GfK Custom Research - CSDI Workshop

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GfK GroupGfK Custom Research – Nick Moon, GfK NOP Social ResearchJuly 20081GfK Custom ResearchGrowth From Knowledge

GfK GroupGfK Custom Research – Nick Moon, GfK NOP Social ResearchJuly 2008Solid and reliable thanks to our history, transforming academic heritage into actionable research decisions7Founded inGermany in 1925Majority owned by GfK associationTOTAL AUTONOMYEXPERIENCEUniversity background andpartnershipLarge team of fully devoted R&DengineersNEW APPROACHESCENTER OF EXCELLENCEQuoted company on the GermanStock Exchange since 1999PERFORMANCEContinuous client partnering fornew research developmentsINNOVATIONLong term clientRELATIONSHIPS

GfK GroupGfK Custom Research – Nick Moon, GfK NOP Social ResearchJuly 2008International coverage:The GfK world is orange115 companies, More than 9.000 employeeswho offer market research services in 90 ic750750Central& EasternEurope2.000NorthAmerica1.5008

GfK GroupGfK Custom Research – Nick Moon, GfK NOP Social ResearchJuly 2008Central and East European Network Developed by GfK Austria:GfK is the Leader in the CEE Knowledge Market9AUSTRIAsince 1950POLANDsince 1990CZECHREPUBLICsince 1991RUSSIAsince 1991SLOVAKIAsince 1990UKRAINEsince 1998ESTHUNGARYsince 1989BOSNIAsince 2004SERBIAsince 2002ROMANIAsince 1996LTLVSLOVENIAsince 2001CROATIAsince 1999RUSBULGARIAsince 1994BYPLCZAKAZUASKSLOHRHBiH SRBROBGKAZAKHSTANsince 2005BALTICSsince 2006FYROMsince 2007

GfK GroupGfK Custom Research – Nick Moon, GfK NOP Social ResearchJuly 2008Representations in Central- and Eastern Europe - employees10 20 employeesΣ approx. 1300 LBG

GfK GroupGfK Custom Research – Nick Moon, GfK NOP Social ResearchJuly 2008Internet Use in Europe - Percent11

GfK GroupGfK Custom Research – Nick Moon, GfK NOP Social ResearchJuly 2008International culture:To optimize international/ Multi-cultural studies and insights12GfK GLOBAL EXPERTISE, LOCAL KNOWLEDGE

GfK GroupGfK Custom Research – Nick Moon, GfK NOP Social ResearchJuly 2008International resources:Global resource and up-to-date technology13GfK GlobalOnline PanelGfK GlobalData BasesGfK GlobalTechnology More than 3.000.000people are GfK panelistsover the 5 continents. New productdevelopment Global resourceoptimization, Brand &communication Customer andemployee satisfaction Up-to-date technology:CATI platform, Onlinereporting Dedicated Onlineexpert teams

GfK GroupGfK Custom Research – Nick Moon, GfK NOP Social ResearchJuly 2008International science-based culture14University background and partnershipDriver of “Method & Development”Centers of Excellence connectedto M&D centers, and key account teamsFrequent Awards for Best Methodologicalor Best Practice papers at ESOMARTrustee Member of the MSI and of severalacademic associations

GfK GroupGfK Custom Research – Nick Moon, GfK NOP Social ResearchJuly 2008International Knowledge Transfer system15KnowledgeExchangeSystem KESGfKAcademyCLIENTSCenters ofExcellenceGfK. Growth From Knowledge Method &Development

GfK GroupGfK Custom Research – Nick Moon, GfK NOP Social ResearchJuly 2008Social Research Across GfK16 UK - mostly central governmentUS – mostly public affairsBelgium – government and mediaNetherlands – governmentPoland – mainly media, esp pollingItaly – government, public affairs, polling

GfK GroupGfK Custom Research – Nick Moon, GfK NOP Social ResearchJuly 2008Social Research Across GfK17 Turkey – international NGOs, governmentGermany – government and NGOsGfK Verein – multi-nationalAustria – many CEE-wide studiesIndia – international NGOs, very complexUkraine – mainly media

GfK GroupGfK Custom Research – Nick Moon, GfK NOP Social ResearchJuly 2008So how does it all work?18 If you have an existing contact start withthem If there is a GfK company in your country,start with them If all else fails go to www.gfk.com

GfK GroupGfK Custom Research – Nick Moon, GfK NOP Social ResearchJuly 200819ThankYOU.Contact name: Nick MoonMail: nick.moon@gfk.comTel: 44 207 8909830

GfK Group GfK Custom Research – Nick Moon, GfK NOP Social Research July 2008 . Solid and reliable because we are a leading global market research company. Sales. In 2007: 1,800 million US Employees. More than 9,000 full-time staff. Growth. An average growth of 15% during the last 10 years. Services. Fact based consultancy Full global .

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