Digital Marketing Specialist V2 - Simplilearn

2y ago
28 Views
2 Downloads
2.70 MB
21 Pages
Last View : 1m ago
Last Download : 2m ago
Upload by : Bria Koontz
Transcription

DIGITAL MARKETINGSPECIALIST

Table of Contents03Aboutthe Course05Learning Path04Key Features of DigitalMarketing SpecialistMasters Program06Step 1 : Get ready for the market08Step 2 : Become a data wizard10Step 3 : Become a SEO Whiz12Step 4 : Become a paid marketing master14Step 5 : Become a social media artist16Other Electives

About the CourseThe Digital Marketing Specialist Masters Program isdesigned to transform you into a digital powerhousewith in-depth expertise in every branch of onlinemarketing. The training is structured around a provenlearning path prescribed by senior industry leaders.Hands-on learning with live projects and simulationexams complements world-class course content inSEO, PPC, social media, and web analytics. Learnershave the flexibility to attend as many of the 35 liveonline instructor-led classes as necessary. Monthlymentoring sessions by international keynoteinfluencers and thought leaders round out thelearning, adding a global dimension to the training.03 www.simplilearn.com

The Digital MarketingSpecialist MastersProgram is designed totransform you into adigital powerhouseKey FeaturesIndustry-recommended learning pathAccess to 35 live, instructor-led batches for the key courseExclusive access to Digital Marketing ExpertsEarn a Masters Certification on completionPrepares learners for 12 certificationsCovers 40 digital marketing toolsMore than 250 hours of high-quality eLearning04 www.simplilearn.com

Learning PathSTEP1DMCAFoundations ofDigital MarketingAdvanced web analyticsPerformance Analysis2STEPAdvanced SEOSEO Tools & TechniquesSTEP34Advanced PPCSTEPPPC Tools & TechniquesSTEP5AdvancedSocial MediaSocial Media MarketingTools & TechniquesOptional ElectivesAdvanced Content MarketingAdvanced ConversionOptimizationAdvanced Mobile MarketingAdvanced Email MarketingDIGITAL MARKETING SPECIALIST05 www.simplilearn.com

STEP 1 2 3 4 5Get ready for the MarketDigital Marketing Certified AssociateThe Digital Marketing Certified Associate (DMCA)program is designed to train beginners in theessentials of online marketing. Prepared by leadingdigital marketers, the course offers foundationaltraining in the major digital marketing specialties.Real-world industry projects offer a platform toacquire hands-on learning expertise with the mostimportant digital marketing tools. The course equipslearners with the skills required to plan and executedigital marketing campaigns in any industry.Key Learning ObjectivesDeep domain expertise in 11 digital marketing disciplines, includingsearch engine optimization (SEO), social media marketing, pay-per-click(PPC), conversion optimization, web analytics, content marketing,mobile marketing, email marketing, programmatic buying, marketingautomation, and digital marketing strategy.Strategic and execution expertise in Google Analytics, Google AdWords,Facebook Marketing, Twitter, and YouTube.Real-world problem-solving through projects using Google Analytics,Google AdWords, Facebook Marketing, and YouTube Marketing.Formulate, plan, and execute effective digital marketing strategies withthe digital marketing strategy module.Prepare for top digital marketing certification exams such as OMCA,Google Analytics, Google AdWords, Facebook Marketing, and YouTubeMarketing.Advanced training in Twitter Advertising with course content developedin partnership with Twitter.06 www.simplilearn.com

Course CurriculumFoundations: Search Engine Optimization (SEO)Foundations: Social MediaFoundations: Content MarketingFoundations: Email MarketingFoundations: Mobile MarketingFoundations: Pay Per Click (PPC)Foundations: Conversion OptimizationFoundations: Digital AnalyticsFoundations: Marketing AutomationFoundations: Programmatic BuyingTools: Google Analytics: Specific Techniques and ReportsTools: Google AdWords FundamentalsTools: Facebook Marketing and AdvertisingTools: YouTube and Video MarketingTools: Twitter AdvertisingDigital Marketing Strategy

