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9/18/2015Philly Tech NewsPlus1Blog suivant»Créer un blogConnexionPHILLY TECH NEWSCOVERING THE DIGITAL AGE IN PHILADELPHIAFRIDAY, OCTOBER 18, 2013On heels of Veeva Systems' mega IPO, a look at its Philly tiesand vision for life sciences ITLike3Tweet5StumbleUponTom PaineFollow @phillytechnewsSubscribe in a readerSubscribe to Philadelphia Tech News by Email"Will it be any warmerwhen we get to Dreamforce?"FOLLOW BY EMAILEmail address.SubmitSUBSCRIBE NOW: STANDARDSMALLSubscribe in a readerSelected Press ReleasesPeopleLinx Attracts an Additional 3.5Million Investment to Help SalespeopleEngage Buyers Across the Sales FunnelLiquidHub Continues Domestic Expansionwith Acquisition of Salesforce Partner,RedkiteVeeva opening on NYSE / courtesy Veeva SystemsPleasanton, CA-based Veeva Systems, a cloud computing company serving the lifesciences industry, went public Wednesday at 20 per share, raising its offering pricetwice since its initial S-1 filing. As a result, the company raised 194 million, and afterPhorum 2015 to Examine DigitalTransformation as Top Enterprise TechTrendUniversal Display and LG DisplayAnnounce Entry into Long-Term OLEDPatent License and Supplemental MaterialPurchase Agreementstrading opened shares nearly doubled on the first day. On Thursday, Veeva (NYSE:VEEV) closed at 41.60, giving the company a 5 billion market capitalization.Though based in Silicon Valley, Veeva has many roots and a major portion of its lifesciences client base here. Veeva now has about 100 employees in the Philadelphia area,between its Eastern US office in Radnor and also from acquiring AdvantageMS in FortWashington in June. And Matt Wallach, Veeva co-founder who is a native ofWallingford, is based out of Radnor. Wallach was recently named Veeva's President,SUBSCRIBE VIA EMAILSubscribe to Philadelphia Tech News byEmailreporting to CEO Peter Gassner. He issued the following statement on -heels-of-veeva-systems-mega-ipo-look.html1/9

9/18/2015Philly Tech News“Today marks a very exciting day for Veeva employees, customers and partners. Wefounded the company to help life sciences companies solve their most strategicbusiness challenges with our industry cloud solutions. Multitenant cloud technologyhas enabled Veeva to efficiently craft industry-specific solutions to help pharmacompanies educate physicians on new therapies, bring drugs to market more quicklyand maintain compliance with government regulations. These are billion-dollarA SLICE OF CENTER CITYbusiness challenges, and the IPO validates their importance.”I had an opportunity to speak with Wallach the morning after the IPO by phone. Hesaid a large part of what Veeva was trying to achieve through its IPO was to firmlyestablish itself as a life sciences cloud solutions company, as opposed to simply being alife sciences CRM vendor (its original offering). Secondly, although Veeva is alreadyexpanding into other sectors of the life sciences space and intends to do so further,Wallach wanted to emphasize that it doesn't intend to go head to head againsteveryone. Rather, when Veeva can partner with companies who are doing an excellentjob of meeting customers needs to provide an integrated, enhanced offering that addsvalue, it will do so. However, there is a list of areas where Veeva feels customer needsare not being well served and it will consider developing solutions for these fromscratch. Beyond products already launched or announced, however (Veeva Vault,Photo: Lewis C Paine 3rdVeeva Network), Wallach declined to name any of these.We discussed areas such as regulatory documentation & submission (where it partnerswith companies including Accenture and its Wayne-based Octagon Research Solutionsunit); clinical trial management systems (CTMS), where its partnering with MedidataSolutions which has a unit in Conshohocken; prescription data and related research,where Veeva is working with Horsham-based Symphony Health Solutions; and qualityTweetstom paine@phillytechnews1h@NBCPhiladelphia Ruins my image ofHerr's forevermanagement, where Veeva recently announced a partnership with Hamilton, NJ-basedSparta Systems. As for ERP and HCM, Wallach said those were fairly genericapplications that Veeva would not try to replicate, but that some type of partnershipwith a major cloud ERP player could be a possibility.A key tenet of Veeva's strategy is to "crowdsource" (with appropriate permissions) dataflowing through its CRM platform from contacts with physicians and other providersto provide feeds that update and improve the quality of other databases, Wallach says.This could have a scale effect if (as Veeva hopes) it continues to increase its share of thelife sciences CRM market.For Veeva Network, Veeva's newest offering built partly around its AdvantantageMSacquisition and running on top of its Network platform, Veeva also opened an office inToronto for technical development to support ongoing work on the product in Forttom data- MediaMath(21% owned by SafeguardScientifics)in new deal to integrate app with OracleMarketing CloudShow Summarytom paine@phillytechnews7h@daveaiello Think Comcast determinedbefore TWC ruling that futurewas in IP rather than coaxial cable &investmemt strategy has followedWashington. Veeva Network, which seeks to provide an improved provider databaseand already has some active users, is expected to be formally released before the end ofthe year.I also had a chance to speak with J. Bruce Daley, VP and Principal Analyst attom paine@phillytechnews10hJust a thought: Dems seeking newcandidate: how about Benioff?Constellation Research, a CRM veteran who has followed Veeva for a while. Hecompared Veeva's rise (in particular, versus Oracle) to that of Workday, though in aniche rather than a vertical. Of course, principal founders of both firms came fromcompanies Oracle acquired. Daley commented: “The founders of Veeva and Workdayare becoming like the Old Masters. Each new success in technology only inspires themNancy Szarkowski@nshark14 SepCompose new Tweet to think of the next one.”There are other details I could cover (and will do so later), but for now I'm just tryingto give the broad picture, while also mentioning Veeva's rapid rise since being foundedin 2007 and its tremendous capital efficiency and profitable status (unlike many cloudcompanies).Veeva's vision for life sciences seems to be to achieve data integration across of-veeva-systems-mega-ipo-look.htmlUpdated, revised and expandedPhilly Tech News' Young2/9

