Uptown Vitality Report 2019 - Uptown Waterloo Business .

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2019VITALITY REPORT

CONTENTSINTRODUCTION. 2UPTOWN REFERENCE MAP. 3ABOUT UPTOWN WATERLOO. 4UPTOWN AMENITIES. 5UPTOWN ARTS AND CULTURE. 6UPTOWN’S ANNUAL EVENTS. 7-8UPTOWN’S FUTURE HOUSING/MIXED USE PROJECTS. 9-10UPTOWN’S HOUSING (2008-2019 Q1 AND BEYOND) . 11UPTOWN’S PLANNED COMMERCIAL PROJECTSWITH GROUND FLOOR RETAIL AND AMENITY SPACES. 12UPTOWN OFFICE SPACE. 13UPTOWN’S CONSUMER RETAIL/RESTAURANT ANDFAST FOOD EXPENDITURE POTENTIAL. 14-17UPTOWN COMMUNITY IMPROVEMENT PLAN. 18UPTOWN: PRESENT AND FUTURE. 19ACTIVE TRANSPORTATION IN UPTOWN. 20The Uptown Vitality Report was created in partnership between the Uptown Waterloo BIAand the City of Waterloo’s Economic Development team to provide a high-level overviewof activity and growth in Uptown Waterloo.

INTRODUCTIONWaterloo is a developing city that forms part of the second fastest growing Canadian CensusMetropolitan Area (CMA) made up of Kitchener, Cambridge and Waterloo. One of the defining featuresof Waterloo is its Uptown – primarily a commercial, cultural and tourism hub. The Uptown is also amajor transit station area (e.g. has several bus stops and three ION light rail transit stops) and formspart of the larger Toronto-Waterloo Innovation Corridor intensification strategy to attract jobs andtalent to Waterloo Region (www.thecorridor.ca).The purpose of this Uptown Vitality Report (UVR) is to provide a high-level overview of activity andeconomic growth in the heart of Waterloo. It includes information on amenities, leasing activityand growth trends with a consumer spending potential analysis. UVR is based on available publicdata (e.g. permit and planning applications) and other sources including The Uptown BusinessImprovement Area (BIA), the City of Waterloo Economic Development Division and local real estateand marketing professionals.Geographically, the Uptown Vitality Report relates to the Uptown Urban Growth Centre (UUGC),a primary, intensification node in the City (219 acres of land) and the Uptown Waterloo BusinessImprovement Area (BIA) district. See the Uptown Waterloo reference map on page 3.This report may be updated on a periodic basis. The information contained in the UVR is subject tochange and numbers may be rounded.2

