SOCIAL MEDIA RESOURCES
BASIC 101FOR PROGRAMSSOCIAL MEDIARESOURCESThe Special Olympics Project UNIFY Social Media ResourceToolkit will help you better understand the role of socialmedia and how youth leaders, program staff and more cangrow Project UNIFY in their schools and communities.Questions on this information? Contact Rebeccaat rralston@specialolympics.orgProject UNIFYFOR YOUTHSOCIAL MEDIATOOLKIT
Basic 101Social Media for Non-ProfitsThis resource will help you better understand the relevance,importance and benefit of using social media for non-profits.How to Think Like A Non-Profit Social Media GeniusTake your social media activation to the next level with thispresentation that highlights the importance of listening andbuilding relationships.The CMO’s Guide to the Social LandscapeUnderstand how to best leverage social media sites for customercommunication, brand exposure, web traffic and SEO.A Must Read Non-Profit Social Media BlogBeth Kanter’s blog features up-to-date information to helpnetworked non-profits use social media to power change.Introduction to Facebook for Non-ProfitsFacebook’s non-profit page includes a collection of resources,how-to documents and case studies to help you develop yoursocial media presence on Facebook.Project UNIFY10 Tips for Starting your Facebook PageBuild a successful and engaging Facebook fan page for ProjectUNIFY or your state Special Olympics office.SOCIAL MEDIATOOLKIT
Basic 101Twitter for Non-ProfitsThe who, what, how and why for non-profits interested inusing Twitter to further their cause. Includes case studies fromother non-profit organizations.Get Started on TwitterThe basic information you need to start a Twitter account forSpecial Olympics in your state or specifically for Project UNIFY.Maximizing your YouTube ChannelLearn how to use YouTube to inform people, get them toparticipate and grow awareness for Project UNIFY in your area.Basics of Business BloggingThese four basic building blocks for business blogging will helpyou better understand how to successfully start a blog andactively engage your readers.Blogging for Special Olympics Project UNIFYBasic information for anyone interested in blogging on behalf ofProject UNIFY.Project UNIFYLinkedIn for Non-ProfitsNow that users can add causes they support to their LinkedInprofile, it is important for non-profits to join and be a part of ausers charitable identity.SOCIAL MEDIATOOLKIT
For ProgramsSpecial Olympics Project UNIFY Social Media TrainingUse social media to promote Project UNIFY. Training includes:developing a social media plan, measuring success, activationideas and tips for developing content. Download the PPT.Social Media Advocacy Training for YouthTrain your youth leaders to become online brand ambassadorsand advocate for Project UNIFY via social media.Special Olympics Social Media Organizational GuidelinesFor Special Olympics employees who contribute to social mediain their professional and/or personal lives. (Coming Soon)Marketing Project UNIFY through Social MediaResources from Mashable will help you make the most of yoursocial media efforts. Learn the best time to post on Facebookand understand the value of a comment over a like.Measuring Social Media Return on InvestmentRead valuable insights for approaching social ROI and betterunderstanding the value of social interactions. Plus, utilize theSocial Media ROI Cycle to more effectively run your campaigns.Project UNIFYSocial Media in Action: Special Olympics Case StudiesSee how other Special Olympics programs are utilizing socialmedia to market their program. Also, view a collection of videoscreated by other programs. (Coming Soon)SOCIAL MEDIATOOLKIT
For YouthAdvocating for Project UNIFY OnlineBecome an online brand ambassador and advocate for ProjectUNIFY using your personal social media accounts.Success in Social MediaWhat does success look like in social media? How do you createa effective call to action? What makes content compelling?Learn here. (Coming Soon)Blogging for Special Olympics Project UNIFYBasic information for anyone interested in blogging on behalf ofProject UNIFY. Need more information about the writing processfor blogging? Check out our ‘Anatomy of a Blog’ resource.Resources from Youth Activation Committee MembersLearn from other youth leaders how to best activate your socialnetwork for Project UNIFY. Plus, see a collection of youthcreated videos that you can watch and share. (Coming Soon)Create Videos Like a ProBased on a presentation from Teen Truth creator ErahmChristopher, learn more about how to shoot quality videocontent regardless of video camera quality.Project UNIFYFind Project UNIFY on FacebookIn addition to our national Special Olympics Project UNIFYFacebook page, many local programs have Facebook pages aswell. Find and follow them here.SOCIAL MEDIATOOLKIT
Basics of Business Blogging These four basic building blocks for business blogging will help you better understand how to successfully start a blog and actively engage your readers. LinkedIn for Non-Profits Now that users can add causes they support to their LinkedIn profile, i
3.3.4 The role of Social Media in Marketing 27 3.4 Social media marketing - Platforms of online communication and the impact of social media on consumer behaviour 29 3.4.1 Most popular social media platforms 30 3.4.2 Social media platforms by zones 35 3.4.3 Social Media Marketing Strategies 39 3.5 Significance of social media for branding 40
Index Terms—social media; social media marketing; strat-egy; sufficient, e-word-of-mouth; Starbucks I. INTRODUCTION N MODERN society, social media is one of the essential factors in a media sector and marketing. It is said that so-cial media is a new measure for media over the world, which has a vast difference with public media. I
Social Media Marketing 6 Social media is a fusion of sociology and technology Social media is user-controlled, which means that sociologic components play a large role in any company‟s social media business strategy. The limits of social media are only set by the limits of the tec
How to Use Social Media Analytics to Create the Best Content Social Media Image Cheat Sheet A Strategic Guide to Social Media for Nonprofits The Complete Guide to Nonprofit Social Media: Strategy and Design Tips for Success Social Media for Non -Profits: High Impact Tips and the Best Free Tools A Nonprofit's Ultimate Guide to Social Media .
Use of Social Media Social Media Strategy Champions of Social Media Impacts of Social Media The results of the interviews are summarised and discussed below: Use of Social Media Twitter was the most widely used form of social media, used by all the businesses in this survey and
THE SOCIAL MEDIA REPORT STATE OF THE MEDIA: 2012. 1 2 SOCIAL MEDIA IS COMING OF AGE Social media and social networking are no longer in their infancy. Since the emergence of the Þrst social media networks some two deca
then this is simply known as social media aggregation. Social media aggregation is done with the help of a tool called social media aggregator. The social media aggregator tool brings together feeds . 4 Comparison of Social Media Aggregator Tools Although there are so many different social network aggregators on the market, it is important to .
Oct 05, 2015 · Social Media and Employment Law: Main Issues I. Social Media as a Screening Tool: A. To what extent can employers rely on social media on hiring decisions? II. Employee Misuse of Social Media: A. When can employers discipline or fire an employee for social media posts, comments, tweets, etc.? III. What can
