INTEGRATED REPORTING - CIMA

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Chartered Institute ofManagement AccountantsChartered Institute ofManagement Accountants IR INTEGRATED REPORTINGin the Public Sector

INTEGRATED REPORTINGABOUT CIMAChartered Institute of Management Accountants (CIMA)The Chartered Institute of Management Accountants, founded in 1919, is theworld’s leading and largest professional body of Management Accountants,with more than 227,000 members and students operating in 179 countries,working at the heart of business. CIMA members and students work inindustry, commerce, the public sector and not-for-profit organisations.Chartered Global Management Accountant (CGMA)Two of the world’s most prestigious accounting bodies, AICPA and CIMA, haveformed a joint-venture to establish the Chartered Global Management Accountant(CGMA) designation to elevate the profession of management accounting.The designation recognises the most talented and committed managementaccountants with the discipline and skill to drive strong business performance.American Institute of CPAs (AICPA)The American Institute of Certified Public Accountants (AICPA) is the world’slargest association representing the accounting profession, with more than412,000 members in 144 countries and a 125-year heritage of serving the publicinterest. AICPA members represent many areas of practice, including businessand industry, public practice, government, education and consulting.

1CONTENTSWhat is Integrated Reporting?3Why is Integrated Reporting relevant to the public sector?7Integrated Reporting at the Department for Business, Innovation and Skills8Integrated Reporting in the public sector case studies10Fasset, South Africa10Rosatom, Russian Federation10NZ Post Group, New Zealand11NHS Greenwich Clinical Commissioning Group (GCCG), UK11Maritime and Port Authority of Singapore, Singapore12Auditor-General of South Africa (AGSA)12The Crown Estate, UK12How can your organisation get on board?13Further information and resources14Acknowledgements14

INTEGRATED REPORTINGINTEGRATED REPORTINGIN THE PUBLIC SECTORWith increasing demand for greater transparency and accessibility incorporate reporting, interest in Integrated Reporting (abbreviated as IR ) has grown in recent years. Yet the benefits of using this approachextend far beyond the production of user-friendly published accounts. Thisreport highlights the wider benefits of IR to public sector organisations,identifying relevant international examples.

2/3WHAT IS IR ? IR seeks to tell the story of how an organisation creates value.The International IR Framework sets out the fundamentals ofIntegrated Reporting in the following terms:“ IR is a process founded on integrated thinking thatresults in a periodic integrated report by an organisationabout value creation over time. Integrated thinking isthe active consideration of the relationships betweenan organisation’s various operating and functional unitsand the capitals that are used or affected. An integratedreport is a concise communication about how anorganisation’s strategy, governance, performance andprospects, in the context of its external environment,lead to the creation of value in the short, medium andlong term.” IR integrates material factors into a full story of valuecreation encompassing both financial and pre-financial issues.The term “Pre-Financial” is used to denote thosefactors that although not impacting on anorganisation’s financial performance in the shortterm will inevitably have a financial impact over time.Common practice is to use the term “non-financial”to describe these factors but this can give the falseimpression that there is no medium- or long-termfinancial impact.For example, an organisation’s people are its mostimportant asset. Metrics often used to assess thestrength of this asset derive from staff engagementsurveys and satisfaction surveys. A deteriorationin these so-called “non-financial” indicators willinevitably lead to financial issues such as increasedcosts as a result of lower efficiency and engagementwith key objectives and lower funding as a result ofpoorer relationships with clients. We therefore believethat the term “Pre-financial” is a more accurate termto use to help embed the importance of these factors.The IR Framework envisages that an integrated reportshould be prepared primarily for providers of financial capital inorder to support their financial capital allocation assessments.In the public and not-for-profit sectors this refers to thoseproviding financial funding to the organisation as distinct fromshareholders in a private sector context.Although funding providers are the primary intended reportusers, an integrated report and other communications resultingfrom IR will be of benefit to all stakeholders interested inan organisation’s ability to create value over time, includingemployees, customers, suppliers, business partners, localcommunities, legislators, regulators, and policy-makers.The Framework document sets out the three fundamentalconcepts of IR :Fundamental concept: Value CreationValue creation lies at the heart of IR . Traditionally themeaning of value has been associated with the present valueof expected future cash flows, and value creation has beenunderstood as the change in that measure of value due to anorganisation’s financial performance. IR is based on theunderstanding that future cash flows and other conceptions ofvalue are dependent on a wider range of capitals, interactions,activities, causes and effects, and relationships than thosedirectly associated with changes in financial capital.Value for IR purposes, therefore, encompasses other formsof value that the organisation creates through the increase,decrease or transformation of the capitals, each of whichultimately affect financial returns. The purpose of an integratedreport is not to measure the value of an organisation or of allthe capitals, but to provide the information that enables reportusers to assess the ability of the organisation to create valueover time.There are two components of value: (a) value to the organisation, and (b) value to society/stakeholders broadly.While creating value for itself, the organisation also createsand/or destroys value for others (for example, salary paymentscreate value for employees) and, to the extent it affects theorganisation’s ability to create value for itself in the future, thevalue created and/or destroyed for others should be included inthe integrated report. An example of this is the management ofnon-renewable natural resources, which should be central to amining company’s long term value creation strategy.What the term ‘value’ means can vary from organisation toorganisation. A key question to answer is ‘What are we trying toachieve, what does success look like?’. Being able to articulatethis and disseminate it throughout the organisation is key tosustainable success.

