Migrating To Unified Communications With Microsoft

The audio portion of today’s program is available via yourPC speakers/headphones or by dialing: 1-719-457-6443, passcode: 679799Session #1Implementing IM,Presence, Voice andVideoMigrating toUnified Communicationswith Microsoft LyncFebruary 2012 2011 AudioCodes Ltd.All rights reserved.AudioCodes Confidential ProprietaryCopyright 2012 AudioCodes, Ltd. All rights reserved. No duplication or re-broadcast without explicit permission.

Housekeeping .The audio portion of today’s program is available via yourPC speakers/headphones or by dialing: 1-719-457-6443, passcode: 679799 To reduce interrupts and noise, all lines will remain on mute To pose a question/comment, please use the Q/A menu A link to the recording of today’s presentation and the slidedeck will be sent in a few days via email. Want early access to the slides?Follow @AudioCodes on Twitter or LinkedInCopyright 2012 AudioCodes, Ltd. All rights reserved. No duplication or re-broadcast without explicit permission.

Great Drawings!Nine opportunities to win!8x 2,000 Vacation Voucher! To enter the drawing, you must complete the survey to be presented at the end of today’s session(on-demand viewers too!)Drawing for Vacation Voucher will occur after the last session and be based on all surveyresponses collected during the webinar seriesUp to eight chances per person to with the Vacation VoucherDrawing for iPad 2 will be from survey responses for the month & held at the end of each monthOne chance per person per month for the iPad drawingWinners will be notified via emailOnly US Legal Residents are eligibleComplete drawing rules can be found at: ight 2012 AudioCodes, Ltd. All rights reserved. No duplication or re-broadcast without explicit permission.

Today’s PresentersAlan D. PercySr. Director, Marketing NAThomas BinderVoice ArchitectVoice Center of ExcellenceMichael NelsonVice President, Co-FounderCopyright 2012 AudioCodes, Ltd. All rights reserved. No duplication or re-broadcast without explicit permission.

Today’s AgendaIntroductions and HousekeepingSeries Overview and MissionGetting Started with Lync - MicrosoftA Customer Experience - IASConnecting the Dots - AudioCodesWhat’s Next?Survey / FeedbackQ/ACopyright 2012 AudioCodes, Ltd. All rights reserved. No duplication or re-broadcast without explicit permission.

What is Microsoft Lync?The biggestthing to hit theoffice sinceMicrosoftOffice. IM & Presence Video Conferencing Enterprise Voice Office Integration Mobile appswww.microsoft.com/lyncCopyright 2012 AudioCodes, Ltd. All rights reserved. No duplication or re-broadcast without explicit permission.

Series Background Started with “UC with Microsoft Lync – Migration Strategies” June 6, 2011 Market analysis, migration strategy and case study All “crammed” into one hour Webinar Feedback: Need more “How to” contentWant more details on each stepMore Case StudiesWanted more opportunities to ask questions If you missed it, you can view the recording right 2012 AudioCodes, Ltd. All rights reserved. No duplication or re-broadcast without explicit permission.

UC Migration with Microsoft Lync SessionsImplementing IM/Presence/Voice & VideoEmergency Services and E911 with UCMoving off the PBX / Moving SIP Phones to LyncSIP Trunking – Turning on the Cost SavingsUC Mobility - Taking it on the RoadBranch Office Deployments and SurvivabilityCall Recording and Compliance with UCUnified Messaging - Integrating the DesktopCopyright 2012 AudioCodes, Ltd. All rights reserved. No duplication or re-broadcast without explicit permission.

Migrating to UC with Microsoft LyncImplementing IM/Presence/Voice & VideoThomas Binder, UC Voice Architecttbinder@microsoft.com

Agenda About meTermsBuilding a Lync environmentConnecting to the PSTNResourcesQ&A

Thomas Binder Thomas BinderAustria, ViennaWorking on OCS/Lync since 2007MCS Voice CoE

Terms Front End Server Pool A conversation with more than two usersPBX Connection to a SIP Trunking providerConference A clusterSIP Trunk SIP registrarPrivate Branch ExchangePSTN Public Switched Telephony Network

Requirements Active Directory Forest/Domain functional Level Lync will require a Schema UpdateCertification Authority Windows Server 2003 native modeWindows Server 2008Windows Server 2008 R2Certificates for all serversDNS A records and SRV records

