UNDER ARMOUR SOCIAL MEDIA PLAN 1
UNDER ARMOUR SOCIAL MEDIA PLANUnder Armour Social Media PlanIMC 641Lauren Mickle1
UNDER ARMOUR SOCIAL MEDIA PLAN2Under Armour is a company with a mission to improve all athletes through passion,design, and relentless innovation. Since its commencement in 1995, the brand has grown rapidly.It is a very well known company that has a solid grasp on its social media marketing efforts,however there is undoubtedly room for improvement. Social Media for business is a trend thathas boomed in recent years. As a result of its quick development, many companies have adifficult time fully understanding the best ways to use it as a marketing tool, and Under Armouris one of these companies.Currently, Nike and Adidas, Under Armour’s biggest competitors, both have over triplethe amount of ‘likes’ on Facebook and over four times the amount of followers on Twitter. Inaddition, Nike has over triple the amount of followers on Pinterest. As a result of having morefollowers on various social media platforms, Under Armour’s competitors also drive moreinteraction and conversation with their customers. It is important for Under Armour to keep upwith its competitors through all aspects of marketing, and with social media playing such a bigrole in the industry today, it is even more critical for the company to enhance their current plan.Current PlanCurrently, Under Armour has a presence on Facebook, Twitter, and Pinterest. Thecompany is keeping up-to-date on the current trends, however they need help on developing
UNDER ARMOUR SOCIAL MEDIA PLAN3strategies. To start, most of Under Armour’s Facebook posts are all about promoting the brandthrough advertisements. This is a good strategy to use every once in a while, however theprimary goal of social media marketing is to connect with consumers and build a more personalrelationship with them. Under Armour needs to generate posts on Facebook that will motivatemore conversation. In other words, simply posting an advertisement is not going to drive asmuch interaction. Additionally, Under Armour is using hash tags on Facebook. Using hash tagson Facebook is essentially pointless. Although it may encourage people to use that same hash tagwhile communicating on Twitter, it often confuses consumers because it is the wrong socialplatform.On Twitter, Under Armour currently has close to 200,000 followers. Their existingTwitter strategy is pretty strong. They have a good mix of promotional tweets as well asmotivational quotes and a good use of hash tags. One weakness that I noticed regarding theUnder Armour Twitter is that they do not engage with their consumers. It is important toacknowledge the tweets from customers, both positive and negative. All social networking sitesserve a purpose of building upon relationships with consumers and creating a more powerfulbond between the consumer and the business. People often begin to feel frustrated if they feelthat they have been reaching out without any response. On the contrary, consumers tend to feel astronger attachment to a brand when they receive feedback and feel that their thoughts are beingreplied to.In addition to Facebook and Twitter, Under Armour has stayed on top of the most recenttrends and created a presence on Pinterest. Their Pinterest is called Under Armour Girls and itcaters primarily to females since they are the demographic that Pinterest appeals to most. Whilethe pins that their page publishes are very visually appealing and they fit right in with the
UNDER ARMOUR SOCIAL MEDIA PLAN4Pinterest world, they do not use their Pinterest account consistently enough for it to make astatement. There is a lot more that they could do to appeal to these women on Pinterest.Furthermore, although males are not on Pinterest nearly as often as females, there are still malesthat are active on Pinterest. The demographic should still be given some attention, so it could bebeneficial to create a Pinterest account that caters to male users as well.ObjectivesIncrease the number
UNDER ARMOUR SOCIAL MEDIA PLAN 2" Under Armour is a company with a mission to improve all athletes through passion, design, and relentless innovation. Since its commencement in 1995, the brand has grown rapidly. It is a very well known company that has a sol
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9. Japanese - Under Armourプライバシーポリシー p. 224 10. Korean - Under Armour 개인정보 보호정책 p. 254 11. Malay - Polisi Privasi Under Armour p. 302 12. Dutch - Under Armour privacybeleid p. 330 13. Polish - Polityka prywatności Under Armour p. 361 14. Portuguese (BR) - Política de Privacidade da Under Armour p. 392 15.
In February of 2017, Under Armour, Inc. (Under Armour) moved from an interested observer of the United . States Presidential election to a polarizing, news-making participant. In the span of a few days, Under Armour . CEO Kevin Plank's focus quickly shifted from improving Under Armour's existing products and introducing
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Nike and Adidas are Under Armour's main competitors, and act as its main threat. If Under Armour is unable to break into the international and footwear markets, it will no longer be able to compete with its competitors. Additionally, the United States' economy has been hurting Under Armour's sales throughout the last few years.
In 2000, Under Armour was asked to be the main uniform sponsor the XFL. A few years later, in 2003 when Under Armour launched its first commercial, there new motto "Protect This House" quickly became well known saying throughout America. Today, Under Armour has quickly become a top competitor to companies such as NIKE, Adidas, and Reebok.
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additif alimentaire, exprimée sur la base du poids corporel, qui peut être ingérée chaque jour pendant toute une vie sans risque appréciable pour la santé.5 c) L’expression dose journalière admissible « non spécifiée » (NS)6 est utilisée dans le cas d’une substance alimentaire de très faible toxicité lorsque, au vu des données disponibles (chimiques, biochimiques .
