Social Media Toolkit BASIC 101
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Basic101BASIC101SocialMediaforNon- ‐ProfitsBasic101FORPROGRAMSSocial Media for Non- ProfitsThis resourcehelpyoubbettertherelevance,importance tandtherelevance,SocialMediaforNon- ‐Profitsbenefit aofndusingsocialomediafor snon profits.importancebenefitfusingocialmediafornon- hinkbLenefitikeANon- ‐ProfitSocialMediaGeniusfornon- ‐profits.How to Think Like A Non- Profit Social Media vation listeningandhighlightsthatthe importancelisteningand Non- ragesimportanceocialmediamediasitescustomerbrand exposure,webetrafficand AGMustReadNon- dNon- ‐ProfitocialBlogBethKanter’sblogfeaturesup to dateinformationtohelpnon- profitsBethKanter’sbtlogeaturesup- ‐to- mpicsProjectUNIFYSocialediaResourceuse socialmedia to powernetworkednon- oacebookon- ‐ProfitsIntroductionFacebookforforNNon- dcommuniFes.Facebook’snon- k’s non- profit page includes aaof resources,how- to documentsAMustReadNon- ‐ProfitocialMediaByloghow- dcase studies atondhelpyousdevelopsocialmediapresenceon ��sblogfeaturesup- ‐to- ntactRebeccaTips for Starting unetworked10non- fan page for Project UNIFY or your ngFacebookfanpageforProjectOlympics ducNontoFacebookforNon- ‐ProfitsFacebook’snon- MEDIAhow- OOLKITTOOLKIT2 Special Olympics: Social Media Toolkit
ProjectUNIFYBasic101Basic101TwitterNon- ProfitsTwiQerforforNon- ‐ProfitsThewhat,howaandfornon profits interestedin usinginThewho,what,howndwhywhyfornon- ‐profitsinterestedTwitter to further theirTwiQerforNwho,on- ‐Profitscause.Includescase studiesfromotherIncludesnon-p e.asestudiesfromThewho,what,howandwhyfornon- ‐profitsinterestedinothernon- use.IncludescasestudiesfromGet Started on TwitterSThetartedonwiQeryou need to start a Twitter account for Special Olympics in yourothernGeton- ‐profitoTrganiza3ons.basic aTwi?eraccountforspecifically for Project ProjectUNIFY.GetStartedonTwiQeryour lLearn how to use YouTube to inform people, get them to participate and NIFY.awareness for Project UNIFY in your lding bblocksbusinessbloggingwill helpbetter mpeople,getthemtoto successfullystarta blogactively ging for Special Olympics Project UNIFYBloggingforSpecialOlympicsProjectUNIFYBasic information for anyone interested in blogging on behalf of Project LinkedInforforNon- ‐ProfitsLinkedInNon- irLinkedInNowcanaddsupportto theirprofile, it is important forProjectUNIFYprofile,isimportantoranparton- on-i ptrofitsto join andfbeof a TLinkedInforNon- eirLinkedInprofile,itisimportantfornon- ty.SOCIALMEDIATOOLKITSpecial Olympics: Social Media Toolkit 3
ocialMediaTrainingFORPROGRAMSBASIC101Special Olympics Project UNIFY Social Media TrainingUse socialmediapromote rojectUNIFY.Trainingdeveloping a social includes:rainingplan, measuringideas and s3psfor a3onAdvocacyTraining .youthleaderstotobbecomebrandambassadorsand advocate for linebrandambassadorsUNIFY via fsocialmedia. sSocialMediaOrganizaNonalGuidelinesFor Special Olympics employees who contribute to social media in their lmediaand/or personal lives. (Coming aMediaMarketingProjectUNIFYthrough ostofsocialyourmedia tonFtheacebooktheebesttimeLearnto posttheon FacebookandvalueMaediacommentover Iandunderstandingthe c3ons.PROIlus,Cycleu3lizetheeffectively runofsocial interactions.Plus,SocialMediato alMediaAincNon:SpeciallympicsCasetudiesMedia: ee howotherSpecialareautilizingsocialsocialmedia to market deosprogram.Also,theirview apcollectionvideoscreatedby other programs.(Coming mingSoon)SOCIALMEDIASOCIALMEDIATOOLKITTOOLKIT4 Special Olympics: Social Media Toolkit
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101 FOR PROGRAMS . Basics of Business Blogging These four basic building blocks for business blogging will help you better understand how to successfully start a blog and actively engage your readers. Blogging for Special Olympics Project UNIFY Basic information for
Social Media Toolkit @GWCancerInst #HPVvax #HPVFacts #PreteenVaxScene #PreventCancer 1 HPV Vaccine Facts for Health Care Providers Social Media Toolkit . SOCIAL MEDIA 101 This toolkit offers recommended posts for Facebook, Twitter, and LinkedIn. For information about social media platforms, key terms, and strategies to promote
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documents available for each template type 6 How to Access the Toolkit. ID NOW MARKETING TOOLKIT 7 Toolkit Templates: Printable MAILER POSTER SHELF TALKER/ SIGN. ID NOW MARKETING TOOLKIT 8 Toolkit Templates: Digital SOCIAL MEDIA AD SOCIAL MEDIA POST WEB CONTENT BLOCKS
3.3.4 The role of Social Media in Marketing 27 3.4 Social media marketing - Platforms of online communication and the impact of social media on consumer behaviour 29 3.4.1 Most popular social media platforms 30 3.4.2 Social media platforms by zones 35 3.4.3 Social Media Marketing Strategies 39 3.5 Significance of social media for branding 40
Audience on Social Media . Social Media 101. Agenda. Where and How to Target Different Audiences a) social media platforms b) audience. How to Engage with your Followers: Maximizing Instagram Features. Social Media for Knowledge Translation . 1 2 3. Ice Breaker . Speak Up or Add to the Chat
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Index Terms—social media; social media marketing; strat-egy; sufficient, e-word-of-mouth; Starbucks I. INTRODUCTION N MODERN society, social media is one of the essential factors in a media sector and marketing. It is said that so-cial media is a new measure for media over the world, which has a vast difference with public media. I
