31st Annual PRSA Nashville Parthenon Awards

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31st Annual PRSA Nashville Parthenon AwardsAWARD OF MERIT WINNERSPROJECTAdvertorial: GS&F - The edible backyard: A source for family meals - and funAnnual Reports by For-profit: Dollar General - Dedicated to Those Who Serve DVL Seigenthaler - Jack Daniels 2015 Civic Report DVL Seigenthaler - Tractor Supply Co. 2015 Annual Report Goodwill Industries of Middle Tennessee - Goodwill 2015 Community Impact ReportAnnual Reports by Nonprofit: Deane Smith - Deane Smith, Council on Aging Annual Report The Community Foundation of Middle Tennessee - Annual Report - E Pluribus Unum: “Out of Many, One”Audiovisual: Television Public Service Announcement: DVL Seigenthaler - Georgia Decal Quality Rated PSAAudiovisual: Video Program: Brookdale Senior Living - When a Love Story Includes Dementia Videos DVL Seigenthaler - Franklin American Mortgage Company Make-A-Wish Video DVL Seigenthaler - Kerry Goode, ALS Warrior GS&F - A Grand Adventure GS&F - LP Signature Series Case Study Videos Metropolitan Nashville Airport Authority - Unveiling a Vision through VideoBrochures and Booklets: DVL Seigenthaler - Diversified Trust "Big Picture" brochures General Board of Higher Education & Ministry - GBHEM Tells 150 Year History MP&F Public Relations – Developing Your Future at BlueCrossMagazines: Burgundy Group - Father Ryan's Irish Ayes Goodwill Industries of Middle Tennessee - The Ambassador, 2016 GS&F - LP Building Products "Engineered Wood" Magazine Lovell Communications Inc. - Compassus Everyday Compassion Magazine Tennessee Bankers Association - The Tennessee BankerMarketing Consumer Products and Services: Dollar General - Get Your Gel Pens Ready!Media Relations-Media Kits/Press Kits: MP&F Public Relations - Marine Week Nashville Media Kit

Media Relations-Media Placement: Brookdale Senior Living - Brain Health - New York Times Brookdale Senior Living - Brookdale's Entrepreneur in Residence - NPR DVL Seigenthaler - 2 brothers, 3 mothers, 1 memorable adoption story GS&F - Chick Days Fox & Friends Hall Strategies - Tennessee cowboy story drives PBR sellout Lovell Communications Inc. - Baton Rouge General HealthLeaders Article MP&F Public Relations - Count It! Lock It! Drop It! Launches StatewideMedia Relations-News Conferences: Dollar General - Dollar General Goes Bowling - Initial Press Conference Announcement DVL Seigenthaler - Conservancy "Picture Your Park" Press ConferenceNew Media-Blogs: YMCA of Middle Tennessee - YMCA of Middle Tennessee "Better Together" Blog SeriesNew Media-Mobile Apps: Middle Tennessee State University - MTSU Media and Entertainment MagazineNew Media-Social Networks: Lovell Communications Inc. - Compassus Corporate Facebook Page Metropolitan Nashville Airport Authority - Horsin’ Around on April Fools’ Day Middle Tennessee State University - Digital Advertising Focus on Social and Measurable ResultsNew Media-Websites: Burgundy Group - Mid-South Metallurgical Website DVL Seigenthaler - The Loveless Cafe and Loveless Events Website Lovell Communications Inc. - LifeCare Health Partners Website YMCA of Middle Tennessee - YMCA of Middle Tennessee Fun Company WebsiteNewsletters: Alive Hospice - Alive Hospice's Connection Newsletter Allstate Insurance Company - Allstate Southern Region - Internal Newsletter - The Source General Board of Higher Education & Ministry - GBHEM Informs and Delights Followers with Updated eNewsletterPhotography/Illustrations: MP&F Public Relations - "It’s My Blue Moments" Highlight Employees'’ Career OwnershipPitch Material: GS&F - Holler & Dash Rolling Pin MP&F Public Relations - CSX First Impressions PitchPosters, Displays or Exhibits: General Board of Higher Education & Ministry - Interactive Booth Draws a Crowd in Portland GS&F - Holler & Dash Hiring Posters MP&F Public Relations - Our Mark on DowntownPotpourri-Tactics and Approaches: Dollar General - Santa's Workshop DVL Seigenthaler - Harvey Firestone Event - The Legend of Firestone DVL Seigenthaler - Jack Daniel Distillery's 150th Anniversary Book Metropolitan Nashville Airport Authority - Striking a Chord with Promotional Guitars MP&F Public Relations - Job Corps Communication Staff Training and Education MP&F Public Relations - Kirkland's Blogger Partnership Campaign YMCA of Middle Tennessee - YMCA of Middle Tennessee “Y Marks the Spot” Scavenger Hunt

