1.0SDSU Research FoundationSDSU ResearchFoundation GraphicIdentity System
Table of ContentsSDSU Research FoundationThe Vertical Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3-6Color Variations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4Reverse Variations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5“White Space” and Minimum Sizes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6The Horizontal Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7-9Color Variations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8Reverse Variations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9Improper Alterations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10The Official Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11Primary Font . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12University-Wide Applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13Stationery System . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14-16Letterhead and #10 Envelope . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14Business Card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15Mailing Label . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16
The Vertical LogoSDSU Research FoundationThis is the primary and preferred version of the SDSU Research Foundation logo.The image depicts the entrance to Hepner Hall with its landmark bell tower. The textreflects our new name and more clearly communicates our research mission.The centered format of the elements produces a classic design, with the horizontaltypography functioning as a base for the vertical image.Red and black, the university colors, add drama and energy to the overall design.The relative sizes of the image and type have been optimized for both aesthetic balanceand reproducibility requirements at small sizes, as well as emphasis on the “ResearchFoundation” portion of our name.3
The Vertical LogoSDSU Research FoundationColor Variations3-Color Version2-Color Version1-Color Halftone Version1-Color VersionThe vertical logo is available in several variations. The enhanced, 3-color versioncan be used in electronic and 4-color applications. In print applications, where cost isan issue, either the 2-color or 1-color variation will be appropriate.For the most challenging printed applications, e.g. minimum size on newsprint,the solid 1-color version is the best choice. Clearly, the logo looks and “reads” better in2 or 3 colors, which are the preferred versions, particularly since red and black togetherare the university colors.4
The Vertical LogoSDSU Research FoundationReverse Variations3-Color Version2-Color Version1-Color Halftone Version1-Color VersionReversed versions of the logo are included when applying the logo to adarker background. In the 3-color version, the type is gold, which creates a warmer,richer impression.5
The Vertical LogoSDSU Research Foundation“White Space” & Minimum SizesRequired space allowanceOur logo needs “breathing room.” No other elements — such as type or images —should be placed closer to the logo than this dotted border allows.Minimum size requirement1-1/16”1-1/16”1”1”Application will determine not only the color version but also the minimum size.These are minimum recommended sizes for 3-, 2- and 1-color logos in both print andelectronic media. Make sure both images and type reproduce clearly and are legible inall applications by reviewing proofs or a test beforehand. Make sure a printer is able tohold registration on 2- and 3-color versions.6
The Horizontal LogoSDSU Research FoundationMinimum size requirement1-1/2”There may be occasions when the SDSU Research Foundation logo needs to bemore compact, e.g., on horizontal monument signs and mastheads. Most logos looktheir best when they are set off from other elements and have a bit of “breathing room”around them. Ours is no exception. That is why the vertical logo should be used moreoften than not, with plenty of space around it. This format has been made available toprovide flexibility.7