UPTOWN REFERENCE MAP3

ABOUT UPTOWN WATERLOOUptown Waterloo is a thriving, urban centre that continues to grow and evolve by:PROGRESSIVE DEVELOPMENTSFOURTEEN PRINCESSUptown Waterloo continues to experience high quality, urbanintensification projects such as Circa 1877 at 181 King Street South, 14Princess Street and 155 Caroline Street that are all adding new residents,workers and vitality to the area. These projects are a source of new housing,talent, office space, retail spaces, amenities and transit ridership. Uptownwill continue to evolve as these projects progress.ACTIVE TRANSPORTATIONKING ST. N. SEGREGATED BIKE LANESHuman-powered modes of transportation such as biking and walking areincreasing in Uptown and are enhanced by major trail upgrades such asthe Waterloo Spur Line and the Iron Horse Trail, dedicated and separatedbike lanes along King Street, three ION LRT stations and many bus stops aswell as new transit-oriented developments such as Circa 1877 or 19 ReginaStreet which both have modest supplies of parking spaces.STARTUP ECOSYSTEMCOMMUNITECH DATA HUBPhoto from the Waterloo Region RecordPERIMETER INSTITUTEUptown Waterloo forms part of Waterloo Region’s startup network which isranked in the Top 20 worldwide in this article by Communitech. Thissystem is supported by the Communitech Data Hub, which opened in 2017with over 50 startups and a growing number of new technology and digitalmedia businesses.STRATEGIC INVESTMENTSThe City of Waterloo has made several major investments that add vitalityto Uptown such as long-term leases with the Perimeter Institute (PI) andthe Centre for International Governance Innovation (CIGI) campus, whichadd 360,000 square feet of research institute space as well as significantfunding for Communitech’s Data Hub. Over the past few years, the Cityof Waterloo also created several strategic initiatives such as the UptownCommunity Improvement Plan (CIP), the Brownfields CIP and parklandcash-in-lieu caps and incentives.PUBLIC REALM INVESTMENTWATERLOO PUBLIC SQUAREThe City of Waterloo as well as the Region of Waterloo have made manyinvestments in accessible public spaces in Uptown such as the WaterlooPublic Square, Waterloo Park and King Street North Streetscape (withdedicated and separated bike lanes, wider sidewalks and unique, thematiclighting – also funded by the BIA). The City of Waterloo is investing in amajor expansion to the Waterloo Recreation Memorial Complex (WRMC),into arts and culture programming such as the Lumen Festival, has creatednew sidewalk patio guidelines and works closely with the Uptown WaterlooBIA on events and programming in the core.DIVERSITY OF BUSINESSESKING ST. S.The City of Waterloo, Uptown Waterloo BIA and several Uptown propertyowners believe in the importance of having business diversity and areworking on a plan to attract more retailers and offices to the core.4

UPTOWN AMENITIESToday Uptown Waterloo has over 500 businesses whichinclude: 89 retail stores, more than 70 medical / holisticoffices, over 60 tech and digital media companies,more than 45 financial service companies and the DeltaHotel.This diverse and vibrant ‘city centre’ has alsotransformed into a major learning (discovery) hub,entrepreneurial hub (creative jobs) and housing marketwithin the city and the larger Region of Waterloo.500 Uptown businessesincludes Uptown BIA businesses, CommunitechData Hub (51) and other UUGC businessesUptown is home to Perimeter Institute for TheoreticalPhysics (PI) and the Centre for International GovernanceInnovation (CIGI) – two world-class research institutesand the Communitech Data Hub. Close to 3,700 newresidential units (as seen on page 9) have recently beenbuilt in Uptown (or are proposed soon) that could addup to 6,500 new residents to Uptown.COMMUNITECHDATA HUB4-STAR HOTEL(DELTA Land so much moreWATERLOOMEMORIALRECREATIONCOMPLEX4 GROCERY/SPECIALTY FOODSTORESWATERLOOPUBLIC LIBRARY3 IONSTOPSUPTOWN WATERLOO PARKS, PARKETTES, PRIVATELYOWNED PUBLIC SPACE (POPS) AND TRAILS1245CITY PARKS& PARKETTESPRIVATELYOWNED PUBLICSPACES Barrel Warehouse ParkBrewmeister’s GreenCarnegie GreenGathering Place(corner of Erb St. andCaroline St.) Barrelyards ParkBauer LoftsCIGI CampusKing St. Walkway(Bauer Lofts) Waterloo PublicSquare Waterloo Park William Green Heritage GreenLabatt’s ParketteMemorial ParkVisitor InformationCentre Waterloo Cenotaph5MAJORTRAILS Iron Horse TrailLaurel TrailTrans Canada TrailUptown LoopWaterloo Spur Line

UPTOWN’S ARTS & CULTURE35MUSICVENUES81RESTAURANTS& EATERIES36HERITAGEBUILDINGS9ARTGALLERIESUptown Waterloo is the cultural hub of the city. It is home to a vibrant culinary scene (80 restaurantsand eateries), major festivals, active programming at Waterloo Public Square, behind City Hall, in theRegina St. lot and in laneways, emerging events, a variety of creative industries such as: digital media,photography, non-profit art organizations etc. as well as key cultural institutions (listed below) and publicart featuring local and international artists.Major cultural amenities and institutions in Uptown include: Waterloo Public Square (city civic square with activeprogramming) Button Factory Arts (community arts organization) The Original Princess Cinema and Princess TwinCinemas (independent movie theatres with exhibitions) Kitchener-Waterloo Little Theatre (KWLT), localperformance theatre The Perimeter Institute for Theoretical Physics (PI) The Clay and Glass Gallery Centre for International Governance Innovation (CIGI) 30 music venues including The Jazz Room, StarlightSocial Club and Jane Bond Waterloo Public Library Visitors Heritage and Information Centre6