INTEGRATED REPORTINGFundamental concept: The CapitalsThe ‘capitals’ – this is the IIRC’s term for the broad rangeof resources and relationships used and affected by theorganisation in its business activities. Traditional businessdecision making would have focused on the financial aspects– tangible assets and liabilities. But increasingly value creationhas relied on intangible factors such as intellectual, human,social and relationships and, of course, we are all more awarenow of the importance of considering continuing access toessential natural resources.The IIRC recognises six distinct but interrelated capitals:financial, manufactured, natural, human, intellectual and socialand relationship.Organisations most commonly report on the financial andmanufactured capitals. IR takes a broader view by alsoconsidering intellectual, social and relationships, and humancapitals (all of which are linked to the activities of people) andnatural capitals (which provides the environment in which theother capitals exist).This is the essence of IR – it promotes due consideration of: the impact of an organisation’s activities across the sixcapitals, and decision making that recognises the necessary trade-offs,both between the different forms of capital and over time.Financial capitalHuman capitalThe pool of funds that is:People’s competencies, capabilities and experience,and their motivations to innovate, including their: available to an organisation for use in the productionof goods or the provision of services obtained through financing, such as debt, equityor grants, or generated through operations orinvestments.Manufactured capitalManufactured physical objects (as distinct from naturalphysical objects) that are available to an organisationfor use in: the production of goods or the provision ofservices, including:- buildings- equipment- infrastructure (such as roads, ports, bridges,and waste and water treatment plants). Manufactured capital is often created by otherorganisations, but includes assets manufacturedby the reporting organisation when they areretained for its own use. alignment with and support of an organisation’sgovernance framework, risk management approach,and ethical values ability to understand, develop and implement anorganisation’s strategy loyalties and motivations for improving processes,goods and services, including their ability to lead,manage and collaborate.Social and relationship capitalThe institutions and the relationships within andbetween communities, groups of stakeholders andother networks, and the ability to share informationto enhance individual and collective well-being.Social and relationship capital includes: shared norms, common values and behavioursIntellectual capital key stakeholder relationships, and the trust andwillingness to engage that an organisation hasdeveloped and strives to build and protect withcustomers, suppliers, business partners, and otherexternal stakeholdersOrganisational, knowledge-based intangibles, including: an organisation’s social licence to operate. intellectual property, such as patents, copyrights,software, rights, and licencesNatural capital “organisational capital” such as tacit knowledge,systems, procedures and protocolsAll renewable and non-renewable environmentalresources and processes that provide goods orservices that support the past, current or futureprosperity of an organisation. It includes: intangibles associated with the brand andreputation that an organisation has developed. air, water, land, minerals and forests biodiversity and eco-system health.