STEP 1 2 3 4 5Become a Data WizardAdvanced Web AnalyticsThe Advanced Web Analytics certification trainingprogram is designed to train learners in advancedweb data analytics, multi-channel analytics, andqualitative search.Prepared by leading web analytics experts, thecourse builds on the Digital Marketing CertifiedAssociate training with deep expertise-building inall facets of web analytics. Real-world industryprojects offer a platform to acquire hands-on skillsin popular web analytics platforms. The courseequips learners with the knowledge required toassess visitor behavior and execute data-drivendecisions for marketing teams.Key Learning ObjectivesExpertise in web data analytics and insight generationExperience designing a multi-channel analytics strategyInternal search and competitive intelligence analysisAbility to confidently analyze and provide business solutionsConduct qualitative research and deliver actionable, data-drivenbusiness insights08 www.simplilearn.com

Course CurriculumIntroduction to Web AnalyticsKey Performance Indicators and Analytical TechniquesSegmentationReports and Metrics Making Web Analytics ActionableWeb Data Analysis GuideQualitative ResearchExperimentation and TestingCompetitive Intelligence AnalysisMulti-Channel AnalyticsDashboardsIndustry Models Complex Measurement and ApproachesSocial Media AnalyticsGoogle-Specific Techniques and Reports

STEP 1 2 3 4 5Become a SEO WhizAdvanced SEOThe SEO Specialist Masters program is designed totransform learners into effective, industry-readySearch Engine Optimization specialists. Builtaround a structured learning path prescribed byindustry experts, the program includes modules inall facets of search engine optimization, includingon-page SEO, link building, content marketing,web analytics, and more. Gain experience instrategizing and executing inbound marketinginitiatives with industry projects.Key Learning ObjectivesIn-depth knowledge of keyword research to boost online visibility of abusinessHands-on experience in devising an SEO strategy to drive organic trafficAdvanced link-building expertise, including internal link-structureanalysis and optimization

Course CurriculumIntroduction to SEOOn-Page Best PracticesKeyword Research and Competitive AnalysisDesign and ArchitectureSite Optimization and Best PracticesLink-BuildingSEO for Local SearchConducting SEO Site AuditsCritical Algorithm UpdatesSEO TrackingSEO Career PathSupplemental SEO Tools

STEP 1 2 3 4 5Become a Paid Marketing MasterAdvanced PPCThe PPC Specialist Masters Program is designed totransform learners into PPC marketing specialists.Prepared by leading influencers and thoughtleaders, the course offers in-depth training in allareas of PPC marketing. Real-world industryprojects offer hands-on experience in executingpaid advertising campaigns for a variety ofindustries.Key Learning ObjectivesDeep expertise in the principles and techniques of PPC advertising,including the auction model, ranking algorithms, and post-click activityKnowledge of the differences between search engines and their impacton campaignsHands-on experience testing campaign models, campaign settings, andcampaign optimization techniquesProficiency in writing ads, landing page development, and ad groupdesignKnowledge of market research techniques to analyze competitor PPCstrategy12 www.simplilearn.com

Course CurriculumIntroduction to PPC AdvertisingIntroduction to Keywords and Match TypesWriting Effective Ad Copy and Introduction to Landing PagesCampaign SettingsConversion Tracking, Bidding, and ReportingThe Content/Display NetworkAccount OrganizationQuality ScoreCreating Your Account Strategy and Launching and MonitoringAccountsTesting and Advanced Landing Page StrategyTools and Other Networks

STEP 1 2 3 4 45Become a Social Media ArtistAdvanced Social MediaThe SEO Specialist Masters program is designed totransform learners into effective, industry-readySearch Engine Optimization specialists. Builtaround a structured learning path prescribed byindustry experts, the program includes modules inall facets of search engine optimization, includingon-page SEO, link building, content marketing,web analytics, and more. Gain experience instrategizing and executing inbound marketinginitiatives with industry projects.Key Learning ObjectivesLearn how to draw more traffic, gain visibility, and promote brandawarenessKnowledge of advanced social media principles and platformsHands-on experience implementing social media strategy and tacticsSound understanding of influencer marketingDeploy the latest strategies to plan, execute, and assess acomprehensive and effective social media campaign for corporations,government agencies, or non-profit organizations14 www.simplilearn.com