26 ANNUAL EVENTS200,000 attendanceWINTERLOOCOMFORT FOOD CRAWLKW COMEDY FESTIVALThree-day winter festivalOne day as part of WinterlooThree days of stand-up comedyJANUARYOPEN STREETSJUNE THROUGH AUGUSTVarious single-day arts-themedstreet festivalBUSKER CARNIVALAUGUSTThree-day international carnivalJANUARYFEBRUARYSOLSTICE SAMPLINGJAZZ FESTIVALSingle day food crawlThree-day international jazz festivalJUNEWATERLOO RIB FESTSEPTEMBERThree-day rib festJULYCULTURE DAYSSEPTEMBERThree-day national celebration ofarts and cultureLUMENOKTOBERFEST BARRELRACESAMPLIFY CULTURE SUMMITSingle day art/light/tech festivalIn conjunction with OktoberfestSingle day summit celebratingcreativity and innovationOCTOBERSEPTEMBEROCTOBEROTHER UPTOWN EVENTS INCLUDEHOLIDAY HOP ‘N SHOPDECEMBERThree days of Christmasprogramming and promotions7 Final Fridays (May-Aug)Thursday Nights Uptown (Jun-Sept)Campfire (May-Oct)Skate Night Date Night (Dec, Jan,Feb) A variety of community andawareness walks (e.g. Jane Walks) Other food festivals Outdoor concertsand movie screenings(generally held inWaterloo Park, PermiterInstitute, CIGI andWaterloo Public Square)

Additional events are being planned through the City’s Culture Plan and Public Realm Strategy as wellas Uptown Waterloo BIA activities. More information and opportunities can be found at:CITY OF WATERLOO EVENTSwww.waterloo.ca/arts&cultureUPTOWN WATERLOO eventsPERIMETER INSTITUTE CLASSICAL WORLD arts-and-culturePRINCESS CINEMA AND PRINCESS TWINhttps://www.princesscinemas.comCANADIAN CLAY & GLASS urrent-exhibitionsEXPLORE WATERLOO O PUBLIC LIBRARYhttps://www.wpl.ca/programs-eventsUPTOWN PUBLIC REALM tegies.aspxMAXWELL’S CONCERTS AND EVENTS (just outside of Uptown)http://maxwellswaterloo.com8

UPTOWN’S FUTURE HOUSING/MIXED USE PROJECTSSince 2008, Uptown has experiencedsteady residential intensificationgenerating 1,412 residential units built(adding 2,500 residents).At present, there are 741 units underconstruction at 128 King North, 155Caroline, Circa1877 and the Barrelyardsthat will add 1,312 new residents over thenext two years (2020-2021).Combined, recent and active developmentprojects will add 2,153 units (3,810residents) in Uptown.STRATA - 321 residential units intwo towersPrincess-Dorset Towers54 units3,702TOTAL HOUSING UNITS BUILT,UNDER CONSTRUCTION,APPROVED AND UNDER REVIEW6,554 771 MESTIMATED CONSTRUCTIONVALUE80 King St. S. / 87 Regina,Torgan with 30,000 sfoffice plus existing retailspaceBarrelyards with 858 units built, 236units underway 232 futureKing-John Towers - 307 units(under planning appeal)RESIDENTS31 Alexandra Ave. - 152 unitsExamples of approved, zone change projects:Project StatusNew Residents Living Uptown (built)New Residents Anticipated (underway)New Residents Anticipated (3-5 yrs)Timing2008-2019 Q12020 nts2,5001,3122,7426,554Source: City of Waterloo building permit records and approved and proposed development applications.9

