FOREVER 21 - Weebly
1L)r.3’FOREVER 21 Fashion Merchandising Promotion PlanJessie HawkEaglecrest DECAEaglecrest High School5100 S Picadilly StAurora, CO 80015January 15, 2013
Table of ContentsExecutive Summary.1Description of the Store2Objectives3Schedule of Events4Responsibility Sheet6Budget8Bibliography9Appendix10
I. Executive SummaryObjectives Create a relationship with the “Love is Louder” movement Design and promote a clothing line with the movement 1-bId a promotional fashion showFashion Show/Clothing lineAdvertising/PromotionLaunch PartyTotal 2.1 20,000 125,000318,000 1,263,000SchedulePrint ads in “SeventeenPress Release to NY TimesSocial Media AdvertisingFashion ShowLaunch PartyNovember 2014 issueNovember 2014Fall 2014November 2014December 2014Evaluation of the PlanForever 21 is going to go where no major retailer has gone before; the company isstarting a campaign based solely on body positivity. The campaign will feature a relationshipwith the “Love is Louder” movement, a movement based upon the idea of body positivity; aclothing line; and a promotional (body positive) fashion show, The promotion will lastd,Avenue store in New York City.approximately four weeks and will be centered around the 5Forever 21 has proved a major success within the fashion industry, largely due to theirtarget market of 18-25 year old men and women and low prices. The demographic is ideal forthe “Truly Beautiful” campaign as it is the fashion industry’s largest market. Forever 21 will bethe first retail chain to create a campaign with a body positive theme. The “Love is Louder”movement has already attracted positive media attention, and by pairing up with them, themarket will continue to expand. The clothing line associated with the campaign will featurepositive messages on fashion tops, and part of the proceeds received from this line will gotoward the “Love is Louder” movement. The fashion show premiering the new clothing line willbe the first “body positive” fashion show and will be open to the public. This will be the firstpublic establishment of the relationship with the “Love is Louder” movement. Part of theproceeds from the night will also go to the movement. “Love is Louder” already has anestablished relationship with Seventeen magazine, where we will be doing the greatest amountof print advertising.1’)
II. Description of the Store“Aenunenaa üztüaeid,?oec’eaZffriw4LCdcd 4*&CF4cc’tcc%b-tecedezted aetectcoa Oz tcU&94 ja4ádfa. cdwac/4 %a9téctçc tcuI a.ect’aa c—C.Forever 21 is a private retail, chain that got its start in theHighlands Park district of Los Angeles, CA in 1984. Within thefirst.FASHfljyear, sales had skyrocketed from 35,000 to 700,000 and the storewas expanding continuously--a new store was opening every sixmonths. The 11th store opened in Panorama City, CA in 1989 and wasthe first of the chain to open in a mall. There are now over 450 storesin 15 countries and the franchise continues to expand.The incredible number of stores makes the company accessible to its target market andbeyond. 18 to 25 year old women, and now men, have a Forever 21 readily accessible to them atall times. And if their usual mall doesn’t have one, they’re willing to make a special trip toanother nearby. The merchandise they choose to sell is cycled through the stores on a weekly,or even daily, basis in order to constantly provide its customers with thenewest and hottest trends. This also raises sales because its customersknow an item may not he there tomorrow. They often provide clothingand accessories in a variety of sizes, colors, and patterns. The franchisestays on top by offering the latest fashions at affordable prices and thismakes it extremely attractive to the young men and women of theirtarget market. The franchise now has six brands of its own, including clothes for kids, men,plus size, and pregnant women. This has resulted in a growth in sales, because now morewomen see Forever 21 as a store they could buy from. They aren’t only offering clothes formodel-women, but now they’re offering clothing for “real” women and their boyfriends too.Forever 2]. is quickly climbing the ranks to the top of the fashion industry. The store{2J1
continues to be heavily visited and heavily talked about. It personifies the idea ofword-of-mouth: with little advertising it relies on the young women who make up their targetmarket to tell their friends about the Forever 21 experience.III. ObjectivesCreate a relationship with the “Love is Louder” movement. The “Love is Louder”movement is an organization providing support to young men and women struggling with the‘pressure to be perfect.’ Its main goal is to make sure everyyoung adult knows that they are loved and there is no suchthing as perfect. By establishing this relationship, our storeswill become a safe haven where young people can shop without.LO\/ E I S— — arcworking about size or looks,Create a clothing line with the movement. A new clothing line will be present within thestores throughout the month of December (suicide awareness month) featuring fashion topswith body positive words and phrases. A portion of the proceeds will go to the “Love is Louder”movement as we establish a long-term relationship.{3}