Building a Lync environmentFront End Server SIP Registrar IM/Presence Can collocate AV Conferencing Server Mediation ServerFront End ServerDedicated SQL backend Only required for EE Active/passive clusterBackend DatabaseEnterprise vs. Standard Edition Same functionality Standard Edition Single box solution Includes also back enddatabase 5,000 users Enterprise Edition High Availability Requires dedicated SQLserver and Hardware LoadBalancer Up to 80,000 users

Building a Lync environmentAV Conferencing ServerFront End ServerBackend DatabaseAV Conferencing Server Can be collocated with Front End Dedicated Server recommendedfor scalability For pools with 10,000 users Each supports 20,000 users

Building a Lync environmentAV Conferencing ServerMonitoring ServerFront End ServerBackend DatabaseMonitoring Server Call Detail records Who, when, how long Usage information Quality metrics Endpoint information Network Out-of-the-box reports using SQL Serverreporting services Can be collocated with Archiving Server Stores data in SQL Server

Building a Lync environmentAV Conferencing ServerArchiving ServerMonitoring ServerFront End ServerBackend DatabaseArchiving Server Archives Instant Message Full content Privacy vs. compliance Can be collocated with MonitoringServer Stores data in SQL Server

Building a Lync environmentAV Conferencing ServerMediation ServerArchiving Server Can be collocatedwith Front End Server Connects Lync to PBX or PSTN Different integration optionsMonitoring ServerFront End ServerExchange UM Provides Voice Mail for usersExchange UMServerMediation ServerBackend DatabasePSTN

Building a Lync environmentInternetReverse Proxy Used for https traffic Can reuse existing Reverse Proxy Any Reverse Proxy can be usedDirector Optional component Can redirect users Can function as next hop for all externaltraffic Recommended if Edge Server isdeployedAV Conferencing ServerArchiving ServerMonitoring ServerReverse ProxyDirector ServerFront End ServerEdge ServerEdge Server Relays SIP, Conferencing and Media traffic Enables remote users, Federation and PIC Can use DNS Load Balancing or HardwareLoad BalancingExchange UMServerMediation ServerBackend DatabasePSTN

Building a Lync environmentInternetAV Conferencing ServerArchiving ServerMonitoring ServerReverse ProxyDirector ServerFront End ServerEdge ServerExchange UMServerMediation ServerBackend DatabasePSTN

Enterprise VoiceDirect SIP to IP PBXGateway to PBXIP PBXMediation ServerMediation ServerSIPTrunkingPSTNGatewayPBXSIP TrunkingGateway to PSTNMediation ServerGatewayMediation Server

Lessons learned Know your deployment goalNetworkOpen Interoperability ProgramDevicesPhased approach InternalExternalPSTNUser Training

Resource Public documentation Open Interoperability Program spxNextHop: Microsoft Lync Server Documentation Hub spxPhones and Devices Qualified for Microsoft Lync id 23888http://blogs.technet.com/b/nexthop/Lync.com http://lync.com

Thank Youtbinder@microsoft.com

Integrated Access Solutions UC Experts – Everything UC 10 years in Business Gray hair and scar tissue Legacy TDM through the evolution of VOIP to IPTelephony to Unified Communications Thousands and thousands of Digital AND IPendpoints deployed

Integrated Access Solutions Mid-Market to Enterprise Focus Over 100 Years of Experience Subject Matter Experts Legacy, Digital and IP PBX Platforms Advanced Communications Applications

Case Study – OC Technology Company Situation––Orange County basedwith 450 employeesworld wide–––––Dying PBXObsolete communicationsmethodsGlobal foot printMajor corporate relocationChanging business needsDistributed work forceOutsourced conferencing andcollaboration services costly

Solution-Consulting Deep needs analysis WorkflowCustomer interactionEmployee efficacy Infrastructure evaluation Data Network – WAN/LANMessagingEnterprise applications UC impact study Voice and Video capacity assessmentEnterprise application integration Generate Design Options

Solution – New Economy Approach– Foundation HP NetworkingMicrosoft EAAudiocodesPolycomIntelepeer– End User Experience TeamingCollaborationMobilityAdaptability

