How Industry Experts Are Using IBM SPSS Statistics For .

IBM Data and AIHow industry experts are using IBM SPSS Statistics for better outcomes

2SPSS Statistics for better outcomesIntroductionContents2 Introduction3 Better outcomes for academia4 Better outcomes for market research5 Better outcomes for government6 Better outcomes for healthcare7 Better outcomes for retail8 ConclusionIBM SPSS Statistics is a fast and powerful solution thatpropels research analysis in numerous industries. SPSSStatistics is used in education, market research,healthcare, government and retail throughout the entireanalytics process, from planning and data collection toanalysis, reporting and deployment. This paper exploreshow these industries are transforming themselves byapplying predictive analytics to their decision-makingfrom the point of view of actual users. From their insights,you can determine how you can use it to drive yourdesired outcomes.

IBM Data and AI3Better outcomes for academiaThe pressure on educational institutions to enroll, retainand graduate students increases each year, yet enrollmenttargets are not being met, possibly due to recruitmentresource constraints. If you’re nodding your head inagreement with this statement while feeling like you can’tget ahead, you are not alone. According to recent surveysand reports, 62 percent of colleges and universitiesmissed their enrollment targets, and as much as 80percent of four-year institutions have reduced theirrecruitment and admissions budgets or kept them flat.Although 60 percent of colleges and universities havesome kind of analytics-driven initiative in place, 83percent are not fully satisfied with their ability to useexisting data to achieve desired results.1How universities are using SPSS StatisticsWatch David Wright, Wichita State professor, explainhow SPSS Statistics helps the university with trendanalysis, forecasting enrollment, space utilization andtuition revenue and cost.Addressing education challenges with IBMSPSS StatisticsFor 50 years, SPSS software has supported the dataanalysis needs of faculty and students at academicinstitutions worldwide. All U.S. Ivy League schools, 9 outof the top 10 online colleges and 80 percent of all U.S.colleges and universities are currently using SPSS Statisticssoftware.2 By enabling your institution to focus on patternsthat indicate student success, SPSS Statistics bringsclarity to the combination of factors that leads todropouts. You can identify at-risk students and interveneto ensure those students not only graduate but alsosucceed. Your faculty can also better analyze complex datasets and uncover hidden insights that unlock innovationacross myriad areas, such as enrollment and accreditationmanagement, student affairs and alumni development.Learn more about SPSS Statistics for Academia“Besides the usual reports and analysis,the real key to how we use SPSS Statisticsis the ability to pull SPSS and grab datafrom our SIS or any data warehouseanytime during a live conversation andcontextualize the conversation so thatthere is information provided to everyoneto validate if it is a good idea or a bad idea.”— David Wright, Professor, Wichita University

4SPSS Statistics for better outcomesBetter outcomes for market researchIn market research, there is growing pressure to deliveractionable insights to clients who want to make informedbusiness decisions quickly and expect detailed strategicreports within aggressive timelines. Meanwhile, scanningthrough the data can be difficult, especially consideringthe rapid rate at which new data is generated every day.Juggling multiple statistical techniques only adds to thischallenge. If this sounds familiar, then you’re not alone.Rather, you’re like most market researchers, who areseeking a reliable solution to help them understand data,analyze trends, forecast and plan in order to validateassumptions and drive accurate conclusions.How market researchers are using SPSS StatisticsMiles Development Industries Corporation, aconsulting practice and venture capital firm, uses SPSSStatistics software to look at behavioral data patternsin consumer, voter and even animal behavior. Seeforensic marketing expert D. Anthony Miles share hisexperiences with SPSS Statistics.Addressing market research challenges withSPSS StatisticsSPSS Statistics helps market researchers gain insightsfrom large-scale customer data with sophisticatedstatistical analysis. Powerful survey research technologyenables more accurate identification of market trends.Predictive analysis, statistical learning, perceptualmapping and preference scaling, along with specializedplanning tools such as stratified, clustered or multistagesampling, are combined with the ability to model theconsumer decision-making process. The result? Yourinferences can now be statistically validated. You canvisualize and explore relationships in your data to predictoutcomes. And you can inform product design with thefeatures and attributes that are most important to clientsand target markets.Learn more about SPSS Statistics for market research“SPSS made sense to me . I like itbecause it allows me to identify andpredict relationships with structuralequation modeling.”— D. Anthony Miles, forensic marketing expert,Miles Development Industries CorporationPowerful survey research technology enables moreaccurate identification of market trends