Hold a fashion show. A week before the clothing line launches,a fashion show will be held near the 5th Avenue store, The showwill be the premier of the new clothing line paired withtraditional Forever 21 wear. The models will be women of allheights and sizes and they will all feature a natural look. Theentire show will be centered on a body positive theme and the“Love is Louder” movement will have a strong presence.IV. Schedule of EventsA.-NY Fashion show November 29, 2014 (One week before launch)-The fashion show will consist of models of even’ size. The models will be volunteers whowill have the chance to sign up, and more or less “try out”, within the month of October in the5thAvenue store. The objective of the show is to promote body positivity and create an officialand public relationship with the “Love is Louder” movement. The women will wear shirtspromoting the new clothing line along with traditional Forever 21 wear. They will also have amore natural look than the traditional fashion show. The show will be for the public and aportion of the proceeds will go to the movement.-Launch Forever Love clothing line December 6, 2014-The clothing line will consist of fashion tops and t-shirts with images and phrasespromoting positive body image. A portion of the proceeds (5%) from the line will be donated tothe “Love is Louder” movement. The line will be promoted through December (suicideawareness month) in the stores and will he available online through February 2015. Each storewill have a special display for the line and promotion posters in the windows.(4)
-Promotional party at the launchA “Love is Louder’ booth will be located on the first level of theh5Ave store during thelaunch party to talk about the cause, collect donations, and sell merchandise. Brittany Snowthe celebrity founder of the movement--will be present to talk to customers, sign posters, andpromote the cause. The party will be advertised throughout the Fall of 2014 within the store.The party will be located to the public, but will be limited to the entrance of a maximum 350people at a time to comply with )Jew York fire safety codes.B.-Ads in Seventeen magazine -November 2014 issueForever 21 is very particular about advertising which makes Seventeen the idealmagazine for promotion. The magazine reaches the particular target market the “TrulyBeautiful” campaign (teenage girls and young adults) aims for.-Soda] Media advertising start November 2014-Social media is a relatively inexpensive and extremely efficient way to advertise,especially to a young target market. Facebook offers ad space as well as the opportunity tocreate a “like” page for promotion; Twitter offers a free and streamlined way to get informationto mass amounts of consumers at a time; and sites such as Tumblr offer free blogs to pastphotos and text to both give information and promote products.C.-Pictures of women (all sizes) wearing the new clothing line will be displayed in thewindows of stores and inside the store itself.This will be a continuation of the body positive messages displayed in the fashion show.The photos will consist of the models that participate in the show. They will wear the ‘Love isLouder” line shirts along with clothing typical of a Forever 21 store.(5)
The display will be on the main/heaviest traveled floor in each store. It will consist ofa wall display, clothing racks, mannequins, and posters. The display should be large, colorful,and representative of our mission. On top of the circular clothing racks will he pictures of themodels wearing the new clothing line (similar to the window advertisements). There will alsobe a large banner located above the wall racks to promote the Love is Louder” movement andtheir relationship with Forever 21.D.-Press release to NY Times for fashion show Fall 2014This will detail the date, time, and place for our show. We will announce the show aspublic and tell the price of tickets along with where and when to buy them. The press releasewill also go out to more localized New York newspapers.II.-Staff members will be asked to wear items from the clothing line a.s much aspossibleFemale members will wear the shirts from the line as much as possible while workingduring the months that the line is available within the stores.Staff members will wear buttons with phrases pertaining to the support of the causeButtons will be made with phrases and images promoting positive body image and the“Love is Louder” movement. Love is Louder also has bracelets that the employees will be askedto wear to further the promotion of the relationship.{6)