As at March 2019, the City of Waterloohad approved 1,282 units in planneddevelopment applications with severalprojects moving forward through thebrownfield remediation and site planprocesses. These projects will add 2,269residents to Uptown.At present, there are two developmentprojects under review that could add 267 newunits (473 residents). As noted in the tableon page 7, in total, Uptown could have 3,702new residential units adding 6,554 residents.Of these projects, 51% of the units areanticipated to be purpose-built rental housing(1,879 units).A GROWING HOUSING MARKET3,702 New Housing Units (6,554 residents)increasing consumer spending, talent and vitalitypotential in Uptown (2008-2020 forecasted to 2025)Source: Uptown’s Housing chart on page 103

UPTOWN’S HOUSING (2008-2019 Q1 AND BEYOND)11Project (since 2008)UnitsResidents(1.77ppu)ConstructionValue ( M*)StatusKnown Purpose BuiltRentalBauer Lofts (191 King St. S)157278 50BCondoBPR Lofts (36 Regina St. N)1425 1.5BCondoThe 42 (Bridgeport Rd.)5597 12BCondo133 Park St.1832 2B18Red Condos (188 King St. S)63112 13BCondo144 Park St.148262 30BCondoThe Cortes (222 King St. S)4987 14B4914 Princess St.4478 17B44Barrelyards (1-20 Barrel YardsBlvd.)8581,519 131B: 1,326 atFull BuildOut858Units Built1,4122,500 270.5One28 (128) King St.N.120212 27BP issuedCondo155 Caroline Ave.197349 51UCCondo181 King St. (Circa 1877)188333 44UCCondoBarrelyards236418 40Approved236Units Under Construction7411,312 162.331 Alexandra ed23270 King Street South(& 87 Regina – “Torgan”)216382TBDApprovedwith HoldingCondoSTRATA @ 80 King St. N321568TBDApprovedMixed: 135King and John St. Towers307543TBDApproved30726 & 28 Dorset & 7 Princess5496TBDApprovedTBDApproved Units1,2822,269 280.1M (EST.)LCBO (Erb St. and Dupont St.)231409TBDUnderReviewUnknownErb St. and George St.3664TBDUnderReviewUnknownApplications Under Review*267473 58.5M (EST.)TOTAL NEW UNITS3,7026,554 771M (EST.)96923691051% (1,879)* Note: All construction values subject to change and non-adjusted prices. Future construction value is based oncurrent construction average (units under construction). Applications under review have not been approved andare subject to change.LEGEND: B built, UC under construction, BP building permit, TBD to be determined, EST estimateSource: City of Waterloo building permit records and approved and proposed development applications.

UPTOWN’S PLANNED COMMERCIAL PROJECTS WITHGROUND FLOOR RETAIL AND AMENITY SPACESUptown Waterloo has a variety of newdevelopment projects that add additionalcommercial space (e.g. retail, serviceand restaurant). These projects includeThe Shops at Waterloo Town Square (85Willis Way), 185 King Street South (formerAdult Recreation Centre), Barrelyardsdevelopment, the Strata project, the historicpost office site (35 King Street North) and thePrincess Dorset Towers. With lower vacancyrates in Uptown Waterloo, these projects willadd new site opportunities over time.85 Willis WayPurpose-built office (ShopifyPlus lease)with ground floor retail units available.Refer to Cushman Wakefield.BarrelyardsProposed purpose-built office withground floor retail.Refer to Auburn Developments.49%82RETAILOF ALL UPTOWN BUSINESSES AREGROUND-ORIENTED (283/500)31SALON & SPARefer to Perimeter Developments.STRATA – 70 King Street NorthMixed use project with 40,000 sfpodium space planned for “Launch”STEAM program. Refer to HIP Developments.(By location; Source: City of Waterloo Staff Site Walk)FASHIONSource: City of Waterloo Staff Site Walk185 King Street South (former Adult Rec.)Partially approved commercial buildingwith five ground floor retail units.UPTOWN GROUND ORIENTED BUSINESSES: 28322Princess-Dorset TowersApproved mixed-use buildingwith ground floor restaurantspace. Refer to MHBC.35 King Street North (historicPost Office)Approved office building withground floor retail opportunity.Refer to Lexington Park Real Estate.DIVERSE RANGE AND MIX OF GROUNDORIENTED BUSINESSESSource: City of Waterloo Staff Site Walke.g. Regina StreetRestaurants12