4/5FIGURE 1: THE BUSINESS MODEL, SITTING AT THE HEART OF THE ORGANISATION,WITHIN THE CONTEXT OF THE EXTERNAL ENVIRONMENTL ENVIRONMEERNANTEXT E SIX CAPITALSHTovn, PonshipsInputspportunities&Mission&LUE CREATIONTVA ernance, OA llocation, Future OiManlatufaCoRectumal &peredociStit,,Ilnatellecralivetual, Human, Natur, EcatuN,onomic,torygulaSocial, Political, Legal, ReFundamental concept –The Value Creation ProcessThis diagram brings together all of the elements to beconsidered when preparing an integrated report as IR aims to provide insight about the following: The external environment that affects an organisation The resources and relationships used and affected by theorganisation, which are referred to in the Framework asthe capitals How the organisation interacts with the externalenvironment and the capitals to create value over the short,medium and long term.All of the elements of an organisation are depicted. The missionand vision encompassing the whole organisation sets out itspurpose. Those charged with governance are responsible forcreating an appropriate oversight structure within which thevarious elements are in dynamic flux.Continuous monitoring and analysis of the externalenvironment in the context of the organisation’s missionand vision identifies opportunities and risks relevant to theorganisation. The organisation’s strategy identifies how itintends to maximise opportunities and mitigate or mange risks.Its sets out strategic objectives and strategies to achieve them,which are implemented through resource allocation plans.At the heart of the organisation is the business model whichis the vehicle through which it creates value. The organisationneeds information about its performance, which involvessetting up measurement and monitoring systems to provideinformation for decision making.The system is not static; regular review of each elementand its interactions with other elements, and a focus on theorganisation’s future outlook, lead to revision and refinementto improve all the elements.This representation applies to both public and private sectororganisations. The emphasis on different elements may bedifferent but are still relevant to a profit or not for profit scenario.

INTEGRATED REPORTINGThe Business ModelA thorough understanding of the business model of anorganisation – how it creates, preserves and capturesvalue – is fundamental to effective decision making.InputsAll organisations use a range of resources andrelationships as key inputs into their business model.Business ActivitiesAt the core of the business model is the conversionof inputs into outputs through business activities.These activities may include the planning, designand manufacture of products or the deployment ofspecialised skills and knowledge in the provisionof services.OutputsAn organisation’s key products and services aswell as other outputs such as by-products, wasteand emissions.OutcomesDefined as the internal and external consequences(positive and negative) as a result of an organisation’sbusiness activities and outputs. Identifying anddescribing outcomes, particularly external outcomes,requires organisations to consider the capitals morebroadly than those that are owned or controlled bythe organisation.The IR Framework document also sets out guiding principlesand content elements to assist those preparing an integratedreport including: Connectivity of information: An integrated report shoulddemonstrate how the combination, inter-relatedness anddependencies between components that are material to theorganisation’s ability help to create value over time. Conciseness: The aim is for conciseness of communication– covering all of the relevant factors but without the ‘fog’ ofunnecessary disclosure focussing on factors that are materialto the success of the organisation over time Forward-looking: IR emphasises the need to look forwardnot just to the long term but also the short and medium term.