V. Responsibility SheetCreative Department Fashion show Design, makeup, models, and outfitsMarketing Department Sevenl.een ads Social Media Advertising In-store posters/advertising Planh5tAve storc launch partyExecutives Contact “Love is Louder” Arrange for Brittany Snow Oversee Li operationsHfinFinancial Advisors Budget/overseeing the proper use of the budget.Executive Buyig Team Clothing hne design Orders and delivery of itemsStore Managers Delegate tasks Oversee promotion/display{7J
Store Employees Promote within the storeVI. BudgetFashion show and clothing lineVenue 150,000 ( 130,000 after the subtraction of 20,000 ticket sales)ModelsVolunteersStagc 15,000DJ 5,000Set Design 40,000Cameras and LightingS 60,000Hair and Makeup 100,000Clothing line 750,000Total 1,120,000Advertising/Promotion“Seventeen” ad. 15,000“Facebook” ad 5,000Social MecEaFreeIn-store posters 100,0005th Ave advertising 5,000{s}
Total. fl25,0005th Ave Launch PartyDJ 2,000Brittany Snow 5,000Promotion 1,000Food/Drinks 10,000Total 18,000Total 1,263,000VET. Statement of BenefitsForever 21’s marketing pioy has been primarily word of mouth since the beginning, and thistechnology-based generation perpetuates the long-lived tradition. Utilizing social media foradvertising is an efficient way to get the word out to the market. The “Love is Louder”movement has proven successful from the start, largely due to the outpouring of support fromcelebrities, so creating the “Truly Beautiful” campaign with them is sure to provoke a positiveresponse. Women have always been told what the definition of beautiful is, but within the lastdecade those standards have been put out of reach for most of them. Many of the most popularretailers cater to these standards and offer very little in the way of size variation; even Forever21 is often seen as a “skinny girl store” by many. This campaign will bring attention to thechain’s plus size section (available in most stores and online) and will help create a comfortableatmosphere where all women can shop without feeling judged for size. No other retail change(9)
has made this step toimprovethe fashion industry and being the first to do so would bringpositive media attention and new customers. This can expand the market even further andbring attention to the lines for men, maternity, and children. A continuously growing marketmakes tIie expansion of the company’s reLail stores a reality.VIII. BibliographyAbout Forever21.”Forever2l.com. Forever 21, n.d. Web. 10 Jan. 2013.Burfield, Susan. ‘Forever 21 Past (And Loose) Fash ion Empire. Businessweek.com. BusinessWeek, 20 Jan. 2011. Web. 10 Jan. 2013.‘Forever 21. Wikipedia. Wikimedia Foundation, 01 Oct. 2013. Web. 10 Jan. 2013.‘Love Is Louder,” Loveislouder.com. Love Is Louder, nd. Web. 10 Jan. 2013.{10}
IX. AppendixA.Example of model wearing the new clothing line along withtypical clothing of the Forever 21 Brand.Tying the Forever 21 brand to the TrulyB.Beautiful campaign.FOREVER 27,)(ii)—
ROADURBAN OUTFITTERS INC.- —-.‘OUR.’,’tnvip‘-.gaa nutL.aWoodnviIIe High School19819 136 Ave NEWoodinvile, WA 98072Kaiei MunsellWoodinville DECA ChapterFashion Merchandising Promotion Plan2012-2013
TA LS OF CON flNTSExecufive SummaryDescription of the StoreObjectivesSchedule of EventsSpecial EventsAdvertisingDisplayPublicityOther In-Store ActivitiesResponsibility SheetBudgetStatement of Benefits To the Retail EstablishmentBibliography.234467891010111 1.
URBAN OUTFITTERS INC.I. flCL4TIVE SUMMARYPreparation and MeasurementA SWOT analysis has been completed based on the Urban Outlitters location onMelrose Avenue in preparation for the creation of the Road RageTM promotional plan,identifying internal strengths and weaknesses as weB as external opportunities andthreats. This onalysis will act as a guideline, as well as deciding on appropriate planobjectives, and be used as a reference throughout the promotion to measure success.ObjectivesThrough the successful implementation of the Road RageTM promollonal plan,Urban Outfifters will achieve the three proposed objectives: improving customer loyalty,increasing customer base, and increasing sales within the period of the promotion,setting the store up for future success. The Road RageTM promotional plan wiU improvecustomer loyalty by implementing a series of activities that involve the target market,encourage them to continue with return purchases in the future, and create a morepersonal brand-customer relationship. To expand the customer base, Urban Qutfitterswill approach this promotion plan with an aggressive media and advertising effortdirectly where our target market is located, college campuses, guaranteeing a largepositive response. Within the goals of expanding the customer base and increasingcustomer loyalty, Urban Outfitters sales will also increase dramatically during this timeperiod based on exposure and promotional success.Target MarketUrban Outfitters serves various clienteles, ranging from the suburban hipster tothe A-list celebrities. Our primary target market for this seasonal plan consists of higherhousehold-income women, ages 18-24 attending colleges in Southern California—asubsidiary of the corporate target market, and already existing customers. ThroughRoad Rage, we plan to achieve each of the objectives