9/18/2015Philly Tech NewsCompanies to Watchenterprise at perhaps a higher level than has has been achieved in the past. Theirability to achieve this vision will depend partly on customers' ability to change andadopt. The cloud is only an enabler, but the functionality that Veeva is aiming for goesbeyond a mere change in how you access your data.Recent PostsRadnor's Peak Equity Partners leadsbuyout of EnterpriseDB, along withNewSpring & Milestone1 pointShareWhere in the world is Kenexa founderRudy Karsan? In Philadelphia, investing inStumbleUponstartups1AT 5 : 0 0 PML ABEL S: AD V AN TAG EM S, C L OU D, FOR C E. C OM, I PO, M ATT W AL L AC H, OR AC L E, PETERG ASSN ER, SAAS, V EEV A SY STEM SCenter City-based Cloudamize, helpingcustomers manage Cloud spending, rampsfor growthLiquidHub, on acquisition path, aims to getlarger but keep focusNO COMMENTS:Subscribe to Philly Tech Cloud NewsPost a CommentLINKS TO THIS POSTCreate a LinkNewer PostHomeOlder PostSubscribe to: Post Comments (Atom)Philly Tech News EventsTodayFriday, September 18Monday, September 216:00pmMajor League Sports & Tech Meetup #17 withWednesday, September 306:00pmBuild Guild PhillyShowing events until 11/30. Look for moreEvents shown in time zone: Eastern -of-veeva-systems-mega-ipo-look.htmlSelected Press Releases3/9

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9/18/2015Philly Tech NewsMAJOR TECH BLOGSEngadgetGoogle's likely Nexus/Android event ishappening September 29thThe Verge All PostsGoogle event announced for Tuesday,September 29thMashable!Bentley SUV offers optional 170,000clockTechCrunchUser’s Guide to Disrupt SF 2015The Official Google BlogThrough the Google lens: SearchTrends Sept 11–17Show AllLOCAL BLOGSDaring FireballBegun the Ad-Blocking Wars HavePoliticsPAPolitically Uncorrected: PennsylvaniaTuesdayPhone Scoop Latest NewsReview: Samsung Galaxy Note 5 forSprintEntrepreneurshipBienvenidos a Mexico! My Summer ata Wharton FinTech StartupGeekadelphiaGeeks on Film: Shocker [Blu-rayReview]Show AllCOMPANY BLOGSInfragistics BlogsMobile Challenges in the Field:Construction IndustryCloud IQEvolve IP Attains VMware HorizonDaaS Powered ValidationMonetateGartner: 75% of companies areinvesting in (or have plans to) big dataover next 2 yearsThe Boomi On Demand BlogDell Boomi Wins Gold Stevie Award inIntegration Solution SoftwareCategoryPeopleLinxDF ’15: Share the DreamShow AllPhilly.comPhiladelphia Business els-of-veeva-systems-mega-ipo-look.html5/9

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