6/7WHY IS IR RELEVANTTO THE PUBLIC SECTOR?Although initially developed with corporate users in mind, the emphasis of IR on value beyond profit has many benefits for public sector organisations.Unlike traditional corporate reporting, this more flexible approach enablesorganisations to focus clearly on how they and their stakeholders define valuein the short, medium and long term.“Public value is about the impact of the product createdon society and environment to create the right conditionsfor the 21st century”Mervyn King, Chairman, IIRC IR drives integrated thinking, which promotes a betterunderstanding of the impact of decisions on the value creationprocess, taking into account the broad range of factors relevantto that process, not just short-term financial considerations.This emphasis encourages better decision making, greatertransparency and a longer-term perspective, all of which arecrucial to the sustainability of public services.A 2014 IIRC survey1 of public and private sector organisationsusing IR found the key benefits to be as follows: Breakthroughs in value creationImproving what is measuredImproving management information and decision makingA new approach to stakeholder relationsConnecting departments and broadening perspectivesWhen ‘value creation’ is also considered in a non-financialcontext, these benefits are equally applicable to the public andprivate sectors.Alongside international organisations such as the World BankGroup and the United Nations Development Programme, IR has been adopted by many public sector organisationsin the UK, including the City of London Corporation, the WelshGovernment, the Crown Estate and government departments.This represents a new shift in UK public sector reporting, whichitself has changed significantly since the millennium.Central government departments in the UK planned andreported their expenditure on a cash basis until the late 1990s.Since resource accounting and budgeting was introduced inthe 1999-2000 financial year, all departments have producedaudited GAAP-compliant resource accounts on an accrualsbasis.While the introduction of accruals accounting and budgetinghas led to significant improvements in financial managementand external accountability, there have been indications thatdepartments could make further improvements to annualreporting in order to improve user accessibility, particularly inthe area of reporting financial and non-financial performance.The introduction of Whole of Government Accounts (WGA)in 2009/10, an IFRS-based approach which consolidates theaudited accounts of around 5,400 public sector organisations,and the Clear Line of Sight (CLOS) reforms in 2011/12 whichaligned and simplified the financial reporting of plans, estimatesand expenditure outturns had a significant positive impacton the usefulness of financial reporting for decision-makingpurposes, yet issues still remained around the way in whichnon-financial performance was reported.In April 2013 HM Treasury (HMT) launched the Simplifyingand Streamlining Accounts project, aiming to improve thepresentation of central government statutory accounts tobetter meet the needs of users. Key findings highlightedthat user needs were not being met by the current reportingarrangements, in particular that it was difficult to link theperformance narrative to the figures in the accounts.As a result, HMT proposed high level recommendations for arestructuring of the traditional ‘front-half’ annual report and‘back-half’ financial statements into three, more integratedreporting requirements based upon: Performance – “telling the story” Accountability; and Financial statementsGrowing demand for more user-friendly accounting informationwhich combines financial and non-financial performanceto support better decision making means that public sectororganisations need to rethink the way that they present theiraccounts. Adopting IR , which incorporates non-financialinformation, KPIs and financial data, can help organisationsaddress these challenges and gain greater understanding of theway in which they create value. Yet it is important to recognisethat adoption of IR is not an overnight process.“ IR is a journey and it will take more than one reportingcycle to get there.”Paul Druckman, CEO, IIRC

