A Scented Pen For Portable Scent Branding And Marketing
A Scented Pen for portable scent branding and marketingScented Pen for marketingA unique ball point pen that combines the power of scent marketing with traditional imprint marketing to deliver 100times more advertising power.Annual Sales Forecast for USA *Sales & MarketingSupport LevelConservative80% oddsof sellingUltra LowMost Likely50% oddsof sellingInnovation StatusAggressive20% oddsof selling 6 820,000 4.1 M 9.8 M 21.0 M 40.5 M 79.8 M 142.2 M 241.7 MHigh Support 220.6 M 386.5 M 639.8 MUltra High 407.9 M 707.7 M 1.2 BLow SupportMedium SupportDevelopmentStatusIdeaProprietaryProtection StatusConceptScore5 of 55 of 5Shipping & SellingGranted Patent Claims29 isAverageRemaining Time & Cost to First Sale 6 months52 10kA Scented Pen for portable scent branding and marketing - Scented Pen for marketingFinal Decision Maker: Marketing DepartmentsThe Scented Pen is a patented product that uses fragrance embedded into the grip of the pen and your advertising logo or brand name printedon the side of it to create a unique and memorable experience for the user. After your customer experiences the Scented Pen for the first timethe fragrance alone will evoke the pleasing memory of your company. If you are in the chocolate industry wouldn't you want the customer tothink of you first when they smell chocolate? The fresh smellof clean linen reminding them of your laundry or cleaning service? You have 100times more receptors in your nose then in your eyes, that's 100 times more advertising power at no additional cost. That means that every 1.00you spend on a Scented Pen is actually giving you 100.00 worth of marketing power. We are the only company that manufactures and sells thescented grip pen and the product has been well received by our customers. It is currently being repurchased by the thousands by a well knownNational Hotel Chain to increase brand awareness with the guests that stay in their rooms. Some of our pens are more than 6 years old and stillhave the same refreshing fragrance as the day they were manufactured. 0.70 for 1 plastic penEmail Inventor(s)Seeking: Research, Purchase, Distribution, Manufacturing/ R&DLink to WebsiteWith More InfoLink toYouTube VideoInventor(s) Open toConsulting Requests* Consumption sales forecast. Does not include "Random" events or Inventory Fill . Forecast is for Year 1 for Large or Year 2 for Small Companies.Forecast should be read as . With Low marketing support there is an 80% odds of achieving sales of at least.Listing #: USA.75.063009.005Page 1 of 5Date Posted: 2009-07-01 2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513)271-9911Agree to useFair Contract
2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513)271-9911Report Assumptions and Inventor(s) Commentary"Most Likely"EstimateConfidence4,000,00070%Using the 2006 census information there are 7,601,160 business in theUS. 700.0070%Speaking to current distributors in the market this is based on what theynormally sell quantities of non- scented pens.80%80%This is based off of current sales to clients.280%Based on current purchasing cycle we have seen so far. 900.0080%Customers usually buy in the same quantities as the first purchase.Reseller (Trade) Margin40%70%Based on current industry numbers.Producer Profit (EBITD)30%70%Based on our current profit margins.Inventor(s) Assumptions# of Possible Final Decision MakersRevenue per First Purchase% that will RepeatNumber of Annual RepeatsRevenue per Repeat PurchaseInventor(s) CommentaryData Source or Basis for AssumptionsInnovation Status5 of 5Shipping & SellingDevelopment StatusProduct is currently in the market and selling.Cost to First Sale (remaining) 10k90%Product is already in market.Time to First Sale (remaining) 6 months90%Product is already in market.90%The product is in the market place and performs as we claim.Confidence in Concept Claims made in descriptionProprietary Protection Status5 of 5Granted Patent ClaimsThe patent has been granted and is a utility patent and is not imitable.Concept Score & DiagnosticsMerwyn Concept ScoreWith Confidence BandsPessimistic80% oddsof at LeastMost Likely50% oddsof at LeastOptimistic20% oddsof at Least38%52%64%Listing #: USA.75.063009.005Concept DiagnosticsRedYellowGreenPercentile GroupBottom 40%Middle 40%Top 20%Overt BenefitReason to BelieveDramatic DifferencePage 2 of 5Date Posted: 2009-07-01 2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911Inventor Commentary & Alternative Development ScenariosCURRENT SALES FORECASTInventor(s) Sales GoalsMinimum Goal 0.8 MCurrent GOAL 2 MSales & MarketingSupport LevelConservative80% oddsof sellingUltra LowMost Likely50% oddsof sellingAggressive20% oddsof selling 6 820,000 4.1 M 9.8 M 21.0 M 40.5 M 79.8 M 142.2 M 241.7 MHigh Support 220.6 M 386.5 M 639.8 MUltra High 407.9 M 707.7 M 1.2 BLow SupportMedium SupportIf MARKETING CONCEPT Improved(Increase Concept Score by 20 Points)Sales & MarketingSupport LevelConservative80% oddsof sellingUltra LowInventor(s) Commentary:Our final decision maker is anyone that wants toadvertise or utilize scent marketing. This could includebusinesses, fund raiser or new product launches just toname a few. Westin Hotels currently purchasesthousands of pens from us. The pen is the #2promotional