Course CurriculumIntroduction to Social MediaCreating a Social Media StrategyUnderstanding Paid Earned and Owned Social MediaSocial SharingBlogging for BusinessFinding and Communicating with InfluencersVideo and YouTubeYouTube AdvertisingSocial Networking and FacebookFacebook AdvertisingMicroblogging and TwitterTwitter AdvertisingOnline Reputation ManagementSocial Media MeasurementSocial Media AnalyticsPinterest MarketingMarketing through LinkedInInstagram

Other Electives:Advanced Content MarketingThe Advanced Content Marketing Program trainslearners in the principles and techniques of contentmarketing. Prepared by leading influencers andthought leaders, the course offers avenues fordeep expertise building in planning, executing, andmonitoring content marketing strategy. The coursecovers all areas of content marketing, includingSMM, event marketing, content strategy, and more.Advanced Conversion OptimizationThe Advanced Conversion Optimization Programtrains learners in the principles and techniques ofoptimizing webpages to maximize lead conversionas well as drive revenue. Prepared by leadinginfluencers and conversion specialists, the coursecovers all elements of the discipline, includingpage design, persuasion, wire-framing, webanalytics, product optimization, and more.

Advanced Mobile MarketingThe Advanced Mobile Marketing Program isdesigned to transform learners into industry-readymobile marketers with skills in mobile advertising,responsive design, mobile analytics, and more.Prepared by leading experts in the field, the courseis a great choice for teams of marketingprofessionals, business development professionals,and entrepreneurs.Advanced Email MarketingThe Advanced Email Marketing Program isdesigned to transform learners into emailmarketing strategists. Prepared by leading digitalmarketing experts, the course trains learners instrategizing and executing email campaigns for allpurposes, including sales, promotions, businesssolicitations, brand building, and credibilitybuilding.

Advisory Board Members:Brad Geddes is the author of Advanced GoogleAdWords, and the founder of CertifiedKnowledge. He frequently writes columns forSearch Engine Land and co-moderates theAdWords forum on Webmaster World. He has ledmore than 60 AdWords seminars.Brad GeddesExpert PPC Marketer, Founder of CertifiedKnowledge, AuthorStéphane Hamel is a Google ProductStrategy/Expert and has been named the MostInfluential Industry Contributor by the DigitalAnalytics Association. He has made significantcontributions to the industry, including creatingthe Digital Analytics Maturity Model.Stéphane HamelGoogle Product Strategy Expert, Expert DataAnalystJennifer Evans Cario is President of SugarSpunMarketing and the author of three books,including Pinterest Marketing: An Hour a Day. Sheis a highly requested speaker and trainer, and is aregular fixture at major online marketingconferences.Jennifer Evans CarioPresident of SugarSpun, Expert Author on SocialMedia18 www.simplilearn.com

Highly regarded on the world speaker circuit,Lilach Bullock has graced Forbes and Number 10Downing Street with her presence! She was listedin Forbes as one of the top 20 women socialmedia power influencers and was crowned theSocial Influencer of Europe by Oracle.Lilach BullockForbes Top Women Social Media InfluencerDanny Dover is the author of the bestselling bookSearch Engine Optimization Secrets andco-founded ‘Making it Click’. Danny’s expertisehas been cited in Time Magazine, PC World,Smashing Magazine, and more. Before starting hisown company, Danny was Lead SEO at Moz.com.Danny DoverExpert SEO, Former Lead SEO of MOZ, AuthorGreg Jarboe is President and co-founder ofSEO-PR, an award-winning content marketingagency. He is the author of YouTube and VideoMarketing: An Hour a Day.Greg JarboeExpert Content Marketer, President of SEO-PR,Author19 www.simplilearn.com