The Horizontal LogoSDSU Research FoundationColor Variations3-Color Version2-Color Version1-Color Halftone Version1-Color VersionThe horizontal logo is available in several variations. The enhanced, 3-colorversion can be used in electronic and 4-color applications. In print applications,where cost is an issue, either the 2-color or 1-color variation will be appropriate.8
The Horizontal LogoSDSU Research FoundationReverse Variations3-Color Version2-Color Version1-Color Halftone Version1-Color VersionReversed versions of the logo are appropriate for application to a darker background.Please note the gold type in the 3-color version.9
Improper AlterationsThe proportions of the mark tothe typeface cannot be modified.SDSU Research FoundationColor distribution cannot be modified.Logo may not be distorted.Image may not be modified.Logo cannot be tilted.Logotype cannot be changed,reformatted or removed.Logo cannot be printed over an image.Logotype cannot be removed.The SDSU Research Foundation logos cannot be modified in any way. The abovemanipulations and interpretations dilute the integrity of our graphic identity and areexpressly prohibited.10
The Offcial ColorsSDSU Research FoundationRed & Black Enhanced GoldPrint - PMS 187Print - 0c/100m/79y/20kWeb - A81933SDSU REDWeb - 000000SDSU BLACKPrint - PMS 4525Print - 0c/7m/39y/17kWeb - D2C694SDSU GOLD - ENHANCED VERSION ONLYLike San Diego State University, we use red and black as our primary colors.Most versions of the logo will appear in those two colors. This gold, available in bothnon-metallic and metallic versions, is used in the enhanced 3-color version of the logo.11
Primary FontPalatino LightPalatinoPalatino MediumPalatino BoldPalatino BlackSDSU Research FoundationPalatino Light ItalicPalatino ItalicPalatino Medium ItalicPalatino Bold ItalicPalatino Black Italicpalatino small capsPalatino Large & Small Capsregular numbers123456789oldstyle numbers123456789Palatino has been selected as our official typeface. Its formal appearance, timelessdesign and clean, legible style make it a capable imagesetter and versatile workhorse.Tight letterspacing is recommended for most applications.While other typefaces may be suitable for specific applications that demand amore individualistic approach, SDSU Research Foundation will benefit from an overallorganizational appearance that is both familiar and consistent. Therefore, letterhead,catalogs, signage and brochure materials across all divisions, departments and projectsshould use official marks and fonts to create a coherent identity forour auxiliary.Note: the Palatino type family includes small capitals and oldstyle numbers(shown) for added finesse and flexibility.12
University-Wide ApplicationsSDSU Research FoundationConnected FormatsDepartmentsHuman ResourcesPrograms, Centersand InstitutesJune Burnett InstituteThe PARENT CenterDepartmentsHuman ResourcesCentersJune Burnett InstituteThe PARENT CenterCreating a coherent institutional identity for the university demands a consistentapproach to layout and design across many university entities. The four formats shownhere indicate how the SDSU logo can be used clearly and consistently by a wide varietyof groups around campus. The connected formats should be considered when, for layoutreasons, the university and the “subgroup” need to be connected in a compact way. Twoformats are offered to accommodate different space requirements. SDSU Research Foundationprograms, centers, and institutes are encouraged, but not required, to use the above formatfor identity purposes13
