Christian Retailing
ChristianRetailing Print234567About Christian RetailingAbout its supplementsAbout our readersAd specs / FTP site instruction2012 Issue schedule / Editorial calendarChristian book and product previews2012 media kitServing the Christian retailmarket for more than 50 yearsEvents6 2012 Virtual eventsDigital8910Web ad specificationsCR Update newsletterCR E-blast
Trusted resourceChristianRetailing Christian Retailing covers the latest industry news and information in each of its12 issues a year. It publishes respected opinions and perspectives on the critical issuesaffecting the Christian retail industry.Christian Retailing currently distributes an average of almost 8,500 issues. Of these,almost 7,500 copies are distributed to retail locations that sell Christian products.We also offer a BONUS distribution of C hristian Retailing at the International ChristianRetail Show. If you are trying to reach the owners and managers of stores that sellChristian products, then advertising in Christian Retailing and Inspirational Gift Mart isyour most cost effective way to do so.We also make sure that the buyers of the large general market chain stores receiveChristian Retailing. Buyers at Barnes & Noble, Books A Million, Wal-Mart, Target, Waldenbooks, Borders, Costco, Sam’s Club and many others receive complimentary copies ofChristian Retailing. So if you want to put your product in front of the buyers from thesecompanies – then Christian Retailing is your most cost effective way to do so!“Christian Retailingprovides a great sourceof up-to-date news.”—Religious Publishing andProducts Market in the U.S.,6th Edition, Packaged Facts,August 2008I can honestly tell you that as a previous owner of a Top 100Christian retail store for more than 14 years, I came to rely onChristian Retailing to become aware of NEW products. In fact, I did not gohome the day that my new copy of Christian Retailing arrived until I hadread it cover to cover. Then, I made sure it was available to the other 15members of my staff. I did not want a customer to walk in my door to askfor a product that I did not know something about. So the advertisements inChristian Retailing were just as important to me as the editorial content.—Dave Condiff22012 media kit 407.333.7137
Informative supplementChristianRetailing A Supplement to Christian RetailingInspirational gifts coverage is a part of every issue ofChristian Retailing. This special supplement is published4 times each year, and is distributed with Christian Retailing.It helps buyers of Christian gift products become aware of theNEWEST products in the marketplace.It is also distributed at select gift shows around theUnited States – offering you bonus distribution.32012 media kit 407.333.7137
ChristianRetailingImpacting your world Percentage of store salesI could not have started this bookstore withoutChristian Retailing. It taught me about many aspects of thisbusiness—from buying, to marketing, to merchandising.—Geni Hulsey, Former Church Bookstore ManagerFemale – 63%Books26%Male – 35%Other30%Average age of reader – 51 yrs. oldMarital status: Married – 79%Education: Attended college – 85%ChBibles15%ildrGreGifts&Giftware10%Music8%(18 % plan to pursue more college)en’s5% Prodetin6%g CuctsardsAverage income: 70,300Average net worth: 424 ,400Christian Retailing reaches high volume stores.48% of Christian retail stores report annual sales of over 100,000 per year.The average sales volume for an individual store is 352,600.Our readers go to conferences.43% ofChristian Retailing readers have been to theInternational Christian Retailing Show at least once.Christian Retailing is engaging.61% read all ormost of every Christian Retailing issue, cover to cover; 3 times as manyas our competitors’.42012 media kit 407.333.7137Christian Retailing is a valuable resource to our readers.79% of readers refer to Christian Retailing more than any other resource for help inmaking marketing purchasing decisions.Christian Retailing readers have influence. 70% of those who have buying authority read Christian Retailing.Our readers are purchasers.In the past 12 months, our readers have purchased a variety of Christian products:Books – 86%Bibles – 85%Gift items – 80%Greeting cards – 80%Children’s products – 77%Music – 70%Video – 64%Jewelry – 63%
