CASE STUDY Precision Nutrition TrueCoach
CASE STUDYPrecision Nutrition TrueCoachHow this remote fitness trainer benefited fromusing both Precision Nutrition and TrueCoachto open his online business during COVID-19.
THE OVERVIEWJohn Creveling is the owner of John Creveling Fitness,an online training business that provides fitness programming and nutrition coaching. Creveling’s mainexpertise is with CrossFit muscle building and fat loss.After the birth of his first child, Creveling decidedto make a move from coaching full-time to taking adifferent job in order to earn a steadier paycheck. However, he ultimately missed training clients and decidedto start a fitness training business on the side. OnceCOVID-19 hit, his side business turned entirely remote.Creveling decided to use TrueCoach to help managehis new business and create his clients’ personalizedworkouts. He also obtained a nutrition coaching certification from Precision Nutrition in order to add anotherstream of income.John Creveling was able to successfully launch a newbusiness during the pandemic. He points to the powerful combination of TrueCoach and Precision Nutritionas a building block of his success despite this challenge.These two platforms have now partnered to help fitness professionals across the globe shift their businessremotely to respond to the recent surge in demand forat-home and remote workouts due to gym closuresduring COVID-19.
THE PROBLEMCreveling’s mainproblems with startinghis business were: There was limited time to manage hisnew fitness business due to his otherfull-time job. He struggled with the best formatfor creating new workouts for hisclients. He had tried Microsoft Wordfor writing down his workouts andthen sending videos of each move,but he found the process clunky andinefficient. He knew he wanted to offer nutritionalguidance to help his clients with theirwellness goals and have another wayto make money. However, he didn’t feelthat he had the proper training andwasn’t sure where to turn.
THE SOLUTIONCreveling found TrueCoach and discovered it was the perfect fit for hisworkout building and client management needs. He also obtained hisPrecision Nutrition Level 1 Certification in order to provide scientificallyproven nutrition advice to his clients and drive behavior-change.With TrueCoach,Creveling could:With Precision Nutrition,Creveling was able to: Seamlessly createpersonalized workouts forhis clients without having torecreate the same programevery time. Easily offer both trainingand nutrition services, all inone place. Quickly deliver the workoutsto his clientele, along witha video exercise library tohelp them understand theworkout moves.He was also able to includehis own videos. Manage clients and tracktheir progress with anintuitive dashboard interface. Provide intelligent nutritionguidance with a scientificallyproven system that has beentested with over 100,000clients and validated in 3separate peer-reviewedscientific publications. Apply an elite nutritioncoaching methodology tohis clients’ nutrition needsto help them achieve theirdesired results."I think more and more personaltrainers are going to start offeringboth services because clientsare beginning to want an all-inone offering to meet both theirtraining and nutrition goals."–John Creveling, Remote Coaching
THE RESULTSWith the help of TrueCoachand Precision Nutrition, Creveling’sbusiness was able to succeed.With TrueCoach,Creveling discovered: An organized way to plan clientworkouts with a structure thatwas easy to replicate. The ability to personalizeworkouts for his clients basedon the equipment they had intheir homes. A helpful solution for buildingcontent and creating acommunity virtually.With Precision Nutrition,Creveling found: His clients loved the combinationof nutrition and movementduring their sessions. Support on his nutritionaleducation journey, withincredible instructors who werewith him every step of the way. Clear client results, thanks toPrecision Nutrition’s focus onbehavior-change coaching whichcombines nutrition science withbehavior-change coaching skills.
THE CONCLUSIONThis case study is an example of how the combination of TrueCoachand Precision Nutrition can give businesses the tools they needto succeed. Creveling’s client management, workout creation, andnutrition coaching needs were all met and he was able to launch hisnew business during the pandemic. Contact TrueCoach and PrecisionNutrition to find out how they can help your business today.
With Precision Nutrition, Creveling was able to: Easily offer both training and nutrition services, all in one place. Provide intelligent nutrition guidance with a scientifically proven system that has been tested with over 100,000 clients and validated in 3 separate peer-reviewed scientific
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The Precision Nutrition and Wellness Bachelor of Science degree prepares students to work in the burgeoning field of precision nutrition. The first of its kind in the United States, our program brings together the study of human genes, nutrition, lifestyle choices, and metabolic diseases to teach students how nutrition and exercise programs .
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Dr. Krista Scott-Dixon, Precision Nutrition's lead curriculum developer, certified counselor, and recognized coaching ninja, will co-direct the program. Krista Scott-Dixon, PhD, has been with Precision Nutrition since the beginning. She's directed — and writ-ten the curriculum for — Precision Nutrition Client Coaching.
Precision nutrition (also called “information intensive nutrition”) is the practice of meeting the nutrient requirements of animals as accurately as possible in the . December, 2012 Precision Livestock Farming: Precision feeding technologies and sustainable animal production Vol. 5
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