ATTENDANCE AUDIT SUMMARY - Cdn.ces.tech

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ATTENDANCEAUDIT SUMMARYCES 2020January 7-10, 2020Las Vegas, NevadaCES.tech

Letter from Consumer Technology Association (CTA) For more than 50 years, CES has served as a global platform for companies to share innovative technologywith the world. In these challenging times, CES showcases the spirit of innovation and brings together energyand creativity that will enable technology to make the world healthier, safer, more resilient and connected.CES 2020 featured transformative technologies such as artificial intelligence, the 5G ecosystem and mobileconnectivity. CES 2020 inspired and connected major industries across the globe and highlighted trendsthat are now more important than ever, including non-traditional tech and tech for good. We are certainthat technology, including the innovations at CES, will help energize the global economy and pull theworld through the current crisis to emerge safer and stronger than before.CES 2020 hosted 4419 exhibiting companies across more than 2.9 million net square feet and attracteda total attendance of 171,268, including 6517 members of media. This result aligns with our strategy ofmanaging attendee numbers and attracting the most highly qualified attendees.CES is one of a select group of trade shows that follow the strict auditing requirements set by UFI, theGlobal Association of the Exhibition Industry. CES adheres to these requirements to ensure that you havethe most detailed and accurate information on CES’s trade event attendance. To help you succeed andgrow your business, we are proud to provide you with this independently audited attendance data in ourCES 2020 Attendance Audit Summary.Thank you for your endless support and commitment to CES, and we look forward to welcoming you backto CES 2021, January 6-9.Gary ShapiroKaren ChupkaPresident and CEOConsumer Technology AssociationEVP, CESConsumer Technology AssociationCES 2020 Attendance Audit Summary 3

Table of ContentsIntroduction. 5Attendance Highlights. 6International Highlights. 7Speaker Highlights. 8Social Media Reach. 9Attendance Profiles.10Industry Attendee Profiles.11Government Representatives. 13Media Coverage.14About CTA. 174 CES 2020 Attendance Audit Summary

IntroductionPrefaceCES is the world’s gathering place for all who thrive on the business of consumer technologies. It hasserved as the proving ground for innovators and breakthrough technologies for 50 years – the globalstage where next-generation innovations are introduced to the marketplace. As the largest hands-on eventof its kind, CES features all aspects of the industry. Owned and produced by the Consumer TechnologyAssociation (CTA) , it attracts the world’s business leaders and pioneering thinkers.Visit CES.tech for news and information about CES.To speak directly with a CES sales representative regarding exhibit space or promotional opportunities,please contact us at exhibit@CTA.tech or 1 703-907-7645.Audit SourcesThe CES 2020 Attendance Audit Summary provides exhibitors and prospects insight into those inattendance at CES. This information will aid in evaluating opportunities and maximize your ROI from CES.Information included in this document was derived from: BPA Worldwide’s CES 2020 Exhibition and Conference Audit ReportCES 2020 Registration Data, provided by Compusystems2019 Fortune Global 500 listTWICE 2020 Top 100 CE RetailersBPA WorldwideBPA Worldwide provides an independent, third-party verification of CESattendance, attendee demographic information, records and record-keepingsystems. It is important that CES exhibitors have valuable, accurate attendancedata to enhance market analysis and verify the show’s credibility.CES 2020 Attendance Audit Summary 5

Attendance HighlightsThe following numbers are highlights of the top attendance segments and represent a snapshot ofCES attendance. For more information, please contact a sales representative at exhibit@CTA.techor 1 703-907-7645.CES 2020 TOTAL ATTENDANCE OVERVIEWDomesticIndustry Attendees66,63334,165100,798Exhibitor 0,687171,268MediaTotal Verified AttendanceInternationalTotal VerifiedAttendanceRegistration TypePAID CONFERENCE PROGRAM PARTICIPATION*DomesticInternationalTotal VerifiedAttendanceConference 404330of the 2019 FortuneGlobal 500 companiesCES 2020attractedSENIOR-LEVEL EXECUTIVE ATTENDANCEJob FunctionVerified AttendancePresident/Founder13,3647.8%C-Level Executives8,4904.9%Vice President/SVP/EVP25,02714.6%Director/Sr. Manager/General Manager26,31215.3%Total Senior-Level Executives73,19342.7%*Conference Program participation numbers are included in Total Verified Attendance.6 % of Total VerifiedAttendanceCES 2020 Attendance Audit Summary