UPTOWN OFFICE SPACEThe City of Waterloo has the largestoffice market in Waterloo Region (50% of office supply in cities of Kitchener,Cambridge and Waterloo). Uptown’soffice market occupies approximately1.7 million square feet, about 23% ofthe City’s office supply. The officespace is concentrated in five largeoffice buildings and an expandingseries of smaller buildings (and upperstorey conversions) across Uptown.Uptown Waterloo is anchored bymany financial service organizationsincluding Sun Life Financial, thelargest property owner. Following theCommunitech Data Hub and Shopifyannouncements in 2015, Uptown hasexperienced increasing demand forurban office space. Since 2008, over300,000 square feet of space hasbeen absorbed (including new office630,000 sq. ft.TOTAL NEW OFFICE SPACE(2008-2019 Q1 with 2025 projects tion(post 2015)FutureProjectsSource: City of Waterloo permit data, available realtor data and City of Waterloo Staff Site WalkUPTOWN OFFICE MARKETFINANCIALSERVICES138,84891,0321,686,273 sq. ft.45370,000TECH &DIGITAL MEDIASource: Cushman-Wakefield Retail Study Q4 2018construction, restoration and conversion, and,leasing activity).The Uptown office market is nearing anhistoric low vacancy rate. New office spacewill be required to accommodate growingcompanies and to attract new companies toUptown. Between 2020 and 2025, there isthe potential to add another 370,000 squarefeet of office space from new and proposeddevelopments that could generate another1,850 jobs.300,000 sq.ft. NEW OFFICE SPACE CREATED/ABSORBEDadding 1,589 new jobs to Uptown (2008-2019 Q1)100,000 sq. ft.10,000 sq. ft.30,000 sq. ft.19,000 sq. ft.3 Regina St. S.57 Erb St. W.and 85 Willis Way70 King St. S.26 Peppler St.Source: Realtor data and publicly available information1314 Erb St. W.