mostly within this segment ofTMthe target market.Promotional SpecificsThe Road RageTM promotion will run from Februarythrough the 28 takingplace in the Meirose Avenue Urban Outfitters locafion, and tocus on a four-prongedadvertising effort in whch Urban Outfitters will maximize the exposure of the evenis. Wewill utilize visual and written media, viral marketing, and digital advertising to reach thehighest advertising potential available during these four weeks.Corporate ProfileEstablished ability to understand our customers and connect with them on anemotional level is the reason for our success. .our brands are both compelling anddistinct. The emphasis is on creativity. Our goal is to offer a product assortment and anenvironment so compelling and distinctive that the customer feels and empatheticconnection to the brand and is persuaded to buy. This focus on creativity is reflectedthroughout the entire Road RageTM promotional plan, echoing the philosophy andover-arching mission of Urban Outfitters.Outcome and BenefitsThe Road Rage7M promotional plan succeeds in achieving the three objectivesneeded to escalate Urban Outfitters to the top of its competitive market. With anexpected investment of 18,500 and the goal of increasing sales by 7% during this timeperiod, leaving a high return on investment and a prediction of 29,813 in increase insales.Road RageTM Spring 2012 Promotional Plan
URBAN OUTFJTTERS INC.II. DESCRIPTION OF THE STOMFounded in 1970, Urban Ouffitters operates more than 130 stores in the UnitedStates, Canada and Europe, all offering an eclectic mix of merchandise. We stock ourstores wth what we love, calling on our—and our customers—interest incontemporary art, music and fashion. Urban Outtitters, Inc. consists of ci few otherbrands including Anthropologie and Free People, but Urban Outfitters caters to theyoungest and most vibrant segment of the corporate target market. Urban Outfitterstores carry a private line of high fashion clothing and accessories, along with numerousdesigner brands. The price ranges at these stores vary because of the huge variety,from around 40- 200 per item, landng on the moderate—high price range forclothing. Urban Ouffitters merchandise is sold both online and in-stores, around theworld.LocationThe Los Angeles Melrose Avenue Urban Outfitfers location is approximately 13,590square feet (8,727 square feet of sellingspace)— one of the largest and most popularlocations to date, attracting well-knowncelebrities along with a following of loyalcustomers. As of 2012, Urban Outfittersreached saes of 550/square foot, withaverage monthly sales of 400,000, and continues togrow.Road RogeTM Spring 2012 Promotional Plan2
URBAN OUTFITTERS INC.Target MarketFrom men’s & women’s apparel and accessories, to items for the apartment, we offer aifestyle-specific shopping experience for the educated, urban-minded individual in the18 to 24 year-old range. Urban Outfitters caters to the retro fashionista--femaleslooking for the latest trends incorporated with fashion from previous decades, primarilycollege students. The Road RageTM Promotion Pan was designed to increase interestwithin Urban Outfitters’ primary target market, and is projected to have a successfulimpact on Urban Outfitters’ sales by connecting with these retro fashionistas.III O&JECT(VESThe Road RageTM Promotional Plan far Urban Qutfitfers has been designed topromote the spring line with these goals in mind: Increase Customer Loyalty: Through various incentives and programs such ascoupons, direct mail, and digital interaction, we will increase the developedbrand !oyalty within our target market. Increase Market Share: By utilizing previously untouched methods of marketing,Urban Outfitfers will intensify it’s exposure within the Target Market communityand ncrease the customer base. Increase Sales by 7%: In result of an effective promotion plan sales are expectedto increase by 7% for the duration of Road Rage. During the month of FebruaryTM2012, sales were 425,900, projecting sales as a minimum of 455,713, or anincrease of at least 29,813 during this promotional period.Each of the goals wiN be measured by comparing sales directly to 2012 during thesame time period, and various surveys. These goals provide both long and short termbenefits for Urban Outfitters.Road RageTM SprIng 2012 Promotonal Plan3