International HighlightsCES welcomed a global audience with 60,687 international visitors from 163 countries, regions andterritories attending CES 2020. Many of our international visitors came as part of 85 formal delegations.North America6,589Europe15,313Middle East/Asia36,612Oceania718South America1,164Africa29135.4%of CES 2020 attendance camefrom outside the United States.TOP 20 COUNTRIES, REGIONS & TERRITORIES IN ATTENDANCECountryUnited StatesVerified AttendanceCountryVerified th Korea10,471Netherlands887Japan8,245Hong Kong SAR, 619Germany2,471Australia558United Kingdom2,359India482Taiwan, China2,354Singapore444Mexico1,660Brazil423CES 2020 Attendance Audit Summary 7

Speaker HighlightsTop executives presented their insights and visions for the industry’s future at CES 2020, withpresentations from: Cristiano Amon, President, Qualcomm Inc. Erin Egan, Chief Privacy Officer, Facebook Melissa Andresko, Corp. Brand Ambassador,Lutron Peggy Fang Roe, Global Officer, CustomerExperience, Loyalty, and New Ventures, Marriott Jim Bankoff, Chairman and CEO, Vox Media Tadashi Ted Funahashi, MD, Chief InnovationOfficer, Kaiser Permanente Southern California Amy Baker, EVP Strategy & Insights,A E Networks Ed Bastian, CEO, Delta Michael Bess, VP Healthcare Strategies,United Healthcare Group Marc Benioff, CEO Salesforce Dr. Pat Brown, CEO, Impossible Foods Heidi Browning, CMO, National Hockey League James Cameron, Director, Screenwriter andProducer, Lightstorm Entertainment Hon. Elaine L. Chao, U.S. Sec. of Transportation Liz Claman, Fox Business Bernard Coleman, Head of Inclusive Engagement,Uber Audrey Hendley, President, American ExpressTravel Jane Horvath, Sr. Director, Global Privacy, Apple Barbara Humpton, CEO, Siemens USA Jo Ann Jenkins, CEO, AARP Alan Jope, CEO Unilever Ola Källenius, Chairman of the Board ofManagement of Daimler AG & Head ofMercedes-Benz Cars Jeffrey Katzenberg, founder and Chairman,Quibi Alicia Keys, Grammy Award-Winning Artist Katie Couric, Emmy-winning Journalist andFounder, Katie Couric Media Hyun-Suk Kim, President & CEO, ConsumerElectronics, Samsung Terry Crews, Host, America’s Got Talent &America’s Got Talent: The Champions; Star,Brooklyn Nine-Nine Michael Kratsios, United States ChiefTechnology Officer, OSTP Mark Cuban, Entrepreneur and Judge,Shark Tank Ester Dean, Producer-Mentor, Songland Suzy Deering, VP, CMO eBay Kate del Castillo, an international superstar andthe lead on La Reina del Sur8 Adam Harter, SVP, Sports, Media, andEntertainment, PepsiCoCES 2020 Attendance Audit Summary Julie Loeger, EVP Discover Alan Lotvin, EVP, Chief Transformation Officer,CVS Health Andrea Mallard, CMO, Pinterest Tim Mapes, SVP, CMO Delta Michelle McKenna, CIO, NFL

Speaker Highlights Dr. Mehmet Oz, M.D. attending Physician NYPresbyterian- Columbia Medical Center Natalie Schneider, VP, Digital Health, Samsung Tariq Shaukat, President, Industry Product &Solutions, Google Cloud Joe Montana, Professional Football Hall ofFamer Mike Sievert, President and COO, T-Mobile Mandy Moore, Star, This Is Us Sir Martin Sorrell, S4 Capital Natalie Morales, West Coast Anchor, TODAY;Host, Dateline Albert Ng, CEO, Misapplied Sciences Andre Stapleton, Global Head of LabelRelations, Amazon Music Michael Thacker, EVP, Bell Helicopter Diana O-Brien, Global Chief Marketing Officer,Deloitte Ivanka Trump, Special Advisor to the President,The White House John Padgett, Chief Experience & InnovationOfficer, Carnival Corp. Lulu Wang, Writer and Director Marc Pritchard, Chief Business Officer, P&G Meg Whitman, CEO, Quibi Mark Read, CEO, WPP Linda Yaccarino, Chairman, Advertising Salesand Client Partnerships, NBCUniversal David Rhew, Chief Medical Officer, Microsoft John Zimmer, Co-Founder and President, Lyft Michael Roth, Chairman and CEO, IPGSocial Media ReachHighlights include:839Kmentions of CES 2020 across social media785Kcross-channel audience6K tweets an hour during CES 202087%positive sentiment on socialReflects period of January 5-10, 2020CES 2020 Attendance Audit Summary 9