Platform for a Global SolutionVoice – Video – Secure IM - CollaborationUnified CommunicationsExchange – Outlook – Active DirectoryMicrosoft EnterpriseSecurityDistribution and AccessServers and StorageCore Switching and RoutingHP Networking

Empowering a Global TeamGl o b a l Co mmu n ic a t io n s Net w o r kUnited balNetworkAny Time Anyw her eVoiceVideoSecure IMCollaborationPresenceTaipeiTaiwanNew ZealandAuckland

Economic Overview – Cisco versus Audiocodes MSFT HP 300,000.00 250,000.00Cisco 420,000.00HP Microsoft 215,000.00 200,000.00 150,000.00 100,000.00 50,000.00 25,000.00 15,000.00CiscoHPCisco UC MSFT UCNetwork Network Software Software Cisco IPEquipment Equipment Licensing Licensing PhonesMSFT/HPMSFT LyncCiscoMSFT/HP Cisco AnnualAnnualOptimized Installation Installation Maintenance MaintenancePhonesServicesServices and Support and Support

Migrating toUnified Communicationswith Microsoft LyncFebruary 2012 2011 AudioCodes Ltd.All rights reserved.AudioCodes Confidential ProprietaryCopyright 2012 AudioCodes, Ltd. All rights reserved. No duplication or re-broadcast without explicit permission.

What AudioCodes Does The Communications World:ApplicationsMobileMedia tions - world is shiftingtowards an all IP infrastructure Growth driven by desire for unifiedcommunications, cloud computingand mobility Incumbent vendors struggle toadapt to demands of newlyemerging software applicationsIP PhonesAudioCodesAll IP WorldTDM All IP2030AudioCodes innovative,interoperable and diverseportfolio of solutions areuniquely positioned toenable this transitionCopyright 2012 AudioCodes, Ltd. All rights reserved. No duplication or re-broadcast without explicit permission.

Media Gateway Market ShareLow Density Market Share – Q4 Mid Density Market Share – Q4 ioCodes37%Cisco12% Ranked #1 in VoIP chips (1997-2000) Ranked #1 in VoIP communications blades (1998-2006) Ranked #1 in VoIP Medium Density & Low Density media gateways (2008-2010) Focused on Enterprise VoiceSource: Infonetics, 4Q10 SP VoIP Equipment & SubscribersCopyright 2012 AudioCodes, Ltd. All rights reserved. No duplication or re-broadcast without explicit permission.

Starting Point: Businesses TodayFirewallRouterOutlookClientsInternetLANT1/E1 or Analog TrunksIP-PBX orPBXSIP orDigitalPhonesPSTNAnalog PhonesFaxIPTDMCopyright 2012 AudioCodes, Ltd. All rights reserved. No duplication or re-broadcast without explicit permission.

Implementing Lync without Voice IntegrationFirewallRouterOutlook andLync ClientsInternetLANT1/E1 or Analog TrunksIP-PBX orPBXSIP orDigitalPhonesPSTNAnalog PhonesFaxIPTDMCopyright 2012 AudioCodes, Ltd. All rights reserved. No duplication or re-broadcast without explicit permission.

Behind the PBXFirewallRouterOutlook andLync ClientsInternetLAN555-1xxxAudioCodesMedia GatewaySIP orDigitalPhonesPBXT1/E1 or Analog TrunksPSTN555-2xxxAnalog PhonesFaxIPTDMCopyright 2012 AudioCodes, Ltd. All rights reserved. No duplication or re-broadcast without explicit permission.

Drop and InsertFirewallRouterOutlook andLync ClientsInternetLANLAN555-1xxxTrunksAudioCodesMedia GatewayPSTN555-2xxxIP-PBX orPBXSIP orDigitalPhonesAnalog PhonesFaxIPTDMCopyright 2012 AudioCodes, Ltd. All rights reserved. No duplication or re-broadcast without explicit permission.

SIP with IP-PBXFirewallRouterOutlook andLync ClientsInternetLAN555-1xxxAudioCodesE-SBCSIP orDigitalPhonesIP-PBXT1/E1 or Analog TrunksPSTN555-2xxxAnalog PhonesFaxIPTDMCopyright 2012 AudioCodes, Ltd. All rights reserved. No duplication or re-broadcast without explicit permission.