Research: Lovell Communications Inc. - Oceans Healthcare Employee Survey Mary Beth West Communications - Grow Maury Initiative MP&F Public Relations - Marine Week NashvilleSpecial Purpose Publications: Burgundy Group - A Journey of Mercy: The Sisters of Mercy in Tennessee DVL Seigenthaler - MS Society Bob Mueller Golf Invitation FirstBank - One team. One bank. GS&F - Holler & Dash Biscuit Brunch InviteWriting: The Healing Trust - A Lesson in Rebranding from The Healing TrustWriting-Bylined Article: Burgundy Group - Christmas with My FriendsWriting-Editorial Writing: MP&F Public Relations - BlueCross BlueShield of Tennessee Combats Opioid AddictionWriting-Feature Writing: Dollar General - DGme, DG YOU Goodwill Industries of Middle Tennessee - Millennials Embrace the Good(will) Life GS&F - LP “The Boom Continues in Student Housing Construction”Writing-News Releases: The Community Foundation of Middle Tennessee - Fund Established for Smoky Mountain WildfiresWriting-News Writing: Goodwill Industries of Middle Tennessee - Goodwill Places 15K in JobsStudent Entries: Belmont University - Belmont University Residence Life ResearchPROGRAMCommunity Relations: Burgundy Group - Father Ryan Athletics Celebration Deane Smith - Deane Smith, Magnolia Health Summer Food Service Program Dollar General - Dollar General Goes Bowling Dollar General - Furthering Our Mission of Serving Others DVL Seigenthaler - NES Neighborhood Energy Savers Workshops DVL Seigenthaler – Google Fiber Overcomes Incumbents to Launch New Era in Nashville Mary Beth West Communications - “Grow Maury” Community Outreach Initiative MP&F Public Relations - Santa TrainCrisis Communications: Brookdale Senior Living - In the Eye of the StormDevelopment/Fundraising: YMCA of Middle Tennessee - YMCA of Middle Tennessee 2016 Case for Support MaterialsIntegrated Communications: Dollar General - Dollar General Goes Bowling Metropolitan Nashville Airport Authority - Launching BNA Vision MP&F Public Relations - How One Nonprofit Rallied a City To Show Its Love for Teachers MP&F Public Relations - Nashville Soccer Club