IBM Data and AIBetter outcomes for governmentDid you know that 75 percent of government entities aredistrusted by citizens? And that the same percentage ofgovernment leaders say traditional business models arenot sustainable in the current environment of digitaldisruption? All over the world, governments are feelingthe pain of using outdated technology to address new anddifferent citizen expectations. They also acknowledge thatit may take time to re-examine their role in society andre-imagine how to achieve sustained success. Allgovernment agencies need deeper insight into citizenneeds, the efficacy of government programs and how tobudget for those programs as they start on the path tobecoming more modern, collaborative and digital.How governments are using SPSS StatisticsLaura Squier, Consulting Analytics and AI at OZ, shareshow she uses SPSS to analyze data for governmentclients and help them achieve better outcomes.Addressing government challenges with SPSSStatisticsWith SPSS Statistics, a seamless flow of data togovernment agency decision-makers helps themimprove citizen services, make smarter decisions,manage budgets and mitigate fraud and threats.Linear regression, Monte Carlo simulation, geographicalanalysis and other statistical methods enable deepinsights from data that can improve the quality of life forcitizens2. The ability to investigate the relationshipbetween variables when studying citizen preferences oranalyzing budgets enables agencies to predict and targetthe needs of citizens more accurately. SPSS Statisticsalso provides the predictive analytics tools that can helpyour government agency detect fraud and waste, fasterand better.Learn more about SPSS Statistics for government“I used SPSS Statistics across-the-boardexploratory data analysis . I can look athundreds of variables at once . to beviewed, copied or pasted into Excel,PowerPoint, etc.”— Laura Squier, consulting analytics and AI, OZSPSS Statistics enables agencies the ability to investigatethe relationship between variables when studying citizenpreferences5

6SPSS Statistics for better outcomesBetter outcomes for healthcareImplementing and applying solutions for better healthcaredelivery and outcomes requires overcoming barriers suchas the nature of healthcare decisions, problematic dataconventions, outdated practices in care delivery andmisaligned incentives for different providers. If you’re aprovider, you know that analytics can help. But highlysensitive information and the need for timely — and ofteninstant — action means that these analytics must be ableto address the very specific needs of healthcare. After all,in many cases, healthcare decisions have life-or-deathconsequences.Addressing healthcare challenges with SPSSStatisticsWith SPSS Statistics, your healthcare organization canimplement a data-driven model of care that improvesquality, lowers costs and drives better patient outcomes.A wide range of statistical procedures — including linearregression, Monte Carlo simulation and geographicalanalysis — can surface critical insights from patient data.You can easily investigate the relationships betweenvariables such as patient treatment and dose responsesin clinical trials to improve treatments and better predictoutcomes. And, univariate and multivariate modelingtechniques can drive the most accurate conclusions whenworking with data that describes complex relationships.How healthcare organizations are usingSPSS StatisticsUsing SPSS Statistics, University Hospitals ofLeicester validated and enriched a system calledPOPS that scores patients’ on-risk factors, helpingdoctors decide which patients need urgent care andwhich they can safely send home.Read the case studyLearn More about SPSS Statistics for healthcare“Our doctors now use POPS [a systemenriched by SPSS Statistics] to assessincoming patients, determine the severityof each case and prioritize treatment.Ultimately, this helps us provide bettercare and improve patient outcomes.”— Dr. Damian Roland, consultant in pediatric emergencymedicine, University Hospitals of Leicester

IBM Data and AIBetter outcomes for retailThe increased influence of social media and mobile appshas transformed retail, ramping up the pressure to deliveromnichannel experiences. Customers are more willingthan ever to switch retailers based on a better offer orsocial media recommendation. Competition for customerdollars is fierce. Meanwhile, your retail business isgenerating massive volumes of data daily, and you needto translate it into valuable insights that point to consumerpreferences or the latest market trends. But if you are likemost retailers, using this data efficiently to deliver theexperiences customers expect while improving theperformance of promotions, campaigns, assortment andreplenishment is a major challenge.Addressing retail challenges with SPSS StatisticsSPSS Statistics can help retailers better understand theircustomers, make the right offers to consumers and deliverthose offers through the right channels. You can determinefuture changes in selling patterns and quickly translatethat into a series of coordinated decisions that go right upthe supply chain. SPSS Statistics can also help you profilecustomers based on their browsing and purchase history,track the responses to different types of offers to discovercustomer preferences and identify the behavior thatconverts browsers into shoppers:––––––How retailers are using SPSS StatisticsRedcats Group wanted to provide its brands with acommon, user-friendly predictive analytics tool, sothey chose SPSS software to perfect their marketingstrategies.Watch the video“With SPSS software, your energy andintelligence are focused on the best wayof getting the best information.”— Claire Fouquerand, Vice President, CRM and CustomerInnovation, Redcats GroupUse market basket analysis to determine target offersthat can increase profits.Determine the next likely purchase based on yourcustomer profiles and histories.Tailor offers to the point of interaction and build crosschannel loyalty with coupons informed by online activity.SPSS Statistics can also help you profile customers basedon their purchasing history7