Attendance ProfilesJOB TITLE BREAKDOWNIndustry AttendeeExhibitor PersonnelTotal AnalystBuyerCreative ProfessionalEngineerManager/Store Manager/Product ManagerManufacturer’s RepresentativeMedical Professional, DoctorProduction TechnicianSystems Installer/IntegratorTrainer/EducatorENTERTAINMENT & ADVERTISING COMMUNITY*Industry AttendeesTotal Verified AttendanceAdvertising & MarketingContent, Media & EntertainmentTotal Advertising & Entertainment5,2455,50010,745TOP 20 REPRESENTATION FROM TWICE’S 2020 TOP 100 CE RETAILERSCompanyAmazonMicrosoft Retail StoresLenovoAppleDell TechnologiesHewlett PackardBest BuyWalmartBoseCostoNumber of Repsat CES 20201,4458176293493102622402077966Number of Repsat CES 2020CompanyTargetRakutenNewegg.comThe Home DepotStaplesB&H Photo VideoFry’s ElectronicsCuracaoSam’s ClubWalgreens Boot Alliance64634435343125222018*Individuals self-reported; total represents a single individual with duplicate selects removed.CES 2020 Attendance Audit Summary 10

Industry Attendee ProfilesREPRESENTATION FROM BUYING ORGANIZATIONSVerified IndustryAttendees*% of Total VerifiedIndustry Attendees726 1%Distribution4,7314.6%Retail7,6557.5%System Integrator/Installation/VAR3,0733%Total Representing Buying Organizations16,18516%Type of OrganizationCorporate (Non-Retail)REPRESENTATION FROM OTHER INDUSTRY ORGANIZATIONSVerified IndustryAttendees*% of Total VerifiedIndustry AttendeesAdvertising & Marketing5,2455.2%Business Services3,4273.3%Content, Media & Entertainment5,5005.4%Digital ing/Research & Development5,7545.7%Finance (Banking, Service, ech2,6342.6%Manufacturer’s Rep, Manufacturing10,61410.5%798 1%Software Development/Publishing5,4335.3%Sports & Fitness1,0291%Telecom & Utilities3,8293.7%Travel & Tourism1,3101.2%Venture Capitalist/Private Equity/Investing2,0752%Type of OrganizationNon-Profit/NGO/Lobbying*Industry Attendees Does not include media or exhibitor personnelCES 2020 Attendance Audit Summary 11

Industry Attendee ProfilesTOP 20 PRODUCT CATEGORIES OF INTERESTMarket/Product Category**Industry Attendees*Artificial Intelligence32,271Smart Home31,009Wireless Devices27,556Software and Apps25,787Vehicle ter Hardware21,233Virtual Reality & Augmented Reality20,551Telecommunications19,874Smart Cities18,560Sensors and Biometrics18,557Cloud Services17,881Digital Health16,466Audio/High-End/High Performance16,416Gaming15,606Video15,249Wireless Services14,851Drones14,674Cyber Security and Privacy14,293*Industry Attendees Does not include media or exhibitor personnel** Industry Attendees may select multiple market/product categoriesCES 2020 Attendance Audit Summary 12

Government RepresentativesThrough our Leaders in Technology program, CES 2020 attracted 238 government guests from acrossthe globe, including state elected officials, high-ranking U.S. Congressional and agency staff as well asinternational government officials and staff.APPOINTED AND ELECTED OFFICIALSThe White House (4)U.S. Senate (2)U.S. Department of Commerce (2)U.S. Department of Transportation (1)U.S. Department of Energy (2)U.S. Department of State (1)U.S. Department of Labor (1)Federal Trade Commission (3)Federal Communications Commission (4)Department of Homeland Security (1)Government of France (3)Government of Switzerland (2)Government of Italy (2)Government of Canada (2)Government of United Kingdom (1)Government of Netherlands (2)Government of South Korea (1)Government of Bulgaria (1)Government of Nigeria (1)Government of Panama (1)Government of Taiwan (2)State of New Hampshire (2)State of Georgia (1)State of New York (1)State of South Carolina (1)State of Pennsylvania (1)State of Louisiana (1)State of Michigan (7)State of Florida (7)State of Texas (3)State of Wisconsin (1)State of Nevada (2)State of Colorado (1)State of Washington (2)State of North Dakota (1)State of Utah (2)State of Arizona (1)State of Hawaii (1)U.S. AND INTERNATIONAL GOVERNMENT STAFFU.S. Senate (13)U.S. House of Representatives (31)U.S. Department of State (1)U.S. Department of Justice (1)U.S. Department of Defense (1)U.S. Department of Commerce (36)Department of Transportation (18)Department of Energy (16)Department of Homeland Security (7)Food and Drug Administration (6)Federal Trade Commission (3)Federal Communications Commission (6)Small Business Administration (3)National Aeronautics and Space Administration (9)Federal Aviation Administration (4)Environmental Protection Agency (10)Embassy of Sweden (1)Government of Italy (1)Government of Canada (3)Government of Israel (1)European Parliament (1)State of Michigan (2)State of Colorado (1)State of Utah (1)CES 2020 Attendance Audit Summary 13