UPTOWN’S CONSUMER RETAIL/RESTAURANT ANDFAST FOOD EXPENDITURE POTENTIALIn June of 2019, the Cityof Waterloo and UptownWaterloo BIA engagedmarket analysis firm TateEconomic Research Inc. toundertake a per capitaexpenditure analysis todetermine consumerexpenditure potential forresidential and employmentgrowth in Uptown Waterloo.A summary is provided below: 96.8 million increasein annual consumerspending potential by newhouseholds (2018-2025) 6.9 million increasein annual consumerspending potential by newjobs (2008-2020) 14.9 million increasein annual consumerspending potential by newjobs (2008-2025) Residential expenditurepotential for 2025 for retailis 85.3 million Employment growthrelated expenditurepotential over the 20082025 forecast period forretail is 8.8 million Residential expenditurepotential for 2025 forrestaurant and fast food is 31.1 million Employment growthrelated expenditurepotential over the 20082025 forecast period forrestaurant and fast food is 4.1 millionTable 1Summary of Residential Consumer Spending - Uptown Waterloo2018 PerCapita (1Per Capita ExpenditureFood and Beverage Retail(2Non Food and Beverage Retail 4,917(3 5,741Subtotal RetailRestaurant and Fast FoodOther Service 10,658(4 3,886(5 1,594Subtotal Service 5,480Total Consumer Spending 16,1382008-2025Population and Expenditure ForecastPlanned New Residential Units2018(72025(83,702Persons Per Unit1.77PopulationExpenditure Potential ( millions)(66,6002,0008,0009)RetailRestaurant and Fast FoodOther ServiceTotal Consumer Spending 21.3 85.3 7.8 3.2 31.1 32.3 129.1Total Increase in Consumer Spending 12.8 96.8Source: Tate Economic Research Inc.1)Repeated from Table 3.2)Repeated from Table 3 subtotal of Food from Stores and Alcohol Purchased from Stores.3)Repeated from Table 3 subtotal of Women's Clothing and Accessories, Men's Clothing andAccessories, Children's Clothing and Accessories, Clothing Gifts, Furniture, Electronics,Leisure Goods, Florists, Pet Stores, and Health and Pharmacy Goods.4)Repeated from Table 3 subtotal of Food from Restaurants and Alcohol from Restaurants.5)Repeated from Table 3 subtotal of Personal Care Services, Packaged Travel, Laundry and DryCleaning, Recreational Services, Movies, Live Sporting Events, and Live Performing Arts.6)Residential growth figures for 2008-2025 and Persons Per Unit (PPU) factors provided by theCity of Waterloo.7)Population for 2018 based on Environics Analytics data for Uptown Waterloo (Rounded from1,953 to 2,000).The 2025 population is based on growth figures provided by the City of Waterloo. The City hasforecast an increase of 6,600 persons from 2008 to 2025. TER estimates growth of 600persons from 2011 and 2018. The remaining growth of 6,000 persons has been applied tothe 2018 population of 2,000 resulting in a 2025 population of 8,000. This analysis assumesno significant growth occurred between 2008 and 2011, as per discussions with City Staff.8)9)Expenditures in 2018 dollars. Increase in consumer spending is based on2018 per capita expenditures and population growth figures. Future per capitaexpenditures are held constant.This information is based on a set of assumptions and is intended to provide an overall picture ofconsumer spending potential based on the known development projects and existing available data.14

Table 2Annual Increase in Employment Consumer Spending - Uptown Waterloo2018 Per CapitaEmployment Growth(1(32008-2020( millions) (21,6052020-2025( millions) (22008-2025( millions)1,8503,455Retail 2,541 4.1 4.7 8.8Subtotal Retail 2,541 4.1 4.7 8.8Restaurant and Fast Food 1,181 1.9 2.2 4.1 588 0.9 1.1 2.0Subtotal Service 1,769 2.8 3.3 6.1Total Increase in Spending 4,310 6.9 8.0 14.9Other ServiceSource: Tate Economic Research Inc.1)Repeated from Table 4 "Average of TER and ICSC."2)Expenditures in 2018 dollars. Increase in consumer spending is based on 2018 per capita expenditures andemployment growth figures.3)Employment growth figures provided by the City of Waterloo.

Table 3Residential Consumer Spending - Background CalculationsEnvironics Analytics - 2018 Household Expenditure (1Uptown Waterloo2018 Total Population2018 Household Population 15 Average Income2018 Household Population 15 Aggregate IncomePer Capita (21,953 61,883.64 102,974,373.34Women's Clothing and Accessories 1,873,792 959Men's Clothing and Accessories 1,237,945 634Children's Clothing and Accessories 41,687 21 683,214 350Furniture 1,844,956 945Electronics 1,295,040 663Leisure Goods 1,040,115 533Florists 158,480 81Pet Stores 432,810 222 2,604,751 1,334 11,212,790 5,741Food from Stores 7,455,803 3,818Alcohol Purchased from Stores 2,147,073 1,099Subtotal Food and Beverage Retail 9,602,876 4,917Food from Restaurants 6,323,889 3,238Clothing GiftsHealth and Pharmacy GoodsSubtotal Non Food and Beverage RetailAlcohol from Restaurants 1,265,388 648Subtotal Food and Beverage Service 7,589,277 3,886Personal Care Services 859,393 440Packaged Travel 737,288 378Laundry and Dry Cleaning 500,446 256Recreational Services 678,445 347 92,367 47Live Sporting Events 134,267 69Live Performing Arts 111,170 57 3,113,376 1,594MoviesSubtotal Other ServicesSource: Tate Economic Research Inc.1)2)Household expenditure data based on Environics Analytics Household Spending. Variables defined byEnvironics Household Spend 2018 - Variables.Per Capita Household Expenditures based on 2018 Household Expenditures and 2018 population forUptown Waterloo.16