INTEGRATED REPORTING IR AT THE DEPARTMENTFOR BUSINESS, INNOVATIONAND SKILLSThe Department for Business, Innovation & Skills (BIS) is the UK’s departmentfor economic growth. Working with over forty agencies and public bodies, BISinvests in skills and education to promote trade, boost innovation and helppeople to start and grow a business. BIS also protects consumers and reducesthe impact of regulation.Being responsible for the regulations determining the reportingframework that other organisations follow, BIS recognisedthe importance of doing what they ask of others. Underthe leadership of Director General, Finance & CommercialHoward Orme, the then Director of Finance David Allen2 andsubsequently Charu Gorasia, all forward thinkers and CIMAmembers who had recognised the potential of IR within thepublic sector, the 2013-14 BIS annual report followed IR principles.To ensure that the BIS Annual Report and Accounts providedinsight for the user, BIS moved away from the traditionalrequirements-driven approach where the front and backhalves of the report are only loosely related. This representeda significant shift towards using the numbers in the back totell the value creation story in the front. To enable this, keyareas of resource allocation were identified (advice giving andpolicymaking, service organisations such as the Student LoansCompany, and system frameworks), all of which ultimatelyresult in increased value to the UK.The 2013-14 integrated annual report, led by the planning andperformance team, had focused mainly on the performancenarrative of BIS, aiming to give a clear explanation of theorganisation’s overall purpose and assessing impact on value,rather than listing achievements. In addition the wider impactof policies on other key responsibilities like sustainability,equality and diversity were also included in a more roundedassessment of performance.Following these initial steps the following year key changeswere led by the consolidation team, focused on streamliningthe accounts and using stewardship of the data to build trust.Adopting this new approach brought with it new challenges andopportunities. BIS had struggled with report timing in the past,largely due to reliance on Excel-based processes. However, theimplementation of a new Enterprise Performance Management(EPM) system during 2013 brought significant improvements,with the increased process speed and better stewardshipof data ultimately enabling better integration of back endnumbers to the front end of the report.The EPM system brought many other benefits; datamanagement, collection and sharing were much improved andreconciliations were less resource intensive, having previouslytaken up to three days. However, the system is viewed by itsusers not as a solution but as an enabler which helps teamsacross the organisation develop better integrated thinking,identify new opportunities and support decision making.Freeing up this time allowed BIS to focus on information that isrelevant. BIS focused on streamlining the accounts significantly,for example the complex financial assets disclosures, whichincluded the student loan note, were revisited and focused onkey assets and risks. Accounting policies were halved from 20pages to 10 and consideration given to what was a materialasset or liability that the users needed to know about. Clarityand accessibility was greatly improved through the challengingof ‘notes without narrative’, but even with these additionsthe accounts were reduced by around fifty pages overall. Theambition for next year’s report is to slim down both the frontand the back end further through better alignment betweenstrategic objectives, groups and delivery.Progress by BIS was recognised when the BIS 2014-15 annualreport won the ‘Excellence in Reporting in the Public Sector’category at the 2015 PWC Building Public Trust Awards.Awarded jointly by PWC and the National Audit Office, thisrecognises outstanding public sector reporting, with a particularfocus on trust, transparency and innovation.

8/9Underpinning our assessment of excellence in reportingis the concept of innovation – organisations who leadthe way with a fresh approach to meeting the needsof Parliament, the public and other key stakeholders.We are also mindful of the FRC’s focus on “Clear andConcise” reporting and will look to organisations tryingto provide transparency and clarity to their reporting.Our award continues to give credit to those making realinroads in adopting these concepts and leading the wayin driving fresh thinking and innovation. Transparentand insightful reporting is not necessarily about moreinformation but about de-cluttering existing structures,taking a fresh approach to traditional disclosures.32015 PWC Building Public Trust Awards Judging PanelThe BIS report impressed the judges for several reasons; its useof strategic themes to link together the narrative and providea clear picture of priorities, activities and performance; itsdescription of the contribution made by partner organisationsto overall performance, and its treatment of risk andgovernance.“It’s very clear on KPIs, and takes an integrated approachwith easily-understandable tables on actions completedand overdue.”“A complicated business well-explained.”2015 PWC Building Public Trust Awards Judging PanelIn winning the award BIS recognised the external professionalsupport they had received from institutes, particularly CIMA onnarrative reporting, from advisers including PWC, and from theNational Audit Office who, while remaining proper, challengingand independent, provided outstanding partnership andencouragement on pushing forward the IR agenda.Far from resting on their laurels, the BIS team recognise that IR is a process rather than an outcome. The 2014-15 reviewis clear and accessible to all users and provides a clear lineof sight between strategy, activity and performance, but isconsidered by the team to be only the first stage.Building upon the stronger relationship which has developedbetween the financial reporting team and their colleaguesacross the finance function, BIS are now able to use improveddata and reporting to support decision making and drive changeacross the organisation.