product sold totaling 2.02 Billion a year insales. The fragrance industry is a 20 Billion dollar ayear market. Pens are everywhere, however this one isunique and will stand out and so will the companyname imprinted on it. 8 1.2 M 5.8 M 29.4 M 55.5 MMedium Support 112.2 M 198.5 M 333.8 MHigh Support 311.3 M 541.8 M 877.3 MUltra High 578.3 M 996.1 M 1.6 BIf PRODUCT/ SERVICE Improved(Increase Repeat Rate & Number of Repeats by 30% and Revenue PerPurchase 20%)Sales & MarketingSupport LevelUltra LowConservative80% oddsof sellingMost Likely50% oddsof sellingAggressive20% oddsof selling 10 1.3 M 7.0 M 15.8 M 34.6 M 69.8 MMedium Support 127.7 M 238.5 M 420.9 MHigh Support 356.1 M 646.4 M 1.1 BUltra High 659.9 M 1.2 B 2.0 BLow SupportIf MARKETING CONCEPT and PRODUCT/ SERVICE Improved(Increase Concept 20 Points, Repeat Rate & Number of repeats by 30% andRevenue per purchase 20%)Sales & MarketingSupport LevelUltra LowConservative80% oddsof sellingMost Likely50% oddsof sellingAggressive20% oddsof selling 13 1.9 M 9.6 M 22.9 M 50.0 M 96.7 MMedium Support 181.2 M 329.5 M 575.9 MHigh Support 492.4 M 891.7 M 1.5 BUltra High 921.5 M 1.7 B 2.8 BLow SupportListing #: USA.75.063009.005Aggressive20% oddsof selling 13.8 MLow SupportBrass barreled pens with fragrant grip andadvertising logo for Scented PensMost Likely50% oddsof sellingPage 3 of 5Date Posted: 2009-07-01 2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911Additional DetailsFair Market Royalty (%)Conservative - 80% OddsRoyalty PercentageMost Likely - 50% OddsRoyalty Percentage5.3%6.6%At CURRENT State & StatusAggressive - 20% OddsRoyalty Percentage8%Annual Inventor Royalty RevenueSales & Marketing Support Level80% OddsUltra Low SupportLow Support50% Odds20% Odds 25,000 63,000 120,0003 Year Valueto InventorIf 50% Odds 190,000 400,000 820,000 1.3 M 2.5 MMedium Support 2.9 M 5.4 M 8.4 M 16.2 MHigh Support 8.1 M 14.6 M 22.3 M 43.8 M 15.0 M 26.9 M 40.9 M 80.7 MUltra High SupportGraph of EQUIVALENT (Awareness x Distribution)CombinationsSales & Marketing Support Level AssumptionsSales & MarketingSupport Level% Aware xInventor%Distribution Estimate(Aware & of OddsAble)% Distribution % AwarenessSample NumbersUltra Low Support5%3%0.2%90%Low Support20%10%2%80%Medium Support50%25%13%70%High Support75%45%34%40%Ultra High Support90%70%63%10%(Word of Mouth)(Small Company)(Medium Sized Company)(Large Company)(Mega or Niche)Patent Numbers that applyto this Product/ ServiceInventor(s) PEDIGREE6899486Years EXPERIENCE in related industry14GRANTED Patents154186 - Direct Mail AdvertisingLicensing Deals SIGNED254187 - Advertising Material Distribution ServicesInnovations that have SHIPPED2NAICS Industry CodesFor This Invention42412 - Stationery and Office Supplies Merchant Wholesalers45321 - Office Supplies and Stationery Stores45322 - Gift, Novelty, and Souvenir StoresFor USA Patents: Utility Patent 7 digit number, Design Patent starts with D, Planet Patent starts with PP. Provisional Application "61/ xxx,xxx", Non provisionalapplication "12/ xxx,xxx", Design patent application "29/ xxx,xxx"CAUTION: This Merwyn Business Simulation Research Report includes no warranty or guarantee. Results and opinions should be considered roughand directional in nature. This is because the report is based upon inventor- supplied data and simplified modeling methods. If you are looking toinvest, distribute, purchase or become involved with this innovation, in any way, we strongly urge you to validate the inventor data and sales forecastsBEFORE committing yourself or your resources. Merwyn Research, Inc. shall not be responsible for any liability or damages arising out of the failureto perform such investigation and validation. Changes in the concept description, product, pricing, or input assumptions will almost certainly changeresults.Listing #: USA.75.063009.005Page 4 of 5Date Posted: 2009-07-01 2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911Additional Forecasts for Other CountriesAnnual Sales - Probability Forecast - for CanadaSales & MarketingSupport LevelUltra LowConservative80% oddsof selling 1Annual Sales - Probability Forecast - for United KingdomMost Likely50% oddsof sellingAggressive20% oddsof selling 91,000 460,000Sales & MarketingSupport LevelUltra LowLow Support 1.1 M 2.3 M 4.5 MMedium Support 8.8 M 15.8 M 26.8 MMedium SupportHigh Support 24.4 M 42.8 M 70.9 MUltra High 45.2 M 78.4 M 127.7 MAssumptions: exchange rate of 1.00 US 1.01083 CAN; population of33,390,141Listing #: USA.75.063009.005Low SupportConservative80% oddsof selling 1Most Likely50% oddsof sellingAggressive20% oddsof selling 83,000 410,000 980,000 2.1 M 4.1 M 8.0 M 14.3 M 24.3 MHigh Support 22.2 M 38.9 M 64.4 MUltra High 41.0 M 71.2 M 115.9 MAssumptions: exchange rate of 1.00 US 0.50458 UK; population of 60,776,238Page 5 of 5Date Posted: 2009-07-01 2008. Eureka! Institute. All Rights Reserved. Patents Granted or Pending Eureka! Ranch International www.EurekaRanch.com (513) 271-9911
A Scented Pen for portable scent branding and marketing - Scented Pen for marketing Final Decision Maker: Marketing Departments The Scented Pen is a patented product that uses fragrance embedded into the grip of the pen and your advertising logo or brand name printed on the side of it
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