Table 4Employment Consumer Spending - Background CalculationsTER and International Council of Shopping Centres (ICSC) - 2018 Employee Expenditure(1TER Estimated Expenditures(12013 WeeklyExpenditures(Cdn )2018 WeeklyExpenditures(Cdn ) (22018 AnnualExpenditure(Cdn ) (3Retail Expenditures 87 91 4,36850% 2,184Restaurants 23 24 1,15260% 691Fast Food 18 19 91260% 547Restaurants and Fast Food 42 44 2,11260% 1,267Personal Care Shops 10 10 48050% 240Personal Services 11 12 57650% 288Other Services 4 4 19250% 96Entertainment (sporting events, live theatre, concerts, movies) 9 9 43210%Subtotal Other Services 33 35 1,680 667Total Service Expenditures 75 79 3,792 1,934ICSC Estimated ExpendituresWaterloo 2018 AnnualAdjustment ExpendituresFactor (4(Cdn ) 43(52011 WeeklyExpenditures(US )2018 WeeklyExpenditures(Cdn ) (2 (62018 AnnualExpenditure(Cdn ) (3Waterloo 2018 AnnualAdjustment ExpendituresFactor (4(Cdn )Retail Expenditures 85 121 5,79850% 2,899Restaurants 13 19 91260% 547Fast Food 14 20 96060% 576Restaurants and Fast Food 27 38 1,82460% 1,094Personal Care Shops 6 9 43250% 216Personal Services 4 6 28850% 144Other Services 3 5 24050% 120Entertainment (sporting events, live theatre, concerts, movies) 4 6 28810%Subtotal Other Services 18 26 1,248 509Total Service Expenditures 44 64 3,072 1,603 29Average of TER and ICSC2011 WeeklyExpenditures(US )2018 WeeklyExpenditures(Cdn ) (22018 AnnualExpenditure(Cdn ) (3Waterloo 2018 AnnualAdjustment ExpendituresFactor (4(Cdn )Retail Expenditures 86 106 5,08350% 2,541Restaurants 18 22 1,032 16 20 936Restaurants and Fast Food 34 41 1,96860%60%60% 619Fast FoodPersonal Care Shops 8 10 456Personal Services 8 9 432Other Services 4 5 216Entertainment (sporting events, live theatre, concerts, movies) 7 8 360Subtotal Other Services 26 31 1,464 588Total Service and Retail Expenditures 60 72 3,432 4,31050%50%50%10% 562 1,181 228 216 108 36Source: Tate Economic Research Inc.171)Based on in-home consumer telephone survey of Toronto residents completed on behalf of TER in 2013.2)Inflated at 1% per year, not compounded3)Annual Expenditures estimated at 48 weeks per year.4)5)TER and ICSC data adjustment factor recognizes proximity to, and extent of, shopping facilities located in Uptown Waterloo. Adjustment based on TERprofesionaljudgement.Council of Shopping Centers (ICSC) Office-Worker Retail Spending in a Digital Age. Table 2 "Office Worker Spending Summary", 2011.Basedon International6)Converted to Canadian currency at 1US 0.75 CDN.