Internal Communications: Lovell Communications Inc. - American HomePatient Internal Communications Program Supports Strategic ChangeMarketing Consumer Products and Services: Brookdale Senior Living - Cooking up a Chef CampaignMedia Relations: Dollar General - Dollar General Acquires Former Walmart Express Stores MP&F Public Relations - 2016 NIIC Drives Positive Conversation About Immigrant and Refugee Rights MP&F Public Relations - nMotion Public Relations Campaign TN Dept. of Labor and Workforce Development - Paychecks for PatriotsMulticultural Communications: Metropolitan Nashville Airport Authority - Celebrating Black History Month through Flight and Sounds MP&F Public Relations - 2016 NIIC Elevates Immigration Conversation Through Multicultural MediaNew Media: MP&F Public Relations - "It's Your Call" Email Campaign Dollar General - X2 Communications - Mobile App MP&F Public Relations - Driving Job Corps' Student Recruitment via Social MediaPro Bono: DVL Seigenthaler - YWCA AWA - "Like a Woman" Campaign GS&F - Eat Green for Tennessee 2016Public Affairs: TN Dept. of Labor and Workforce Development - Paychecks for PatriotsPublic Relations Campaigns: Dollar General - Dollar General Acquires Former Walmart Express Stores DVL Seigenthaler - Jack Daniel’s – 150 Years of Whiskey Making GS&F - PR Campaign - Holler & Dash Launch Metropolitan Nashville Airport Authority - BNA Vision MP&F Public Relations - nMotion Public Relations CampaignPublic Service: Deane Smith - Deane Smith, Magnolia Health Summer Food Service Program DVL Seigenthaler - Nashville Electric Service Project HelpReputation/Brand Management: Brookdale Senior Living - Entrepreneur in Residence Dollar General - Lucky Number 13. Thousand! Dollar General Opens its 13,000th StoreSpecial Events: Burgundy Group - St. Bernard Academy 150th Anniversary Dollar General - Lucky Number 13. Thousand! Dollar General Opens its 13,000th Store Dollar General - My Day, My Dollar General (annual leadership meeting) duGard Communications - 10-Year Anniversary of the Chief Justice A.A. Birch Building and Commemorative Statue Unveiling Goodwill Industries of Middle Tennessee - Goodwill Grand Opening Celebration in Columbia, Tennessee MP&F Public Relations - NPEF Hall of Fame MP&F Public Relations - Y2Y Week Marches for PeaceStudent Entries: Belmont PRSSA - Success. Value. Advocacy. Western Kentucky University - SKYCTC - SVA Awareness Campaign Western Kentucky University - SVA Home Base Campaign Western Kentucky University - Vets on the Hill Campaign

PARTHENON WINNERSPROJECTAnnual Report by Nonprofit: Middle Tennessee State University - MTSU President's ReportAudiovisual-Television Public Service Announcement: YMCA of Middle Tennessee - YMCA of Middle Tennessee “Potential” Video PSAsAudiovisual-Video Program: DVL Seigenthaler - Jack Daniel's 150th Anniversary Europe VideosDirect Mail: DVL Seigenthaler - Jack Daniel's 2017 Squires CalendarMedia Relations: DVL Seigenthaler - Jack Daniel's 150th Anniversary Media Kit Hall Strategies - Bulls on Broadway set stage for PBR successMedia Relations-Media Placement: MP&F Public Relations - Marine Week NashvilleMedia Relations-News Conferences: duGard Communications - NMAAM National Chairs Press Conference - Darius Rucker DVL Seigenthaler – Google Fiber Launched Nashville into a New EraNew Media: MP&F Public Relations - Marine Week Nashville New MediaNew Media-Blogs: MP&F Public Relations - Kirkland's Christmasland Style Board Blogger CampaignNew Media-Social Networks: GS&F - The University of Tennessee Medical Center Red Hot Mamas Facebook Campaign MP&F Public Relations - Marine Week NashvilleNew Media-Websites: MP&F Public Relations - Marine Week Nashville WebsitePhotography/Illustrations: DVL Seigenthaler - Jack Daniel's Squires Calendar Mary Beth West Communications - Fire-Recovery Editorial Cartoon SeriesPitch Material: Dollar General - Color Me Lisa Frank MP&F Public Relations - Marine Week NashvillePosters, Displays or Exhibits: DVL Seigenthaler - Jack Daniel's Barbecue Posters Middle Tennessee State University - Give to the College of Liberal Arts Poster YMCA of Middle Tennessee - YMCA of Middle Tennessee “Members Helping Members” Lobby Campaign DisplayPotpourri-Tactics and Approaches: GS&F - Hunt Brothers Pizza April Fool’s Day Joke Mary Beth West Communications - Fire-Recovery Editorial Cartoon Series