Media CoverageCES 2020 attracted 6517 members of the media from 79 countries, regions and territories. Major broadcastnetworks, trade publications, magazines, newspapers, websites, podcasts and blogs covered CES 2020extensively. The show also partnered with and received coverage from media outlets around the world inlifestyle, health & fitness, automotive and beyond the traditional technology publications.MEDIA REACH200K global media hits20K broadcast hitsPositive coverage sentiment rose above86%INTERNATIONAL MEDIA ATTENDANCE BY REGIONOceaniaAfrica49 Media9 Media2% 1%North America(excl. U.S.)11%273 MediaSouth America5%128 MediaEurope37%969 MediaMiddle East/Asia45%1,158 MediaCES 2020 Attendance Audit Summary 14

Big Names in Coverage IncludeABCAdAgeAdweekAFPAssociated PressAutomotive NewsAutoweekAxiosBBCBloombergBusiness InsiderCampaignCar and DriverCBCCBSCGTNCheddarChicago TribuneCNBCCNETCNNCNN en EspañolConsumer ReportsDigital Imaging ReporterDigital TrendsEdmundsEl MundoEl PaísEl UniversalElleEngadgetEuronewsEvening StandardFast CompanyFayerWayerFinancial TimesForbesForbes MéxicoFortuneFox NewsFrance 24GizmodoGood HousekeepingGQHi-Tech MailHouse BeautifulHuffPostiHeartMediaInc.Innovation & Tech TodayInvestor’s Business DailyKBS (Korean Broadcasting System)Kyodo NewsLA NACIONLa TribuneLaptop MagazineLas Vegas Review-JournalLe FigaroLe MondeLos Angeles TimesMaeil Business NewsMarketWatchMashableMen’s JournalMotor TrendNBCNewsweekNHK (Japan Broadcasting Corp.)NikkeiOUATCH TVPBSPCMag.comPCWorldPopular MechanicsPopular PhotographyPopular ScienceReutersReviewed.comRolling StoneSINASOHU.comSouth China Morning TencentThe Asahi ShimbunThe Chosun IlboThe Daily BeastThe Daily MailThe Denver PostThe Detroit NewsThe Economic TimesThe EconomistThe Globe and MailThe GuardianThe Hollywood ReporterThe Japan TimesThe Korea Economic DailyThe New York TimesThe Retail ObserverThe Sydney Morning HeraldThe VergeThe Wall Street JournalThe Washington PostTIMETMT PostTom’s GuideTom’s HardwareTV AsahiUnivisionUpload VRUSA TodayVarietyVentureBeatVoxWhat Hi-Fi?WirecutterWIREDWomen’s HealthXinhuanetYahooYesky.comYiCai NewsZDF German TVZDNetZOL.COM.CNCES 2020 Attendance Audit Summary 15

2020 Media PartnersCES 2020 Attendance Audit Summary 16

About Consumer Technology AssociationAs North America’s largest technology trade association, CTA is the tech sector. Our members are theworld’s leading innovators - from startups to global brands - helping support more than 18 millionAmerican jobs. CTA owns and produces CES - the largest, most influential tech event on the planet.Find us at CTA.tech. Follow us @CTAtech.UPCOMING CES EVENTSParis, FranceOctober 7, 2020Las Vegas, NVJanuary 6-9, 2021Amsterdam, NetherlandsOctober 15-16, 2020New York, NYNovember 12, 2020Las Vegas, NVJanuary 4, 2021CES 2020 Attendance Audit Summary 17

Notes

Consumer Technology Association (CTA) 1919 South Eads Street Arlington, VA 22202 U.S.A.703-907-7600 main 703-907-7601 faxCTA.tech CES.techexhibit@CTA.tech

CES 2020 Attendance Audit Summary fi 5 Preface CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators

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