What’s New @Twitter

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What’s New @TwitterNovember 2016

Product Updates1.2.3.4.5.Experience live with the best of TwitterRefining our core serviceCreative canvasMore control over campaign performanceEnhancements for customer support

Experience live withthe best of TwitterConsumer Products

Live streamingDo more than just watch, experiencelive with the best of Twitter

Live streamingDo more than just watch, experiencelive with the best of TwitterRam Kumar Shrestha @RamkshresthaBarack Obama Victory Speech: 'TheBest Is Yet To Come' wp.me/pzckD-66mJames Bak @bentobaksThe finale of Obama's victory speechgave me chills, that guy knows how tospit fire behind the microphone.**MOCK EXPERIENCEFrank Sale @franksaleBarack Obama is the best orator of his

Live streamingDo more than just watch, experiencelive with the best of TwitterJARED LETO @JaredLetoReady? #SuicideSquadPremiere**MOCK EXPERIENCE

Refining ourcore serviceConsumer Products

NotificationimprovementsBetter control over your Twitter experience

Media no longer countstoward your 140 charactersExpress more about what’s happening on Twitter

Read receipts, typingindicators, and linkpreviews in DMsShare rich content and have real-timeprivate conversations about what’shappening on Twitter

Creative CanvasBusiness Products

New sponsorshipopportunitiesNBA Live**MOCK EXPERIENCE

TweetBranded emojisSupercharge your campaigns and driveearned media with a custom emojivv

TweetScratchReelConvert GIFs into ScratchReelsdirectly from the Media Studiovv

ScratchReelConvert GIFs into ScratchReels directly from the Media Studio

More control overcampaign optimizationBusiness Products

Awareness objectiveThe most cost efficient way to reach more customers and drive brand awarenessAdsCampaignsCreativesAnalyticsToolsCREATE ENGAGEMENTFollowersTweet engagementsAWARENESSMaximize brand awarenessVideo viewsCreate CampaignPre-roll video viewsBETAAwarenessBETAHOW IT WORKSPromote your Tweets to amplify your message to a large,engaged audience and maximize reach.DRIVE PERFORMANCEWebsite visitsWHAT YOU PAY FORPay for the number of impressions.Website conversionsBETAApp installs or re-engagementsLead generationWHEN TO USE ITYou want as many people as possible to see your Tweet.

Website Conversions objectiveBetter performance and greater scale for direct response TE ENGAGEMENTFollowersTweet engagementsWEBSITE CONVERSIONSIncrease conversions on your websiteVideo viewsCreate CampaignPre-roll video viewsBETAAwarenessBETAHOW IT WORKSPromote your Tweets to people who will take actions on yourwebsite. Track your results across mobile and web.DRIVE PERFORMANCEWebsite visitsWHAT YOU PAY FORPay for the number of website link clicks.Website conversionsBETAApp installs or re-engagementsLead generationWHEN TO USE ITYou want people to take an action on your website (e.g.download a paper or make a purchase).

DoubleClick measurement integrationView your Twitter Ads performance and gain cross-channel insightswithin DoubleClick Campaign ManagerTwi tt er Ser ve rDo u bl e Cl i c k S e r v e r

Enhancements forcustomer supportBusiness Products

TweetSupport indicators& message buttonMake it clear you provide support on Twitter& when your customers can expect a responsevv

TweetQuick replies andwelcome messagesMaking customer service in Direct Messagesfaster and easiervv

Appendix

Moments for allIt’s now easier than ever to tell rich stories through collections of Tweets

Periscope ProducerBroadcast professional live video onto Periscope and TwitterPeriscopeMobile Device Broadcasting from iOSand AndroidPeriscope ProducerBroadcast any live feed, from any sourceand in HD, on the fly

download a paper or make a purchase). Create Campaign WEBSITE CONVERSIONS BETA BETA BETA. Twitter Server DoubleClick Server . Periscope Producer Broadcast professional live video onto Periscope and Twitter Periscope Periscope Producer

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