UPTOWN COMMUNITY IMPROVEMENT PLANTo help guide reorganization, in 2015, the Cityof Waterloo approved an Uptown CommunityImprovement Plan (CIP) to introduce a number ofincentive initiatives for properties in the core. The CIPproject area includes the Uptown Waterloo UrbanGrowth Centre as identified in the City’s Official Plan aswell as the MacGregor/Albert Heritage ConservationDistrict.At present there are four available granting incentives:façade improvement grants (the BIA has providedadditional funding support for this initiative), studygrants, fee grants and minor activity grants.In 2016, 12 applications were approved with grantstotaling almost 180,000 and a construction value ofclose to 586,000. Those numbers greatly increased in2017 with 38 approved applications, almost 953,000in grants and a construction value of just over 1.6million. In 2018, the numbers went back down with10 approved applications, 156,000 in grants andconstruction values of almost 281,000. The CIP wasextended into 2019 however, only three applicationswere submitted and approved. Work is still underway.No. of Approved ApplicationsValue of Grants AwardedConstruction Value17201612 179,657 585,645GRANTS AWARDED 2016-2018FaçaGran 275,940Fee G 436,942Façade ImprovementGrantFaçade ImprovementGrantFee GrantFee Grant 27,750 118,950 Study Grant 93,100Façade ImprovementGrantFaçade ImprovementFaçade ImprovementGrantFee GrantGrantFee GrantFee GrantStudy GrantStudy GrantStudy GrantMinor Activity Grant2017Minor Activity GrantMinor Activity38 GrantCBIL 952,682CBILCBIL 1,602,783Study GrantMinor Activity GrantMinor Activity GrantCBILCBIL201810 156,021 280,968StudMinoCBIL

UPTOWN: PRESENT AND FUTUREUPTOWN PRESENTThe BIA keeps track of businesses moving into, away or closing in Uptown Waterloo. The past few yearshave been challenging for Uptown businesses due, in part, to rising property values, increased rents andLRT and streetscape construction. In 2018, Uptown Waterloo said goodbye to 15 businesses with nineclosing and six moving away. However, Uptown also saw increased commercial growth by welcoming27 new businesses from various different industries. Looking at 2019, by the end of October , eightbusinesses have closed and six have moved with another 31 new businesses moving into Uptown – amix of retail, restaurant and service industries.UPTOWN FUTUREWith construction now completed and several planning decisions underway to facilitate urbanemployment and public realm improvements, Uptown is experiencing new job growth, new housing anda vibrancy like never before.As a result of conversations with City of Waterloo and the BIA’s Economic Development committeemembers, the BIA decided to host a poll for stakeholders asking what they thought needed to be addedto Uptown Waterloo to improve vibrancy of the city core. The poll was open from June 14 to August6, 2019 and was shared with BIA members via email and with BIA stakeholders through social mediachannels. A total of 145 responses were received.Of the responses, “retail” was the most mentioned. Top retail suggestions were related to (affordable)clothing for all ages/sexes (first), home décor and kitchenware (both second), a one-stop-shop (third)and a variety store (fourth).Top comments focused on ensuring Uptown had inclusive and diverse businesses that reflect thewhole community, the need for a flagship retailer, affordable shopping and food options and moreindependently owned shops. Contact the Uptown Waterloo BIA for detailed results of this poll.

ACTIVE TRANSPORTATION IN UPTOWNNEW STREETSCAPEOver the last few years, Uptown Waterloo hasexperienced significant changes to its streetscape.New benches, segregated bike lanes, widersidewalks to facilitate patios and pedestrians,bike racks, planters, trees and tree grates, wastereceptacles and decorative street lighting add toUptown’s unique vibrancy and encourage a moreactive lifestyle.PUBLIC TRANSPORTATIONIn addition to Grand River Transit (GRT)’s bus service, the new ligh

part of the larger Toronto-Waterloo Innovation Corridor intensification strategy to attract jobs and talent to Waterloo Region (www.thecorridor.ca). The purpose of this Uptown Vitality Report (UVR) is to provide a high-level overview of activity and economic growth in the heart of Waterloo

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MS Exemplar Unit English Language Arts Grade 2 Edition 1 Design Overview The MS CCRS Exemplar Units for ELA and mathematics address grade-level specific standards for Pre-Kindergarten-8th grade, as well as for Algebra, English I, and English II. The overall unit plan is described in the first section of the ELA and math units. This section .