Stationery SystemSDSU Research FoundationLetterhead and 10# Envelope.395”College of SciencesSan Diego State University5500 Campanile DriveSan Diego CA 92182 8030Tel: 619 594 5627Fax: 619 594 0832www.sdsu.edu 2” 1.56”1.375”1.25”Palatino Bold, 7.5 pt, align right, 9pt leading,-4 tracking, bullets ( ) Palatino Bold, 3ptSponsored Research ServicesInformation Development Administration5250 Campanile DriveSan Diego, CA 92182 1934Tel: 619 594 1900FURTHERING THE EDUCATIONAL, 582 9164Fax: 619ANDCOMMUNITY-SERVICE CHICO DOMINGUEZ RESEARCH FULLERTON HAYWARD HUMBOLDT LONG BEACH LOS ANGELESTHE CALIFORNIA STATE UNIVERSITY BAKERSFIELD CHANNEL ISLANDSHILLS FRESNOMISSIONSAN DIEGOSTATEwww.foundation.sdsu.edu SACRAMENTO SAN BERNARDINO SAN SAN JOSE SANUNIVERSITYMARITIME ACADEMY MONTEREY BAY NORTHRIDGE POMONADIEGO SANOFFRANCISCOLUIS OBISPO SAN MARCOS SONOMA STANISLAUS.395”LetterheadLineweight .75Palatino, 7.5 pt, align right, 9pt leading,-4 tracking, bullets ( ) Palatino, 3ptPalatino BoldOsF, 7pt, all caps, 8pt leading,-4 trackingBase of address to align with base of “San Diego State”.75”Sponsored Research ServicesInformation Development Administration5250 Campanile DriveSan Diego, CA 92182 1934Palatino BoldOsF, 7.5pt, 9pt leading,-4 tracking, bullets ( ) Palatino, 3ptPalatino, 7.5pt, 9pt leading,-4 tracking, bullets ( ) Palatino, 3pt1.55”.25”.25”10# Envelope14
Stationery SystemSDSU Research FoundationBusiness Card.34”1.75”1.3”.34”.34”JOHN SMITHDirector.34”Sponsored ResearchAdministration5250 Campanile DriveSan Diego, CA 92182 1934Tel: 619 594 2006Fax: 619 582 2006jsmith@foundation.sdsu.eduPalatino Black, 8.5pt,10pt leading , -3 trackingPalatino ItalicOsF, 8.5pt,10pt leading, -4 trackingPalatino BoldOsF, 8.5pt,10pt leading, -4 trackingPalatino, 8.5pt, 10pt leading,-4 tracking, bullets ( ) Palatino, 4pt.84”Furthering theeducational,research andcommunity-servicePalatino Italic, 10pt,16.9 leading, -4 trackingmission ofSan Diego State University.56”www.foundation.sdsu.eduPalatino Bold, 8.5pt,10 leading, -4 tracking15
Stationery SystemSDSU Research FoundationMailing LabelBase of address to align with base of “San Diego State”.3”5250 Campanile DriveSan Diego, CA 92182Palatino, 7.5pt,9pt leading, -4 tracking Bullets ( ) Palatino, 3pt1.56”.2”.2”Mailing Label16
Print - PMS 187 Print - 0c/100m/79y/20k Web - A81933 SDSU RED . Web - 000000 SDSU BLACK . Print - PMS 4525 Print - 0c/7m/39y/17k Web - D2C694 SDSU GOLD - ENHANCED VERSION ONLY . Like San Diego State University, we use red and black as our primary colors. Most versions of the logo will
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Corn Seed Testing . Seed-Testing Laboratories. Seed tests can be conducted at the SDSU Seed Testing Lab. Seed sample envelopes may be obtained from Extension Service offices or by contacting the SDSU Seed Testing Lab. Samples being submitted to SDSU should be sent to: SDSU Seed Testing Lab Box 2207-A Brookings, SD 57007 (U.S. Postal Service) or
Graphic Organizer 8 Table: Pyramid 8 Graphic Organizer 9 Fishbone Diagram 9 Graphic Organizer 10 Horizontal Time Line 10 Graphic Organizer 11 Vertical Time Line 11 Graphic Organizer 12 Problem-Solution Chart 12 Graphic Organizer 13 Cause-Effect Chart 13 Graphic Organizer 14 Cause-Effect Chart 14
Submit an Official Program of Study Selecting Courses Blackboard Transfer Coursework . SDSU Study Abroad Academic Approval Form Instructions to Petitioners to Retake Core (COMM 601) . in the country. Recently, US News and Word report named SDSU as the top small research program in the nation. Additionally, the SDSU School of Communication .
boosting Aztec pride as part of his job. By Aaron Hoskins The QUALCOMM Institute A power partnership launches a longterm effort to educate a tech-savvy work force for the future. The Magazine of San Diego State University (ISSN 1543-7116) is published quarterly by SDSU Marketing & Communications and distributed to members of the SDSU Alumni
mfranco@sdsu.edu, 594-4504) IB Senior Advisor and Study Abroad Coordinator All Majors except IB Majors: Contact: Dr. Yoshiko Higurashi and Mr. Ryan McLemore (rmclemore@sdsu.edu, 594-1970) International Student Center . Program #2: Exchange Programs for IB Majors Akita International U. 国際教養大学 (Akita) - public
with representatives from the Anatomy sector. These relate to the consent provisions of the Human Tissue Act 2004 (HT Act), governance and quality systems, traceability and premises. 3. The Standards reinforce the HT Act’s intention that: a) consent is paramount in relation to activities involving the removal, storage and use of human tissue; b) bodies of the deceased and organs and tissue .