ChristianRetailingAdvertising specs & FTP instructions1. Press-ready PDFs with all fonts embedded. Supply at bleed size with no crop marks.2. Packaged Adobe InDesign or Quark documents with all images and fonts included.3. Layered Adobe Photoshop or Illustrator PDF, PSD, EPS or TIFF with all fonts outlined.Art Retention PolicyAd materials will be stored for 12 months. After 12 months, materials will be destroyed (without notification) unless advised otherwise.Ads that bleed: Center Live Image Area horizontally and vertically between bleed dimensions.Partial Page Ads that bleed: Specs allow enough bleed on both sides for ad to be placed oneither a right hand or left hand page.Ads that do not bleed: Use Live Image Area only.Standarddouble 1/3 pagehorizontaltabloid pagefull bleedtabloid pageno bleedtabloid two-page spreadKeep Live Image Area 3/8” from gutter.Not recommended to cross gutter with text.No bleed allowed onTopseller poster adsNative Files:Set up as 2 singlefacing pages, eachat tabloid pagetrim sizeProofsAfter you have uploaded your file to the FTP site, please email the Ad TrafficCoordinator with the name of the file and a low res PDF.Once you have placed your order with Dave Condiff, our ad traffic coordinator becomesyour primary contact for submitting your ad materials.Be sure to send an e-mail to ad traffic after you have placed ad materials on the FTP site.MAIL:Charisma MediaAttn: Erica Heitz600 Rinehart Rd.Lake Mary, FL edia.comFTPURL: ftp://strangftp.comLogin: adguestPassword: urADS!When you log onto our site using the above login, it takes you directly into theProduction area where there is a folder for each magazine.*In order to upload your ad, you must open/choose the folder for the magazineyou are uploading to. You will not be able to upload until you open/choose aspecific magazine folder.Once you are inside the magazine folder, you will be able to upload your ad.However, you will not be able to see anything inside the magazine folder you choose,including the ad you are uploading.52012 media kit 407.333.7137Trim Size: 10.4375"w x 13.75"hTrim Size: 10.4375"w x 13.75"hBleed Size: 10.6875"w x 5.375"hNO BLEED ALLOWANCELive Image Area: 9.6875"w x 4.75"h Bleed Size: 10.6875"w x 14"hLive Image Area: 9.6875"w x 13"h Live Image Area: 9.6875"w x 13"h1/2tabloidvertical1/2 tabloidhorizontalstandard pageBleed Size: 6.25"w x 14"hBleed Size: 10.6875"w x 7.375"hLive Image Area: 9.6875"w x 6.75"h Live Image Area: 4.75"w x 13"hstandard two-page spreadKeep Live Image Area 3/8” from gutter.Not recommended to cross gutter with text.Gutter is 7.5" from left edgeof bleed dimensionsBleed Size: 15"w x 10.375"hLive Image Area: 14.875"w x 9.75"hTrim Size: 20.875"w x 13.75"hBleed Size: 21.125"w x 14"hLive Image Area: 20.125"w x 13"hstandard 2/3 page(See note aboveabout gutter &Live Image Area)Images/PDFs:Set up as a singleimage for both pagesat bleed sizewithout crop marks.(See note aboveabout gutter &Live Image Area)standard 1/3 pageverticalBleed Size: 5.5"w x 10.375"hBleed Size: 8"w x 10.375"hBleed Size: 3"w x 10.375"hLive Image Area: 7.1875"w x 9.75"h Live Image Area: 4.75"w x 9.75"h Live Image Area: 2.25"w x 9.75"hstandard 1/3 pagehorizontalNo bleed allowed onTopseller poster adsstandard 1/6 pagehorizontalLive Image Area:4.75"w x 2.25"h No Bleedstandard1/2 pagehorizontalGutterAd SubmissionGutterAccepted File Formats standard1/6 page verticalLive Image Area:2.25"w x 4.75"hNo Bleedstandard1/2 pageVERtICalBleed Size: 8"w x 5.375"hBleed Size: 5.5"w x 5.375"hBleed Size: 5.5"w x 7.375"hLive Image Area: 4.75"w x 4.75"h Live Image Area: 7.1875"w x 4.75"h Live Image Area: 4.75"w x 6.75"h