Jeff Hasen is the founder and president of mobileconsultancy Gotta Mobilize and is the author oftwo books, The Art of Mobile Persuasion andMobilized Marketing. He has also been named asone of the top Chief Marketing Officers on Twitter.Jeff HasenMobile Marketing Expert, President of GottaMobilize, AuthorMatt Bailey is the founder and president ofSiteLogic, and the author of Internet Marketing:An Hour A Day. Matt also serves on the AdvisoryBoard for Incisive Media’s Search EngineStrategies Conferences, and is the conference’sone of the highest-rated speakers.Matt BaileyExpert Internet Marketer, President of SiteLogic,Author

USASimplilearn Americas LLC201 Spear Street, Suite 1100, San Francisco, CA 94105United StatesPhone No: 1-844-532-7688INDIASimplilearn Solutions Pvt Ltd.# 53/1 C, Manoj Arcade, 24th Main,Harlkunte2nd Sector, HSR LayoutBangalore - 560102Call us at: 1800-102-9602www.simplilearn.com

Search Engine Optimization Secrets and co-founded ‘Making it Click’. Danny’s expertise has been cited in Time Magazine, PC World, Smashing Magazine, and more. Before starting his own company, Danny was Lead SEO at Moz.com. Danny Dover Expert SEO, Former Lead SEO of MOZ

Related Documents:

ITIL 4 Foundation Simplilearn’s ITIL 4 Foundation is the most accepted foundation-level ITIL certification . Founded in 2009, Simplilearn is one of the world’s leading providers of online training for Digital Marketing, Cloud Computing, Project Management, Data Science, IT Service Management, Software Development and .

media, facebook marketing, youtube marketing, email and mobile marketing, and marketing automation. Key Learning Objectives Gain in-depth knowledge on Social Media Marketing channels like Facebook, Instagram, Youtube and Twitter Understand the foundation of Email and Mobile Marketing STEP Mastering Social Media, Mobile Marketing and Digital .

development-training simplilearn.com Simplilearn is the world's #1 online bootcamp provider that enables learners through rigorous and highly specialized training. We focus on emerging technologies and processes that are transforming the digital world, at a fraction of the cost and time as traditional approaches.

research, managing digital initiatives, creation of digital strategy, managing digital marketing clients for a learner to become an advanced professional in digital marketing at the end of the course. Module 1 Module 2 Module 3 Overview of Marketing Introduction to Digital Marketing Email Marketing Social Media Marketing

Introduction to Digital Media Marketing Digital Media Marketing vs Traditional Marketing Future Trends of Digital marketing Di erent types of Digital media marketing Blogging Platform setup Google's free blogging platform important digital tools required to do marketing

UNIT: - I BASIC CONCEPTS IN MARKETING MANAGEMENT STRUCTURE 1.0 Introduction to Marketing 1.1 Definition of Marketing 1.2 Evolution of Marketing 1.3 Marketing Concept 1.4 Role of Marketing 1.5 Strategic Marketing Planning 1.6 Scope of Marketing 1.7 Approaches of Marketing 1.8

May 05, 2011 · 3022 Broadway . Uris Hall, Room 604 . New York, NY 10027 . dn75@columbia.edu . May 5, 2011 . Abstract . We review accounting principles related to the reporting of marketing activities and evaluate their implications for marketing research and practice. Based on our review, we argue thatFile Size: 393KBPage Count: 50Explore further(PDF) Strategic Marketing and Marketing Strategy: Domain .www.researchgate.net(PDF) Marketing Management - ResearchGatewww.researchgate.net5 Marketing Management Orientationscommercemates.com5 Marketing Concepts: Marketing Management Philosophieswww.iedunote.comBasic Marketing Principles - Mercer Universityfaculty.mercer.eduRecommended to you b

5 In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing or web marketing. Digital marketing has been around for quite some time but it hasn't been very well defined.