URBAN OUTFITTERS INC.IV 5CKEDULE OF EVENTSA. Special EventsDuring the month of February, Urban Outfitters will host a variety of special eventswith a college Spring Break road trip theme.riuIoJrflToluca LakeGlendalePasader-Up.,y HrUsLI a Angelesniar’MonttP.C CyMirincrtEe)’”I11 IeviOuc-Avenue Urban Outfitters, events will be hostedat a series of surrounding coHeges. TheMontHtintingtoiiPark Focused around the Los Angeles MelrosePcpromotional period was chosen to both-L-.predate the Spring Break timeline for each ofthese colleges, and emphasize Urban Outfitter’s spring collection released at the sametime.Road Trip: During the four-week period of thetM Promotion Plan, a classic VW bus wiMRoad Ragetravel through Southern California, hosting the eventsat colleges in the area. The bus will make one “pitstop” at one college campus per week, surrounding the Los Angeles store location(USC, Cal State LA, LMU, UCLA). The bus will spend a total of two days at each collegecampus of the participating schools. The rood trip idea will not only allow us to interactpersonally with a variety people of different locations, but the idea of stopping atcolleges ties in perfectly with Urban Outfitters’ primary target market. Customers thattweet or Instagram a photo of themselves in front of the Road Rage van will receive acoupon code for 15% off their entire order if they use the tag #UORoadRage and/orreply to @UrbanOuffitters, creating a hash tag conversation among sociai media.Road RageTM Spring 2012 Promotional Plan4
URBAN OUTFITTERS INC.Postcards: Four Urban Out fitters specialized postcards willbe designed corresponding to each college and handed out freely at each of thedestinations. The post cards will fake on the vintage style that UO is most known for, andcontain information and a coupon for customers to use. The card wiU feature thenearby Urban Outfitters locations, along with social media URLs for online interaction. Inaddition to this, the card can be used at any of the listed locations to receive 25% offtheir entire order through that week. These postcards can also be used as an invitationfor the fashion show event at the end of the promotional period, as designated on theback.p:’:FQjJmited Edition ColIc eT-Sfiirts: For each of the collegesç/that are a pit stop during our promotional road trip, UrbanOutfitters’ will design a limited edition, vintage college T-Shirt.These shirts will be sold as collectables for 20 each from theUO Roaa RageTM Bus at each s 00 onitre and in the LA-store 50% of the proceeds from these shirts purchasedIduring the month of February will be donated towards thecorresponding school as a thank you from Urban Outfitters forparticipating. This donation is a great way for Road RageTM to reach out to thecommunity and generate a positive public response.Hit the Road Sweepstakes: As part of the Road RageTM promotion, the store willbe hosting a sweepstakes for the bus used in the promotion. February 1st—2Sih,customers wW be able to enter the sweepstakes by bringing a photo of themselves ontheir favorite vacation to the campus pit stops, with their name, number, and email,and leaving them in the designated drop box in the bus window. On February 28, awinner will be randomly drawn from the box and will be announced at the Levi’s OnRoad RageTM Sprng 2012 Promotional PlanC-.1
URBAN OUTFITTERS INC.The-Go Fashion Show. Giving away the Rood RageTM bus will generate hype amongthe participants of the promotion plan, and aliow Urban Outfitters another aspect toadvertise and promoTe.Levi’s On-The-Go Fashion Show: As the culminating event of the promotion plan,h Urban Outfitters will host a low key and casual fashion show event21on February 8targeted at the college students who participated in Road RageTM. This fashion showwill educate our customers whfle providing entertainment and increasing brandawareness. Models will all be local college students that attend one of the fourparticipating schools, making it more casual and relatable to the audience. The eventwill take place at the Urban Outfitters store, and consist of two scenes with a finale. Thefirst scene will feature Urban Outfitters Spring collection based on the latest trends. Thesecond scene will use the collection to tie in the road trip theme, for “on the go” outfits.The finale will consist of all the models wearing their college t-shirfs and various productsof Levi’s that are sold at Urban Outfitter locations. The entire fashion show is sponsoredby Levi’s, carried at all Urban Outfitters locations, in order to raise their own brandtMawareness within the similar target market presented during the Road Ragepromotion. The sponsorship earns them naming rights and products in each of therunway scenes, featured in the finale.Invitations: Starting three weeks before the fashion show, sales associates willbegin to add invitations to the fashion show to the bag of every purchase made.These invitations will raise awareness of the event, and encourage customers tocome with their friends.B. AdvertisingEmail/Text Alerts: Texts and emails will be sent to all established customers inSouthern California with phone numbers/emails available, and include the RoadRoad RageTM Spring2012 Promotional Plan6
