutechanges.Salesforce Partner Branding Guidelines
5.2 Other EventsWhat is the process for exhibiting at World Tour or other events?In addition to Dreamforce, there are many eventsthat take place throughout the year, such asthe Salesforce World Tour, where partners canshowcase their offerings.All event sponsors at any Salesforce events mustcomply with these Partner Branding Policies aswell as specific event guidelines, available throughthe Partner Community.Failure to comply with these Partner BrandingPolicies and specific event guidelines will havea negative effect on your event experience andstanding in the partner ecosystem. You may beresponsible for costly last-minute corrections or bebarred from the event if your boothor presentations are not compliant.Salesforce Partner Branding Guidelines
6.0 AppendicesAccessing partnerlogos and referringto Salesforce brands6.1 A: Partner Logos6.2 B: Brand Quick Reference Guide6.3 C: FAQ
6.1 Appendix APartner Logos
6.1 Appendix A: Partner LogosHow are partner logos accessed?1. Log in to the Partner Community.If you need help signing up, go top.force.com/signup.2. Go to the Branding Guidelines page atp.force.com/branding.3. Select the Badges tab.4. Select “Download all partner badges(.zip file) here.”5. Though all badges are made available inthe .zip file, you are only allowed to use thebadges that are pertinent to your company.Consult the Salesforce Brand IdentityGuidelines when using any partner-approvedSalesforce logo.Salesforce Partner Branding Guidelines
6.2 Appendix BBrand QuickReference Guide
6.2.1 Appendix B: Brand Quick Reference GuideSalesforce Partner Branding GuidelinesHow should Salesforce brands be referenced?MarkContextCorrect UseExamplesalesforce.com, inc.Corporate entityLowercase except when it is the firstword of a sentence or in context withother capitalized words (such as aheadline or program name).“Salesforce.com, inc., is a certified licensee of the ”“ is a trademark of salesforce.com, inc. All rights reserved.”SalesforceTrade name of the companyAlways capitalize as shown.“We’ve partnered with Salesforce for the past four years.”Salesforce Product name or umbrella name ofSalesforce’s solutionsAlways capitalize as shown.“ Since deploying the Salesforce solution, we’ve increasedrevenue by 50% and boosted productivity.”Sales Cloud Our sales and CRM applicationAlways capitalize as shown.“The Sales Cloud solution makes us much more efficient.”Service Cloud Our customer service, support, andhelp desk solutionAlways capitalize as shown.“ The Service Cloud solution is the future of customer service.”
6.2.2 Appendix B: Brand Quick Reference GuideSalesforce Partner Branding GuidelinesHow should Salesforce brands be referenced?Mark*ContextCorrect UseExampleCommunity CloudCustomer, partner, and employeeengagement reimaginedAlways capitalize as shown.“ Use the Community Cloud service to create lively communitiesfor rich customer engagement and employee collaboration.”Analytics Cloud Business analytics on any combinationof data, from any device, anywhere, fasterthan ever beforeAlways capitalize as shown.“ With the Analytics Cloud suite, there’s nothing between youand the insights you need.”SalesforcePlatformOur platform for customizing mobileaccess to Salesforce solutionsAlways capitalize as shown.“ The Salesforce Platform easily connects customers and apps onour mobile devices.”Salesforce1 Mobile AppOur mobile CRM applicationAlways capitalize as shown.“ We’ve compiled every resource you’ll need to make yourSalesforce1 Mobile App rollout a huge success.”* The and symbols below are for illustrative purposes only. Please refer to the Salesforce Trademark and Copyright Usage Guidelines for additional guidance.
6.2.3 Appendix B: Brand Quick Reference GuideSalesforce Partner Branding GuidelinesHow should Salesforce brands be referenced?MarkContextCorrect UseExampleForce.com A suite of point-and-click tools thatallow you to create custom employeefacing apps fastAlways capitalize as shown.“ Now every app you build with the Force.com suite isinstantly mobile.”AppExchange The world’s leading enterprise appmarketplace — our destination for greatbusiness appsAlways capitalize as shown.“ We have three solutions listed on the AppExchange businessapp store.”Desk.com Our small business CRM solutionAlways capitalize as shown.“ With the Desk.com solution, our business is able to engagewith customers like never before.”Data.com The leading source of business appsdesigned to seamlessly integratewith SalesforceAlways capitalize as shown.“ With the Data.com solution, our sales teams can connectwith more customers faster.”
