ANALYST & INVESTOR DAY BIC Advertising & Promotional .
ANALYST & INVESTOR DAYBIC Advertising & Promotional ProductsThe Advertising & Promotional Products industryInvestor Relations Department: 33 (0)1 45 19 52 26www.bicworld.com
AgendaHistory and definitionA structured BUT fragmented industryA large and growing businessA cost effective advertising medium2
History and definition1789George Washington commemorative buttons are the first knownPromotional Products of the historyLate 19th Century in Coshocton, OhioJasper Meek, a newspaper ownerHis objectives: taking on job printing,to use his printing press between editions M. Cantwell, owner of a shoe shopHis objectives: build store traffic and increase namerecognition to ultimately increase salesThe product: a burlap book bag with a simple advertising message« Buy Cantwell Shoes » distributed to children visiting Cantwell shopThe first Advertising and Promotional Products was born3
History and definition2010Items usedused toto advertiseadvertise andand promotepromote aa product,product, aa serviceservice oror aa companycompany programprogramItems Advertising specialties Premiums Incentives Business gifts Awards Prizes Commemoratives Imprinted/decorated items4
History and definition2010Advertising andand PromotionalPromotional ProductsProducts are:are:Advertising1Distributedindividually2Sold as part of advertisingand marketing programs5
AgendaHistory and definitionA structured BUT fragmented industryA large and growing businessA cost effective advertising medium6
A structured BUT fragmented industryDistribution model flowA four-partfour-part systemsystem traditionaltraditional distributiondistribution modelmodelASupplierDistributorCompanyEnd-user7
A structured BUT fragmented turingAssemblySourcingMultiple printing applicationsProducts areare soldsold blankblank oror imprintedimprintedProducts8
A structured BUT fragmented onal outside sales team Fulfillment programs, Door-to-door sales,Friends and familyDirect Marketing WEB, Catalogs, Samples, TelesalesSpecial markets Hotel & lodging, Pharmaceutical,Tobacco, Government9
A structured BUT fragmented industry3SupplierDistributorCompany4End-user Brand awareness Employee relations& events Tradeshows Public relations New customer acquisition Dealer/distributorprograms New product/serviceintroduction Employee service awards Not-for-profit programs Internal promotions Safety education/incentive Customer referral Marketing researchEnd-userEnd-userEnd-userEnd-userEnd-user10
A structured BUT fragmented industrySupplierunique sales & marketingstrategiesMultiple sales & marketing strategiesDistributorEnd-userCompanyDirect marketingProperty GMDistributorTraditional outsidesales teamEnd-userCompanyEvent managerDistributorEnd-userCompanySpecial marketsProcurement11
A structured BUT fragmented industryWorldwide industry associations servicing the trade12
A structured BUT fragmented industryEst. total number of Suppliers and Distributors7,150 SuppliersSuppliers7,15040,700 000USASuppliers3,500Distributors21,000LATIN AMERICASuppliers400Distributors1,600Source: BIC estimatesOCEANIASuppliers420Distributors1,80013
A structured BUT fragmented industryWorldwide competitive market overview - SuppliersIn million EurosEstimated 2008 net salesCANADAPF Polyconcept12Spector3Sanford2EUROPEPF Polyconcept261Mid Ocean Group150InspirionUSABroder Bros.313PF Polyconcept283Ennis22165OCEANIALATIN AMERICAMaxiDistribuciones11Sun Line10PromolinePenline4Logo-Line3Image Collection39Source: PPAI 2008 figures / BIC Estimates / Polyconcept - 1 Euro 1.38 USD14
A structured BUT fragmented industryA fragmented industry: the US example2008 suppliers estimated market shareOthers4%3%3%1%1%1%1%1%S&S Activewear4% 5%Staton Corporate & Casual3M Promotional MarketsAsh CityBodek & RodhesSanMar75%EnnisPolyconcept North AmericaBorder Bros & CoBIC Graphic US Norwood Promotional ProductsSource: PPAI – BIC estimates15
A structured BUT fragmented industryWorldwide competitive market overview - DistributorsIn million EurosEstimated 2008 net salesCANADAAccolade Reaction Group29Genumark15Staples/Corporate Express13USAStaples/Corporate Express324Proforma178Group II OCEANIACorporate ExpressOfficeMaxLATIN AMERICAArticulos Exclusivos JA9.9Publigraphics3.8Miguel Angel Distribuciones1.4Source: ASI, PPAI, and BIC estimates - 1 Euro 1.38 USDCopy Cat Promotions38.41.1116
A structured BUT fragmented industryA fragmented industry: the US example2008 distributors estimated market share1%Others2%Adventures in AdvertisingNational Pen Corp.HALOCintasGeiger4 Imprint USGroup II CommunicationBDA89%ProformaStaples Promo ProductsSource: PPAI17
A structured BUT fragmented industryEst. total number of Distributor sales representatives202,400 DistributorDistributor salessales representativesrepresentatives202,400CANADA: 15,000EUROPE: 30,000USA: 150,000LATIN AMERICA:4,500Source: BIC estimatesOCEANIA: 2,90018
