Site Intercept Guide Ebook - Qualtrics

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SITE INTERCEPTtechnical documentation

What is Site Intercept, and why arewe using it on our site?Qualtrics Site Intercepthelps organizations measureand enhance the experiencea web visitor has within theirdigital media.12Targeted feedback requests from site traffic.Prompts, messages, promotions, etc.This targeted request typically is triggeredthat can be dynamically delivered to sitethrough site behavior, visitor profile information,visitors (also based on behavior, profilerandom sample, or a combination of the three.information, sample, etc.).Your organization controls any and all targeting logic, creative types, and deployment rules.In order to run a Qualtrics project on the website, we will need to place a snippet of JavaScript code to yourwebsite. This can be added once to your website, and all changes can be handled directly within the Qualtricsproduct rather than including your IT team each time a change is required.021 Bain & Company

FAQIs it secure?We do not pass any data to Site Intercept servers unless it’s needed for targeting logic.That said, we do not store any of this data in our system.To secure this data over the wire and protect it from man-in-the-middle attacks, we recommend using“HTTPS” protocol.Protocol refers to how content is delivered to the visitors’ web browser. Site Intercept offers three options —deliver the content insecurely (HTTP), deliver it securely (HTTPS), or follow whichever option your website isusing (Auto). Auto is generally the best option.03

FAQWhere can I locate the Site Interceptcode for deployment?Site Intercept Zone code can be found by going to the Get Zone Code section of the Zones tab withinyour Site Intercept account. You can simply copy the code and send it to your web development team forimplementation. No modifications need to be made to the code.Zone code will be able to display any Intercept that has been built within that zone, and is ourrecommendation as opposed to Intercept code which can only display one intercept at a time.04

FAQHow does the code work?Site Intercept code is asynchronous, meaning that it only runs after everything else on the page has loaded.This means that Site Intercept code will not prevent any other aspect of your page from loading because it willonly run once the onLoad event is triggered.Let’s run through the process of what happens when a visitor views a page that containsSite Intercept code:A website visitor will view a page in their browser containing the Site Intercept code.The Site Intercept code (usually placed in the HTML head) will run right away upon page load and willinsert another script tag at the end of the Html body when the page onLoad event is triggered.This script tag will request JavaScript code (Orchestrator) from Qualtrics servers that is cached ina content delivery network (CDN)The Orchestrator makes a targeting call to Qualtrics servers to determine which creatives to show.This call is not cached in CDN.- If necessary, a second targeting request is sent to the servers to obtain therequired data (ex: JavaScript expression or cookie targeting).– Qualtrics obtains the Site Intercept definition from the database and buildsthe code appropriately.Based on the targeting response, the Orchestrator makes additional calls to get the different contentneeded to render on the page. The number of requests made varies depending on the number ofcreatives to show that pass targeting logic. All this content is cached in CDN, so it will be fast to load.The creative(s) appear(s) on the page.The code is also dynamic, meaning that changes made to Intercepts and creatives from within theSite Intercept interface will not cause the code itself to change. Thus, changes can be made to Site Interceptcontent from within an account, and code will not need to be exchanged on the website for the changes tobe seen.05The Site Intercept process described above is for web pages. If you wish to use Site Intercept with your Mobile Apps,please contact the Qualtrics Services group, visit https://www.qualtrics.com/professional-services/

FAQHow do I deploy Site Intercept1. ADD CODE DIRECTLY TO YOUR WEB PAGESWe recommend using Zone code instead ofSite Intercept code can be added anywhere on aIntercept code for a similar reason. Zone code canweb page. Because the code runs asynchronously,display all Intercepts within its Zone, thus allowingit will only start loading once a web page hasyou to add new intercepts as you go withoutcompletely loaded all content (including images,requiring new code to be added to a site each timescript files, CSS files, etc.).you are looking to run a new project.Our requests start happening once the onLoadevent is triggered: https://www.w3schools.com/js-3. USE TAG MANAGERSref/event onload.asp"Another option for implementing Site Intercept onyour site is to add it to a Tag Management system,Additionally, the location of where Interceptsinstead of applying it directly to the site code. Codeactually appear on the web page is determined bycan be copied and pasted from the Site Interceptsettings determined within the Site Interceptinterface right into a Tag Manager.interface. Thus, the location of the code within thepage does not affect where on the page contentTake note: Qualtrics is not able to fully troubleshootwill appear.issues with code applied to Tag Managers as wearen’t able to view the settings that have beenenabled on your end.2. GLOBAL HEADER/FOOTER (RECOMMENDED)We do recommend that Site Intercept code beCommon Tag Management systems that ouradded to either the Global Header or Footer. Thisclients use in conjunction with Site Intercept areallows for the easiest implementation of code asTealium, Ensighten and Google Tag Manager.the code will be applied globally across the entireTealium in particular has a wizard built that allowssite all at once. This prevents the need to repeatedlyfor easy implementation of Site Intercept. Youadd code to more pages as you go, which can bewill simply need the Zone ID for the Zone you area lengthy process. If code has been added globallyimplementing, and your Organization ID.to your site in this way, you can then use URL Logicwithin an intercept to control on which pages anBoth of these can be obtained by going to theintercept actually appears.Account Settings menu and the Qualtrics IDs tab.A Zone ID will begin with ZN , and the OrganizationID can be found in the User section at the bottomof the Qualtrics IDs page.06

FAQWho is typically involved in SiteIntercept implementation?Someone within your organization that has access to add content to your company’s website.Typically these are individuals on an IT team, Web Content team, etc;Are there other instructions I need to know?Are there any aspects of your website that don’t allow JavaScript or cookies?Does your website run as a Single Page Application?If either of these scenarios are true, reach out to your Qualtrics Account Manager for moredetailed instructions.Will Site Intercept slow down our site?Site Intercept code is asynchronous, meaning that it only runs after everything else on the page has loaded.This means that Site Intercept code will not prevent any other aspect of your page from loading because it willonly run once the onLoad event is triggered.07

FAQWhat if Site Intercept is down?Will that cause issues with our website?If Site Intercept is experiencing any outages/issues, the Intercepts will simply not show up on the page.Beyond that there will be no impact to the visitor experience on your sites.How quickly will the code run on my website?We expect the Site Intercept code to load within 300 ms for more than 50% of requests and within750 ms for more than 90% of requests.Speed will vary based on user’s geographic location and how many intercepts and creatives a zone has.08

TroubleshootingINTERCEPT LOGICMake sure values are right“Is” vs “Contains”Or/And LogicWatch out for spaces in the valuesREVISION HISTORYMake sure Published version is most recent (or expected)WATCH FOR THE SITE INTERCEPT NETWORK REQUESTOpen developer toolsLook at the network request for ?Q ZID etc- No network request - then implementation is not working.- Network request - check the parameters of the request for inconsistencies.Sometimes the code is implemented using a tag management system.There are cases where this implementation messes with the parametersin our request for current URL etc.- Network request with an error - check if Zone is activated.LOOK FOR OTHER HANGING SCRIPT REQUESTS THAT MIGHT BE INTERFERING WITH OUR SCRIPTInspect Element - Console (this is where errors appear)VIEW PAGE SOURCE TO SEE IF THE CODE IS THERE09

– Qualtrics obtains the Site Intercept definition from the database and builds the code appropriately. Based on the targeting response, the Orchestrator makes additional calls to get the different content needed to render on the page. The

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