6.3 Appendix CFAQ
6.3 Appendix C: FAQSalesforce Partner Branding GuidelinesThe Salesforce Badge System: Frequently Asked QuestionsWhat is the Salesforcebadge system?As our company growsand evolves, we realizedthat creating net-newlogos for every newinstance of a partnershipor a sponsorship wasn’tgood enough. We wantedto create a mark thatwas a stamp of approval,something that couldbe easily identifiable aswell as significant for itsusers. Similar to the AppleApp Store badge or theGoogle Play badge, wewantedWhat are applicationbadges and what dothey mean?a mark that wouldsay, “Congratulations.You have made it. Youare now a part of theSalesforce ecosystemin a big way.”So we created a newsystem, somethingunique and ownable, notjust for us, but for you,too. This system consistsof four application badges— connected, sponsored,powered, and availableon AppExchange — and10 partner badges.Following a similar styleto other badge systems,we can now effectivelycommunicate yourcompany’s role in theSalesforce ecosystem,no matter the medium.Whether you are apartner proudly placingyour badge on a webpageor a company that isthe proud recipient of asponsored booth at anevent, this new systemwill help you achieve allof your goals.An application badge isa mark to acknowledgethe ability to use theSalesforce brand inconnection with aparticular agreementmade with Salesforce.Below are all thedefinitions of the differentkinds of badges.Sponsored: Thesponsored badge shouldbe used in instanceswhere Salesforce issponsoring an externalparty or event.Connected: Theconnected badge shouldbe used by partnerswhose technologyconnects to theSalesforce platform.Powered: The poweredbadge should only beused by partners whoseproduct or service ispowered by Salesforcetechnology. This badgeshould be used inin literal, rather thanmetaphorical,circumstances. So whileit sounds fun to say thatSalesforce powers peopleor powers an event,we need to make surethis badge is reservedfor customers actuallybuilding on the platform.Available onAppExchange: Thisbadge should be used ininstances where partners’products or serviceshave been approved tobe readily available onAppExchange.
6.3 Appendix C: FAQSalesforce Partner Branding GuidelinesThe Salesforce Badge System: Frequently Asked QuestionsHow do I get anapplication badge?Where can I findthe new badges todownload?When am I expectedto have all of my assetsupdated with thenew badges?How many badgescan I use?Which badges can I use?When can I start usingthis new system?Simply reach out tothe Partner MarketingGroup in the PartnerCommunity, and includea business justification forthe request. The groupcan guide you from there.All badges will beavailable to download onthe Success Community.Please make sure that youdownload the guidelinesas well.In anticipation of theupcoming World Tourevents and Dreamforce,please have all of yourexternally facing assetsupdated by mid-April.This way, we canguarantee a cohesivebrand experience forall of our collectivecustomers and prospects.On any given asset,make sure to only useone application badgeor one partner badge.For example, if you are apartner of Salesforce andalso have a product thatconnects to the platform,you can use your specificpartner badge as wellas the “connected”application badge. Butthere should never bea time when you usemore than two.Only use the badgesthat apply to you. Forexample, if you are anISV consulting partner,only use the “ISVConsulting” badge. If youare an AppExchangeavailable product, onlyuse the “available onAppExchange” badge.This system was createdto ensure distinctionand significance for ourecosystem, so help us tokeep it that way!As soon as possible!We are partnering withour legal team to rollthis program globally,so please make sure toupdate all assets as soonas you can. We want tomake sure that everythingis up to date as we getinto Dreamforce season.
6.3 Appendix C: FAQSalesforce Partner Branding GuidelinesThe Salesforce Badge System: Frequently Asked QuestionsWhat are the differenttypes of Salesforcepartners?We are fortunate tohave so many differenttypes of companieswho want to be involvedin the Salesforceecosystem. Because ofthis, we have createdcategories for particulartypes of relationshipswith partners, so thatpeople know how theywork with us. This is acomprehensive list ofthose partners and thedefinitions that go alongwith them:What if I have questionsabout the system andwhich badges to use?ISV PartnersStrategic ISV Partner:To earn this badge,a company must driveACV 1 millionand be designated bySalesforce managementas Strategic ISV.Platinum ISV Partner:To earn this badge, acompany must driveACV 1 million.Gold ISV Partner: To earnthis badge, a companymust drive ACV 200,000– 999,000.Silver ISV Partner: To earnthis badge, a companymust drive ACV 30,000– 199,000.Registered ISV PartnersRegistered ISV Partner:When companies jointhe program, they areautomatically designatedas a Registered ISVPartner until they exceed 30,000 in ACV.Consulting PartnersStrategic ConsultingPartner: To earn thisbadge, companies mustachieve a PVS score of700–1,000 and be aPlatinum ConsultingPartner in a minimumof two countries, onecountry being AMER.Platinum ConsultingPartner: To earn thisbadge, a company musthave a PVS score of700–1,000.Gold Consulting Partner:To earn this badge, acompany must have aPVS score of 450–699Silver Consulting Partner:To earn this badge, acompany must have aPVS score of 250–449.Registered ConsultingPartner: To earn thisbadge, a company musthave a minimum of oneindividual (holding twoor more certifications)or a minimum of twoindividuals (holding atleast one certificationeach) in Developer, SalesCloud, or Service Cloud.You can always postquestions in the SuccessCommunity, andSalesforce employeeswill be readily availableto answer them. You canalso reach out directly toyour Salesforce point ofcontact.
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2.3_Event Logos Salesforce Partner Branding Guidelines Do: Use the event promotion materials that include the event logos provided to you through the promotional kit available at the Exhibitor Resource Center. Don’t: Create your own event logos using Salesforce event names. Use Salesforce-hosted event
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