Web On TV, Our Vision

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Web on TV, our vision― What we can expect on “TeleVision” ―Hiroyuki AizuShunichi GondoDaisuke Ajitomi hiroyuki.aizu@toshiba.co.jp shunichi.gondo@toshiba.co.jp daisuke.ajitomi@toshiba.co.jp TOSHIBA Corporation. Corporate Research & Development Center,September 3, 2010Copyright 2010, Toshiba Corporation.W3C Web on TV Workshop

Web & Networking Features on TOSHIBA’s Digital TV ProductsNow in Japan,80% of TOSHIBA’s Digital TV Products support Broadband & Home Networking(Also, All of Digital TV sets shipped as BML compliant) BML Data Broadcasting Compliant– Sep 2000for Broadcasting Satellite (BS) digital broadcasting service– Oct 2003for Terrestrial digital broadcasting service Broadband & Home Networking Support– Feb 2004Internet Web Browser– Oct 2004DLNA Home Networking– Oct 2005NTT Plala’s “4th-MEDIA” IPTV service– Oct 2006DTCP-IP for DLNA Home Networking– Oct 2007“AcTVila” TV Portal & VOD service– Apr 2008NTT Plala’s “Hikari-TV” IPTV service– Aug 2009“Yahoo! Japan for TV” Portal & VOD service– April 2010“YouTube” VOD service– Aug 2010“TSUTAYA TV” and “T’s TV” VOD service* TOSHIBA’s Digital TV “REGZA” Features List : http://www.toshiba.co.jp/regza/function/10a/index j.htmWeb on TV ― What we can expect on “TeleVision” ―Copyright 2010, Toshiba Corporation.W3C Web on TV Workshop2

Q: What is the “Web”, What is the “TV” ?“Web” is a “Media of Contents”Hypertext linksseveral Monomediato MultimediaWeb on TVProvide I/F to linkUsers, Media Servicesand Other Devices“TV” is a “Media Device”HubProvide “TeleVision” for users by super easy wayWeb on TV ― What we can expect on “TeleVision” ―Copyright 2010, Toshiba Corporation.W3C Web on TV Workshop3

Our Interest and Point of View in the Workshop “TV” is a (Historically) Receiver of Broadcasting Services(Now&Future) Hub in the Home for Information Exchange– Has a number of Device Inputs/Outputs & User Interfaces– Located in the Center of Living room and/or Everyday lifeReceiverHistoricalUsagesPremiumContentsHub in Home New TypeUsages New TypeContents Extend the Potential of “TeleVision” by “Web on TV”– New Type of Usages,to Ext. the Potential of “Media Device”– New Type of Contents, to Ext. the Potential of “Media Experience”Web on TV ― What we can expect on “TeleVision” ―Copyright 2010, Toshiba Corporation.W3C Web on TV Workshop4

New Type of Usages: “Hub in the Home”to Extend the Potential of “TeleVision” as “Media Device”We expect .Web Technology enables New Type of Usages on “TeleVision”Unified Solution for Broadcast & Communication ServicesBroadcasting servicesIPTV servicesHub in HomeTraditional I/OVideo callingHDMI, USB, SDcard, DLNAHub inside HomeCCTVIncomEventnotifyNew TypeUsagesIn-HomeServicesHub across HomeCross-HomeServicesInstant messagingIs above use cases OK with Current Spec ? If not . How to fill the Gap ?How to archive aboves by web & progressively enhance to follow new usages.Web on TV ― What we can expect on “TeleVision” ―Copyright 2010, Toshiba Corporation.W3C Web on TV Workshop5

New Type of Contents: “Web on TV”to Extend the Potential of “Media Experience” on “TeleVision”We expect .Web Technology enables New Type of Contents on “TeleVision”OK with Current Spec ?What we can expect ?Augmented RealityWeb on TV?Free-View TVTechnical PerspectiveNew TypeContentsBest Practices ?Creation PerspectiveWe can find some exapmles on “DREAM2022, Japan’s Bid Book for World Cup”http://www.dream-2022.jp/en/our bid/bid book/208Smiles SUMMARY en.pdfWill W3C organize a Group/Community with Contents Creators to discuss ?How to archive aboves by Web & progressively enhance to follow changes.Web on TV ― What we can expect on “TeleVision” ―Copyright 2010, Toshiba Corporation.W3C Web on TV Workshop6

Our proposed use cases and requirements for Web on TV Req: Discuss New Type of Usages on TV as “Media Device” Unified Solution for Broadcast & Communication Services Hub inside Home, Hub across Home– TV is now the Hub in the Home for Information Exchange– We think Web Technology is enabler to Extend the Potential of TV Req: Discuss New Type of Contents on TV for “Media Experience” Technical Perspective, Creation Perspective– Seems some ongoing work in W3C relates both of perspectives– Seems good place to organize community for Contents CreatorsWe think . the role of HTML5 isnot only the solution for TV, but also the bootstrap to start discussion for TVsince it has a power and potential , and solution for progressive enhancement.Web on TV ― What we can expect on “TeleVision” ―Copyright 2010, Toshiba Corporation.W3C Web on TV Workshop7

Thank You !!Web on TV ― What we can expect on “TeleVision” ―Copyright 2010, Toshiba Corporation.W3C Web on TV Workshop8

Oct 2005 NTT Plala’s “4th-MEDIA” IPTV service – Oct 2006 DTCP-IP for DLNA Home Networking – Oct 2007 “AcTVila” TV Portal & VOD service – Apr 2008 NTT Plala’s “Hikari-TV” IPTV service – Aug 2009 “Yahoo! Japan for TV” Portal & VOD service – April 2010 “YouTube” VOD se

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