URBAN OUTFITTERS INC.RageTM schedule. Both advertise the sweepstakes, discounts, and college pit stopsfaking place during the promotion a::ong with Nnks to all social media channels.FaQbQokAdertisJflg Advertising on Focebook allows us to reach the exacttarget market that we’re looking for. The advertisingAudiencecan be limited to only females who live in Southern106,120 whCalifornia between the ages of 18 and 24,getfingmaximum efficiency. A Road RageTM ad will be puttogether highlighting the college visits and perks of the‘ye in tbc ut ted states!:ve withir 53 miles o Los Angeles. V.10 CAbetv.’een the ages of tS and 24 nclusvewho are fenialewho are n cofleoewho aethe category lashionSuggested Bidpromotion period, taking place through the entire 4week period along with 2 weeks in advance. 0.71 — 2.03Cqmpusjgpqge: Since the campus visits (or “Pit Stops”) are one of the largerevents in the promotion plan, getting publicity and direct access to the target market,these events will be advertised in advance on the campus the visi is taking place.Designated signs wiN be posted on campus message boards and in dorm lobbies, withthe date and time of the visit, along with information and promotional activity to occur.Brand integrotion/Produ ct PIacçpJ: Urban Outfitters has an existingrelationship with ABC Family’s Pretty Little Liars, whch heavily overlaps with the targetmarket. Many outfits seen on the show are from Urban Outfitters, and before the reieasethe Spring Collection will be featured on the show. These outfits will be then shown onthe blog, driving extra traffic with SEQ results and promoting the spring line.C. DisplayStores will be decorated one week before the promotion begins in order tomaximize exposure and increase potential participation. All signs and decorations willbe in place, encouraging customers to ask the sales associates about the promotion.Road RageTM Spring 2012 Promotional Plan7
URBAN OUTFITTERS INC.Exterior Most of the Urban Qutfitters exterior is gloss paneling to create a sleekand modern look, and the promotion will utilize this glass by posting signs andadvertisements on the interior side of the window visible to street traffic. The primelocation on Melrose Avenue allows great exposure for the posters advertising the springcollection, Road RageTM as a promotion, special events, and college visits. Mannequinsin the window will also be dressed accordingly as stated below. Signs with specificevent dates and promotion information will be visible from all windows of the store,allowing walk-by customers to see what’s going on, when.fntcrJr; Allof the mannequins in the window displays and front entrance will bedressed in outfits from the spring collection, carrying road trip accessories (maps,sunglasses luggage, postcards, etc.) Throughout the store, vintage luggage stacks willbe used as accessory tables to incorporate the road trip theme. Signs and flyers will behung throughout the store advertising Pit Stops, event dates, and the sweepstakesencouraging participation and questions.0. PublicityScpicLQintcgrci1cr Throughout the four-week period of the Road RageTMpromotion plan, all social media channels will be continuously updated. Photos fromeach event and college visit will be consistently posted on the Urban OutfittersFacebook page. Twitter will host a variety of events such as “find and tweet” in theSouthern California area, by sending out hints on the bus’s location in the area of thecollege of the week, and those who find the bus via these tweets will receive a freelimited edition UO college t-shirt. Urban Qutfitters will also focus a lot of attention ontheir Pintrest page during this promotion, pinning each of the items tram the springRoad RageTM Spring 2012 Promotional Plan8
URBAN OUTFITTERS INC.collection with a direct link to purchase. Boards will be created for outfits based on theindvidual items, and photos of the road trip will oiso be featured online.Blog: The Urbcn Outfitters existng blog will be consistenfly updated as the roadplace takes place, posting pictures from the events, and featuring one customer perweek that visits the bus on campus. In addition to this, the blog will post an outfit of theday using the spring collection of UO clothes, with links to the site for purchase.Press Reieqses: An official press release will be provided each week, based onthe campus visit. The press releases will be distributed to the local press, campusnewspaper systems, and teen/young women magazines. These will increasecommunity awareness and draw attenton to the promotional events.Rcdhlnfer\ñew: Urban Outfitter managers will be featured on style interviews forcollege radio stations during the promotional period. Nat only discussing currentspringtime fashion trends, they’ll promote the Road Rage promotion for the last twoweeks of January and the month of February while the promotion takes place. By airingthese interviews on college radio stations, UO will be able to hit the target marketmaximizing participation potential for the campus Pit Stops.E. Other in-Store ActivitiesA staff meeting will be held 4 weeks prior to the beginning of Road Rage,TMemployees will have the oppo
The franchise now has six brands of its own, including clothes for kids, men, plus size, and pregnant women. . will become a safe haven where young people can shop without — arc working about size or looks, . Soda] Media advertising start November 2014
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