A structured BUT fragmented industry2008 North American sales by product categoryAutomoti vesTexti l es 2%Per sonnal2%2%Cl ocks and Watches Food1%1%El ectr oni cs 2%Sti cker s 2%Wear abl es31%Computer s 2%Magnets 2%Games 2%Buttons/ Badges 2%Housewar es 3%Spor ti ng Goods3%Other s 3%Wr i ti ng Instr uments9%Awar ds 4%Cal endar sDesk/ Of f i ce/ Busi nessAccessor i es 5%Dr i nkwar e6%Source: PPAI8%Bags7%19
A structured BUT fragmented industry2008 North American sales by programMarketing Research 1.69%Others 2.10%Customers Referral 4.43%Brand Awareness 12.59%Safety Education / Incentive 4.64%Internal Promotions 5.01%Employees Relationsand Events 11.87%Not-For-ProfitPrograms 6.26%Employee Service 6.28%Tradeshows 11.48%New Product/ServiceIntroduction 7.09%Dealer / Distributor Programs 7.78%Public Relations 10.56%New Customer / Accunt Generation 8.22%Source: PPAI20
A structured BUT fragmented industryTop buyers of promotional products Education Financial Not-for-profit Healthcare Construction Trade & Professional Associations Real Estate Government Professionals: Doctors, Lawyers, CPAs, etc Restaurants & barsSource: PPAI21
AgendaHistory and definitionA structured BUT fragmented industryA large and growing businessA cost effective advertising medium2222
A large and growing business2008 estimated Distributor market size25.3bn Euros2008 estimated Supplier market size13.9bn aSource: PPAI and BIC estimates; 1 Euro 1.38 23
A large and growing business1989 – 2009 US Distributor industry sales in billion USD 6.1% annual growth rate (CAGR)18.017.925.1%US GDP18.119.2%17.316.316.614.919.418.8US DistributorIndustry 4.519895.0 5.15.2-5.6%-7.3%End of theInternet rime” crisis2009(est.)1989Source: PPAI, Bureau of Economic 19.5%2009(est.)24
AgendaHistory and definitionA structured BUT fragmented industryA large and growing businessA cost effective advertising medium25
A cost effective advertising mediumOne of the most important advertising supportIn billion USD – 2007 selected media advertising sales / U.S. market sSource: PPAI researchPoint of purchaseCable TVYellow ctsPlacement26
A cost effective advertising mediumA growing advertising supportU.S. market figures - selected media advertising sales growth 14%1999-2004 CAGR 12%2004-2007 CAGR 8% 7% 5% 5% 4% 3% 3% 3% 3% 2%InternetSource: PPAI researchPromotional ProductsMagazines 2%OutdoorTVNewspapers 2%Radio27
A cost effective advertising mediumFlexible84%42%62%MemorableEffectiveOf recipients of advertising and promotional specialtiescan identify the advertiserOf recipients of advertising and promotional specialties havea more favorable impression of the advertiserOf recipients of advertising and promotional specialties didbusiness with the advertiser after receiving an itemSource: 2008 Advertising Specialty Institute research28
A cost effective advertising mediumOne of the best cost per impression among other ties0.004Radio0.005Cable skaccessoriesPrime Time TV0.019Other wearablesSource: 2008 Advertising Specialty Institute research0.0330.004Other 0.02129
DislaimerThis document contains forward-looking statements.Although BIC believes its expectations are based on reasonableassumptions, these statements are subject to numerous risks anduncertainties.A description of the risks borne by BIC appears in section “Risks andOpportunities” of BIC “Reference Document” filed with the Frenchfinancial markets authority (AMF) on 31 March 2009.30
3M Promotional Markets Ash City Bodek & Rodhes SanMar Ennis Polyconcept North America Border Bros & Co BIC Graphic US Norwood Promotional Products Source: PPAI – BIC estimates A fragmented indus
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BIC Group – Press Release – Page 1 of 17 BIC GROUP – PRESS RELEASE CLICHY – 12 FEBRUARY 2020 Follow BIC latest news on FOURTH QUARTER AND FULL YEAR 2019 RESULTS FY 2019 Net Sales: 1,949.4 million euros o Down 1.9% on a comparative basis FY 2019 Normalized Income From Operation: 331.8 million euros o Normalized Income From Operations margin: 17.0%
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advertising and marketing investment linked to the launch of BIC Soleil System 9.2% 8.2% Lighters Growth in Europe, North America, Latin America 94% of BIC lighters sold to the trade in Europe were child-resistant in December 2007 IFO margin decreased primarily driven by less favorable absorption 3.7% 32.1% Stationery
I. DNA, Chromosomes, Chromatin, and Genes DNA blueprint of life (has the instructions for making an organism) Chromatin uncoiled DNA Chromosome coiled DNA You have 46 chromosomes or 23 pairs in the nucleus of each body cell. o 23 from mom and 23 from dad Gene a segment of DNA that codes for a protein, which in turn codes for a trait (skin tone, eye color, etc); a gene is a stretch of .