ChristianRetailing2012 Calendar & eventsVirtual eventsEditorial calendarIssue dates6Feb 2012March w/ IGMAprilMayEditorial focus guest editorsChristian books & authorsTo be announcedBibleThe Gathering 2011Special Markets(Catholic, Spanish, African-Amer)Pre-ICRSJune w/ IGMJulyICRSAugustCatholic Product & ChristmasFiction/Authors (ACFW)Sept w/ IGMOctoberStudy/ReferenceNovemberVBS GuideDecemberHealth & FitnessJan 2013 w/ IGMOur Virtual Events draw retailers from all over the globe!Use the power of our subscriber list—more than 18,000—toshow Christian retail stores what’s new, what’s hot, andwhat’s on sale at your company.Closing dates Ad material 1210/12/1211/9/12Rates begin at 700 fora ‘home page’ with fourproduct spots. Your ‘homepage’ includes your videomessage and links to yourweb site. Leads of visitorsto your booth are providedthroughout each show.For more details, contactCliff Morales at 407-333-7137 oremail cliff.morales@strang.com.2012 media kit 407.333.7137
Three Great Reasonsto Consider ourChristian Book & ProductPreviews Available every issue Only 350 per space We create your ad for you andsend a proof to you for approval!Specifications: submit a high resolution image,either JPG or Tiff (300 DPI), at least one inchwide.For the text, submit a Word document of 150words or less. Include the ISBN number, retailprice, phone number and/or web site to orderthe book/product.Send all preview materials to Cliff Morales atcliff.morales@charismamedia.com.To reserve your preview today,call Cliff at 407.333.7137.
ChristianRetailingWeb Site specifications christianretailing.com The Christian Retailing web site is a GREAT way for you andyour company to reach stores EVERYWHERE!Consider these Facts:lll72,000 Unique Visitors (annually)152,964 Annual Visits (annually)12,747 Monthly Visits (average)lll303,009 Page Views (annually)Visits from 167 countries (annually)15% international visitorsThe Christian Retailing web site is used by retailers all across theglobe to stay informed on what’s new, what’s hot, and what’s on sale!Doesn’t it make sense for your company to advertise annually on thissite for less than 500 per month?Your choice of two great banner ad locations listed below.Roadblock: One way to STOP TRAFFIC on the site is to reserve both the Leaderboardready to serve youand the Medium Rectangle for only 795 monthly. Positions for defined period of time.leaderboard (728 x 90)MediumRectangle(300 x 250)Cliff MoralesMedia ConsultantAd Size: Leaderboard - located across the top of the home pagePrice: 395 monthlyDimensions (in pixels): 728 w x 90 hAcceptable Ad Formats:l GIF/JPEG, Flash, Rich Media, Motif, etc.l Animation: Yes; Loops: 3l Animation Limit: 30 secondsl Maximum File Size: 39K82012 media kit a.comAd Size: Medium RectanglePrice: 495 monthlyDimensions (in pixels): 300 w x 250 hAcceptable Ad Formats:l GIF/JPEG, Flash, Rich Media, Motif, etc.l Animation: Yes; Loops: 3l Animation Limit: 30 secondsl Maximum File Size: 39KErica HeitzAdvertisingTraffic Coordinator407-333-0600 x2204erica.heitz@strang.com
ChristianRetailingChristian Retailing Update a closer look Published 5 days a weekImportant info you should knowIssue Sponsor Package 800We have created a package to help you share your messagewith our 13,000 subscribers. This package includes:1. Your video message of :303. Your Eblast (at bottom of the newsletter)4. (OPTIONAL) A video message of 3 minutes or less.Classifieds 150per weekWant to advertise a position in your company? Selling your store?Looking for a buyer? Sell goods and/or services to our industry?Then this spot is for you! Reach our 14,000 subscribers for only 150 per week. Text maximum is 50 words per classified.Press ReleasesWe dedicate this option to the advertisers that are issueSponsors or who purchase advertising banners in the issue.Press Release should be submitted on an 8.5” w x 11” hPDF document with your company logo at the top of the page.Please send ad materials to:erica.heitz@charismamedia.com407-333-0600 x 2204To upload a video file please use:www.strangftp.comuser: StrangEditpass: Udrop4Both of these are case sensitive.Please let Erica Heitz know aftervideos are uploaded.URL Needed!For any banner advertisement,you need to supply us with the URLwe should use when subscribersclick your banner for moreinformation!ready to serve youCliff MoralesMedia com92012 media kit 407.333.7137