Research: MP&F Public Relations - Job Corps Focus GroupsWriting: DVL Seigenthaler - Jack Daniel's Squires CalendarWriting: Bylined Article Lovell Communications Inc. - Quorum Health Resources hfm Bylined ArticleWriting: Feature Writing Middle Tennessee State University - School of RockWriting: News Releases Lovell Communications Inc. - Compassus Living Hope News ReleaseWriting: Technical Writing Metropolitan Nashville Airport Authority - Largest (and Coolest) System in Airport HistoryStudent Entries: Western Kentucky University - WKU Five Signs on the Hill Research ProjectPROGRAMCommunity Relations: TN Dept. of Labor and Workforce Development - Paychecks for PatriotsCrisis Communications: Mary Beth West Communications - Fire-Recovery Editorial Cartoon CampaignIntegrated Communications: Brookdale Senior Living - When a Love Story Includes Dementia MP&F Public Relations - Marine Week Nashville MP&F Public Relations - nMotion Integrated Communications CampaignInternal Communications: Dollar General - Driving Employee Engagement Dollar General - X2 CommunicationsMarketing Consumer Products and Services: YMCA of Middle Tennessee - YMCA of Middle Tennessee Member Referral ProgramMedia Relations: Dollar General - Furthering Our Mission of Serving Others Dollar General - Get Your Gel Pens Ready! DVL Seigenthaler - Jack Daniel’s – 150 Years of Whiskey Making DVL Seigenthaler - Loveless Cafe 65th Birthday Biscuit Bash DVL Seigenthaler - Google Fiber Overcomes Incumbents to Launch New Era in Nashville MP&F Public Relations - Marine Week Nashville MP&F Public Relations - Nashville Soccer ClubMulticultural Communications: MP&F Public Relations - NMotion Multicultural Outreach CampaignNew Media-Social Networks: GS&F - Hunt Brothers Pizza Instagram Launch

Nonprofit Communications: Mary Beth West Communications - “Grow Maury” Initiative to Advance EducationPublic Affairs: DVL Seigenthaler - Google Fiber Overcomes Incumbents to Launch New Era in Nashville Hall Strategies - Building Consensus to Change Nashville’s SkylinePublic Relations Campaigns: Dollar General - Get Your Gel Pens Ready! Dollar General - Lucky Number 13. Thousand! Dollar General Opens its 13,000th Store DVL Seigenthaler - Google Fiber Overcomes Incumbents to Launch New Era in Nashville Mary Beth West Communications - "Grow Maury" Initiative TN Dept. of Labor and Workforce Development - Paychecks for PatriotsPublic Service: Mary Beth West Communications - “Grow Maury” Initiative to Advance Education MP&F Public Relations - nMotion Public Service CampaignReputation/Brand Management: ChanceLight Behavioral Health, Therapy & Education - ChanceLight highlights new division by unveiling new look duGard Communications - Building Brand Recognition for a Future National Treasure through Media and Public Relations GS&F - LP Building Products Thought Leadership CampaignSpecial Events: Burgundy Group - 150th Anniversary of the Sisters of Mercy in Tennessee Dollar General - Dollar General Goes Bowling MP&F Public Relations - Marine Week Nashville MP&F Public Relations - NMotion Special Events TN Dept. of Labor and Workforce Development - Paychecks for Patriots YMCA of Middle Tennessee - YMCA of Middle Tennessee "Celebration of Potential" Campaign Rally2017 Best of Show: DVL Seigenthaler - Google Fiber Overcomes Incumbents to Launch New Era in Nashville

DVL Seigenthaler - Google Fiber Overcomes Incumbents to Launch New Era in Nashville MP&F Public Relations - Marine Week Nashville MP&F Public Relations - Nashville Soccer Club Multicultural Communications: MP&F Public Relations - NMotion Multicultural Outreach Campaign New Media-Social Networks:

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