INTEGRATED REPORTING IR IN THE PUBLIC SECTORCASE STUDIESThe following examples of public sector organisations that have adopted IR demonstrate the variety of size, specialism and location that these newreporting principles are relevant for. All of the examples are public sectorentities, which have been successfully reporting using the IR Frameworkfor a number of years.Fasset, South AfricaRosatom, Russian FederationFasset is the South African Finance and Accounting ServicesSector Education and Training Authority. It was set up in 2000with the following aims: To increase the flow of new finance and accountancyentrants into employment To develop and grow the skills required in the sector To facilitate transformation of the finance andaccountancy sectorRosatom is the Russian Federation national nuclear corporationbringing together circa 400 nuclear companies and R&Dinstitutions that operate in the civilian and defence sectors. Thecorporation provides comprehensive nuclear services that rangefrom uranium enrichment to nuclear waste treatment.Fasset is a pioneer in South Africa in the field of IR withinthe public sector. Although, it is a requirement that all entitieslisted on the Johannesburg Stock Exchange produce anIntegrated Report, Fasset, as a public entity, is not required to.Fasset, as a custodian of public funds, recognises that it needsto account fully how it spends its allocated income and addsvalue to levy-payers, non-levy payers and society at large.Fasset subscribes to the highest standards of governance andtransparency and has voluntarily opted to produce an AnnualIntegrated Report to reflect its financial and non-financialperformance.Following encouragement from the South African NationalTreasury to adopt IR by providing disclosure guidelines onnon-financial information for the public sector, Fasset embarkedon their IR journey in 2011. Its 2013/14 Annual Report wasawarded the best integrated report in the public sector in theChartered Secretaries Southern Africa and Johannesburg StockExchange Annual Integrated Reporting Awards. IR enables Fasset to provide insights into its strategy andcomprehensive disclosure about risks, opportunities andgovernance. Fasset believes that one of the key strengthsof IR is that it compels organisations to report the goodand the bad in an open and balanced way. By providing fulldisclosure on their performance and impact and the challengesthey face and the things that ‘went wrong’ organisationsare able to provide a credible account of their performanceand achievements. Recognising issues and challenges ‘faceon’ allows them to be addressed early to the benefit of thereporting entity.Since embarking on its IR journey, Fasset believes that it ismore transparent and accountable and more focussed on itsperformance. Fasset would like IR to become the reportingstandard for all public sector entities.www.fasset.org.za – Report available at bit.ly/1IWPn5gRosatom’s intention is to be recognised as an organisation thatis widely accepted in the world market of nuclear technologies.Recognising the growing responsibility of its private sectorcounterparts towards a broad range of stakeholders, Rosatomdecided to adopt an industry-wide public reporting systembased on internationally recognised corporate reporting norms– IR .Not only do integrated reports enable a clearer understandingof the dependence between financial and non-financial aspectsof a company’s activities but Rosatom believes it allowsmanagement to be more efficient in selecting priorities incombination with business objectives and public needs.Rosatom has identified the main benefits of IR from its pointof view: The integrated report allows the organisation to demonstratethe quality of its management The preparation of the integrated report provides managerswith the information and insight that aid complex decisionmaking on performance.www.rosatom.ru – Report available at bit.ly/1SPQMQP

10/11NZ Post Group, New ZealandNew Zealand Post Group consists of a range of businessesproviding communication and business solutions. The Group’smail business, New Zealand Post, delivers just under 700 millionitems a year to around 1.94 million delivery points. It providespostal, parcel and bill payment services through a nationwidephysical store network, processing more than 19 millionfinancial transactions a year. The Group operates as a Stateowned Enterprise within a deregulated postal market facingprivate sector competition.The Group started using the IR Framework in its 2013 annualreport, recognising that to be successful it needed to valueall of the capitals that it uses. This approach is seen to bothstrengthen the Group’s strategic thinking and the way plans areexecuted. The Group’s 2014 report is divided into six capitals: ancesEac

The International IR Framework sets out the fundamentals of Integrated Reporting in the following terms: “ IR is a process founded on integrated thinking that results in a periodic integrated report by an organisation about value creation over time. Integrated thinking

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