ChristianRetailingDedicated e-blast Target our 18,000 e-blast subscribers with your message by reserving aDedicated E-Blast for 795. We send only one Dedicated E-Blast per week—so that the focus that week can be on your company.As a friend and resource for more than 55 years—our subscribers trust us, andour open rates are higher than the industry average.How does a Dedicated E-Blast work? It’s easy as 1, 2, 3!1. Submit your specific HTML message to us—using the specs listed below.Ad materials need to be submitted 10 calendar days prior to the schedulede-blast date.2. We add our Christian Retailing header to the top of your message—so it is receivedwith our endorsement.3. We blast your message out to our 18,000 subscribers using your subject line.Reserve your targeted date today!Specs for Dedicated e-BlastlllllSubject lineHTML Document or attachmentwith working linksHTML must be 650 Pixels in widthShould be more than 50% TextDo not create image heavy HTML102012 media kit 407.333.7137lllMay include up to two or three seed names forthe campaign—e-mail addresses of names toreceive e-blast)Please note that some e-blasts require us to notethat this is an advertisementTest Preview to be sent to your email address forapproval before releasing
Notes112012 media kit 407.333.7137ChristianRetailing
Christian retailing A Supplement to Christian retailing Inspirational gifts coverage is a part of every issue of Christian retailing. This special supplement is published 4 times each year, and is distributed with Christian retailing. It helps buyers of Christian gift product
Christian Retailing reaches high volume stores. // 48% of Christian Retailing stores report annual sales of over 100,000 per year. The average sales volume for an individual store is 352,600. Our readers go to conferences. // 43% of Christian Retailing readers have been to the International Christian Retailing Show at least once.
Customer Buying Behaviour, Historical Perspective, role of retailing, trends in retailing, FDI in Retail - Problems of Indian Retailing - Current Scenario UNIT-2 Theories of Retailing Wheel of retailing, The Retail Accordion, Melting Pot Theory, Polarization theory Retailing strategy for Setting up Retail organization and planning: Retail Market
Christian retailing is engaging. 61% read all or most of every Christian Retailing issue, cover to cover; 3 times as many as our competitors’. Christian retailing 79% of readers refer to Christian Retailing more than any other resource for help in making marketing purchasing decisions.
422 Electrical and Electronic Goods Retailing 423 Hardware, Building and Garden Supplies Retailing 424 Recreational Goods Retailing 425 Clothing, Footwear and Personal Accessory Retailing 426 Department Stores 427 Pharmaceutical and Other Store-Based Retailing 43 Non-Store Retailing and Retail Commission-Based Buying and/or Selling 431 Non .
Subject: - Retail Management Unit-I Introduction to retailing: Definition and scope, evolution of retailing, types of retail, trends in retailing industry, benefits of retailing, retailing environment. Unit-II Retail purchasing and pricing: Purchase management:- Merchandise purchasing, open to buy,
3 Christian - Anglican 25.06 Christian - Anglican 15.48 4 Christian - Uniting 5.44 Christian - Other Protestant 6.79 5 Christian - Other Protestant 2.55 Christian - Uniting 2.88 6 Christian - Presbyterian/Reformed 2.53 Christian - Presbyterian/Reformed 1.35 7 Christian - Other 1.83 Christian - Lutheran 0.87
Fashion Design and Retailing Advising Handbook 2020 – 2021 This handbook is designed for you, a future Fashion Design and Retailing professional. It helps you negotiate your academic life and prepares you for careers in the exciting fashion design and retailing field. Department of Fashion
Studies have shown veterinary surgeons do not feel they receive adequate training in small animal nutrition during veterinary school. In a 1996 survey among veterinarians in the United States, 70% said their nutrition education was inadequate. 3. In a 2013 survey in the UK, 50% of 134 veterinarians felt their nutrition education in veterinary school was insufficient and a further 34% said it .
